Marketers today are fortunate to have more dynamic technologies and solutions to assist them in their marketing quests. However, sometimes too many choices could be a distraction for the marketer in selecting the best option. There may be too many factors or components to consider in making a firm decision that is expected to bring more results.
Delivery of Contents
Modern businesses today require a strong platform to display quality content that would attract the right business prospects to their site for sales and business connectivity. Presenting such contents to the right audience is a crucial component to driving traffic to the brand and business.
This could be achieved through several ways, but one of the most effective means is to have consumers subscribing to the business’s RSS Feed. Marketers or business entrepreneurs need to notify all their subscribers by email or through the social media platforms of the availability of new content.
RSS stands for Really Simple Syndication or Rich Site Summary which is a specific format deployed to handle the delivery of web content. Many online publishers, bloggers and commercial professionals as well as politicians engage it for all types of content to be delivered.
RSS Feed is applied to convey information that needs to be sent out to any group of subscribers that wish to be updated with such content. This delivery of content facility must be signed up for before the service is activated. The subscriber is requesting for contents to be delivered from subscribed sites. The advantage of the RSS Feed subscription is the single source reference for all required information or content instead of multiple sites sourcing.
RSS Feed Process
The RSS Feed process is quite straightforward. A webmaster might produce new content using simple text files which are known as RSS headlines. The content would be submitted to a particular RSS feed server, which sends it off to the subscriber’s screen for viewing. The subscriber needs to install an RSS Reader Tool as a user interface on his computer for this service to work.
There are many popular RSS Reader Tools in the market as choices for subscribers. These include SharpReader, BlogExpress and Mozilla Thunderbird. Many of these tools are available for free with an easy application. Contents are viewed with a simple login by subscribers to their RSS reader page. Such subscriptions eliminate the manual checking of every website for new content as the browser takes over the tedious task in monitoring the sites with updates to users. The browser could also be set automatically to download new updates.
RSS Feeds versus Email Marketing
Bloggers are noted for manipulating RSS Feeds to send their new contents to subscribers which simplify the delivery process. It is preferred over the traditional Email Service Provider services in the market where an email subscription option must be added on which proves complicated for an efficient operation.
However, changes in technologies and solutions bring along changes to tools and their efficiency. With more business opportunities in the market and especially on the Internet, marketers and business entrepreneurs like bloggers may need to operate affiliate or partnership business programs. It would be necessary to email subscribers directly via direct email marketing on updates instead of using RSS feeds which require a subscriber list ready.
It is always the right time to start building up the business email list for those moments when important content could be sent out to targeted audiences for support and response.
RSS Feed and email marketing have their own pros and cons which a marketer or business entrepreneur would need to identify and see how these match their business structure and objectives. RSS feed option is excellent for sharing content with other sites that would display the content to attract other potential business leads which the marketer could not access to. This widens the potential customer base for the marketer.
Many marketers are checking out a synergy between the two options where they manipulate Email Service Providers to send emails to RSS for new content notification to subscribers via email.
Benefitting from Options
Small or new Internet business owners and marketers would find these service options useful as many struggle in creating appropriate email newsletters to be sent out to their potential leads or customers.
E-newsletters are very time consuming; let alone generating quality content that is value added to subscribers. But an automation of the newsletter creation with RSS, the process is simplified and fast.
Smart marketers who produce contents to their subscribers could consider using these as e-newsletter contents that would be delivered via RSS. Automation of this process is possible to ease the challenges of time for the marketer. New content posted would be automatically sent out to subscribers using RSS feed to the email list.
Simple Process Activation
The best of both worlds could be reaped with the proper setting up of delivery options. A well structured email marketing service must be put in place with RSS to email or “blog broadcasting” feature.
The preferred layout template is selected with graphic or color changes before inserting data fields in the mailer for the RSS feed content to be displayed. Once the setup is complete, the RSS feed address is checked regularly by the email marketing service provider for the latest posts not broadcasted.
The contents are manipulated with compilation according to set parameters before sending out automatically from a queue. Different email marketing service providers may operate the process slightly differently with regards to frequency of content delivery.
