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Social Media Project IBM Petra – Darien Tedja 34412045 Magnate
This video is a social media project which is created by Darien Tedja. This project is a final project of MNE&G subject taught by Prof. Dr. KC Chan in International Business Management Petra Christian University.
Foursquare CEO on Transition From Consumer Social Network to B2B Enterprise Data Company
This is from The Top Entrepreneurs Podcast by Nathan Latka: Subscribe to never forget an episode on Youtube: https://www.youtube.com/subscription_center?add_user=nathanlatka Listen daily on iTunes: http://nathanlatka.com/thetopitunes Listen daily on Google Play: http://nathanlatka.com/googleplay Quickly pick part of video to watch: 01:46 Nathan introduces Jeff to the show 02:53 Jeff has been with Foursquare for 3 years 02:55 Jeff joined the company while it was evolving into a hot social network in 2012 03:10 Foursquare developed the technology of Pilgrim that turned it into a powerful enterprise business 03:19 Foursquares early valuation was based on the fact that it would be the next big social media network 03:51 The valuation was only made up because it wasnt based on revenue 03:57 When Jeff entered, they raised a round and theyre now growing over 60% in the past 3 years 04:13 Foursquare is now more rationally valued 04:55 Foursquare has a powerful community of people mapping the world 06:05 Pilgrim is based on Foursquares nearly 12B check-ins 06:13 Foursquare is having more check-ins today than it did 2 years ago 06:30 The check-ins are called explicit ground trips 06:55 Everytime someone check-in, theyre mapping the business for Foursquare 07:15 The explicit ground trip makes the program powerful 08:06 Foursquare launched the Pilgrim SDK which is a white label way for their developers to add in background content and give users a better experience 08:24 Using the Pilgrim technology, Capital One can ask its user if they want to opt-in for being informed about how to receive rewards points 08:36 People overwhelmingly opting-in 09:08 The notification from Capital One encourages people to actually use their mobile wallet 09:18 TouchTunes uses the Pilgrim technology 09:25 TouchTunes runs 65K jukeboxes through mobile app 10:37 Pilgrim technology has learned when to send notifications 10:47 Pilgrim technology also informs their developers of the best time to send notifications 12:08 When Jeff joined, he saw how everyone, including Fortune 500 companies, was using them for free 12:15 Jeff told their CEO that theyre actually losing money and that they needed to start charging customers 12:42 Foursquare didnt lose even a single developer after putting up a paywall 12:49 The model was licensed-based depending on the usage 14:15 Three of the largest headphones in the world are Foursquares customers 14:40 Jeff understands how the market changes 14:55 92% of the consumer spending is far from the 8% they spend on e-commerce like Amazon 15:10 Foursquare has predicted how Chipotles sales will go down by 30% 15:20 Were not investors, were technologists 16:16 Jeff believes that Foursquares mission is to be a location intelligence company 16:34 Jeff is proud of Foursquares technology; they can build tools that help companies 17:07 Foursquare started out as a consumer company but now, more and more apps are using them for their applications 17:51 Jeff believes that in the future, they can also make real estate better 18:45 90% of Foursquares revenue is from B2B 19:34 Foursquares paying customers are some of the biggest brands in the world who want a company that is as good as Google Maps 19:58 People dont want to be dependent on Google in the future 20:18 A lot of smart companies want to build differentiated mobile experiences in the future and were helping them do that, that is our business 21:48 The Famous Five In Episode #779, Nathan interviews Jeff Glueck. He became the CEO of Foursquare in January of 2016 after 18 months as the COO of the company. Prior to that, he was the CEO of Skyfire Labs, co-founder of Site59.com and CMO of Travelocity. Previously, he was a strategy consultant at Monitor Company and served as a White House Fellow in the Clinton Administration. He holds a masters degree from Oxford as a Marshall Scholar and a bachelors degree from Harvard College. Favorite Book? Good to Great What CEO do you follow? Adam Neumann Favorite online tool? Stitcher How many hours of sleep do you get? 7 If you could let your 20-year old self, know one thing, what would it be? Its going to be okay when you take a risk 3 Key Points: 1. Even if your company can go IPO, it doesnt mean that it should. 2. Offering your services or products for free may work for the short-term, but if your service adds value to your customers, they WILL pay. 3. Focus on what your company is good at.
Ways You Can Make Money From Niche Marketing
A lot has been said about niche markets which are crucial components to Internet marketers who want the right type of consumers to fuel their business bottom lines. And it is true that niche markets do offer more business opportunities as they are targeted audiences that are likely to support the brand and business as well as the marketer if the right marketing approaches have been adopted.
Hence, it is not surprising to hear about niche marketing in the market where marketers could leverage on for more profits while expanding their market presence. This simple concept is easy to understand and to implement as the process is straightforward with a host of tools to deploy for a successful marketing campaign.
