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Brown-Forman on Social Intelligence: Tracking the success of marketing campaigns
Today, email marketing is one of the many things that companies can use to successfully market their products or services. All campaigns can be processed electronically and are usually made together with the techniques of marketing. The presence of spam has become more difficult for email marketing, with numerous emails and left no proverbial be delivered to their targets due to a number of circumstances, ranging from very secure mail filters to eliminate spam with the awareness and diligence by the user. In fact, spam has made most people more security conscious than ever and therefore be able to successfully market via e-mail is harder than ever.
However, e-mail a highly effective type of marketing on the internet and can again provide the means to create awareness and revenue to increase. Let’s look at some of the things you can do to ensure that your e-mail to be achieved by the recipient and, in turn, how to make your e-mail marketing efforts and an effective and rewarding.
When sending emails to all your contacts, be sure to use your opt-in list as a reference in case any of your mail is returned or blocked as spam. Opt-in list is a list of customers or clients who have given their permission to receive information from your company. People know who you are and most likely your email address in their address books or directories, so your e-mail is to know who is supposed to, with little or no obstacle or difficulty. Keep your client or customer addresses email and other contact information updated and make sure to delete the duplicates, and if customers begin to receive duplicate messages with announcements of sales or offers can be simply considered as spam, and as all other messages that can be automatically relegated to the spam – that is, unread and ignored – the file.
Using contact management software is a useful way to avoid problems like these, if your company is no longer handle the contacts with a particular application; it would be prudent to investigate this matter.
Now, on the subject of spam, it is very important to ensure that none of your messages, reading could be interpreted as spam. It’s actually quite simple to do and links to some of the points mentioned above. Be honest – send the information that promotes their customers and originally signed the mailing list. When initially contacted and agreed to be included in the e-mail list that probably appropriate at this time that emails from your company – for future sales, press releases about new products or services, advice, etc – make sure it is exactly so enjoy every moment. Any abuse of this damage to his reputation and long-term legitimacy.
Many first email marketing campaigns can be time not well received, which can be attributed to many intangible assets – web site design, poorly designed landing pages, speed of service or product to offer – but more often the message itself is the problem. Common sense is your friend here: Do not use capital letters in the subject line, use concise paragraphs, send messages from an address that can be answered still use the spelling and grammar checks before sending an email, mass make sure that deadlines or special circumstances are communicated effectively, use the call to action words and phrases to arouse interest, avoid sending images or links gadgets to try to meet as well informed of humor or pop culture and always ensure that there is an option provided by the recipient to unsubscribe from the mailing list.
Use the information and advice here to make sure your email marketing campaign is as relevant to your customers and clients that it is beneficial to you and your business.
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Is Using Email Marketing Better Than RSS Feed Subscription?
Marketers today are fortunate to have more dynamic technologies and solutions to assist them in their marketing quests. However, sometimes too many choices could be a distraction for the marketer in selecting the best option. There may be too many factors or components to consider in making a firm decision that is expected to bring more results.
Delivery of Contents
Modern businesses today require a strong platform to display quality content that would attract the right business prospects to their site for sales and business connectivity. Presenting such contents to the right audience is a crucial component to driving traffic to the brand and business.
This could be achieved through several ways, but one of the most effective means is to have consumers subscribing to the business’s RSS Feed. Marketers or business entrepreneurs need to notify all their subscribers by email or through the social media platforms of the availability of new content.
RSS stands for Really Simple Syndication or Rich Site Summary which is a specific format deployed to handle the delivery of web content. Many online publishers, bloggers and commercial professionals as well as politicians engage it for all types of content to be delivered.
RSS Feed is applied to convey information that needs to be sent out to any group of subscribers that wish to be updated with such content. This delivery of content facility must be signed up for before the service is activated. The subscriber is requesting for contents to be delivered from subscribed sites. The advantage of the RSS Feed subscription is the single source reference for all required information or content instead of multiple sites sourcing.
RSS Feed Process
The RSS Feed process is quite straightforward. A webmaster might produce new content using simple text files which are known as RSS headlines. The content would be submitted to a particular RSS feed server, which sends it off to the subscriber’s screen for viewing. The subscriber needs to install an RSS Reader Tool as a user interface on his computer for this service to work.
There are many popular RSS Reader Tools in the market as choices for subscribers. These include SharpReader, BlogExpress and Mozilla Thunderbird. Many of these tools are available for free with an easy application. Contents are viewed with a simple login by subscribers to their RSS reader page. Such subscriptions eliminate the manual checking of every website for new content as the browser takes over the tedious task in monitoring the sites with updates to users. The browser could also be set automatically to download new updates.
RSS Feeds versus Email Marketing
Bloggers are noted for manipulating RSS Feeds to send their new contents to subscribers which simplify the delivery process. It is preferred over the traditional Email Service Provider services in the market where an email subscription option must be added on which proves complicated for an efficient operation.