Marketers could check the mailing service queue to identify contents on the queue to be sent out or if edits to the contents are necessary before delivery. There are also category-specific feeds, which could be deployed for delivery specialty topic newsletters as a distinctive content send-out.
Every tool in the market like email marketing and RSS feed subscription has its pros and cons. With the right understanding, each tool could be manipulated to bring optimal benefits to the marketer especially with a synergy of tools.
Meet RTL – Social Media Marketing (email@example.com) (digital market research & social listening)
www.rtl.ph firstname.lastname@example.org Hi were RTL Philippines! Were a digital research company. Our mission is to make information simple, useful, and actionable for high-level decision-makers. RTL believes that business is more about shared beliefs not profits and relationships are as important as results. We are your partners in the expanding and chaotic digital space. We listen for you in real-time. We sift, analyze and translate big data into simple, actionable information. We help you understand so you can make better decisions. RTL is a culture-centric organization with technological capacities focused on innovation, growth and simplified solutions. Solutions We Provide: 1. Market Responsiveness 2. Location Specific Research 3. Brand Image Monitoring 4. Competitive Study 5. 3rd Party Digital Audit 6. Trends Monitoring 7. Issues Tracking 8. Digital Ethnography 9. Campaign Specific Study 10. Bottom – Up Start Solution 11. Market Impact Study 12. Location Specific Engagement What we can do for you: 1. Base Research 2. Sentiment Analysis 3. Crisis Management 4. Content Study and Consultation 5. Profiling and Behavioral Study 6. Customer Service Audit 7. Campaigns and Promo Evaluation 8. Ad Hoc Research Listening is a vital part of social media marketing where you monitor conversations online related to your business. These conversations are already happening online, and all you need to do is find them. if you are the Modern Dave (King/CEO/VP/DIRECTOR/DIVISION HEAD) don’t hesitate to contact us at email@example.com we will be more than happy to help you! Key Words: Social Media, Social listening, Social Media Marketing, Social Marketing, Social Media Coaching, Social Media consultancy, Social Media Advertising, Research, Online Research, Online Business, Online Social Media, Online Social Networking, Online Business Optimization, Online Marketing, Online Strategy, Online Advertising, Online Coaching, Market Research, Content Marketing, Content, Content Marketing Specialist, Content Marketing Strategy, Content analysis, Data Management, Data Analysis, Data Mining, Crisis Management, Research and Development, real time monitoring, monitoring, social listening examples, social listening strategy, social listening hootsuite, social listening software, social listening Microsoft, social listening wiki, social listening companies, social listening platforms, examples of social media, content marketing examples, types of content marketing, sentiment analysis tools, sentiment analysis online, sentiment analysis example, daily sentiment analysis, sentiment analysis social media, Digital Research, Digital marketing.
Customer Care Strategies Using Social Media
The channels with which customers communicate with brands arent the same as they were a few years ago. Today, tech-savvy customers are reaching out via social mediaand the rules are completely different. In this first of a four-part How-to Digital Series, Entrepreneur and Comcast Business cover the gamut of social interactions; everything from responding to praise, dealing with complaints, how to take conversations offline/private, how to diffuse pile-on, response times and more. Presenters include Teresa Ward-Maupin, VP of customer and digital experience at Comcast and Noah Fleming, author, speaker and consultant.
- I HATE SOCIAL NETWORKS
Swift 3 & Firebase 3 – Build An Elegant Log In View – Ep 2 Instagram
Next episode: Build A Minimally Elegant Sign Up View. (Subscribe for more). Learn in FULL NOW this biggest and best-crafted iOS social network course & tutorial on the internet at http://zero2launch.io/p/swift-3-firebase-3-clone-instagram Get source code for this episode at http://zero2launch.io/p/source-code-for-instagram-clone-course Ep 1: Create App Main Storyboard https://www.youtube.com/watch?v=3E1NoU-LGrM&spfreload=5 ———- Music: We Are One by Vexento https://www.youtube.com/user/Vexento https://soundcloud.com/vexento Music provided by Audio Library https://youtu.be/Ssvu2yncgWU
#ESNLaunchTips – Using Analytics During Your Enterprise Social Network Soft Launch
Be prepared. Consider an Analytics Plan early in your Enterprise Social Network launch and adoption project.
