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Social Media Marketing Tips – Why businesses need a social media strategy – esocialbranders.com https://esocialbranders.com Call: 1800-277-7398 Ext. 1002 The social web still is growing fast The latest research on social media usage shows that there are two key factors driving the social web according to a Global Web Index study: 1. Mobile people accessing the internet via mobile increased by 60.3% to 818.4m between 2012 and 2014 2. Older user adoption on Twitter the 55-64 year age bracket is the fastest growing demographic with 79% growth rate since 2012; the fastest growing demographic on Facebook and Google+ is the 45-54 year age bracket. Improved mobile connectivity globally has increased on the go social activity, from catching up on friends updates to sharing content and watching a video. Social media usage research in the US from Ruder Finn measures the reasons why people go online and socializing is one of the key drivers: As people spend more time on social media, consuming more content than ever before, you might think that space is saturated so getting involved isnt justifiable. Wrong! Creating a targeted social media strategy will help you focus on using relevant platforms to connect with existing and new customers and avoid simply adding to the noise. Connect with us Twitter https://twitter.com/EsocialBranders Facebook Page https://www.facebook.com/eSocialBranders/ Linkedin https://www.linkedin.com/in/esocial-branders-67ab14152/ Why businesses need a social media strategy. 3. Purchasing decisions are influenced by social media If the first era of social was audience building and engagement, the current era is focused on commerce and personalization. All major platforms have heavily invested in their advertising solutions to lure marketers with the promise of improved APIs and smart targeting, including the ability to upload email lists to run personalized remarketing campaigns. For example, through the Facebook API marketers can: Manage audience data for custom audience targeting Create campaigns and ads Build custom dashboards and run analytics Manage campaign assets: pages, accounts etc. Research from Crowdtap revealed that 64% of 3,000 people surveyed use social to find inspiration for shopping (up 51% vs. prior year). This is driven by retailers targeting consumers with personalized offers and deals on social networks. Nearly half (46%) of social media users are already using social platforms while thinking about making a purchase. 40% of users are actively deciding what to buy based on what they have seen on social media platforms, including reviews and recommendations, and this is only set to grow. Peer recommendation has the most influence on holiday gift purchases, more than blogger or celebrity endorsement. Given the importance of peak trading to the overall sales target, you need to plan how to encourage people to share and talk about your products. There are subtle differences between the role each social network plays in the purchase cycle. For example, Pinterest is a great place for people to find inspiration and works well as a visual product storyboard. Facebook is well suited for people looking to share content and find promotions. Without a clear strategy, how do you know what role these networks can and should play in your customers buying cycles? How do you know youre not losing out on potential sales, or trying to sell to people who arent looking to be sold to? 4. Lack of strategy hands the advantage to competitors Its uncommon to find an organization without a social presence and increasingly companies are developing clear social strategies aligned with business goals. If you invest in a social presence without a clear strategy, you wont know whether or not your campaigns are successful. For example, if you simply post content to appear active, how do you know that content is contributing to the business positively? What if its actually putting people off your brand? I once sat in a meeting where a marketing exec reported on social performance and was delighted that a tweet got more than 100 RTs over the weekend. The team decided this was a success. However, on closer inspection, the tweet included a poorly chosen hashtag and the hashtags and this generated the RT activity. Why did this happen? There was no plan or guidelines in place for the marketing team to know what to post, when, how, to whom and why. For example, no research done on hashtags to define which conversations the company should and could be a meaningful part of. Connect with us. Youtube https://www.youtube.com/channel/UCqWCUU2VPmIijsPvmDRzxjQ https://www.youtube.com/channel/UCpoqY8lz-Jj5n5LnyiKr-KA Google Plus Page https://plus.google.com/113960209278788529294 Google about me https://aboutme.google.com/b/113960209278788529294/ Pinterest https://www.pinterest.com/esocialbranders/ Instagram https://www.instagram.com/esocialbranders/
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Is Instagram Good For Marketing Your Business?
Although Instagram may be the ‘new kid on the block’, this social media network is no loser. To date, it has gained over 300 million users since its market inception; this is a considerable feat over such a short period of time. It goes to show that nothing is impossible today with advance technologies surging the market scene with new dynamic apps and devices.
