http://www.AnjaliVarma.com https://www.facebook.com/groups/mompreneurtribe/ Anjali Varma educates, connects and inspires entrepreneurs on her site, YouTube channel & MompreneurTribe Facebook Group . Anjali provides a weekly quick tip for entrepreneurs and in this weeks tip Anjali provides her favorite FREE resource for creating social media graphics and marketing materials. Visit AnjaliVarma.com to subscribe to Anjali’s newsletter for regular tips & resources and for a link to todays resource. Join her FREE MompreneurTribe Facebook Group and follow her on Twitter & Instagram @AnjVarma.
Social Media in China
Q: Are you spending time studying the Chinese social media market? Watch full the #Askgaryvee episode here: https://www.youtube.com/watch?v=y57bg1i6lpg Looking for a specific question or answer? Check out my business Search Engine: http://ask.garyvaynerchuk.com Subscribe to #AskGaryVee Here – https://www.youtube.com/c/askgaryvee?sub_confirmation=1 — The #AskGaryVee Show is one entrepreneur’s take on leadership, social media, self-awareness, winning, marketing, venture capital, arbitrage, digital media, influencers, company culture, start-ups, attention, content, management, empathy, legacy, parenting, family business, crushing, storytelling, thanking, jabbing, right hooking, hustling, and the New York Jets. Gary Vaynerchuk is a serial entrepreneur. Fresh out of college he took his family wine business Wine Library and grew it from a $3M to a $60M business in just five years. Now he runs VaynerMedia, one of the world’s hottest digital agencies. Along the way he became a prolific angel investor and venture capitalist, investing in companies like Facebook, Twitter, Tumblr, Uber, and Birchbox before eventually co-founding his own VC. Find Gary here: Instagram: http://instagram.com/garyvee Facebook: http://facebook.com/gary Snapchat: http://snapchat.com/add/garyvee Website: http://garyvaynerchuk.com Soundcloud: http://soundcloud.com/garyvee/ Twitter: http://twitter.com/garyvee Medium: http://medium.com/@garyvee Planet of the Apps: http://planetoftheapps.com Podcast: http://garyvaynerchuk.com/podcast Wine Library: http://winelibrary.com —
How to Create a Long Term Successful Social Media Marketing Strategy for Businesses
Q: What are your thoughts on creating a successful, long term social media strategy for yourself or your clients? What are the metrics you measure to make sure it’s working? How long in advance do you create the content you rollout? Watch the full #AskGaryVee Show Episode 83 here: https://www.youtube.com/watch?v=o_Mo8YPnEQA Want your question answered on Entrepreneurship Answered? Click to submit your question — https://twitter.com/intent/tweet?text=%40Garyvee%20%23askgaryvee&source=clicktotweet&related=clicktotweet — Entrepreneurship Answered is a collection of answers from the #AskGaryVee Show which is one entrepreneur’s take on leadership, social media, self-awareness, winning, marketing, venture capital, arbitrage, digital media, influencers, company culture, start-ups, attention, content, management, empathy, legacy, parenting, family business, crushing, storytelling, thanking, jabbing, right hooking, hustling, and the New York Jets. Gary Vaynerchuk is a serial entrepreneur. Fresh out of college he took his family wine business Wine Library and grew it from a $3M to a $60M business in just five years. Now he runs VaynerMedia, one of the world’s hottest digital agencies. Along the way he became a prolific angel investor and venture capitalist, investing in companies like Facebook, Twitter, Tumblr, Uber, and Birchbox before eventually co-founding his own VC. Find Gary here: Youtube: http://youtube.com/garyvaynerchuk Website: http://garyvaynerchuk.com Facebook: http://facebook.com/gary Snapchat: garyvee Instagram: http://instagram.com/garyvee Twitter: http://twitter.com/garyvee Medium: http://medium.com/@garyvee —
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Posting To Social Media Sites
Many managers of marketing are reluctant to use social networks for one simple reason … there are a positive answer to the immortal phrase of the film Jerry Maguire: Show me the money!
And to be completely honest I must say that they have a point. To date, there is often possible to cite successful cases in the use of social media when compared with other more traditional ….To add more arguments should be pointed out coldly that measuring ROI in social networks is still not as straightforward as it seems and there is no universally-structured methodology and much less defined.
Nonetheless it should be noted that while the ultimate goal of marketing is to generate profits, they do not always mean money. Having said this, we noted seven benefits that social media can give the marketing business, which could subsequently make tangible benefits that ROI so desired.
1) Connect with potential customers
Not necessarily a person entering a store or visit their site for the first time you are buying, however, we like to do because we know it becomes a potential customer and could soon be captured. When we engage in social networks, each follow, each I like, each recommendation, it means a potential customer.