Part 4 Social Media Marketing – Get Free Traffic Social Tools Part 1
I am at the MyMark Social Media Marketing Conference at the MGM in Las Vegas today and I’ve already learned some amazing things from our speakers. John Child started us out with a great segment about personal branding and how to create your personal brand. He went over several techniques and tools which we promote heavily as well. One new website he introduced was www.namechk.com. This website allows you to type your desired username in a box, click the chk button and find out whether or not that specific name has been taken on 152 social media sites. This is an excellent tool to research the username you would want to use consistently throughout your personal branding without going to each of these social media sites individually.
One other excellent tool John talked about is Google alerts. We use this at MyMark to keep track of information about our company, staff and keywords. You can adjust the settings on each alert so you can receive them multiple times a day, once a day, once a week or several other intervals of time. We have ours set up to receive alerts every day. This allows us to keep track of what information has been published about us and what we need to respond to. I also like this for our keywords because even if our published information isn’t coming up on the first page of Google results, I can see what content others are creating about our keywords in order to create more competitive and relevant content for our readers.
I will be publishing a blog post next week which will delve further into this subject. However, I also wanted to mention a topic that John brought up I feel is very important and all too often overlooked. When creating content remember to stay focused on creating content for the reader, rather than just another form of advertisement. Blog marketing should not be advertising. As John pointed out, I hear many professionals talk about their efforts in social media marketing. They tell me that their efforts have gotten them nowhere so I go back and read their blogs posts and they are all ad copy. Your readers aren’t searching for information about your ads. They want to find good, quality information they can use for purposes other than knowing where to purchase your product.
Cross-Media Marketing: Taking Direct Mail to the Next Level
Advanced technologies open the pathway to progressive innovations which Internet marketers and business owners leverage on for more results. They are constantly seeking and reviewing new online marketing strategies and tools that could benefit their brand and business promotion with more web traffic to their website to be converted into sales and profit.
It is hoped that new technologies would bring about dynamic marketing options which would generate organic leads to boost business sales and brand presence in the market. This brings on the feasibility of direct mail marketing for marketers to indulge in.
Moving Forward from Here
Business entrepreneurs and marketers today are ready to move forward in their marketing endeavors to bypass rising competition in the market in order to maintain their market position where possible. Hence, it is desired for more innovative marketing methods to be unveiled and utilized as quickly as possible before more competition comes on.
Aggressive Internet marketers are seeking well developed marketing mixes comprising conventional direct-mail advertising marketing strategies to produce higher results. Such marketing mixes could include blogs and short articles at reputed directory sites and social networking sites as well as search engine indexing to generate cross-media marketing.
Aggressive or desperate marketers are checking out cross-media marketing for its multiple marketing channels that could enhance the marketing campaign with an identified target market. It is true that a more efficient marketing tool is required in generating the desired results while covering a wider scope for business progress. Such marketing apps are known to be very reliable to generate larger capacities in leads and sales. Essential distinctions arise between traditional direct-mail advertising and cross-media marketing, although a lot of similarities surface readily.
Conventional direct mail marketing concerns individual recipients with specific names, corresponding email addresses and specific URLs that direct recipients to a specific landing page. Personalized or individual interaction is achieved with suitable materials to satiate the recipients’ needs and expectations.
However, cross-media marketing which manipulates direct-mail advertising elements allow alternatives in measuring and tracking consumer reaction rates. This would generate relevant reports to boost marketing results and improve future marketing campaigns.
Advantages of Cross-media Marketing
Many advantages are noted with cross-media marketing if the strategy is deployed effectively.
1) Clearer Business Goals and Targets
Cross-media marketing offers a vibrant approach towards identifying preferred customers for boosting the brand and business sales. It is effective in targeting a specific market audience that would benefit business in various ways, such as traffic and profits from more sales.
