How Croatia travel uses social networks for marketing strategies, engaging community with its online presence to attract tourists. How my visit to Croatia can spur interest to others to visit. #CBUS110 Sources: https://www.dubrovnik-walking-tours.com/scheduled-tours/game-of-thrones-scheduled-walk/ http://gs.statcounter.com/social-media-stats https://www.facebook.com/croatia.hr/ https://www.slavenjandjel.com/ https://www.instagram.com/croatiafulloflife/ https://www.instagram.com/croatia_instagram/

A Social Media Strategy contains many key components, which together ensure all facets of your companys social media presence have been considered, thereby setting your organization up for digital success. In this video, you’ll learn about the 10 essential components, from a Social Media Audit to a Crisis Management Plan, which together comprise a social media strategy. For more FREE training on Social Marketing, visit Hootsuite Academy today: https://hootsuite.com/education SUBSCRIBE to the Hootsuite YouTube channel: https://www.youtube.com/user/hootsuite/?sub_confirmation=1 Find the Hootsuite Plan thats right for you: https://hootsuite.com/plans Follow @Hootsuite: Hootsuite Blog: https://blog.hootsuite.com/ Hootsuite Twitter: https://twitter.com/hootsuite Hootsuite Facebook: https://www.facebook.com/hootsuite Hootsuite Instagram: https://www.instagram.com/hootsuite/ Hootsuite is the world’s leading social media management platform with over 15 million users including 800+ of the world’s Fortune 1000 companies.

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What were C-SPAN’s Top 10 Social Media Videos in 2015 Here’s the list with links: #1: President Obama and his anger translator at 2015 White House Correspondents Dinner. http://on.fb.me/1Gvq0b7 #2: “Running of the Interns” outside the Supreme Court. https://vine.co/v/eJBVb0wmbnD #3: President Obama sings Amazing Grace https://youtu.be/IN05jVNBs64 #4: Bernie Sanders remarks at Liberty University http://on.fb.me/1OxHqv8 #5: Speaker Ryan reacts to Donald Trump on Muslims http://on.fb.me/1mpFYy1 #6: General Martin Dempsey sings at his retirement ceremony http://on.fb.me/1PLlRDv #7: Sen. Tom Cotton on Guantanamo Bay Prison http://on.fb.me/1JJhaGL #8: President Obama on Baltimore Riots http://on.fb.me/1OZRMyk #9: President Obama complete remarks at 2015 White House Correspondents’ Dinner https://youtu.be/NM6d06ALBVA #10: Cecily Strong complete remarks at 2015 White House Correspondents’ Dinner https://youtu.be/uH5XAeKdrjM

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Impressive Examples of Influencer Marketing Campaigns Marketers believe influencer marketing is a viable tactic and challenging to report accurately on influencer campaign ROI. 78% of Marketers says determining the success of influencer marketing campaigns will be a top challenge in 2017 Benefits of influencer marketing — follower engagement, driving traffic, and creating more authentic content Influencer Marketing Examples 1) Old Navy The affordable clothing chain tapped social media influencer Meghan Rienks to appear in a series of promotional posts on Instagram, Twitter, and YouTube 2) Hallmark To promote their holiday 2017 collection of keepsake ornaments, Hallmark partnered with a number of family-friendly Instagram influencers to share personal, tender moments from their families’ holiday season. 3) GAP GAP’s successful Styld.by campaign featured a number of influential social media personalities showing how they incorporate GAP clothing into their personal wardrobes 4) My Tales of Whisky Diageo, the parent company of Scottish whiskey brands Lagavulin and Oban, was awarded a Shorty Award for Best Influencer Marketing Campaign for this yule log video starring Parks and Recreation’s Nick Offerman.