My Privacy My Decision: Control of Photo Sharing on Online Social Networks Abstract: Photo sharing is an attractive feature which popularizes online social networks (OSNs). Unfortunately, it may leak users’ privacy if they are allowed to post, comment, and tag a photo freely. In this paper, we attempt to address this issue and study the scenario when a user shares a photo containing individuals other than himself/herself (termed co-photo for short). To prevent possible privacy leakage of a photo, we design a mechanism to enable each individual in a photo be aware of the posting activity and participate in the decision making on the photo posting. For this purpose, we need an efficient facial recognition (FR) system that can recognize everyone in the photo. However, more demanding privacy setting may limit the number of the photos publicly available to train the FR system. To deal with this dilemma, our mechanism attempts to utilize users’ private photos to design a personalized FR system specifically trained to differentiate possible photo co-owners without leaking their privacy. We also develop a distributed consensus-based method to reduce the computational complexity and protect the private training set. We show that our system is superior to other possible approaches in terms of recognition ratio and efficiency. Our mechanism is implemented as a proof of concept Android application on Facebook’s platform.
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Multiparty Access Control for Online Social Networks Model and Mechanisms
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Social Networking for Business – Get Ready!
While some people are rushing about to go online and make sure they are highly updated with their social networks, some people either don’t really care about it or have pre-conditioned minds that getting into it is highly complicated and therefore not worth their time and effort. This can be well understood if we are talking about personal interactions here or just simply to make use of the available technology to further social relationships with other people. But if you have a business or are planning to establish one, to get into the craze or better yet, to build a social networking website for your own business may just be one of your wisest decisions.
Among the first things that may come into your mind is if your business really needs social networking. Well, you probably know that social networking sites are built with an ultimate goal of providing online sharing of information and even tools of organizing this information so that the members of the social community can use it to their advantage. If you are a good businessperson, you are most likely concerned with your customers’ needs and would make sure they are satisfied with your products and services. You would definitely love to have your clients “talk” about your business as if advertising it so you would expand your reach while knowing your customers’ concerns and issues at the same time.
Yes, it may entail you to put up some money on to it especially if you are thinking of build a social networking website that caters specifically to your business. But it will be all worth it since this move will really help you achieve a high level of interactive engagement with your existing clients as well as your prospect customers and followers. Try it. You may start with just creating business pages or profiles on some of the existing social networking sites nowadays or you may go the extra mile and have someone build a social networking website for you. There are lots of ways available to get interactive crazy all for your business’ advantage, you just need to look in the right places.
How to Integrate Social Media into Your Email Marketing Campaigns – MNB Webinar
If you are anything like the average marketer, you are probably more experienced with your email campaigns than you are with social media marketing. That is okay because these two channels are a perfect match. In fact, sites like Facebook, LinkedIn and Twitter can help you acquire more subscribers, while your existing marketing platform can help you build your following in the social world. It is a win-win in many aspects, but this article will introduce three simple ways social networking can be used to boost the ROI for email campaigns.
1. Make Your Email Content Sharable
Sharing has become a common activity on the web, providing an easy way for articles, video and various other types of content to “go viral”. The popularity of social networking has extended the sharing concept to the email platform, and creating this environment in your marketing message is easier than ever before. ESPs are increasingly rolling out features that make it simple for readers to share your content in their social communities. According to a recent study conducted by Marketing Sherpa, sharing buttons increase subscriber interaction for email campaigns by as much as 25% and greatly increase traffic coming in from social networking traffics. This could be traffic that helps you rack up conversions in the form of more subscribers and sales.
2. Include Social Call to Actions
Implementing sharing buttons is not the only way social networking can boost the ROI for your email campaigns. Another method that will help you increase your return involves simply including links to all your online hangouts in your message. Links such as “Connect with Us on Facebook” or “Follow Me on Twitter” will act as call to actions that let subscribers know that you want to connect with them via other channels. The more subscribers that bite, the larger your audience in the social networks. This also gives you the opportunity to introduce your email subscribers to special offers and other exclusive content that is reserved for your social following, putting your products or services in front of more potential customers.
