Social networking sites were created to facilitate social relations between users. Through this websites, people can share their personal information, establish a relationship and for them to keep in touch. Each user can post all their ideas, feelings and information which they are willing to share where they can also search for friends and people as well as issues and products which they find interest at. Users can also restrict or block other people from viewing what they have placed in there since they have the capacity to limit those who can see it. This has been everyone’s favorite way in communicating with others since most of these networks are for free. Individuals are not the only ones who showed interest on them but businesses as well.
If regular individuals can share their information to a million other users, these companies are also interested in spreading their product’s information over to those billions of users in various social networking sites. These users can be a potential customer for their products and what better way to reach out to them than this? Companies and businesses have found a lot of use for social networks.
These sites can be used as a marketing tool and will greatly help these companies reach out and interact with their customers. They can create pages and online communities wherein they can respond to whatever concerns their customer have regarding their product. This actually lessens their overhead cost of having to hire more analysts to worry about how the products are accepted by their buyers. They can easily find out if their products need improvement.
Through these communities or pages, the company can update whatever development, activities, advertisements and promotions regarding the product. They can also use social networking sites to gather information as well as opportunities in the fastest way since everything that runs in the internet is just one click away.
Search Engine Optimization is an effective way to promote business however it takes such a long time before you reach the very top and be known to everyone. Through social networks, you can skip through SEO rankings and get hold of those people who can possibly be your next customers. With that, they can also use to enhance the number of people reached and expand the current market into a limitless group of customers.
- Social Media Marketing Plan Example
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Vlog 2: Social Networking and Enterprise
The Second meeting
Wat zijn basisvoorwaarden om van uw Enterprise Social Network een succes te maken?
Interview met Isabel De Clercq over Social technologies in business. Meer info over het boek Social technologies in business: socialtools.diekeure.be
Social Media Marketing Software
As a marketer disguised as a consumer, I enjoy being actively solicited. I can’t tell you how many hundreds of friend requests I’ve received over the years via MySpace, Facebook and Twitter. What I can tell you is how many I’ve accepted – 3. Most of these were businesses reaching out in an attempt to introduce me to their products and yes, this does include bands. I consider musicians to be business owners with a product that needs to be sold just like anything else. I accept those 3 solicitations from a local cake decorator, a band from California and a fellow marketer. Maybe I am someone who critiques more difficultly then others because of my career but I would like to share with you the reasons I choose to accept these solicitations because I think it may help business sway their pathetic attempts at social networking in a more profitable direction.
When I was first confronted by a personalized friend request on MySpace from a local cake decorator, I was intrigued. The first reason I didn’t automatically click the “block” button was because it was something new, something I hadn’t seen before – a cake decorator who owned her own business reaching out to the local community, I was impressed to say the least. The second was because she sent a personalized message with the request, it said: “Hello, my name is [Name Here] and I decorate cakes. There is always a birthday, wedding or anniversary so I thought you would like to add me in case you should ever need a cake!” You can’t beat that message, you really can’t. I enjoyed its simplicity and how genuine it sounded. The third reason I accepted was because her picture wasn’t something obnoxious and distracting, it was a candid image of one of her best custom cakes. Maybe it was my passion to support local small businesses, the fact that the request was so refreshing or that she doesn’t SPAM bulletins or messages or status updates. That will get someone deleted quickly and I will get into that in my third and final example below.
If you (as a consumer) have a MySpace or Facebook – I can almost guarantee that you’ve been friend (fan) requested by a band at least once. These are some of the most struggling young individuals who actually know a lot about the different websites to join and how to send requests for better exposure but have absolutely no idea what they are up against. There are thousands, maybe hundreds of thousands of bands sending SPAMED requests each day – so what set this band apart from the rest and spiked my interest enough to accept their plea? Most of the examples of things I appreciated about the requests will run common through my three “acceptance” examples because they are all just proper conduct when sending a request.
