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Social Networking or Notworking: The Value of Social Media in Business
Social network marketing should be used for the overall growth of your business. Online marketing is a vast area and social media has rapidly followed its footsteps. These sites are well known. However all of them work in somewhat different ways. But it is not necessary to get mastery over every single social networking site. A potential marketer should identify which of the social networking sites can be useful.
Establishing a company or an individual as a brand is not easy and it requires a fair amount of time. But once you establish yourself in one social networking media, you will find it quite easy to transfer to any other system. So, that means you can do the hard work just once to reap the benefit of the result for quite a long time.
this type of marketing has a lot of technology involved in it. However, that is not a reason to stay absconded from this lucrative medium for advertising. There are a number of online tools that make working with social media somewhat easy. There are several social networking software that makes it very easy to work in various interfaces along with the ability to merge different accounts. This way it is possible to communicate to the target audience and start a business networking. Many software packages also give you the opportunity to do business networking phone as well as other mobile devices.
Social networking also plays a key role in business networking as well as office networking. Through social networks you can spread words about the achievements of your business to the remotest parts of the world. This global exposure often brings in more business opportunities to people. Companies that can be your prospective clients can come across the social networking account of your company and get interested in it by learning about the new achievements of your company.
Similarly, social networking can also play a good role in office networking. If you create a group for your office employees in the social networking sites, employees of your company will join there and from there you may come to know about their feelings towards certain issues policies and a lot more things. You can make your office environment better with such feedbacks. However, such groups can also lead to several office gossips as well. In order to make the most out of such communication you need to understand the difference between gossip and the real facts and that will surely help you in improving your office environment to a great extent.
However the real advantage of social networking in the business field is roping in more customers and at the same time making a company emerge as a brand. Yes, social networking has a key role to play in business networks and office networks. It can definitely help a company to improve its brand image and come out it limelight by broadcasting itself carefully through social media. This can only be achieved through hard work and focus on the targeted audience.
- Social Media Management Company – Transon Media
Great Social Media Management Tools – Social Media Management Tools
Social media has recently and rapidly grown into a powerful and popular marketing tool for business owners. More and more business owners are coming forward to promote their businesses online. In this article, we will explain how you can use social media for your day-to-day business. Most business owners face problems dealing with this aspect of social media and we hope that this article might help them.
Social media, unlike any other marketing tool, works best when it is handled on a daily basis. It is time consuming, but highly effective. You need to be constantly interacting with your potential customers if you want your social media strategy to work. Some simple ways to do this are :
1) Searching for opportunities – People ask for advice on social networking websites. For example, a person who wants to buy a bike may post something related to it on his social networking page. Hence, a business dealing in bikes needs to pay attention to such tweets and posts as they may help in a business.
2) Deal individually – You should try and deal with customers individually. This gives them a feeling of pride and helps in building strong relationships. Your existing customers will be loyal to you if you handle them with this approach.
3) Videos and Graphics – Videos and graphics have been growing rapidly on websites as they attract the most number of visitors. Design your page or website with graphics and videos related to your business. Design them in such a way that the visitors connect to you.
4) Reward your friends and followers – Rewarding your friends and followers is also a good way to generate traffic. Giving discounts and coupons to your friends, followers and fans makes them connect to you in a better way.
5) Reviews – Reviews are getting more and more attention of late, particularly with the way Google has been using them in their search results. You can use social media to help take control of your reputation.
6) Business related content – Focus on the business part of your website. Keep it up-to-date with the latest deals and offers related to your business. This will help in a higher conversion rate. Information that might not profit you is useless, so try to avoid it.
7) Keep yourself up-to-date – This is the most important part. Review websites of your friends and competitors so that you know what and what not they are offering. This may help you in providing better deals to your customers.
04 Google s Networking Sites
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Social Media Marketing – Facebook Advertising & Google Plus Ownage
If you’re asking yourself what is better marketing…social media or digital? You’ve got the wrong idea, all together. You need both to be successful among your Internet audience. They are both different but together, can be used to a great advantage in branding yourself.
Let’s explore the differences by starting with digital marketing: Digital Marketing involves the use of banners, pop-up ad’s and search engine marketing to get your brand across to a large audience. Think of it is the mother to social media marketing. You must, in both approaches, find your audience and then find what channels they are using so that you can market yourself effectively. If women ages 18 to 25 are frequenting a specific site, and that is your target audience, get your ad on that site. It’s very simple, but it takes research and work to market effectively.
Then we have the baby, social media marketing. It’s not really at an infant stage anymore because the trend of social media marketing has exploded on the scene with the emergence of Facebook and Twitter. With that said, it is important to know how to use this marketing approach effectively. You cannot simply build a Facebook page and expect people to flock to it. It is a social website which means you will need to socialize with your audience by engaging in conversations, seeing what people are most interested in at the time, and getting them to engage in your company. This takes effort. It does not happen overnight by adding a few icons to your page. With all the competition out there, people are swarmed with ads and brands asking them to follow or like their page. Give them a real reason to pick you over your competitor. The best way to do this is to study all aspects of each approach. Know your audience, know what they like and build a relationship with them so they will remain loyal customers, because word of mouth advertising doesn’t hurt either.
Ubuntu 10.04 Beta 1 meniu, social networking tools and examples review
Haven’t tried it yet?
I find Twitter is the most fun social networking tool – by far. It feels like a game in some way. It offers real time connection and current synchronization with those you don’t get to be with all the time. It shares interesting new happenings that you wouldn’t have known about.
