7 Reasons Why Your Social Media Marketing Campaign Will Fail
7 Reasons Why Your Social Media Marketing Campaign Will Fail Social media isnt an option: with over 1.7 billion Facebook users, 1 billion YouTube users, and hundreds of millions of others on platforms from Twitter and SnapChat to Reddit and Instagram, Social media is essential to build your brand and audience. When it comes to social media marketing it is important to do it right. Here are 7 things that you may be doing that will cause your social media marketing campaign to fail. If you would like more information on how to be successful with social media marketing please visit, http://www.worldstopseo.com/social-media-marketing.html If you like this video please subscribe to this channel for more great videos! #1: Failing to Target Your Audience There are nearly two billion social media users in the world – you do not need to reach them all. If you cast too wide a net you can miss your target audience. Start by asking a basic question: Who are the people who will help you reach your goals? #2: Consistency is Essential If you use social media for your business, your customers will expect social media updates and new content on a regular basis. When you dont provide customers with those regular updates, customers will take that as a sign that youve lost interest in them. If youre going to rely on a social media marketing campaign, then follow through with it. Set up a regular schedule and stick with it. #3: Choose The Right Platform Not all social media platforms are suitable for all businesses. Pick the right social media platform for your company. While Facebook and Twitter are generally good and useful for almost all businesses, other platforms like Instagram are more suited for other types of businesses, such as those that tend to be picture-oriented. Make yourself an expert at the appropriate social media platform for your business. Trying to keep a presence on all social media platforms will just result in frustration, and will take up too much time. #4: Failing to Be Interesting Social media is about personality – if you fail to show off your brands unique identity and culture, youre not going to engage or attract followers. #5: Too Much Self Promotion Balance is everything. Over-promotion is a great way to turn off followers. Your customers/employees/other stakeholders want to know what you can do for them. You want to highlight your offerings and value proposition. You want to connect followers with the content or services that will provide the most value. #6: Not Having Clear Goals Its important for every business to have goals, and you need to have a goal in mind before starting a social media campaign. What are you hoping to achieve through this marketing strategy? Are you trying to attract new customers? Are you trying to get existing customers to spend more? Whats your timeframe for results? Its also a good idea to re-evaluate your plans and goals on a regular basis. #7: Track Social Media Metrics If you do not track key metrics of your social media efforts, you are wasting time and money. Go beyond how many likes and shares a post generates. Look at click-through rates, mentions, profile visits, and impressions. Doing so enables you to tweak your strategy and really connect with your audience. Social Media Success If you avoid the 7 social media marketing mistakes mentioned in this video you will be well on your way to having a successful social media marketing campaign! If you have any other questions contact a top social media marketing expert today.
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These days it seems as if almost everyone is spending more and more time online. Not only has the internet allowed people to connect and often re-connect with others on an international level, business owners and entrepreneurs are also doing more to incorporate social networking sites as an intricate part of their business models.
It is true that there are potential risks that may involved in putting important content information and subject matter in the hands of the public at large, but at the same time, those who opt to maintain anonymity from a business standpoint have much more to lose when competition is taken into account. Precautionary actions should always be taken and put into effect prior to sending any information over the information superhighway. Apprehension regarding identity theft, possible website tampering, and database corruption will always be a factor, as it should be; but taking the obligatory acts and implementing the necessary protective devices such as passwords and firewalls, is a no brainer.
Preventive measures taken can only enhance the overall strength and power of a website or online profile. Privacy and its protection will always be an issue. Therefore, being proactive and overly cautious will assist in establishing a stable and defensive foundation.
Social networks are greatly becoming some of the most widely used forms of business promotion and networking. Over the past few years, they have evolved from vehicles set up to chat and share information with friends to powerful tools that allow entrepreneurs to establish ties with other individuals in the business industry on a global scale. These sites focus on building online communities of both people and businesses that have similar interests, common business practices and goals, and related interests.
Virtual business and automated business practices are quickly gaining popularity because they allow people to work less hours for a greater potential profit. Not to mention they have the ability to work from home on their terms, setting their own hours, and they can pretty seal a deal while still in their pajamas. The freedoms and luxuries attached to web-based businesses are among the many characteristics that make them so desirable.
In addition to the above mentioned advantages that web-based networks have to offer, there are several other benefits they provide to both business entrepreneurs and members of the general public. Social networks provide more avenues to interact and connect with others all over the world almost instantaneously and often with the mere click of a button. Information can be shared, advertised, and promoted to the masses in a variety of languages and digital mediums.
The most highly implemented and popularly used networks vary from country to country and continent to continent, and they seem to be increasing almost daily. For example, in Facebook, Twitter, LinkedIn, and Myspace are very popular globally, but have more users based in North America. Tagged, Hi5, Xing, and Skyrock users are prevalent in Europe. Whereas, Friendster, Xiaonei, and Cyworld are more popular in Asia. These customer relationship management tools are all basically providing the same general services to their users…establishing important connections between people and/or businesses, promoting the selling of products and services, and enhancing overall business transactions.
Many networks and sites may also cater to a specific type of business individual. For instance, Ryze.com is a forum that specializes in topics related to business entrepreneurs. Jumpup.Intoit.com, on the other hand, focuses on those that are beginners in the business arena. Sites such as GoBigNetwork.com matches companies with employees and offers useful information on vendors.
Setting up a profile on a social network establishes a business “fingerprint.” A company can promote and advertise its brand. It also allows a user to put his/her finger on the pulse of current and happening trends both in business and on a social level. Through these virtual communities, people have greater accessibility to information and in turn can also take advantage of the accessibility that others will have to their sites. The key to success is to learn how to spark the interest of a web-surfer and direct this potential client to your site.
Other advantages to sharing common business goals and interests via social networking sites include that people can learn from others and also build up their contact lists and databases. Leveraging these sites can generate business leads and offers financial uses as well. People can receive and give advice, promote products and services, generate sales leads, locate potential investors, find employees, and can connect with other business entrepreneurs.
The possibilities are endless. Whether you and your business feel more comfortable establishing a profile on networks such as Facebook or Myspace, or taking part of business and industry related forums or chat rooms, there is a wealth of information to be found online.