Niche Marketing Dynamics
A niche market is basically a specialized category in the market that has been identified by the marketers or entrepreneurs to be favorable to them. Hence, a network marketer who wishes to recruit business prospects need to choose the best of potential leads in the market; this would be their niche market, which they target at for the best results or outcomes that bring on higher benefits.
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Marketers could choose their niche markets in many ways depending on their business objectives. Different products or services launched could require a different niche market as with different seasons. The choice of niche markets depends on interest, demographics, background, or life experiences. Marketers need to decide which group of consumers is best suited to bring in optimal results to their marketing campaign.
One of the simplest approaches to identify the preferred niche is to list out the goals and objectives to narrow down the possibilities. The list also gives an overview of all related factors to be considered in ensuring a higher success for that particular marketing campaign. It helps to formulate the best strategy for marketing or promoting the brand or products. This would boost sales and profits.
There is no guarantee that the preferred niche market would bring in the desired results as there may be many other factors of risk and dangers at play. Hence, marketers and business owners need to conduct their own market research and stay alert to the competition to make the best marketing decisions for optimal outcomes. Such an approach would help marketers narrow down their best choices in identifying the niche to work on.
Making Money from Niche Marketing
Marketers indulging in niche marketing must consider the best category that would be most profitable for their business before commencing. This is basically the essence of niche marketing to procure earnings that are lucrative from targeted consumers. The selected niche should be well researched to confirm its preference to the brand for the marketer to close the business deal as quickly as possible.
The targeted field of interest that is aptly identified provides wide business opportunities to earn lucrative income easily. When the niche market is well researched on, marketers would be able to identify the best of marketing strategies to be incorporated into their marketing campaigns for success. Optimal rewards could be secured with a little planning and research by diligent marketers who know the exact requirements.
Aggressive and experienced marketers may be more ambitious to venture into multiple niche markets at one time. This is possible if the marketers are familiar with niche marketing dynamics and have the necessary tools to activate a dynamic marketing strategy in their marketing campaigns. With the appropriate resources and good planning, marketers could activate multiple niche marketing campaigns to promote various products and services simultaneously to generate higher earnings.
Great insights into niche markets and their marketing approaches prove to be dynamic money generating tools where marketers become the forerunner of the category. Such marketing endeavors need bold actions that are decisive to take the market by storm like a raging bull charging through to the finishing line before the competition gets stiff.
Niche markets usually refer to relatively untapped sources for business profitability as there are more business opportunities available if marketers view the condition in different perspectives. With the myriad of advanced tools and solutions in today’s advanced technology-based markets, it is possible for marketers to succeed in niche marketing without incurring much capital, time or effort to reap high returns.
Hence, niche marketing is proving to be a very lucrative form of Internet marketing for most businesses today regardless of the industry or market.
A niche marketing business could be highly successful from the accurate identification of niche markets by marketers. High profits could be generated from the simple activation of marketing steps.
1) Perform Market Research
With the sophisticated technologies in the market, marketers should manipulate in-depth market research to identify the current market trend and consumer behavior that would guide them into greater insights on preferred niche markets.
The Internet has many dynamic websites such as Amazon and ClickBank to identify potential niches that the marketer could consider indulging in. Various interesting categories could be viewed and considered as potential niches which a marketer could engage in for generating handsome returns.
2) Perform Keyword Research
Once the prospective niche markets are identified, it is essential to execute keyword research to confirm the best of keywords or key phrases to be incorporated in the designed marketing plans or campaigns. There are many free and paid keyword selection tools in the market to assist marketers in identifying the best of keywords or key phrases that would captivate web audiences in identified niche markets.
Preference is given to broad category words and long-tailed keywords that offer less competition in niche markets for higher success in searches and conversions.
3) Design Optimized Website
With the necessary groundwork completed, a well designed and optimized website is to be produced to attract niche audiences. This niche site could be developed using WordPress with a variety of free templates and plug-ins. It is expected for traffic to come flowing through once the website is hosted.
Dynamic marketing campaigns could be implemented to enjoy optimal earnings.
INBOUND 2016: Michael Reynolds – “Secrets of Advanced Social Media Advertising”
Its no longer enough to just post a few times a day. Recent changes in social media sites like Facebook, LinkedIn and Twitter provide you with new ways to help your business stay competitive. Take your social media to the next level with marketing strategist, Michael Reynolds. Covering Advanced Topics Like: How to pinpoint and retarget the right people with custom audiences How to structure social ads and track the effectiveness of your campaigns How to use audience demographics to bring new visitors to your website How to actually generate leads with social media advertising Why Facebook might surprise you as the best social network for B2B Following this presentation, you will be able to immediately implement a social media advertising strategy and start seeing positive results.
