Foursquare CEO on Transition From Consumer Social Network to B2B Enterprise Data Company
This is from The Top Entrepreneurs Podcast by Nathan Latka: Subscribe to never forget an episode on Youtube: https://www.youtube.com/subscription_center?add_user=nathanlatka Listen daily on iTunes: http://nathanlatka.com/thetopitunes Listen daily on Google Play: http://nathanlatka.com/googleplay Quickly pick part of video to watch: 01:46 Nathan introduces Jeff to the show 02:53 Jeff has been with Foursquare for 3 years 02:55 Jeff joined the company while it was evolving into a hot social network in 2012 03:10 Foursquare developed the technology of Pilgrim that turned it into a powerful enterprise business 03:19 Foursquares early valuation was based on the fact that it would be the next big social media network 03:51 The valuation was only made up because it wasnt based on revenue 03:57 When Jeff entered, they raised a round and theyre now growing over 60% in the past 3 years 04:13 Foursquare is now more rationally valued 04:55 Foursquare has a powerful community of people mapping the world 06:05 Pilgrim is based on Foursquares nearly 12B check-ins 06:13 Foursquare is having more check-ins today than it did 2 years ago 06:30 The check-ins are called explicit ground trips 06:55 Everytime someone check-in, theyre mapping the business for Foursquare 07:15 The explicit ground trip makes the program powerful 08:06 Foursquare launched the Pilgrim SDK which is a white label way for their developers to add in background content and give users a better experience 08:24 Using the Pilgrim technology, Capital One can ask its user if they want to opt-in for being informed about how to receive rewards points 08:36 People overwhelmingly opting-in 09:08 The notification from Capital One encourages people to actually use their mobile wallet 09:18 TouchTunes uses the Pilgrim technology 09:25 TouchTunes runs 65K jukeboxes through mobile app 10:37 Pilgrim technology has learned when to send notifications 10:47 Pilgrim technology also informs their developers of the best time to send notifications 12:08 When Jeff joined, he saw how everyone, including Fortune 500 companies, was using them for free 12:15 Jeff told their CEO that theyre actually losing money and that they needed to start charging customers 12:42 Foursquare didnt lose even a single developer after putting up a paywall 12:49 The model was licensed-based depending on the usage 14:15 Three of the largest headphones in the world are Foursquares customers 14:40 Jeff understands how the market changes 14:55 92% of the consumer spending is far from the 8% they spend on e-commerce like Amazon 15:10 Foursquare has predicted how Chipotles sales will go down by 30% 15:20 Were not investors, were technologists 16:16 Jeff believes that Foursquares mission is to be a location intelligence company 16:34 Jeff is proud of Foursquares technology; they can build tools that help companies 17:07 Foursquare started out as a consumer company but now, more and more apps are using them for their applications 17:51 Jeff believes that in the future, they can also make real estate better 18:45 90% of Foursquares revenue is from B2B 19:34 Foursquares paying customers are some of the biggest brands in the world who want a company that is as good as Google Maps 19:58 People dont want to be dependent on Google in the future 20:18 A lot of smart companies want to build differentiated mobile experiences in the future and were helping them do that, that is our business 21:48 The Famous Five In Episode #779, Nathan interviews Jeff Glueck. He became the CEO of Foursquare in January of 2016 after 18 months as the COO of the company. Prior to that, he was the CEO of Skyfire Labs, co-founder of Site59.com and CMO of Travelocity. Previously, he was a strategy consultant at Monitor Company and served as a White House Fellow in the Clinton Administration. He holds a masters degree from Oxford as a Marshall Scholar and a bachelors degree from Harvard College. Favorite Book? Good to Great What CEO do you follow? Adam Neumann Favorite online tool? Stitcher How many hours of sleep do you get? 7 If you could let your 20-year old self, know one thing, what would it be? Its going to be okay when you take a risk 3 Key Points: 1. Even if your company can go IPO, it doesnt mean that it should. 2. Offering your services or products for free may work for the short-term, but if your service adds value to your customers, they WILL pay. 3. Focus on what your company is good at.
Tai Lopez Social Media Marketing Agency #7 …FREE – How To Build A Cool Lifestyle
Check out my Daily Podcast https://goo.gl/IBsgQf Join my FREE Inner Circle Group https://goo.gl/yUtq8x Podcast4marketers Tai Lopez Social Media Marketing Agency Program Review and Notes from Sonny Tee. In today’s SMMA class, Tai Lopez TALKS TO US about How to Build a Cool Lifestyle buy getting a new House and Matress, Traveling and donating to charity ANONYMOUSLY he makes a big point in telling us NOT TO SHOW OFF and I make corrections and review along the way! Keep watching the videos on the Tai Lopez SMMA course review and notes and you’ll get enough information to start your own Social media Marketing Agency.
