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20270512 – General rant on everything and nothing. People are shy of admitting that they seek partners, social media is provided by corrupt authoritarians, and Trump is terrified of obscurity.
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Top 15 social networking sites!!!!
So you have heard about it on the reports, read about it in the paper and you still have no idea what all these people are talking about. No problem, I have you enclosed guys.
What are social networking sites?
We define social network sites as web-based services that allow individuals to (1) construct a public or semi-public profile within a bounded system, (2) articulate a list of other users with whom they share a connection, and (3) view and traverse their list of connections and those made by others within the system. The nature and nomenclature of these connections may vary from site to site.
While we use the term “social network site” to describe this phenomenon, the term “social networking sites” also appears in public discourse, and the two terms are often used interchangeably. We chose not to employ the term “networking” for two reasons: emphasis and scope. “Networking” emphasizes relationship initiation, often between strangers. While networking is possible on these sites, it is not the primary practice on many of them, nor is it what differentiates them from other forms of computer-mediated communication (CMC).
All that social networking refers to is people coming together on a website to discuss similar interests. What! That’s it?
Yes, there is lot of ways to place it and revolve what this is, but in a nutshell that is it guys. These are a very dominant way to acquire a group of knowledgeable people to contribute what they know and how they learned. Not always are these groups about awareness, but in most cases they are.
The cause that these sites are super powerful as an online dealer is that you can meet people and get to recognize them. Most people appear at selling items like you actually have to sell an item. What I mean by that is that you can become a power seller of any product on these sites, not by trying to inform people to buy, but by making friends. Yes, accept as true it or not, it has been verified that people are more likely to buy and tell friends about products that are offered by somebody that they feel they know.
Social bookmarking sites are very similar to these network sites, the variation being the focus on sharing links to popular blogs, videos and pictures online. These sites have an incredible power to grow website traffic and raise your Google search engine listings immediately if you have a lot of friends on them!
So stop trying to sell and learn how to make some new friends and get prosperous instead!
This is the primary article in the series on Social Networking so make sure to watch for the next articles as they come out.
Social Network Website Building Tutorial 26 Starting with a Hosted Service
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- How to Build a Social Network Website Part 26
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VIVA VOCE Group is a company of professionals that specialize in Social Media Marketing through Video Production, Photography, Graphic Design and writing and distributing of creative content through various social media outlet, blogs and conventional online marketing outlets. We cater to all your Social Media Marketing, Management and Content Creation needs via different outlets such as YouTube, Instagram, Linked in, Facebook and Pinterest, as well as Email Marketing and Blogging. Our main focus is in lead generation and brand presence and recognition through continuous production of content. One characteristic that distinguishes us from any other firm here in Edmonton is the fact that we have an in house production team that is always ready to tackle even the most challenging of tasks. Whether you are looking to have high quality video shot, edited and published on YouTube, Vimeo or any other video hosting platform, or stunning product photography captured, we can do that for you. We schedule weekly, monthly and/or quarterly meetings as needed in order to ensure that we stay on the same page as you, you stay a page ahead of the competition. Let’s talk and see how we can become a productive and functional member of your team. Communication Making sure you get a notable ROI (Return On Investment) is our first priority! We gather and compile analytical data on an ongoing basis in order to provide monthly and quarterly reports to clearly outline the impact we have had on your business. Accountability At VIVA VOCE we believe that we truly live in the age of “Story Wars” and the best stories are the ones that are shared and standout above the rest! We focus on producing creative & entertaining content to keep your business in the conversations of your current customers and encourage new customers to join the conversation as well.
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Even though a company sees the value of social media, it doesnt mean the organization or its members are ready for it. Have you started something you really werent ready for? Sometimes it works out and other times it doesnt.
In order for companies to realize the maximum benefit from social media marketing, there must be a certain level of understanding about the nature of online communities, social media sharing web sites and applications. One of the most effective ways TopRank Online Marketing has found to assess a companys awareness, capabilities and resources for social media marketing is to conduct an external audit and an internal survey.
Identifying a companys current state of social media readiness helps determine benchmarks and sets a baseline from where to build from. This is part of developing a social media strategy and helps avoid the random testing many companies are calling their social media strategy.
There are a number of free or low cost tools that one can use to identify a brands current social web participation, ranging from social media monitoring software to profile checking tools like KnowEm to social search tools like How Socialable, 48ers or socialmention.
With many companies, there are often a mix of official and unsanctioned social media accounts setup. Its important to get a handle on such participation, whos managing the accounts, whether they are run by employees or fans and what the company can learn from them. Getting a handle on the difference between how social the company is and will need to become is essential for planning, training and strategy development.
As part of the evaluation process, here are a few questions companies might ask themselves and answer as they embark on a social media marketing journey:
What goals do you hope to achieve from a social media marketing effort?
What measures of success will be used to evaluate a social media marketing program?
What are your current social media channels and destination web sites/pages?:
Do you employ a full-time community manager?
If not, do multiple staff share the role of community manager?
Are you conducting a formal effort at monitoring social channels using a social media monitoring/analysis software application? (Ex: Techrigy SM2, ScoutLabs, Trackur, Vocus, SocialRadar, Radian6)
Is there a particular business unit, division or product that can serve as a test case?
If active, how long has the company participated with social media sites and which? Blogging, Facebook, MySpace, LinkedIn, Twitter, Flickr, YouTube, Wikis, Delicious, Digg, StumbleUpon, etc
Are current social media participation on different sites coordinated?
Is a dashboard and campaign management tool used for social media content promotion?
Have you noticed any particular preferences within the target audience in their social web participation?
Do they prefer particular sites? (Twitter vs Facebook blogs vs forums)
Do they comment, do they contribute content, do they tend to observe, do they not participate at all?
Have you identified and engaged and/or networked with influentials in your target industry on social web sites?
What unique value do current social media efforts offer clients/prospective clients? What need do they satisfy better than the competition?
Are text content or media regularly shared on other social media sharing sites?
Is there a user generated content component of your web site? Profiles, comments, reviews, content sharing: text, image, video or audio?
What departments, business units, cost centers and approval entities would be involved with the Social Media program? Is there an internal social media council?
What internal human resources are available within the company for support and implementation of social media marketing initiatives? (Content creation, network development, promotion, monitoring & analytics, community engagement)
Obviously each situation is as unique as the company and its objectives, but the list above can provide valuable insight into a companys state of social media marketing readiness as well as provoking new thoughts and concepts. The more informed companies are about the social web, the more successful they will be at qualifying and managing social media marketing agency engagements.
You might be wondering, why did I pick 19 questions when 20 would be a much nicer, even number? Its because Im curious what your 20th question would be. What are we missing? What else would you ask to determine the social media readiness of a company, business unit or division?
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