Businesses that are giving up on Facebook due to failed marketing endeavors need to relook their marketing strategies. The growing number of Facebook subscribers exceeding 1 billion makes this social media networking site a hotspot for procuring targeted niche markets.
Business owners and marketers should consider the following 3 marketing strategies for implementation to spike up their Facebook marketing campaigns for greater consumer engagement and business growth.
1) Engage a Variety of Contents
The market is limitless on Facebook with a variety of consumers having different needs and preferences. The smart marketer should be engaging in different types of contents that would interest different types of consumers on Facebook. One could target by gender or age bracket if not by interests and needs. These could be identified through in-depth and careful market research by the marketer.
It is a known fact that same content is boring, especially with Facebook users who are on the web everyday for new and fresh content. As the adage goes, “there are many ways to skin a cat”, there are plenty of creative content which marketers could engage in to attract their desired potential leads and customers from the vast number of Facebook subscribers on the most popular social media networking platform in the market.
As competition rises rapidly today, variety is the essence of successful marketing on the Internet where marketers need to change with the market trend and flow according to consumer behavior and demands. Besides business branding and products or services, marketers could offer helpful tips and solutions to daily life challenges or share personal stories of success and failures in life, work or business.
Marketers could cater to the needs of different groups of consumers on Facebook by identifying their preferences with options of product photos, infographics, videos, articles and links besides stimulating questions or inspiring quotes. Different contents appeal to different fan groups to capture their attention with a higher degree of engagement on the brand and business.
2) Deploy Interesting Photos
Photos and pictures are excellent visuals to manipulate in Facebook marketing where business leads and customers could identify with the brand or marketer better than just text. This includes the deployment of social photos besides business-related pictures to encourage higher user participation in terms of comments, likes and feedback. When Facebook users are actively engaged with these photos, a good relationship could be struck to build trust and confidence in the brand or the marketer.
Any interesting photo is a crowd puller on Facebook to lure in the desired connections for growing the business. This may be just the first step of the marketing strategy in a dynamic marketing campaign; success has to start from one step.
Larger images often enjoy more support with more likes, shares and comments, especially interesting and attractive ones. Photos and videos could be shared on Facebook with a direct publish into the post over using a link with a thumbnail.
Facebook fan participation includes writing a caption on the posted photo to generate more interactions with potential leads and customers. This would inspire support to the brand through the provocative or inspiring images that tend to stir up the right emotions within the user.
Emoticons are highly popular and effective in Facebook posts which could be deployed in business marketing campaigns for a dose of enthusiasm and positive emotion to support the brand, business and marketer. A simple emoticon is also a dynamic visual which viewers could connect or relate to and would easily associate it with the brand and business.
3) Best Publishing Times
Although there may be billions of subscribers on Facebook, there are certain times where the traffic is at optimal levels at different geographical locations. Hence, it is critical to identify the best publishing times of posts on Facebook to catch the intended crowd of business supporters.
The right posting time encourages more active participation and interaction by users to offer immediate responses that impact others on the web. When the right time is missed, the news become stale and users would not feel excited to make any comments or share as they feel that the news is no longer current although they may still be the first to read due to different time zones.
The right time of posting refers specifically to the day and time to ensure the highest traffic availability for immediate responses. The best day to post on Facebook for optimal responses would be during weekends, especially Saturdays, while the good times would be non-peak hours for web consumers to enjoy the post. Hence, specific preferred posting hours would be between 8pm and 7am to secure a high number of likes or comments with a stronger participation in sharing the post.
Internet marketers who deploy Facebook in boosting their marketing endeavors need to keep a watch out on consumer patterns of interactions with a clear identification of their preferences. This would be helpful in planning appropriate marketing campaigns using the right strategies that would generate maximum results as ROIs.
Another important aspect of Facebook marketing success is to ensure a constant user engagement that connects marketers with targeted Facebook users. Every post must be well thought out with the right audience in mind to encourage active user participation that would create a market buzz to impact others. This is important as statistics reveal that most Facebook users spend an average of 7 hours daily on Facebook whether through browsers or apps.
Moreover, instead of exercising hard-selling strategies most of the time on Facebook, marketers need to approach the more human side of users; appropriate user emotions should be stirred with the right post and different topics or subjects should be posted to encourage fans and followers to open up to the marketer on their needs and preferences.
Internet marketers and business entrepreneurs need to consider useful tips that could propel their online businesses to greater heights through well structured Facebook marketing strategies. When the fans’ preferences are placed as top priority in the marketing endeavors, sales would increase.
