Introduction: Scientific knowledge is essential for the development of nations as well as individuals. Open access journals and online social networks (SN) have the potential to facilitate access. This research aimed to analyze the extent to which open access journals are using SNs as communication channels. Method: Using a quantitative approach, digital methods were used to analyze 3,448 open access journals indexed on Scopus. Results and conclusions: A) In total, 14.4% of the journals have at least one online social networking profile linked to their official websites; B) there is a significant difference between the proportion of first-quartile journals (Q1) having individual social network profiles and the volume of social network followers as compared to the rest of journals (Q2, Q3, and Q4). These results allow us to identify an important opportunity area around using SN and open access journals as tools for the dissemination of scientific knowledge.
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Using social media marketing has become a very common concept. Many companies are trying to make use of social media for their website marketing and promotional activities. However, this does not mean that all of them using this marketing achieve success. So who are the people who make use of social media in the best possible manner? These are people who use the social media in the right way. A social media marketing site has to be used in the right way to expect positive results. So how do you use it in the right way?
Many people have a habit of going on promoting themselves whenever they interact with people through social media. Well, that is not going to work. You have to establish yourself as a listener and conversationalist. One of the most important things that you need to understand is that the interaction has to be both ways and not just one way traffic. Give others a chance to speak. Be a good listener and show interest in their conversation as well. By doing this you would gain respect and in time, people would find it difficult to deny your offer of visiting your website and this way you would be able to increase traffic.
You should be able to create good content. You will not taste success only by interacting to hundreds of people everyday. You need some great content to attract people towards your business and website. People love to read content on the web. However, if you notice there are not many great people who can come up with mind blowing content. This means that you have plenty of opportunities.
You can even make use of some great videos as a part of the social media marketing strategy. Videos are something that sometimes catches the attention of an individual more often as compared to content. A good video describing your business and promoting it can help you in a great way to increase traffic to your website.
Social Networking sites are now the most trafficked sites in the world today and they are growing. A good idea is to get a good in-depth analysis of your target markets to identify which social sites that your company should appear in. Put together a strategy and plan than just get out there and be Social!
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