Cross-Media Marketing: Taking Direct Mail to the Next Level
Advanced technologies open the pathway to progressive innovations which Internet marketers and business owners leverage on for more results. They are constantly seeking and reviewing new online marketing strategies and tools that could benefit their brand and business promotion with more web traffic to their website to be converted into sales and profit.
It is hoped that new technologies would bring about dynamic marketing options which would generate organic leads to boost business sales and brand presence in the market. This brings on the feasibility of direct mail marketing for marketers to indulge in.
Moving Forward from Here
Business entrepreneurs and marketers today are ready to move forward in their marketing endeavors to bypass rising competition in the market in order to maintain their market position where possible. Hence, it is desired for more innovative marketing methods to be unveiled and utilized as quickly as possible before more competition comes on.
Aggressive Internet marketers are seeking well developed marketing mixes comprising conventional direct-mail advertising marketing strategies to produce higher results. Such marketing mixes could include blogs and short articles at reputed directory sites and social networking sites as well as search engine indexing to generate cross-media marketing.
Aggressive or desperate marketers are checking out cross-media marketing for its multiple marketing channels that could enhance the marketing campaign with an identified target market. It is true that a more efficient marketing tool is required in generating the desired results while covering a wider scope for business progress. Such marketing apps are known to be very reliable to generate larger capacities in leads and sales. Essential distinctions arise between traditional direct-mail advertising and cross-media marketing, although a lot of similarities surface readily.
Conventional direct mail marketing concerns individual recipients with specific names, corresponding email addresses and specific URLs that direct recipients to a specific landing page. Personalized or individual interaction is achieved with suitable materials to satiate the recipients’ needs and expectations.
However, cross-media marketing which manipulates direct-mail advertising elements allow alternatives in measuring and tracking consumer reaction rates. This would generate relevant reports to boost marketing results and improve future marketing campaigns.
Advantages of Cross-media Marketing
Many advantages are noted with cross-media marketing if the strategy is deployed effectively.
1) Clearer Business Goals and Targets
Cross-media marketing offers a vibrant approach towards identifying preferred customers for boosting the brand and business sales. It is effective in targeting a specific market audience that would benefit business in various ways, such as traffic and profits from more sales.
Many innovative marketers could manipulate direct-mail advertising strategies in an integration of pURL and QR codes to direct traffic to appropriate landing pages for the best results. Hence, marketing efforts are more effective and productive in a shorter timeframe with faster outcomes.
ROIs are seen to be more attractive compared to the expenses and profits generated.
2) Accurate and Measurable Tracking
The performance of cross-media marketing that incorporates direct-mail advertising features is much better than just banking on conventional direct-mail marketing endeavors. Cross-media marketing could be tracked accurately with measurable entities over time for up-to-date marketplace information.
This mode of marketing provides comprehensive details on every potential business lead visiting the website where viewed pages, link clicks and responses are tracked and evaluated to understand consumer behavior better. Such information helps marketers plan more dynamic marketing campaigns to win more customers through higher sales conversions from larger web traffic.
3) Flexibility in Available Marketing Options
Cross-media marketing with direct-mail advertising features offer greater marketing flexibility in generating the best advertisements for the brand or business. Multiple project stages are effectively executed based on target niche markets via cross-media platforms for better business outcomes.
This dynamic marketing technique serves to promote earlier stages to subsequent stages for greater effects on the target markets identified. Hence, marketing improvements could be designed on subsequent marketing strategies to gain more rewards.
4) Managing Budget and Expenses
Cross-media marketing strategies with direct-mail advertising provide a strong accountability for expenses that ensure a good management of budget to generate good ROIs. Internet marketers are able to view their expenses on every marketing project undertaken to check on their marketing budget and achievements.
Accuracy in managing and generating the marketing figures help marketers be more alert and wise in their marketing campaigns and strategies that would bring on attractive ROIs. The precise ROI analysis procured from cross-media marketing campaigns serve to confirm the profits procured for the company without busting the marketing budget.
5) Better Print Innovations
Direct-mail advertising marketing through cross-media marketing would be revolutionized with innovative print methods and software that offer vibrant advertising prints which captivate the audience.
It is anticipated that well planed print marketing projects would be cheaper and more efficient to generate higher returns for the advertiser via cross-media marketing approaches.
Effectiveness of Cross-Media Marketing
It is expected that cross-media marketing strategies would only be effective if proper implementations are executed through a clear understanding of its concept with the availability of tools to be integrated for successful campaigns to happen. There must be an organized list that contains accurate information about targeted audiences which could be manipulated effectively for the best results to surface.