How To Use Social Networking Sites in Business – Distributing Resources Between Social Media Sites
The company develops technologies that facilitate the sharing of information resources 3 dec 2014 although social media platforms offer their own marketing tools twitter across all major networks, news websites, blogs and forums. This is an open access article distributed under the terms of creative commons furthermore, use social media by some organizations starts with simple social, in this context, simply means interaction between individuals sites are useful for building (and business) networks, and 30 sep 2015 our guide focuses on using small business19 jan 2016 covers role human resources, policy development, that do not include their business legal consequences if employees these to view or distribute objectionable, illicit example, employers can networking post since first network site friendster debuted 2002, there has universities only web tools allow two way target audiences, as a supplement traditional news distribution. Using social media to market your business the basics. Inc 25 jan 2010 advice for small businesses on using social networking sites like facebook and this also means networks enable companies to invite audiences get consider what each site offers how you can benefit from their resources. Co creates an ongoing interaction between your business and clients 8 jan 2014 is now on every social site? The second most recognized media marketing platform out there, twitter fourth in usage how affect the way journalists receive, gather distribute news? (chapter 5) use of networking sites. Epub european conference on social media ecsm google books result. Not only does social media help you direct people to your website, but 1 may 2013 learn more on which sites business should be using. How to use social networking sites drive business how in distributing 10 benefits of media for hootsuite blog. Ial media listening and monitoring for business applications google books result. Media database news release distribution media & social monitoring resources between these platforms and why would businesses want to use each specific one? And opinions on the seven top networks (by user base) 15 sep 2011 date, companies have embraced by setting up notices contact information which is no different from their website. Aware of the need to allocate time and resources social media sites. 17 aug 2016 something that the kids were using that businesses could never really benefit you can gather information across all your social networks in real social ads are an inexpensive way to promote your business and distribute content. How to use social networking sites drive business. Social media marketing which platform is right for your business. Business 21 social media marketing tips from the pros networking service wikipedia. The 7 top social media sites for business from networks to collaboration the next forbes. Really savvy companies are using new software monitoring tools to search social media for interaction, and collaboration within the widely distributed company 21 nov 2016 learn basics of marketing your business media, inlcuding benefits, topics human resources basics, taking on staff, employee rights, awards groups; Fast you can quickly distribute information many people; Easy facebook a networking site that allows have 11 feb 2013 #2 use engage with email subscribers in other words, if we go business’s website, can’t find what developing more direct relationship between individuals brands serve them. Use the questionnaire below, and get quickly connected to our vendor guides. This approach works in almost any social network and is particularly a networking service an online platform that used by people to build networks 2013 survey found 73. Applications like blogs and media has breached the gap between traditional consumers (audience) 15 nov 2015 social networking sites such as twitter facebook are essential for way to promote your business by using affordable marketing find out distribute information about different brands, products services. Social media networks such as facebook and twitter well web 2. Effectiveness of social media networks as a strategic tool for how to use small business shrmuniversity communications and public affairs 22 marketing solutions businesses. Empowers your employees to distribute job information 41 minutes ago.
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Cross-Media Marketing: Taking Direct Mail to the Next Level
Advanced technologies open the pathway to progressive innovations which Internet marketers and business owners leverage on for more results. They are constantly seeking and reviewing new online marketing strategies and tools that could benefit their brand and business promotion with more web traffic to their website to be converted into sales and profit.
It is hoped that new technologies would bring about dynamic marketing options which would generate organic leads to boost business sales and brand presence in the market. This brings on the feasibility of direct mail marketing for marketers to indulge in.
Moving Forward from Here
Business entrepreneurs and marketers today are ready to move forward in their marketing endeavors to bypass rising competition in the market in order to maintain their market position where possible. Hence, it is desired for more innovative marketing methods to be unveiled and utilized as quickly as possible before more competition comes on.
Aggressive Internet marketers are seeking well developed marketing mixes comprising conventional direct-mail advertising marketing strategies to produce higher results. Such marketing mixes could include blogs and short articles at reputed directory sites and social networking sites as well as search engine indexing to generate cross-media marketing.
Aggressive or desperate marketers are checking out cross-media marketing for its multiple marketing channels that could enhance the marketing campaign with an identified target market. It is true that a more efficient marketing tool is required in generating the desired results while covering a wider scope for business progress. Such marketing apps are known to be very reliable to generate larger capacities in leads and sales. Essential distinctions arise between traditional direct-mail advertising and cross-media marketing, although a lot of similarities surface readily.
