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While a major chunk of B-town celebs make sure to keep their fans updated on social media, He is, none other than, Ranbir Kapoor, who prefers to stay ‘invisible’. .. … Subscribe to News Express http://bit.ly/2hil7yn
Network Compliance Caveats for Social Media Streaming
Wowza’s Tim Dougherty underscores the importance of knowing and following network compliance guidelines when streaming to multiple social media sites such as Facebook, YouTube Live, Twitch, and Periscope.
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Customer Loyalty and Social Media Marketing Tools by OPEN Forum
Social media is the new domain where people interact with each other with some social goal. Social networking sites like Facebook and Twitter sees a regular stream of similar traffic that can be segmented according to demographics. This makes the place ideal for venturing into any kind of marketing by social media marketers. Since the basic purpose of the site is to build relationship, it helps producers build and extend relation with customers.
Marketing over the internet has been quite popular practise in recent times. E-mailing of advertisements or promotional news gained a lot of importance as a vital way of reaching the target audience online. However, the mails are more often than not treated as junk and diverted to the spam box. The organic social media has provided the opportunity to deal with this spam problem.
In case of Social media marketing one important difference can be drawn between corporate-controlled sites and non-corporate sites. The corporate-controlled sites publish pre-approved messages. The non-corporate sites that publish blogs and casual twitter messages encourage in promoting interaction between the customer and the producer. It engages people in conversational messages. The entire marketing scenario becomes very interesting and opens up new avenues for business organisations.
There are two very distinct advantages of engaging in social media marketing. Firstly, it helps in reaching and understanding the needs of the customers better by interacting with them. The regular feedback helps in providing customised service. Secondly, it helps in taking marketing to the next level by enjoying the customers consent. The willingness of the customer to receive messages by opting in adds a new flavour to the process.
Organic social media marketing is an important way to deal with the wider audience. Cross blog conversation and hosting of contests through social sites help in generating more traffic to any websites. Organic marketing could also include approaching merchants for affiliate marketing. Through such efforts one can establish its brand and attract readers to one’s site. Once the merchant notices that there the website enjoys strong readership or viewership then automatically he takes interest in sponsoring blogs and avail the service.
At times offering unsolicited content for a particular brand helps growing the business. Social media marketers should try to reach a variety of audience, making one’s market stronger and wide. Consistency is an important parameter that any marketer should keep in mind before making his content popular. Following up on the content published is one of the vital ways to make one’s presence felt.
Social Media in 15 Minutes a Day – Time Management with Free Tools
Thanks to the apperance of social media tools today, it is so easy to find the relevant, timely information about competitors. Many managers typically can get anecdotal competitive intelligence from tidbits they continually gain. These days, with the popular of many media tools, business owners should follow a more systematic approach that make it easier to learn the way other companies are carrying out.
Using the internet and social media simplifies competitive analysis for those who know how to use the tools effectively. It’s a little more than just Googling competitors. The goal should be profiling competitors to gain a better understanding of their background, financials, products, marketing, strategy and facilities.
It’s not feasible to get all this information in one visit on the web. While some facts may never appear in social media, with patience and research, many questions can still be answered. Social media sites are not silos of information; there is a great deal of intertwined info among sites like Facebook, Twitter, LinkedIn and blogs. It’s an unstructured exchange that will require searching and analysis.
Here are some quick ideas to get started:
1. Join blog discussions germane to the product area. Use blogcatalog.com to find people discussing issues and ideas relevant to the industry, service group or marketing niche. Reading these will provide a background of what’s important. Posting to these blogs is advised only if the contributor is ready to share and get some comments back! This is a step towards being known as an authority in the field. Another strategy is to learn which bloggers influence customers. Measure their influence by Googling them to see what else they are doing. It’s all about engagement, feedback and exchange. That just could lead to some direct business.
2. Search summize.com for data being announced in Twitter about products, companies, and industries. For example, one market researcher learned that his competitors were using Twitter to broadcast announcements to potential respondents, asking them to participate in a survey at the mall for $ 15/hour. This tool also helps with advanced searches about people, words, places, dates, attitudes, and retweets or tweets containing links.
3. LinkedIn.com facilitates a huge amount of competitive knowledge. Most people use LinkedIn to network and connect with other professionals. By digging deeper (and using the keyword, company or people search), users can find information on businesses and functions within companies, job listings, and join discussion groups. To get started, create a brief profile, including a picture to inspire trust, and start adding contacts. Here’s a tip – perform an advanced search and under company name select “Past not current”. This will give a read on the turnover rate and whether key people are leaving.
If this seems daunting, it’s not, just dedicate some time to “social media” activities, create a plan, start researching, and modify as needed based on which tools are working most effectively.
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how to make social network website similar to facebook from scratch
step by step visual guide on how to create a facebook-like (facebook clone) social network website using a php script (socialengine)