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Top Social Media Trends for 2017 – The Influencers View
Which social media trends do businesses need to watch out for in 2017? We asked some of the world’s top social media experts for their opinion and here’s what they told us. To learn more about how your business can benefit from social media, visit https://www.talkwalker.com 2016 was a big year for social media. From Facebook’s big push in live video, to Instagram muscling in on Snapchat’s stories format, the tussle between social networks has been fierce as each platform battles for a share of your attention. We’ve also seen social media affect globally significant events like the “Brexit” referendum in the UK and the US election, as politicians wise up to the impact social networks can have on public opinion. Overall, we’re now spending almost 2 hours a day on social media or about 15% of our time awake. So what will 2017 bring and what social media trends do businesses need to be aware of next year? That’s the question we posed to some of the biggest names in the social media world including Rand Fishkin, Michael Stelzner, Marsha Collier, Ian Cleary and many more. Here are 8 trends they expect to see next year.
How do Social Networking Sites Make Money – Can You Really Make Money Via Social Media?
The Internet has revolutionized not just the manner of sharing information, but also the manner in which people interact. Because of technology, communication can now be done instantly, regardless of time zone and distance. This click-away interaction was further empowered with the advent of social networking.
The presence of these small groups or communities online has already come a long way. The first email sent in 1971 was just between two computers sitting next to each other. Today, instant messages can be exchanged even if the parties interacting are from the two opposite poles of the globe. Information sharing is also not limited to texts anymore since photos, audio files, and even videos can be easily published or sent over the Internet.
The social networking sites later on evolved into different faces and forms. Friendster was born in 2002, replacing Geocities and Six Degrees, and its popularity paved the way for other similar sites like MySpace, YouTube, Twitter, and Facebook, among others. Even their functions also developed from being mere interaction sites to becoming efficient trading venues.
Today, these social networking sites are also a popular tool for developing marketing techniques such as conducting business contests. For those who are curious as to how they can maximize the social media for the promotional competitions they devise, here are a few brilliant ideas. Basically, these suggestions from business experts focus on timeliness, creativity, and connection.
In terms of timeliness, the business contest ought to be themed appropriately depending on current events and seasons. For instance, back-to-school promos can be devised before another academic year starts. Trick-or-treat and Easter egg hunt contests can be conducted as well during their respective seasons.
Creativity, on the other hand, calls for techniques that can make the most out of the features of various social media. With that, the assistance of business competitions expert consultants can be a big help. These professionals know how to plan and execute photo and video contests whenever applicable and they also have the most brilliant suggestions for advertising the said promotional competitions online.
Finally, these experts on business contests can also help in attracting more participants through interesting strategies that can hook audiences, and by having a sense of connection with the devised competition, people would be eager to constantly join and share the game with more people. Of course, businesses should not disappoint their potential consumers by making sure that their prices and rewards are given appropriately through effective award management systems. For more social media contest ideas and techniques, check out http://blog.empowerment-group.org/2010/10/creative-contest-ideas-to-promote-your.html.
Social Networking Tools Simplified
When it comes to brand building techniques on the web, there are two basic techniques. One is Search engine optimisation and the other is Social media optimisation. Search engine optimisation works on improving the page rank while Social media optimisation or SMO Services UK works to directly improve an individual or an organisation’s network. It also directly aids brand building and improves the communication front. In brief, social media optimisation uses social media tools added to the content itself like RSS feeds and it also uses tools independent of the content.
SMO Services UK dependent on the content
The content that a marketer puts up can be shared within a network. This helps to strengthen the brand and provides publicity. Commonly, this is done by enabling RSS feeds to the content. Social news is another concept that fits this category. The content need not be just text. It can be videos and images as well.
Using social networking platforms – How SMO Company UK helps
The use of social networking platforms is very common. Social networking profile sites are used not just for branding activities, but also for other purposes like building a network just for the sake of interaction. These tools provide access to millions of people with little effort. All that is required is to build a large network and to regularly provide useful content. Blogs are another medium that belong to the same category. Blogs are used for expressing ideas and also for selling products. Commenting of blogs is another way used by SMO Services to build brands. It is also possible for a person to post links when commenting, in order to drive traffic to a website.
The relevance of SMO Services UK
Social media is undoubtedly a phenomenon to reckon with. However one should not take it for granted. Social media is an essential part of online reputation and this in turn affects the branding or reputation in the real world. Hence an organisation or a brand should not lose sight of its profile or activities and should seek SMO Company UK.
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