TOP 5 SOCIAL NETWORKING SITES | KOLLYWOOD UPDATES
Top 5 Social Networking Sites 1) Facebook Users : 2 billion 2) Twitter Users : 319 million 3) LinkedIn Users : 500 million 4) Google+ Users : 111 million 5) Youtube Subscribe Our Channel to get more interesting Video…. Youtube : https://www.youtube.com/channel/UCrDYYH_ObkW1c_onOCNG4VQ Blog post about this Video : http://kollywoodupdatez.blogspot.com/2018/01/10-best-movies-of-kamal-hasan.html Blog : https://kollywoodupdatez.blogspot.com/ Facebook : https://www.facebook.com/kollywoodupdatesss/ SUBSCRIBE | LIKE | SHARE | COMMENT
Two Tales Of Privacy in online social networks
Social networks for Christians are slowly taking over in the social media world. Just like the rest of the social networks available today, the Christian networks bring together people that have a variety of interests. They have proven to be a great way to share the good news and provide the kind of support the different members want as well as furnish a place to discuss different issues related to Christianity.
Perhaps the best thing about the Christian social network is the ability to help individuals who find their walk in faith a bit challenging or hard to keep up. It is common for individuals who are religious to reach that point where they feel as if they are losing their faith and lack the strength to go on. When a crisis of faith occurs, it is very easy to become weak but the social networks helps by offering the spiritual help such individuals need, providing them the needed assistance in their journey of faith.
With the Christian social networks, you will find the kind of help and guidance you need to give you a boost and strengthen you because your walk in faith can be difficult at times. There are also those times when you feel the need to pray with someone but cant seem to find the right person. At such times, the social networks come in handy since all you need to do is find a prayer buddy with whom to pray.
More than once a person will feel the need to pray with someone in times of temptation or those times when life seems to be at a crossroads. Help and guidance can easily be found on the Christian social network as well as the calmness and happiness which can be found by locating a prayer buddy.
The Christian social network is also a great place to find a friend as you will always have a shoulder you can lean on. Sometimes it is not just about praying but also about venting to someone about what has been bothering you or just talking to relieve a burden that could be wearing you down. By communicating with others on the network, you will get the best kind of advice and the issue you thought was so difficult to work through will finally be resolved.
Aside from praying and getting guidance from each other, you can get daily verses from the Bible meant to guide your day. There is no better way to start the day than with an incredible Bible verse to provide the guidance and joy you need during the day.
The Christian social network is also a great place to find a friend as you will always have a shoulder you can lean on. Sometimes it is not just about praying but also about venting to someone about what has been bothering you or just talking to relieve a burden that could be wearing you down.
More than once a person will feel the need to pray with someone in times of temptation or those times when life seems to be at a crossroads.
Cobra post sting operation on social network advertising
Social networking has grown exponentially in its popularity over the past decade by bringing people together across the globe. Marketers are now starting to see how they can benefit from social sites like MySpace, Facebook, and Twitter because they can take advantage of the users’ demographic information and target their ads appropriately. There are different forms of social network advertising.
This year $ 3.8 billion will be spent on social network advertising worldwide, with a large portion of this spending coming from US markets. As Internet usage continues to grow in developing parts of the world and social websites gain popularity overseas, social networking advertising spending outside of the US will start to play a major role. Social advertising is an important new way of reaching customers because marketers are now becoming part of the message that is directly delivered to the people.
There are three major classifications of Social Network Advertising: The first type is direct advertising based on your network of friends. This is the most effective format but is also the most controversial. On Facebook, your decisions can be influenced by an action your friend has taken. For example, you may see on your newsfeed that your friend Bob has just bought a CD from MusicWorld. Because people make many of their purchase decisions based on their close group of friends, this can be an effective way to influence consumers. This is considered controversial because it can be equated to exploiting personal relationships with your friends and raises concerns about privacy.
The second type is direct advertising placed on your social site. This is a traditional form of web advertising that is minimally effective. These ads are presented as bricks at the tops of pages or as banners running down the side of pages. The advantage of placing these on social sites is that advertisers can take advantage of demographic data on your profile and target the ad directly to you. Also, these ads can be placed by individual developers on their application pages through ad networks. They have access to the same demographic data and can generate income for developers and giving advertisers a more engaging way to reach out to social users. These types of advertisements are minimally effective because users are bombarded with these ads everywhere they go on the Internet, leading them to largely ignore their presence.
A third type is indirect advertising by creating groups or pages. This is an innovative technique in which a company will create a page or group that users can choose to join. The page is used to build up subscribers or fans. It can be used to market a contest, a new product, or simply to increase brand awareness. Each day, these pages post to users’ newsfeeds reminding them of promotions or new products. Sometimes these pages post videos or ask questions of their fans to engage with their consumers and generate interest in their products and brands. This can be a very effective marketing tool because these groups grow very quickly. If one of your friends join these groups, it appears on the side of your page, prompting you to “like” the page as well.
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