2) Customer Service
How many times have spoken to a number of customer service responds ironically a machine? Well, the social networks are taking that role and it is better to have someone to answer because if not, handle a crisis can become very risky, just ask Nestl and its KitKat chocolate.
3) Public Relations
The most valuable intangible asset for a brand is your corporate reputation. A brand that can talk face to face with society and give an immediate response minimizes the risk of seeing their prestige and potentiates tarnished his image.
4) Human Resources
Social Media is not limited to Facebook and Twitter, is a network Tonga out there, and although they like many could be classified as entertainment networks, LinkedIn is a professional network and begins to be much more effective when headhunters to find talent that traditional recruiting systems. Moreover, even in the leisure, knowing the relationships generate profiles of the people become an invaluable resource for the area of HR.
We’re back to the flea market. Women used to go to market because they knew their butcher, the vegetable woman, the man in the grocery … trust their recommendations and come back every week to buy their products. With social media will be the same, while consumers feel closer to their brands, have more confidence in them and therefore more loyal. Not to mention that currently there are already many loyalty programs that make good use of social media.
6) Market Intelligence is
Is market intelligence gathering system information relevant to a company in their niches, opportunities and consumers are done with her strategies and decisions. Play every day what our customers say potential captive followers of our competitors and even our critics, today becomes an extraordinary tool and updated for this purpose.
As mentioned, many brands now and start to use social networks to run promotions that enhance their loyalty programs; likewise they have become an excellent channel for information on offers, sales, night, auction, etc.
As you can see, it is true, perhaps the social media at the moment is not generating the ROI that many marketers dream but it is simply a matter of time before it starts. What is real is that it is a tool that any professional marketing can stop using it … and soon will show us the money!
Beauty of Social Media Advertising
During the last few years, the world has evolved and adapt in the advanced technologies. But adaptable phones are no best acclimated as mainly advice tools. Instead, they accept become affairs products. The adaptable buzz has confused above getting a simple abstruse article to become a key “social object” present in every aspect of our circadian lives. And accumulation adaptable with Internet and added technologies opens new possibilities for advanced applications and new modes of interaction. These developments accept now adapted the quantity of outdoor advertising.
In adjustment to put up with the top competitors in advertising, advertisers and Best Advertising Agencies accept to advance their outdoor Marketing And Advertising action to reflect added adaptable web connectivity. They accept to apprentice to accumulate up with consumers who are acceptable to admission the internet from adaptable accessories than desktop commuters. The way humans are apropos to out of home advertising will abide to evolve. Advertisers and marketers accomplished that consumers are bushing time spent on journeys with adaptable usage. This gives advertisers the befalling to ability humans who can acknowledge instantly to advertising letters if they are on the move. With outdoor advertising, there is a growing befalling to use this new Digital Media ability to ability human while they were on their way to authoritative a purchase.
Through Digital Media, advertisers and Marketing And Advertising Agencies accept befall to enhance cast communications by amalgam their outdoor advertising strategies with location- based amusing media casework such as FourSquare and Facebook. Such area technologies can be acclimated as a abundant advantage for advertisers who ambition to advance their articles to abeyant buyers casual by. This will meet the terms of consumers to collaborate with outdoor Digital Media while they are on the move. This as well enables advertisers to clothier their advertisements according to the consumer’s desires, expectations, and even location.
Technology has absolutely afflicted the way that consumers reside and afflicted their behavior patterns which acquired outdoor Advertising and Marketing agencies to change their access if it comes to communicating cast letters to their ambition audience. This creates a lot of opportunities and possibilities for marketers to actualize new and avant-garde advertising strategies. But it as well allows them to aggregate advice from humans which ability accession a few aloofness issues. The new bearing of consistently on, anytime, anyplace technologies may acquiesce for levels of convenience, but as well for surveillance, alien and unimagined by people. In this agenda age, it is important to accede what aftereffect these technologies are accepting on the way we grow, interact, associate and learn.
