Enterprise Social is enabling organizations across the world to transform their businesses, to harnesses the power of their most valuable asset, their people, by connecting employees, customers, and partners. In this session you will learn about the value of enterprise social, Microsoft’s vision and our latest product roadmap.
Social Media Revolution
Many managers of marketing are reluctant to use social networks for one simple reason … there are a positive answer to the immortal phrase of the film Jerry Maguire: Show me the money!
And to be completely honest I must say that they have a point. To date, there is often possible to cite successful cases in the use of social media when compared with other more traditional ….To add more arguments should be pointed out coldly that measuring ROI in social networks is still not as straightforward as it seems and there is no universally-structured methodology and much less defined.
Nonetheless it should be noted that while the ultimate goal of marketing is to generate profits, they do not always mean money. Having said this, we noted seven benefits that social media can give the marketing business, which could subsequently make tangible benefits that ROI so desired.
1) Connect with potential customers
Not necessarily a person entering a store or visit their site for the first time you are buying, however, we like to do because we know it becomes a potential customer and could soon be captured. When we engage in social networks, each follow, each I like, each recommendation, it means a potential customer.
2) Customer Service
How many times have spoken to a number of customer service responds ironically a machine? Well, the social networks are taking that role and it is better to have someone to answer because if not, handle a crisis can become very risky, just ask Nestl and its KitKat chocolate.
3) Public Relations
The most valuable intangible asset for a brand is your corporate reputation. A brand that can talk face to face with society and give an immediate response minimizes the risk of seeing their prestige and potentiates tarnished his image.
4) Human Resources
Social Media is not limited to Facebook and Twitter, is a network Tonga out there, and although they like many could be classified as entertainment networks, LinkedIn is a professional network and begins to be much more effective when headhunters to find talent that traditional recruiting systems. Moreover, even in the leisure, knowing the relationships generate profiles of the people become an invaluable resource for the area of HR.
We’re back to the flea market. Women used to go to market because they knew their butcher, the vegetable woman, the man in the grocery … trust their recommendations and come back every week to buy their products. With social media will be the same, while consumers feel closer to their brands, have more confidence in them and therefore more loyal. Not to mention that currently there are already many loyalty programs that make good use of social media.
6) Market Intelligence is
Is market intelligence gathering system information relevant to a company in their niches, opportunities and consumers are done with her strategies and decisions. Play every day what our customers say potential captive followers of our competitors and even our critics, today becomes an extraordinary tool and updated for this purpose.
As mentioned, many brands now and start to use social networks to run promotions that enhance their loyalty programs; likewise they have become an excellent channel for information on offers, sales, night, auction, etc.
As you can see, it is true, perhaps the social media at the moment is not generating the ROI that many marketers dream but it is simply a matter of time before it starts. What is real is that it is a tool that any professional marketing can stop using it … and soon will show us the money!
6 Essential SEO Strategies to Incorporate in 2016
With 2016, businesses are flustered to discover the latest essential search engine optimization techniques to be incorporated into their new year’s marketing strategies. SEO is viewed as a critical marketing component to all businesses that strive to stay relevant in the competitive market today.
Search engines are upgrading their search algorithms to look for updated SEO techniques on websites and blogs that would add value to web consumers and their brands. New or veteran Internet business entrepreneurs and marketers need to refine their SEO manipulation skills as quickly as possible to stay ahead of the competition with the New Year.
However, certain SEO strategies are considered essential for Internet business entrepreneurs and marketers to engage in for the desired market and business results. A dynamic web business site is crucial to draw more web traffic, especially if high quality relevant content is available. This would optimize search engine rankings easily for more returns.
Business entrepreneurs and marketers could adopt the following 6 essential SEO strategies into their new year marketing campaigns for higher returns.
1) Engage the Expert
Every successful website requires an expert in its design, development, implementation and maintenance to be truly effective and dynamic to be productive. The expert must be well versed with all aspects of the website including marketing and advertising aspects in which the website is obligated to perform satisfactorily for generating preferred results.
Hence, the website expert must handle not only the administrative aspects of the website from its design to setup and operation, but its productivity and performance as per its function. The expert is intertwined with the website to influence relevant parties to be connected to the website willingly and frequently.
It is crucial to have the expert recommending the right types of contents to be shared or published as well as catch the attention of search engines for a high SERP listing. When more traffic is attracted to the website, its popularity in the market would grow with more potential sales and higher profits.
Only a subject-matter expert is capable of incorporating the best website designs, SEO features and marketing strategies to make the website attractive to targeted niche markets that would boost branding and business operations.
2) Deploy Content-based Marketing
Good content would work favorably in attracting more web traffic, which looks set as one of the essential SEO strategies that businesses must adopt and continue in 2016. The focus would still be on dynamic keywords or key phrases to ensure fast and successful searches besides attracting search engines to rank the webpage higher.
