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Social Media usage statistics
The growth in usage of Social media channels worldwide
UT Austin Ep 1 -Hurdles with Starting a Social Media Presence – Vitrue Social Marketing Minute
Lots of businesses – it may be small, medium or large scale – are now joining the social networking bandwagon. This doesn’t come as a surprise though. With the so many benefits and advantages that a business enjoys through social networking, every business would love to get a piece of the pie. If you are one of those business owners who have not joined the trend yet then maybe this is the right time for you to start your very own social revolution. You need not to worry about not having knowledge about web design. You need not to be an expert on this. You only need a good social networking script and do some reading and you are good to go. If you’re not so confident you can do it then you can hire somebody to do the script tweaking for you but you must choose the script yourself so you would be certain it fits your social networking plans and purpose.
But of course you would wonder which social networking script you should choose among the numerous scripts that pervade the internet today. There are free scripts and there are those that have monetary value as well. Some good scripts come with a price but they also come with a trial period over which you can download the script for free, use it for a month or so and purchase it afterwards if you think it is the one you would need for your site.
You don’t really need a big social networking site to make it work for your business. Actually, simple concepts can start a social revolution as long as you planned and executed it well and of course if you used the right social networking script equipped with the right features and functionalities that you need. You may need to put up a blog or maybe a forum or maybe an instant messaging feature in your site. There are so many great features that a script can offer. All you need to do is choose the right one for your social networking needs as well as your budget and the script will do the rest.
Do criminals target me using social networking sites? [Subtitles]
Social networking is a hugely popular but do you know it is also a fantastic source for cyber attackers to gather the information they need for a social engineering attack on yourself or your business? Hear from the people on the front line who defeat network threats every day. Cyber threats have changed and the solutions need to change too. The sophisticated techniques BAE Systems uses to protect government and military assets are helping to defend businesses around the world. Contact us today to learn how we can help defend your business: http://www.baesystems.com/frontline
Social Media Revolution 2016
Social media and user interface are revolutionizing the way we communicate. This video shows the 2016 trends. To see full blog post click: http://ow.ly/4numRu 360 Videos, live streaming, virtual reality , SnapChat stories, gifs are formats that will be most successful according to social media analytics and statistics . There are so many different strategies and tactics that can improve your social media marketing results. If you search social media marketing tips you will find about 200 million sites on google. Tips that are geek-specific ranging from what pixel size works best on photos in twitter to generic corporate buzz slogans like content is king and context is queen In order to avoid getting lost in the world of social media apps This video focuses on these 3 signals that currently stand out according to numbers in the ever changing world of social media advertising Videos and Social Media Artists Let the experts make the campaign for you If its too late for you to get organic reach on a social media network but you still want to have reach there because its where your audience is hanging out. You can reach out to influencers on this platform, those who have succeeded in gathering a big number of followers across different platforms. You can find many with over 10K followers on Youtube and Instagram and you can work with them as content creators as they obviously know how to create social content as well as a media channel to talk to their followers in a fun and engaging way. These influencers have a big role to do in the social media addiction. They are just addictive to watch Social sales and social ads If you are placing ads on Facebook or Youtube it does not mean you are doing social media marketing. It means you are placing an ad on a social media network. Social media marketing is when you place an ad on a social network and it performs better than the average ad performs elsewhere because of virality. If your ad is being shared and liked and reposted after you spent a relatively small budget to promote it, then you are doing social media marketing the right way. Placing ads that are social by design or traditional ads on social media networks will get you good results. However social by design ads will outperform the traditional ones. Social network ad spending will reach $23.68 Billion Worldwide in 2015. The main driver and winner is Facebook . Its just been announced that there are currently 2 Million active advertisers on Facebook. Customer interface Uber, the worlds largest taxi company, owns no vehicles. Facebook, the worlds most popular media owner, creates no content. And Airbnb, the worlds largest accommodation provider, owns no real estate. Something interesting is happening. – Tom Goodwin . 2016 360 . . ” ” 200 . . . .
