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Finding products made in China is no sweat. It is easy to track items down at any local shopping complex. You don’t even need to go that far. Many items in your own home probably carry the ‘made in China’ stamp on them. Products from China are everywhere. This isn’t due to any conspiracy. The availability and ever presence of products from this part of the world stems from their affordability. China is capable of producing a vast range of products cheaply and quickly. Businesses take advantage of this by importing wares straight from China that cut down on expenses and overhead and also is an excellent way to stock up on merchandise.
However, if you are a business owner, how exactly do you acquire products direct from Chinese manufacturers? There are the traditional avenues for businesses that are in the market for products made in China. Nevertheless, these formal means of communication are often time intensive, impersonal and needlessly complicated by red tape and international laws and restrictions. There has to be a better way to conduct business with global partners. Luckily, advances in technology and the growing digitization of commerce are the solutions you and your business need.
The global business world is one that has experienced unprecedented levels of growth over the past several decades. This is a result of quantum leaps forward in telecommunications and transportation. The advent of the Internet has produced newer and faster ways of conducting trade negotiations and fostering commerce at lightning quick speeds. This has also brought with it better ways for people to communicate and interact via online social networking websites.
The explosion in popularity of social networking websites is a new movement in the world of socialization. However, there is a way for businesses to take advantage of this new feature in online interaction. Networking is a staple in the business world. Producers and distributors regularly network to ensure the smooth flow of goods. Trading partners network to foster new lines of commerce and business. Even individual business people need to network with one another.
This desire and need to network in the world of international trade is being taken to the next step. Social networking websites exist and are an up and coming way to interact with importers and exporters in a new and exciting manner. This can allow you to buy inexpensive goods direct from China while negotiating deals through a friendly and informal social networking website. This enables miles of red tape and communication delays to be eliminated. You can be directly linked with other parties that are interested in doing business on a global scale.
Furthermore, a social networking site for businesses pairs up prospective trading partners. Based on the information listed on a business’s profile, recommendations are made based off your needs and what exactly you are looking to do. If you are in the market for inexpensive products from China then Chinese manufacturers will be recommended to your profile. From there it is only a few easy steps to arrange a deal that is beneficial to both parties. Above all, this is a free service with no investment beyond the time it takes to set up a profile. This is an ideal solution for those looking to stay competitive in the global marketplace.
30% of companies surveyed say ‘no’ to social media
So I read a recent research study done on a multitude of brands and the results? Not that surprising. A little under 50% of the brands studied said that the jury was out on social media. Why’s that not surprising? Well, one can’t exactly measure the return on the investment as easily as one might like. It takes a lot of time and resources to track all the data necessary, or you just have to luck out and have an ingenious analyst on your team. And the inherent value isn’t exactly forthcoming either. Reputation isn’t as easily tracked as one might think, but that’s what it does. Social Media investment, at it’s core, creates a massive return on reputation. The trouble is that controlling that reputation is so difficult. Why?
Having a veritable cornucopia of positive social opportunities means you also have just as many negative social opportunities. Keeping the balance can be tedious. One slip up and you can have the hounds on your tail, losing favor universally. The cost of setting up a social media investment is easily calculated. The return? Not so much. A lot of digital marketers play the guess and check method of throwing money at a campaign they think might have value and then checking if there was any verifiable return. This happens more often than you think. Now you may have thought to yourself, if under 50% of the brands were unsure, what did the other think? Well let me break it down for you. All but 1% of those studied acknowledged that there was some value in social media investment. It’s crazy I know. 35% of that noticed a similar or increased return than from other types of media investment.
What does this all break down to? Well, it’s becoming undeniable that Digital and Social Media marketing is on the rise. In the future there may be a complete switch to either. We need to get on this train FAST before we become totally obsolete. Who’s with me?