This type of marketing is known as content-based marketing where the title or content includes the dynamic keywords or key phrases which allow better searches by web consumers. Blogs, research reports, videos and webinars must include relevant, useful information that encourages more traffic. Good content pieces ensure strong links on the Internet to drive the desired traffic. New and fresh content needs to be generated regularly to targeted niche audiences that are supportive of the brand and business for more sales through a higher sales conversion rate.
Regular high quality content posting gives web audiences a better impression of the brand and site that is active and proactive.
3) Incorporate Powerful, Useful Backlinks
Reciprocal links or backlinks are extremely important marketing tools which marketers and webmasters must indulge in for the year 2016 as these are essential components to generate more traffic to the website.
These important links must be updated constantly to ensure that interested web consumers or targeted niche audiences would be directed to the right webpage for the business’s greatest ROI. A well designed squeeze page or landing page should be the final destination of backlinks to boost the business outcome.
Backlinks are extremely useful to lure more web traffic to the preferred webpage that would boost business if the marketer or the business entrepreneur knows how to leverage on it through other tools. Hence, Internet business entrepreneurs and marketers could post quality, useful contents in reputed online directories with huge subscriber volumes or conduct webinars, forums or industry reviews. Many such SEO services could be manipulated to boost the use of backlinks to link the web business site with other reputable web sites to leverage on their market visibility and niche markets.
4) Mobile Friendly Websites
With mobile technology, making a strong presence in the market, it is imperative for the website to be mobile friendly or compatible. Hence, a mobile version website is to be designed or upgraded from the previous structure to cater to the growing number of web consumers who are now active mobile users or owners.
Google also upgraded its search algorithm in 2015 with a major update to accommodate mobile technology. Its ‘Mobilegeddon’ approach gives lower emphasis on sites that are not mobile friendly which accounts for lower rankings in its mobile indexing exercise.
Hence, smart businesses in 2016 should engage in responsive design, a mobile sub-domain or dynamic serving for a mobile version website that would be favored by Google.
5) Deploy HTTPS for Higher Security
It is important to ensure a higher level of security for the website to be visited by one and all to enjoy a pleasant online search experience. A secured website is augured by search engines and web users as identified by Google’s proactive push for HTTPS website URLs with higher rankings accorded for secure sites.
2016 is the time where website security must be stepped up to be more SEO focused for greater business outcomes.
6) Incorporate schema.org Markup
A Schema.org markup is a very favorable code which a website could display to inform Google and others of various pieces of important information on the website regarding the brand, company and business.
The markup also permits Google in locating the business reviews, videos and company profile for better searches and web page rankings. These are essential SEO strategies to improve online marketing endeavors which marketers and business owners should deploy actively in 2016 to stay relevant in the market.
irect Marketing/Social Marketing Case: My wife informed me that Buffe
irect Marketing/Social Marketing Case: My wife informed me that Buffer, our golden retriever, received a happy birthday card via email from our vet. u00a0Obviously, she and our kids think this is very cute despite the fact that the dog hasnt got a clue. u00a0The dog is the customer, right? Is this direct marketing campaign a waste of money since the dog doesnt have a clue about the birthday or the card? (Support your opinion) What benefits does the vet expect to get fromu00a0her direct marketing campaign? What other kinds of direct or social marketing could a vet use to maximize customer loyalty at an affordable cost? NO MORE THAN ONE PAGE; DUE IN 12 HOURS!
- Kids Who Attend Private Schools Bragging About Their Luxury Life On Social Networks
More kids dropping off of Facebook
The social network behemoth appears to be losing its popularity with younger users. A recent report found a growing number of teenagers are dropping their Facebook accounts and choosing to use other social networks instead.
Free FB Group Poster – social networking software – Download Link
Download here: https://2clickrun.com/l/?h=653430b257bfd393ff93820c2907b90e
Focus Group at Your Fingertips: Introducing Watson Analytics for Social Media
For more information, visit www.watsonanalytics.com Take the pulse of your audience by analyzing social data with Watson Analytics for Social Media. This video showcases its top features.
2017 Trace someone ip address from social networking sites
hey guyzz in this tutorial i am going to trace ip address of my friend this is the easiest way no software requirement step 1- search a trending hot article and copy the link of article step 2- Goto blasze ip logger site http://blasze.com and paste that link in this site then this site will give new url link copy that link step 3- Goto Google url shortener https://goo.gl/ and paste that link over there . they give you new like copy that link * Note – if you not use google url shortener then if the victim have knowledge about blasze.com then he will not open that link Final step- send that link to victim through facebook, instagram etc social networking site and convince the victim to open the link. when he open the link the ip address trace by blaze.com thanks for watching like/// comment /// subscribe -~-~~-~~~-~~-~- Please watch: “Hack all device connected on your Network |MITM attack | 2017” https://www.youtube.com/watch?v=mAJTqCvf0Ew -~-~~-~~~-~~-~-