Tweets are limited to 140 characters – so this requires people to keep their posts short and sweet. And, to top it off, it’s low maintenance! Profiles are light and don’t need much updating. The information below may be a little much if this is your first time on reading up, but check it out for a quick orientation to TwitterLand :).
A seasoned twitterer?
This article is designed for us. All in all, twitter is great left as simple as it is. However, a few tools can enhance the experience. After reviewing tons of available apps, these I find are most useful and enjoyable. Try them out and have some fun! Would love to hear your favorites as well.
One of the most fun ways to use twitter is on your mobile phone. Be ready for the times when you think of the greatest tweets with these phone apps:
TwitterFon- for iPhone Users. An easy to use tool built into your phone. This one freezes less and has great capabilities. Auto posts to Twitpic (a great, easy way to share pics on Twitter). It’s all you need! You can follow, unfollow directly from the app. You can also see DM’s and @replies easily. Links posted in tweets also come up very fast (much faster than through Safari).
TwitterBerry- for BlackBerry Users. Although I am not one, this is the BlackBerry App I hear the most about. Take it from Puff Daddy.
Networking: (aka finding more friends you WANT to follow)
Find someone you enjoy reading and follow their followers. Another great way is to search for keywords and see who is tweeting about your favorite topics. Connect with them that way.
There are websites such as Mr. Tweet who suggest who to follow based on formulas of some type, but I find the natural search works best. They are fun to check out though.
You can also learn about the stars of twitter on the Top 100 List. Interesting…
My top picks – who to follow:
The most entertaining twitters are:
@the_real_shaq – Shaquille O’Neal (Yes, THE Shaq. Funny!)
@RevRunWisdom – Rev Run (Deep thoughts, refreshing ponderisms)
@TheEllenShow – Ellen DeGenerous (Great ideas and fun info!)
@iamdiddy – P Diddy (On a lot with uplifting and fun reads)
@sumsei – Jet Magat (Enlightening concepts and entertainment at its best!)
@tferriss – Timothy Ferriss (Author of 4 hour work week. Always interesting info.)
@MichaelScott – The Office Character (I don’t even watch this show, but his posts are hilarious)
@guykawasaki – Guy Kawasaki (Fun, interesting information, but a LOT of posts)
@MACvPC – Mac vs. PC (Funny)
Following: I found that following under 1,000 people was a little too slow for me. I am not on all that often, but when I log on, I like to see the flow moving. Some find it hard to be following so many people, but with the use of TweetDeck, you can keep up on all the things you want. Search YouTube for some videos on that.
Followers: Once I hit 1,000 followers, the number of my followers increases much more quickly each day. It also allows more opportunity for response from your posts based on the chances of them being online at the same time.
Ratios and Balance Baby: Everyone has their own taste here. Some like to follow as many as possible to get more followers. Some hardly follow anyone back. Some people like to keep a balance between followers and who they’re following. Feel what is right for you. Chances are it may change from time to time. I like to follow everyone back that follows me to keep it a mutual relationship, unless I find their tweets extremely annoying for some reason – which is rare.
TwitterKarma is a great bulk follow/unfollow tool in which you can instantly even things out and only follow those that are following you, if desired. Or you can follow back everyone that is following you with a couple of clicks.
RSS Feed automatically from your blog to Twitter. This application automatically posts your blog posts as a tweet on Twitter. Great for sharing what you’re writing without any maintenance. I am writing an article to share more about fun with feeds and will post when it’s ready.
Search, Tracking, & Alerts
Search the history of tweets for any keyword. Here you can also be alerted when people tweet about you or when your defined keywords are tweeted by selecting the options on the right after a search. You can be auto-notified via feed, if desired.
Sync with Facebook
Facebook is my second favorite social media and it has only gotten more fun with the integration of twitter status updates. Warning: this is only a good idea for those who don’t tweet too much. Otherwise, you overload Facebook with your excessive tweets. I’m one of these who tweets more than I like to post on Facebook, so I no longer integrate the two through Facebook. If you would like to set this up anyway, do this:
In Facebook, add the Twitter application to allow auto posts of your twitter updates into Facebook. It may take a few minutes to go through or process once you’re done, but eventually works with a seamless feed.
TweetDeck just added a new feature where you can post to Facebook as well. Love it! This is my top option while working on the computer as it’s fully integrated and most fun.
For those who post more often, you may want to try this set up: I have another service through Ping.Fm which I use when I want my posts to go to both to Facebook and Twitter, while using my phone. Also works well from the internet if you’re not using TweetDeck. To post to Ping.Fm on your iPhone, use Nambu. Try BlackPing for BlackBerry.
@ – immediately followed by a user name is a mention. It links their profile by making it clickable and notifies them of your response.
# – immediately followed by a word is a hashtag. It creates a search of that word when clicked. A popular example is #FollowFriday in which people recommend their favorite people to follow.
DM – A direct, private message
RT – Re-Tweet (re-post of someone’s tweet)
There are apps out there that allow auto-follows, auto-responders, special programs to tweet from your computer, tool bars for your web browser, and so much more. I find all these are unnecessary. People get irritated with the canned responses. And everything else I’ve looked at makes Twitter too much of high maintenance (AKA less fun). However, a quick search on “Twitter Tools” will bring up the infinite possibilities if you are interested. And you never know what new tools may actually be fun to use.
Would love to hear your experience and your favorite apps for Twitter. Please post!
By Danielle Marie Crume
Social Media management marketing
- Law Practice Management Series: Ethics of Social Media and Attorney Rating Websites