However, changes in technologies and solutions bring along changes to tools and their efficiency. With more business opportunities in the market and especially on the Internet, marketers and business entrepreneurs like bloggers may need to operate affiliate or partnership business programs. It would be necessary to email subscribers directly via direct email marketing on updates instead of using RSS feeds which require a subscriber list ready.
It is always the right time to start building up the business email list for those moments when important content could be sent out to targeted audiences for support and response.
RSS Feed and email marketing have their own pros and cons which a marketer or business entrepreneur would need to identify and see how these match their business structure and objectives. RSS feed option is excellent for sharing content with other sites that would display the content to attract other potential business leads which the marketer could not access to. This widens the potential customer base for the marketer.
Many marketers are checking out a synergy between the two options where they manipulate Email Service Providers to send emails to RSS for new content notification to subscribers via email.
Benefitting from Options
Small or new Internet business owners and marketers would find these service options useful as many struggle in creating appropriate email newsletters to be sent out to their potential leads or customers.
E-newsletters are very time consuming; let alone generating quality content that is value added to subscribers. But an automation of the newsletter creation with RSS, the process is simplified and fast.
Smart marketers who produce contents to their subscribers could consider using these as e-newsletter contents that would be delivered via RSS. Automation of this process is possible to ease the challenges of time for the marketer. New content posted would be automatically sent out to subscribers using RSS feed to the email list.
Simple Process Activation
The best of both worlds could be reaped with the proper setting up of delivery options. A well structured email marketing service must be put in place with RSS to email or “blog broadcasting” feature.
The preferred layout template is selected with graphic or color changes before inserting data fields in the mailer for the RSS feed content to be displayed. Once the setup is complete, the RSS feed address is checked regularly by the email marketing service provider for the latest posts not broadcasted.
The contents are manipulated with compilation according to set parameters before sending out automatically from a queue. Different email marketing service providers may operate the process slightly differently with regards to frequency of content delivery.
Marketers could check the mailing service queue to identify contents on the queue to be sent out or if edits to the contents are necessary before delivery. There are also category-specific feeds, which could be deployed for delivery specialty topic newsletters as a distinctive content send-out.
Every tool in the market like email marketing and RSS feed subscription has its pros and cons. With the right understanding, each tool could be manipulated to bring optimal benefits to the marketer especially with a synergy of tools.
Gary Vaynerchuck on Social Media for Small Businesses (strategies and best practices)
Gary Vaynerchuk Discusses Why Social Media And Networking Are The Most Important Tools For Success Listen LIVE: . Gary Vee: Speaks on Social Media Strategy for business vesves individuals ______ University of Common . I gave this advice to one great kid on growing his personal brand and social media influence .. I just wanted most of you to hear it too watch all of my . Get Gary Vaynerchuks new book – Follow GaryVee On Socal Media Snapchat – GaryVee Instagram – Garyvee Twitter- .
How to Start Your Social Media Consulting Business – Interview with Deepak Shukla
Meet Deepak Shukla, the man that ran triathlons, rapped on the street of London, and is now the owner and manager of his own social media consulting agency called Purr Traffic (www.purrtraffic.com). He joins us to chat about how he made it, what social media tools he used, and what is Bethoven’s favorite fruit (hint: ba-na-na-na) eClincher is a social media management platform for managing and organizing social media presence with intuitive and easy-to-use application (http://www.eclincher.com). eClincher’s features include publishing and scheduling content to multiple social accounts, auto publishing, keywords and hashtags monitoring , engagement, unified social inbox, content curation, influencers discovery, analytics, and much more. eClincher is partnered with top social networks, including: Facebook, Twitter, Instagram, Pinterest, Google+, LinkedIn, and more.
Social Network Niche Ideas #7 – Social Nicheworks – How To Build A Social Networking Website
https://SocialNicheworks.com/FREE – In this video Klint talks about a social niche idea that he loves to talk about SEO (seach engine optimisation) …. He covers picking the niche where to find users for the social network and how to monetise the platform. How to build a social networking website with wordpress Get started with our FREE Social Nicheworks Foundations mini course – https://SocialNicheworks.com/FREE Need help building your social network? Book a 1 in 1 coaching session! – https://SocialNicheworks.com/COACHING Get our FREE 93 Social Network Niche Ideas here – https://ecomfire.com/93NICHES Subscribe To The Social Nicheworks” YouTube Channel HERE – https://www.youtube.com/channel/UC-OGFiE64lL_OEOwIkdwhJg Like Social Nicheworks” on Facebook HERE – https://www.facebook.com/Social-Nicheworks-175103286264950/ Follow Social Nicheworks” on Instagram HERE: https://www.instagram.com/socialnicheworks/ Get a list of every tool & discount we use to build our social networks Download the PDF here – https://socialnicheworks.com/DISCOUNTS Did you enjoy this video? Subscribe, Like and Share it!
Review of Sprout Social – Social Media Management Software 2013