The first thing I noticed about this band that made them different was their default picture. It wasn’t of flaming skulls or weird cryptic text written in blood, it did not contain weird cult-like images of cows being sacrificed or the typically image of a red rose – it was candid image of their band and it wasn’t professionally taken. The second thing and final thing that caught my attention was that they set the music player on their page to only play when you clicked play. Who here has visited a MySpace page before and been blasted by music? We all have. This showed me that they didn’t want to push their music on me and that they wanted me to make the first move. I browsed their images and read the short about me and clicked the Play button. The music wasn’t necessarily what I typically enjoy but I accepted the friend request and have started to listen to their music – and that’s what’s most important.
The third and final example of a business that I decided to accept a request from came via Twitter. Unfortunately, businesses are trying way too hard to force themselves into networking these days and Twitter is a terrible place to learn network etiquette. The way businesses treat a tweet-relationship is a terrible, terrible way to gain market share. I was recently ‘followed’ by a company that specializes in marketing and PR. At first, I felt that they simply aligned my interests with their own and sent the request, so I didn’t reciprocate the request by following them. However, when I had a few moments I looked over their recent tweets and found a few things that I enjoyed.
This company posted very useful, industry related information and links in their tweets and didn’t use their Twitter account to SPAM information or sales about their own organization. This is a common fault with businesses and Twitter – no one cares that you are the self-proclaimed experts in the field. I accepted this request because they posted short and useful tweets that also included brief updates about the new relationships they forge with clients. These are examples of ‘ok’ tweets. Finally, I noticed something else and this is very important. I looked at their following to followers ratio. About 50% of the people they are following follow them in return. This is an awesome ratio for a business and I was quickly impressed. You are always tipped off when the ratio is 17,385 following / 123 followed.
So what can you as a business do to improve your chances of being accepted in the online social networking world? It’s actually quite simple. Here are three rules to get started:
1 – DO NOT SPAM – This includes friend requests, bulletins, messages, status updates, tweets and referral requests.
2 – KEEP IT PERSONAL – When sending a request treat it very professionally but try to add a personal message, keep it short and to the point.
3 – DON’T TWEET NONSENSE – Consumers will quickly identify a tweeter who posts things that have no value and do it every few minutes.
Mega-corporations like Bank of America are starting to adapt to the sensitivity of social networking with their clients. In this case, it can become more harmful then helpful should you begin to bother your current customers. Small businesses seem to have jumped right into their efforts to network sometimes do not have the guidance to engage these methods properly just yet. You can quickly expand your online portfolio if you follow just a few simple steps (some listed above) and do so at a careful pace. I encourage business owners, especially small business owners to do some research and test it out personally before plastering their company names in front of everyone. Learn the programs, language and techniques first and lastly – have fun! Enjoy this opportunity, it will help you make it more personal!
Social Media Singapore
Visit our website: http://imperialprogram.com/ Naturally, companies want to be in the same social media space as these consumers. And today it is fairly common to find at least one full-time employee if not a whole team dedicated to growing a brands visibility through its social media platforms. According to BIA/Kelsey, U.S. companies spent a combined $5.1 billion on social media advertising in 2013. By 2018, that number is projected to grow to nearly $15 billion. But most consumers arent visiting social media sites to engage with brands they are there to interact with people they know. According to Gallup research, the vast majority of consumers (94%) who use Facebook, Twitter, and other social networking channels do so to connect with family and friends. They are far less interested in learning about companies and/or their products, which implies that many companies have social media strategies in place that may be largely misdirected. The statistics surrounding social media are dizzying. Consider that in just one day: Facebook users post 4.75 billion items of content Twitter users send 400 million tweets Instagram users like 1.2 billion photos YouTube users watch 4 billion videos Social media entail just a fragment of a consumers experience with a company. Customers are much more likely to be active listeners and participants in a brands social media community when they have already made an emotional connection with that brand through other experiences. Millions of consumers across all demographic groups are spending considerable time on social media sites. How to engage, communicate with your customer? Let us help you build your Social Media Funnel today. IMPERIAL PROGRAM PTE. LTD. WEB SOLUTIONS SINGAPORE call us today: Tel. 9341-9558 http://imperialprogram.com/ firstname.lastname@example.org https://www.facebook.com/Imperial-Program-Website-Training-Course-123545198087674/ https://www.facebook.com/Imperial-Program-Affordable-Website-Developer-153894061683463/
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