Instagram Social Media Platform
Instagram is famed for its appeal to the younger generation users with its picture or image facilitation of messages and communication. However, businesses small and large are quickly capitalizing on it to promote their business and brands via mobile advertising. Modern consumers are ever ready to make online purchases using their powerful mobile devices equipped with dynamic mobile apps.
Small businesses are particularly impacted by Instagram to reach massive targeted customers to cash in on brand promotions and product offers. It is simple to promote a brand, product or service with an image or picture that is visually pleasing to viewers. The social network has many excellent tools that improve the image presentation to make it more appealing to viewers. This would captivate viewers to have a favorable impression with perhaps a compulsion to make an immediate online purchase.
More fans and followers could be enticed to brands and marketers who are skilled in manipulating the social platform’s marketing features to be their business strengths. Hence, Instagram ads are growing popular with a small budget and less effort in developing a dynamic marketing plan.
Targeted Niche Markets
Marketers and business entrepreneurs who engage in Instagram marketing need to identify their niche market to be profitable in their social media marketing attempts. Any form of online advertising could be costly if the right results are not generated. Hence, it is crucial for marketers and business entrepreneurs to identify their targeted audiences for every product, service or brand they wish to promote in the market.
However, not every niche market is the same in all aspects. Some may be more profitable than others, but the bottom line is to generate optimal profits with every marketing endeavor. Marketers need wisdom and insight into promising niche markets that would generate handsome returns instead of moving in or staying at saturated niche markets that are likely to boost high competition.
A profitable niche market is one which there is great potential towards the brand and business offerings. Marketers would need to generate attractive marketing solutions and campaigns that would reap the profits quickly and establish their brand’s market presence before competitors step in.
Good marketing on Instagram involves insightful research that confirms the potential of niche markets for the business. This would avoid harsh mistakes marketers and businesses may tend to make while maximizing their resources for good returns.
Dynamic Instagram Features
One of the dynamic features of Instagram is photo sharing. This is a very powerful marketing tool as a visual image is much preferred over text messages. This social media feature is highly popular today with millions of users who enjoy pictures and images with special filters for interesting effects that make the pictures more appealing.
Businesses are manipulating this feature effectively as a marketing tool to build a longer following as modern consumers prefer strong visual images that could help relate the brand and business more effectively. It is easier to forge and foster brand loyalty with such marketing feature.
There are various dynamic features which marketers could manipulate from Instagram in promoting their business.
Instagram offers Geo-tagging, which is the latest inclusion as a dynamic feature to tag a specific location using images that could be saved as personal photo maps to be shared with followers.
Businesses that have various locations to service consumers would find this feature useful in helping consumers identify the nearest location easily to enjoy the best of service or products for their preferred service provider. This is also an excellent marketing tool for businesses that operate in local or global marketing events where a simple photo and tag could be snapped and posted on Instagram to inform followers of the latest event which they could participate in.
2) Sharing on a Personal Level
Instagram offers an inside look of the user through the sharing of pictures and photos where a more personal approach wins more followers and fans. Even snapshots of the office happenings or marketers would enlighten and bond customers better to the brand and marketer. Snap shots of new or upcoming products offering a sneak peek boost the relations between customers and business entrepreneurs.
Up-to-date shots of the business tend to gel the customers better with the brand and company as potential business leads gain an insight of the reality of events happening in the business.
3) Enhance with Hashtags
Hashtags are very effective on social media platforms when it comes to sharing information across the Internet. Hashtags help customers relate to the brand and business which makes it easier for a successful search on the brand, company or marketer.
User images could also be hash tagged with one of the brand’s hash tags. This encourages an active participation from fans or followers to build a strong relation with the company while confirming their support and approval of the brand or products and services.
4) Online Contests
Marketers who understand the power of Instagram would discover its dynamic online contests which draw more potential leads to the business. The tempting prizes and the thrill of winning prove too exciting to pass up with many consumers when a simple photo contest is set up on Instagram.
The contest could be a powerful testament of their approval of the brand and products when they pose using the products. Creative contests would capture the attention of fans and followers who would spread the word around their personal circles of influence to widen the business contact circle.
With the rise of mobile technology today, Instagram marketing is powerful to encourage an active participation by fans and followers using simple snap shots to boost business marketing campaigns.
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Social Media Marketing FAQ | SMM interview questions and answers Tutorials – Rakesh Tech Solutions
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