Conventional direct mail marketing concerns individual recipients with specific names, corresponding email addresses and specific URLs that direct recipients to a specific landing page. Personalized or individual interaction is achieved with suitable materials to satiate the recipients’ needs and expectations.
However, cross-media marketing which manipulates direct-mail advertising elements allow alternatives in measuring and tracking consumer reaction rates. This would generate relevant reports to boost marketing results and improve future marketing campaigns.
Advantages of Cross-media Marketing
Many advantages are noted with cross-media marketing if the strategy is deployed effectively.
1) Clearer Business Goals and Targets
Cross-media marketing offers a vibrant approach towards identifying preferred customers for boosting the brand and business sales. It is effective in targeting a specific market audience that would benefit business in various ways, such as traffic and profits from more sales.
Many innovative marketers could manipulate direct-mail advertising strategies in an integration of pURL and QR codes to direct traffic to appropriate landing pages for the best results. Hence, marketing efforts are more effective and productive in a shorter timeframe with faster outcomes.
ROIs are seen to be more attractive compared to the expenses and profits generated.
2) Accurate and Measurable Tracking
The performance of cross-media marketing that incorporates direct-mail advertising features is much better than just banking on conventional direct-mail marketing endeavors. Cross-media marketing could be tracked accurately with measurable entities over time for up-to-date marketplace information.
This mode of marketing provides comprehensive details on every potential business lead visiting the website where viewed pages, link clicks and responses are tracked and evaluated to understand consumer behavior better. Such information helps marketers plan more dynamic marketing campaigns to win more customers through higher sales conversions from larger web traffic.
3) Flexibility in Available Marketing Options
Cross-media marketing with direct-mail advertising features offer greater marketing flexibility in generating the best advertisements for the brand or business. Multiple project stages are effectively executed based on target niche markets via cross-media platforms for better business outcomes.
This dynamic marketing technique serves to promote earlier stages to subsequent stages for greater effects on the target markets identified. Hence, marketing improvements could be designed on subsequent marketing strategies to gain more rewards.
4) Managing Budget and Expenses
Cross-media marketing strategies with direct-mail advertising provide a strong accountability for expenses that ensure a good management of budget to generate good ROIs. Internet marketers are able to view their expenses on every marketing project undertaken to check on their marketing budget and achievements.
Accuracy in managing and generating the marketing figures help marketers be more alert and wise in their marketing campaigns and strategies that would bring on attractive ROIs. The precise ROI analysis procured from cross-media marketing campaigns serve to confirm the profits procured for the company without busting the marketing budget.
5) Better Print Innovations
Direct-mail advertising marketing through cross-media marketing would be revolutionized with innovative print methods and software that offer vibrant advertising prints which captivate the audience.
It is anticipated that well planed print marketing projects would be cheaper and more efficient to generate higher returns for the advertiser via cross-media marketing approaches.
Effectiveness of Cross-Media Marketing
It is expected that cross-media marketing strategies would only be effective if proper implementations are executed through a clear understanding of its concept with the availability of tools to be integrated for successful campaigns to happen. There must be an organized list that contains accurate information about targeted audiences which could be manipulated effectively for the best results to surface.
Landing pages must include a call-to-action features that compel web visitors an immediate signing up into the business mailing list or subscribing to the business e-newsletter for further deliveries of brand and business updates.
The implementation of an auto-responder system is an added marketing component in a dynamic cross-media marketing strategy that is aimed at success with direct-mail advertising. Accurate contact information for each opt-in potential business lead or customer is stored and tracked in every marketing campaign executed to churn out detailed analytical reports for feedback and improvements.
A proper execution of cross-media marketing that involves direct-mail advertising could lead on to greater business success as various marketing components are integrated for a more synergized outcome.
This could only happen when innovative marketing approaches are adopted through the advanced technologies that bring in dynamic marketing tools for creative marketers to manipulate.
Viraltag Review – Social Media Scheduling & Automation
In this Viraltag review I show you how you can use Viraltag to schedule social media posts across multiple networks, recycle old content and even curate content and edit it using the built in Canva editor. Get 2 months of Viraltag free using my coupon code ‘john2months’. Check it out at http://www.viraltag.com
SF Zine Fest 2013: Creating Art with the Help of Social Media and Crowdfunding
SF local Doctor Popular discusses using social media sites like Instagram and Twitter to collaborate with fans, as well as providing a closer look at his experience and suggestions for crowdfunding your art. His newest photo zine, American Analog, was successfully funded with help from Kickstarter. My apologies, the video camera died shortly before the end of this panel. http://www.docpop.org http://www.sfzinefest.org
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