Utilizing Social Media Marketing To Build An Omni Channel Strategy For Growing Your Business
About the Webinar: This Social Media Marketing Webinar explains 1. What does Omni-channel marketing mean? 2. What is an Omni-channel strategy and how can you implement it? 3. Omni-Channel vs Multi-Channel marketing 4. Social Media and the Omni-Channel strategy 5. Integrating Social Media and email marketing 6. Examples of amazing Omni-Channel experiences About the Speaker: Highly regarded on the world speaker circuit, Lilach Bullock has graced Forbes and Number 10 Downing Street with her presence! Shes a highly connected and influential serial entrepreneur. Listed by Forbes as one of the top 20 women social media power influencers and likewise as one of the top social media power influencers, she is one of the most dynamic personalities in the social media market. She was crowned the Social Influencer of Europe by Oracle and is a recipient of the Global Women Champions Award (by the Global Connections for Women Foundation) for her outstanding contribution and leadership in business. —————————————————————————————– If you have any questions/doubts/suggestions related to this video, please let us know through the comments section below. Also, let us know if you are looking for video of any specific topic, we can create and upload it for you. —————————————————————————————– Simplilearn Social Media Specialist Course: https://www.simplilearn.com/digital-marketing/social-media-specialist-masters-program-training?utm_campaign=Utilizing-Socail-media-to-Build-Omni-Channel-Strategy-I4wTzJmi8U8&utm_medium=Tutorials&utm_source=youtube The Social Media Specialist Masters Program is designed to build advanced skillsets in social media marketing by following a clear, structured, expert-recommended learning path. Youll master the various facets of social media marketingincluding social media strategy, online reputation management, influencer marketing, content marketing and web analytics, and youll acquire extensive project experience and the capability to manage and strategize social media marketing initiatives. The program gives you access to more than 35 live, instructor-led online classes conducted by multiple expert trainers. You will also get access to high-quality e-learning content, simulation exams, a community moderated by experts, monthly mentoring sessions, and other resources to help you become a social media specialist. Once you complete the program, you will receive a Social Media Specialist Masters certificate from Simplilearn, validating your ability to lead the social media efforts in your organization. Social networking is among the most popular online activitiesand social media platforms have more than 1.5 billion users interacting, sharing, and engaging with one another. This presents a huge opportunity for brands to reach out to and engage with their target audiences. It is the social media marketers responsibility to plan and execute social media marketing campaigns to drive business goals including customer engagement, brand advocacy, or conversion across various social media platforms. The increasing adoption of social media by individuals and organizations alike has led to a huge demand for qualified social media specialists. Youll develop a deep understanding of social media tools and techniques, content marketing best practices and reputation management tactics to transform you into a social media marketing expert. For more updates on courses and tips follow us on: – Facebook: https://www.facebook.com/Simplilearn – Twitter: https://twitter.com/simplilearn Get the Android app: http://bit.ly/1WlVo4u Get the iOS app: http://apple.co/1HIO5J0
Think Time: Teens and Social Networks
Social networking (Facebook, Squidoo etc) is one of the newest ways in which to advertise. Recruiting through social networking sites can perhaps bring you great results in a short space of time, though it can be questionable seeing the amount of companies that are beginning to ban such sites from being accessed via company servers.
That aside, social networking and recruitment can work well together. Why? It could perhaps be the way the sites visitors are young and open to online marketing, and are regular visitors to such sites.
The new Human Resources trend is to advertise jobs on sites like Facebook, simply to enable them to target a good range of potential applicants and this could even take over the job boards for popularity alone.
Benefits of Recruiting through Social Networking
The superior technology alone is good enough reason to hire new employees through social networking sites. An alternative to traditional methods, like recruiting via printed media and even through recruitment websites, the networking sites can allow a business to target their recruitment campaign to various areas.
Cons of Social Network Recruitment
The drawbacks are apparent when you use social networking in the wrong way. Not having a good strategy in the first place can really undermine the work you have put in, with disappointing results. You also need to use the information intelligently since these are not recruitment or business boards, but social.
Top performers, as always, may be difficult to track down so even the most dedicated recruiter might find that efforts may not bring the results they had hoped for. Given the amount of publicity given to social networking sites as sources for recruitment more and more job seekers are creating profiles and hoping to be spotted. Thus the ability to stumble across top talent is balanced by the need to sift through a lot of details on a lot of individuals.
Hopefully when you take up the chance to recruit in this kind of way you will not be swept off your feet by the hype – stay grounded. It is important to know and realise that your campaign still requires lots of input. You should actively be searching profiles for potential candidates as you would in the usual way. However, those candidate searches are made easier by these websites and you are able to contact them directly which cuts out any hassle you might have going via recruitment companies.
Job boards and larger recruitment agency websites may already be doing the work for you. As many companies are getting more involved with today’s trends, you may find that they save you the time researching this new media – for a fee. Make sure this is a question you ask if you are serious about recruiting on Social media.
In the end, you make the decision on what is best for your company. Despite being seen as innovative and modern, recruitment through social networking is just as involved as other advertising media and needs the planning and input that comes with finding that top talent.
Social Network Marketing Can Boost Your Website Traffic
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