Top10 Social Networking websites
10- Reddit :- This is a social news and entertainment networking website where registered users can submit content such as direct links and text posts. Users are also able to organize and determine their position on the sites pages by voting submissions up or down. Submissions with the most positive votes appear in the top category or main page. Reddit was founded by University of Virginia roommates Alexis Ohanian and Steve Huffman on June 23, 2005. A decade later, the site boasts more than 36 million registered accounts and 231 million monthly visitors. 09- Snapchat :- Snapchat is an image messaging application software product that was created by Reggie Brown, Evan Spiegel and Bobby Murphy when they were students at Stanford University. The app was officially released in September 2011, and within a short span of time they have grown immensely registering an average of 100 million daily active users as of May 2015. More than 18 percent of all social media users use Snapchat. 08:- Tumblr :- Tumblr is one of the most difficult to use social networking platforms, but its also one of the most interesting sites. The platform allows several different post formats, including quote posts, chat posts, video and photo posts as well as audio posts, so you are never limited in the type of content that you can share. Like Twitter, reblogging, which is more like retweeting, is quick and easy. The social networking website was founded by David Karp in February 2007 and currently hosts more than 200 million blogs. 07: Pinterest :- Launched in March 2010, Pinterest is a relatively newcomer in the social media arena. This platform consists of digital bulletin boards where businesses can pin their content. Pinterest announced September 2015 that it had acquired 100 million users. Small businesses whose target audience is mostly made up of women should definitely invest in Pinterest as more than half of its visitors are women. 06:- Instagram :- Like Pinterest, Instagram is a visual social media platform. The site, launched on October 6, 2010, has more than 400 million active users and is owned by Facebook. Many of its users use it to post information about travel, fashion, food, art and similar subjects. The platform is also distinguished by its unique filters together with video and photo editing features. Almost 95 percent of Instagram users also use Facebook. 05:- YouTube :- YouTube the largest and most popular video-based social media website was founded on February 14, 2005, by three former PayPal employees. It was later bought by Google in November 2006 for $1.65 billion. YouTube has over 1 billion website visitors per month and is the second most popular search engine behind Google. 04:- Google+:- While its no Twitter, Facebook or LinkedIn, Google+ has its place among the popular social media sites. Its SEO value alone makes it a must-use tool for any small business. Launched on December 15, 2011, Google+ has joined the big leagues registering 418 active million users as of December 2015. 03:- LinkedIn :- Founded on December 14, 2002, and launched 0n May 5, 2003, LinkedIn is hands-down the most popular social media site for professional networking. The website is available in 24 languages and has over 400 million registered users. LinkedIn is great for people looking to connect with people in similar industries, networking with local professionals and displaying business related information and statistics. 02:- Twitter:- You might be thinking that limiting your posts to 140 characters is no way to advertise your business, but you will be shocked to know that this social media platform has more than 320 million active monthly users who make use of the 140 character limit to pass on information. Businesses can use Twitter to interact with prospective clients, answer questions, release latest news and at the same time use the targeted ads with specific audiences. Twitter was founded on March 21, 2006, and has its headquarters in San Francisco, California. 01:- Facebook :- This is the biggest social media network on the Internet, both in terms of total number of users and name recognition. Founded on February 4, 2004, Facebook has within 12 years managed to accumulate more than 1.59 billion monthly active users and this automatically makes it one of the best mediums for connecting people from all over the world with your business. It is estimated that more than 1 million small and medium-sized businesses use the platform to advertise their business.
Communication Round Table: Social Marketing Approaches to Health Communication
If you are anything like the average marketer, you are probably more experienced with your email campaigns than you are with social media marketing. That is okay because these two channels are a perfect match. In fact, sites like Facebook, LinkedIn and Twitter can help you acquire more subscribers, while your existing marketing platform can help you build your following in the social world. It is a win-win in many aspects, but this article will introduce three simple ways social networking can be used to boost the ROI for email campaigns.
1. Make Your Email Content Sharable
Sharing has become a common activity on the web, providing an easy way for articles, video and various other types of content to “go viral”. The popularity of social networking has extended the sharing concept to the email platform, and creating this environment in your marketing message is easier than ever before. ESPs are increasingly rolling out features that make it simple for readers to share your content in their social communities. According to a recent study conducted by Marketing Sherpa, sharing buttons increase subscriber interaction for email campaigns by as much as 25% and greatly increase traffic coming in from social networking traffics. This could be traffic that helps you rack up conversions in the form of more subscribers and sales.
2. Include Social Call to Actions
Implementing sharing buttons is not the only way social networking can boost the ROI for your email campaigns. Another method that will help you increase your return involves simply including links to all your online hangouts in your message. Links such as “Connect with Us on Facebook” or “Follow Me on Twitter” will act as call to actions that let subscribers know that you want to connect with them via other channels. The more subscribers that bite, the larger your audience in the social networks. This also gives you the opportunity to introduce your email subscribers to special offers and other exclusive content that is reserved for your social following, putting your products or services in front of more potential customers.
3. Commit to Cross-Channel Promotions
No social email marketing strategy can succeed without dedication to cross-channel promoting. Doing simple things such as reminding Facebook fans, MySpace friends, and Twitter followers about your newsletter and other email content can only benefit your marketing efforts in the end. Integrating these two channels is all about promoting brand awareness and building relationships, so the more you cross-promote, the more you put your business out there, and the better chance you have of making an impact. The nature of social media makes ROI difficult to measure, but the overall results are obvious when consumers in this channel start spending and advocating on behalf of your brand, neither of which can happen without a dedicated effort.
The key to succeeding with social-email integration is producing content others want to share and understanding how todays consumers want to be engaged. Between valuable content, easy sharing capabilities, and diligent cross-promotional efforts, this is one marriage that can help you increase ROI, and keep your business soaring high.
- SharePoint Conference 2012 Customer Showcase Kroger Launches Business Social Networking with Yammer