Landing pages must include a call-to-action features that compel web visitors an immediate signing up into the business mailing list or subscribing to the business e-newsletter for further deliveries of brand and business updates.
The implementation of an auto-responder system is an added marketing component in a dynamic cross-media marketing strategy that is aimed at success with direct-mail advertising. Accurate contact information for each opt-in potential business lead or customer is stored and tracked in every marketing campaign executed to churn out detailed analytical reports for feedback and improvements.
A proper execution of cross-media marketing that involves direct-mail advertising could lead on to greater business success as various marketing components are integrated for a more synergized outcome.
This could only happen when innovative marketing approaches are adopted through the advanced technologies that bring in dynamic marketing tools for creative marketers to manipulate.
B2B Social Media Interactions in the GCC to Grow in 2013
According to a recently sanctioned survey by the UAE based multilingual social network, dudu.com, B2B interactions on Social Networking sites in the GCC are set to increase in 2013. An Increasing number of internet users are utilising Social Media to interact with and reach out to brands. Timely responses encourage users to seek out their favourite brands and engage in a conversation. The survey was conducted by YouGov, a leading market research agency in UAE. Alibek Issaev, Founder & Owner, Dudu.com said, “B2B interactions on Social Networking sites have a different approach than B2C and can be utilised to generate awareness, build thought leadership and strengthen the brand. Dudu.com conducted the survey to understand the behaviour of internet users in the GCC. As brands begin to explore the potential of their presence on Social Networking sites, the efforts to maintain a constant channel of communication are visible across the board. Communication is personalised, responses are immediate and content shared is tailor-made to suit their target audience.” Key Highlights of the research 35% of internet users in the GCC use social networking sites for business purposes of which KSA represents the highest at 43% 93% of users in GCC using social networking sites for business purposes find it effective and useful. Kuwait represents the highest in this category at 96% 16 % of users in the GCC use social networking sites to discuss products, services and brands. KSA and Bahrain represent 19% in this category individually 55% of users on social networking sites in GCC are bilingual, 20% trilingual and 9% quadrilingual Alibek added, “We are already witnessing the trend of businesses taking multilingual social networks such as dudu.com more seriously to grow their business and the findings from the survey have reiterated the confidence. By connecting pages to the translation system we are providing a very selective networking platform for businesses to interact with their niche target audience.” The translation service by dudu.com utilises a self-learning system whereby it observes, understands and corrects dialects with time. Presently, the service is available to businesses in English, Arabic and Russian and will soon be available to all registered users. The study was based on a sample of 2,632 respondents from the GCC, 32% of which were locals and 68% expats. The respondents to the survey are professionals at mainly supervisory and medium to senior managerial levels, and work in various fields including: Education and Academia 11%, Banking and finance 9%, Government and Civil service 6%, Advertising, Marketing and Public Relations 5%, IT 5%, Oil, Gas & Petrochemicals 5%. Other highlights from the Survey 62% of the users in the region use Social Networking sites to stay in touch with real life friends 39% use it for connecting with new people 32% for connecting with new people with different cultural backgrounds 30% use it to share videos and photo Read this article in Arabic: http://www.forbesmiddleeast.com/read.php?story=1892 Visit us on http://dudu.com
2013 New Alumni Reunion: Ritson vs. Social Media with Associate Professor Mark Ritson
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Stress Management Tools During Political Change
Stress Management: Culturally Affirming Tools in our Digital Age Professional Development (c) Kuumba Health LLC * All rights reserved. Contact email@example.com for more info. NB: Images enclosed are public images pulled from social media, and given credit beneath each image. Inclusion of images do not equal endorsement from organizations involved. Instrumental: Stronger by Mary J. Blige
How to create your own social media site – Boonex Dolphin
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Security and Privacy in Social Networks
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STOP THE BULLYING IN SCHOOLS WITH KIDS AND SOCIAL MEDIA WITH ADULTS!
When I think about how the young female African American Olympic athletes are victimized about their hair I think about this…no matter how young or how old we are – people can still be mean vicious bullies…this shows how painful it can be especially to young girls who are in those formative years. Dedicate 10 minutes to this and see what I’m talking about. Share it with your kids and stop being so mean on social media. Just because you say it online grown people doesn’t make it any less hurtful. Now, take a peek and thanks to Wanda Adams for helping me produce the best work so far in my 20+ year career!
Zong free Internet without Blance All social Sites Open By Expert Zeeshan
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