Social networking (Facebook, Squidoo etc) is one of the newest ways in which to advertise. Recruiting through social networking sites can perhaps bring you great results in a short space of time, though it can be questionable seeing the amount of companies that are beginning to ban such sites from being accessed via company servers.
That aside, social networking and recruitment can work well together. Why? It could perhaps be the way the sites visitors are young and open to online marketing, and are regular visitors to such sites.
The new Human Resources trend is to advertise jobs on sites like Facebook, simply to enable them to target a good range of potential applicants and this could even take over the job boards for popularity alone.
Benefits of Recruiting through Social Networking
The superior technology alone is good enough reason to hire new employees through social networking sites. An alternative to traditional methods, like recruiting via printed media and even through recruitment websites, the networking sites can allow a business to target their recruitment campaign to various areas.
Cons of Social Network Recruitment
The drawbacks are apparent when you use social networking in the wrong way. Not having a good strategy in the first place can really undermine the work you have put in, with disappointing results. You also need to use the information intelligently since these are not recruitment or business boards, but social.
Top performers, as always, may be difficult to track down so even the most dedicated recruiter might find that efforts may not bring the results they had hoped for. Given the amount of publicity given to social networking sites as sources for recruitment more and more job seekers are creating profiles and hoping to be spotted. Thus the ability to stumble across top talent is balanced by the need to sift through a lot of details on a lot of individuals.
Hopefully when you take up the chance to recruit in this kind of way you will not be swept off your feet by the hype – stay grounded. It is important to know and realise that your campaign still requires lots of input. You should actively be searching profiles for potential candidates as you would in the usual way. However, those candidate searches are made easier by these websites and you are able to contact them directly which cuts out any hassle you might have going via recruitment companies.
Job boards and larger recruitment agency websites may already be doing the work for you. As many companies are getting more involved with today’s trends, you may find that they save you the time researching this new media – for a fee. Make sure this is a question you ask if you are serious about recruiting on Social media.
In the end, you make the decision on what is best for your company. Despite being seen as innovative and modern, recruitment through social networking is just as involved as other advertising media and needs the planning and input that comes with finding that top talent.
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How I started my own social media marketing agency. How you can benefit from it? Starting a social media marketing agency! Now is the time to start your own social media agency! – Watch my journey of starting my social media company HERE: https://www.youtube.com/channel/UCMFrMWD5jVuhRxcjW0CjZXQ/playlists?view=1&shelf_id=0&sort=dd – Thank you for watching this video. I hope that you keep up with my videos I post on my channel, subscribe, and share your thoughts about my channel. Take the time to comment “What’s Up?!” – Subscribe to my channel: https://www.youtube.com/channel/UCMFrMWD5jVuhRxcjW0CjZXQ – Rhondre Giscombe is a starting entrepreneur who founded his first company at 17. An ever changing he vision to create something bigger and to build his legacy, he started his own social media marketing agency now called Cybereus Media. Follow Me Online Here: Instagram: Instagram.com/rhondregiscombe Facebook: Facebook.com/rhondregiscombe Snapchat: rhondregiscombe Twitter: twitter.com/rhondregiscombe Pinterest: Pinterest.com/rhondregiscombe
Top Social Media Sites for Small Business
You know that social media works, but how do you find out what social media sites are the best for your small business? The truth is, there are dozens of different social media networks that can help you to expand your business. However, there are a few that stand out from the rest:
By far the leading competitor of all social media for business websites is Facebook. Whether you conduct a search for your mother, your brother, your teacher, or your best friend, you can almost guarantee that they will have a profile on this website. In the last two years, Facebook has skyrocketed in popularity, making it the most popular social media marketing tool. The sad truth is, if you don’t already have a Facebook business profile, you are already 5 steps behind your competitors. Your target market is already there. Where are you? With Facebook you can easily communicate with customers through public messages, private messages, or even real-time conversations. You can also easily share updated information, photos, videos, and other applications that may spark the interest of potential clients. See how I use Facebook to spread the word about my business and build a fan base. You might also like my page while you are there.
Another of the leading social media sites for small business and definitely my favorite one is Twitter. While not quite as popular as Facebook, Twitter still ranks among the top social media sites with over 200 million worldwide users. Twitter’s entire concept can be summed up in one question, “What are you doing?” Once a business profile has been created, the owner consistently updates the answer to this question, providing potential customers with information and insights into the business as they go. Like Facebook, Twitter also allows you to send private and public messages and share links and files such as photos and videos. Connect with me on Twitter and stop by to say “hi” and watch how I use this great tool to grow my business.
Whether it be a music video or a documentary, at one point in time we have all watched a video on YouTube. And because so many people watch videos on YouTube it is a great type of social media for business. The most obvious and effective way to attract customers on YouTube is through paid advertisements. Nevertheless, a lot of business owners are now sharing videos on YouTube to attract attention to their business. Whether it be a walkthrough of a store, a commercial, a video presentation, or answers to a variety of frequently asked questions, YouTube can be a great way to share information with clients in an interesting yet informative way. Subscribe to my YouTube channel to watch videos helping you build and grow your online business strategically.
LinkedIn is another great social media platform you might want to check out. It’s more professional than Facebook, Twitter, and YouTube, and it allows you to connect with other like-minded people or even your prospects and clients, share ideas, knowledge, and opportunities. With LinkedIn you can easily create a professional profile, keep in close contact with other professionals, find experts, share information, search for ideas, and explore or offer career opportunities.
If you are a small business owner, it is time to set up a social media account. When it comes to social media for business Facebook, Twitter, YouTube, and LinkedIn are among the most popular social media tools today. However, there are many more out there so feel free to explore your options and connect with clients using as many social media tools as you wish. To learn how to use social media platforms strategically to build your customer base and grow your business, learn more about my Social Media Simplified program. I’ll be looking forward to help you create your very own smart strategy for social media.
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