3. Commit to Cross-Channel Promotions
No social email marketing strategy can succeed without dedication to cross-channel promoting. Doing simple things such as reminding Facebook fans, MySpace friends, and Twitter followers about your newsletter and other email content can only benefit your marketing efforts in the end. Integrating these two channels is all about promoting brand awareness and building relationships, so the more you cross-promote, the more you put your business out there, and the better chance you have of making an impact. The nature of social media makes ROI difficult to measure, but the overall results are obvious when consumers in this channel start spending and advocating on behalf of your brand, neither of which can happen without a dedicated effort.
The key to succeeding with social-email integration is producing content others want to share and understanding how todays consumers want to be engaged. Between valuable content, easy sharing capabilities, and diligent cross-promotional efforts, this is one marriage that can help you increase ROI, and keep your business soaring high.
Best Online Marketing Tools: Day 5 – Hemingway App
http://www.loubortone.com/bigpicture presents Here are our Top 30 Tools for Online Marketing Success! And not just video tools, but really cool and little-known tools, resources and software for productivity, social media, email marketing and more! Subscribe to our channel so you can get your daily Top Tools on YouTube! Were revealing a new tool every day! Discover new time-saving and business-boosting online tips, tools and shortcuts. To see all the tools in one place, visit our Facebook page at: https://www.facebook.com/OnlineVideoBranding/ Powered by http://www.loubortone.com. For more tips visit Lou Bortone’s blog at http://www.loubortone.com/blog. Subscribe for more great video marketing tips here: http://www.youtube.com/subscription_center?add_user=lbpromo Im Lou Bortone and I help busy professionals fully leverage and express themselves VISUALLY in the most powerful and profitable way. Find out how to use online branding, video marketing and visual media to grow your business and boost your bottom line by applying for a free, no-nonsense strategy session at www.VideoStrategySessions.com. Pick up my way-cool (FREE) Online Video Survival Kit here: https://loubortone.leadpages.net/video-survival-kit/ You can also find some excellent (free) YouTube marketing tips here: http://youtu.be/4qPb4Hz1QDM?list=PLOe43wI4ZB7qHBstBg2jRptbfcQeUwWXw Follow my shenanigans on Facebook: http://www.FacebookLou.com Follow @loubortone on Twitter: http://www.TwitterLou.com Visit my website for tons of video tips and tricks: http://www.loubortone.com My MOST REQUESTED video is here (classic!): http://youtu.be/wR6iBMdx9Ik Of course, my YouTube Channel is here: https://www.youtube.com/user/lbpromo
Skill India Social Media Tutorial for Training Partners
Video Tutorial for NSDC Training Partners: A complete guide to learn how to use social media platforms effectively.
Building Your Networking Teams
Power teams, everyone wants to build one because they believe it is the answer to all of their referral problems. Get 10-12 people in a power team and soon you will be passing referrals, right? Wrong! Often “power teams” start meeting, they share information, they do a little work but rarely is it consistent or productive.
On the other hand, referral partners who have been trained will be proactive, consistent and accountable. Criteria for good referral partners, work in your target market, understand your mission, know how you want to be referred, open their network to you, have influence with our “target market” and work on the right side of the sales cycle. Instead of 10-12 all you really need is 4-8.
What about your hub firm? Have you taken the time to work on and develop your hub firm? This is the group of business professionals who win when you win. They work in the same target market, but they tend to be on the wrong side of the sales cycle, making it impossible for them to send you proactive referrals, in fact many times it is difficult for them to pass any referrals at all.
That being said, why would you really want to develop a hub firm. What value do they bring to the table? How can they help you? Let’s take a look at a list of things that you can ask your hub firm to do to help you win more clients;
Allow you to guest blog on their blog
Let you sponsor their newsletter
Put your literature in front of their clients
Have you as a sponsor on their website
Be a sponsor for one of your events
Host a networking event with you and their clients
Introduce you to other referral sources
Promote your events or programs
Share the cost of other marketing activities with you
Survey of their clients for you
Invite you to attend an event with them
Make an announcement for you
Promote your blog to their clients
The list could go on and on. Your hub firm is one of the most valuable networks of people that you can put together. Many business people work at finding referral sources and power teams yet they completely neglect putting together a good hub firm.
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