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ResearchGate, Academia.edu, and Social Networking Sites
WHAT ARE ACADEMIC SOCIAL NETWORKING SITES?: This short video by John Bond of Riverwinds Consulting discusses Social Networking Sites. FIND OUT more about John Bond and his publishing consulting practice at www.RiverwindsConsulting.com MORE VIDEOS on Social Networking Sites can be found at: https://www.youtube.com/playlist?list=PLqkE49N6nq3j5HcGTFOnqpjjCnTpsRPGp JOHN’S NEW BOOK is The Request for Proposal in Publishing: Managing the RFP Process To find out more about the book: https://www.riverwindsconsulting.com/rfps Buy it at Amazon: https://www.amazon.com/Request-Proposal-Publishing-Managing-Process-ebook/dp/B071W7MBLM/ref=sr_1_1?s=books&ie=UTF8&qid=1497619963&sr=1-1&keywords=john+bond+rfps SEND IDEAS for John to discuss on Publishing Defined. Email him at firstname.lastname@example.org or see http://www.PublishingDefined.com CONNECT Twitter: https://twitter.com/JohnHBond LinkedIn: https://www.linkedin.com/in/johnbondnj Google+: https://plus.google.com/u/0/113338584717955505192 Goodreads: https://www.goodreads.com/user/show/51052703-john-bond YouTube: https://www.youtube.com/c/JohnBond BOOKS by John Bond: The Story of You: http://www.booksbyjohnbond.com/the-story-of-you/about-the-book/ You Can Write and Publish a Book: http://www.booksbyjohnbond.com/you-can-write-and-publish-a-book/about-the-book/ TRANSCRIPT Hi there. I am John Bond from Riverwinds Consulting and this is Publishing Defined. Today I am going to discuss how academic social networking sites like ResearchGate and Academia.edu. A social networking site is an online platform that is used to build social networks or create connections with other people who share similar interests. The look and function of each site will vary but generally they include a personal profile, user generated content, and an ability to connect with others. In research or academia, these are used for professional users to connect with people who share the same professional interests. The most important aspect of social networks for professional purposes are the ability to disseminate information and the ability to reach likeminded contacts. Two popular academic social networking sites are ResearchGate and Acamedia.edu. Research Gate is a social networking site for scientists and researchers to share papers, ask and answer questions, and find collaborators. According to a study by Nature, it is the largest academic social network in terms of active users and research shared with over 13 million active users. People that wish to use the site need to have an email address at a recognized institution or to be confirmed as a published researcher in order to sign up for an account. Members of the site each have a user profile and can upload research output including papers, data, negative results, patents, research proposals, presentations, and software source code. The New York Times described the site as a combination of Facebook, Twitter and LinkedIn. ResearchGate does not require peer review or fees. Academia.edu is a social networking website for academics. The platform can be used to share papers, monitor a works impact, and follow the research in a field. The website allows its users to create a profile, upload their work, select areas of interests and then browse the networks of people with similar interests. Academia.edu has over 50 million registered users, but there is a question about how active many of them are. Academia.edu, FYI is a private company and not a .edu in the traditional sense. Research Gate is also a private company. Of course, there are other social networking sites such as Mendeley and others. Each has a particular twist to their service or area of focus. There are of course criticisms of these services including, most importantly, copyright violations, but also unwanted emails or invitations, fake users, inactive accounts. Any academic or researcher should sign up for these services and have a full, vibrant, and up to date profile. Well thats it. Ive released a new eBook called, The Request for Proposal in Publishing: Managing the RFP Process. It is a short, focused guide to this essential business task that associations or societies use to find potential publishing partners. See the link in the notes below for more information on the book or how to purchase it. Hit the Like button below if you enjoyed this video. Please subscribe to my YouTube channel or click on the playlist to see more videos about academic social networking sites. And make comments below or email me with questions. Thank so much and take care.
Social Network Websites for different customer types [SB#021]
Social networking – everyone is doing it but are we doing it right? Nowadays businesses are spending big bucks on improving their brand awareness and this means they are joining their teenage children on all the big social sites!
It seems even the big businesses are having to succumb to the huge advertising boards that are Facebook, Twitter, LinkedIn to mention a few. No one can afford to ignore the reach of social media.
So how do we control what is being written about our business? Social media is a public forum so once it’s out there you have to remember there is no going back.
It is not just your business pages that have to be monitored; one of the biggest concerns is naive employee’s posting comments on their social pages about your business.
A social media policy needs to be flexible but clear for all your employees. An outright ban on social media sites will not work; almost all of us have access to a smart phone with all these apps under our nose. Don’t dictate but discuss!
Set your brand and stick to it; this way you will be recognisable and stand out from other similar companies. Talk to your employees, novel idea, but by discussing the dangers of social networking as well as the advantages you may open up a forum of ideas that could benefit you and your business.
Open discussions are less condescending than an email telling you what your employees can and can’t say or do in their spare time.
We have to remember there will always be a small minority of people who will do something silly no matter what you say, honesty and trust is crucial in your relationship with your employees.
Always remember what you are trying to achieve by your social networking; think about your audience and what they want to see.
What about blogging? Blogging seems to be the path to enlightenment these days or certainly to a spot in Google’s good books. Make sure the content is fresh and interesting. Think quality not just quantity! Articles should reflect what your business is about and offer something of interest to the reader whether this is advice or just an informative view on your business.
Think about what your clients are searching for and write about it! Don’t use obscure titles, it may seem clever but your potential audience won’t find you! They are going to search using key words so make sure you include them in your article and title.
Ask questions and involve your reader in a discussion, this makes the experience more individual and draws them in. Remember the better the article the more likely people will share your link driving traffic to your website and potentially improving your customer base!
Working in HR we have to be very aware of Social Media and it’s pitfalls but we also need to remember what a great tool this can be. I try to make my HR Blog personal whilst passing on useful HR information, hope you enjoy it. Let me know if there are other topics you would be interested in, I would love to hear from you.
The rise of social media retail – social media retail review
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