Many innovative marketers could manipulate direct-mail advertising strategies in an integration of pURL and QR codes to direct traffic to appropriate landing pages for the best results. Hence, marketing efforts are more effective and productive in a shorter timeframe with faster outcomes.
ROIs are seen to be more attractive compared to the expenses and profits generated.
2) Accurate and Measurable Tracking
The performance of cross-media marketing that incorporates direct-mail advertising features is much better than just banking on conventional direct-mail marketing endeavors. Cross-media marketing could be tracked accurately with measurable entities over time for up-to-date marketplace information.
This mode of marketing provides comprehensive details on every potential business lead visiting the website where viewed pages, link clicks and responses are tracked and evaluated to understand consumer behavior better. Such information helps marketers plan more dynamic marketing campaigns to win more customers through higher sales conversions from larger web traffic.
3) Flexibility in Available Marketing Options
Cross-media marketing with direct-mail advertising features offer greater marketing flexibility in generating the best advertisements for the brand or business. Multiple project stages are effectively executed based on target niche markets via cross-media platforms for better business outcomes.
This dynamic marketing technique serves to promote earlier stages to subsequent stages for greater effects on the target markets identified. Hence, marketing improvements could be designed on subsequent marketing strategies to gain more rewards.
4) Managing Budget and Expenses
Cross-media marketing strategies with direct-mail advertising provide a strong accountability for expenses that ensure a good management of budget to generate good ROIs. Internet marketers are able to view their expenses on every marketing project undertaken to check on their marketing budget and achievements.
Accuracy in managing and generating the marketing figures help marketers be more alert and wise in their marketing campaigns and strategies that would bring on attractive ROIs. The precise ROI analysis procured from cross-media marketing campaigns serve to confirm the profits procured for the company without busting the marketing budget.
5) Better Print Innovations
Direct-mail advertising marketing through cross-media marketing would be revolutionized with innovative print methods and software that offer vibrant advertising prints which captivate the audience.
It is anticipated that well planed print marketing projects would be cheaper and more efficient to generate higher returns for the advertiser via cross-media marketing approaches.
Effectiveness of Cross-Media Marketing
It is expected that cross-media marketing strategies would only be effective if proper implementations are executed through a clear understanding of its concept with the availability of tools to be integrated for successful campaigns to happen. There must be an organized list that contains accurate information about targeted audiences which could be manipulated effectively for the best results to surface.
Landing pages must include a call-to-action features that compel web visitors an immediate signing up into the business mailing list or subscribing to the business e-newsletter for further deliveries of brand and business updates.
The implementation of an auto-responder system is an added marketing component in a dynamic cross-media marketing strategy that is aimed at success with direct-mail advertising. Accurate contact information for each opt-in potential business lead or customer is stored and tracked in every marketing campaign executed to churn out detailed analytical reports for feedback and improvements.
A proper execution of cross-media marketing that involves direct-mail advertising could lead on to greater business success as various marketing components are integrated for a more synergized outcome.
This could only happen when innovative marketing approaches are adopted through the advanced technologies that bring in dynamic marketing tools for creative marketers to manipulate.
#AskMiyazaki 007: Organic Social Media, Desensitization, & Connecting (Social Media Marketing)
Are people becoming desensitized to social media ads? What’s the best way for a brand to get an organic following on social media platforms? With all the social media interactions, have businesses still lost touch with their customers? I’ve been answering digital marketing questions for over 20 years. Join me as I answer them here on YouTube and have a little fun at the same time. To get answers you may or may not want, tweet your questions out to the world with the #AskMiyazaki hashtag and let’s talk about digital, social, branding, analytics, productivity, sales, marketing, or whatever else keeps you up at night. **Be sure to subscribe to my channel so you don’t miss any future episodes of #AskMiyazaki, Monday’s Marketing Minute, and other videos where youll learn about: – Marketing Strategy and Tactics – Brand Development – Personal Branding and Professional Branding – Marketing Yourself – Sensible Sales Processes – Marketing Leadership – and whatever relevant and related topics come our way. **Connect with me on any of the following: LinkedIn: https://www.linkedin.com/in/anthonymiyazaki Twitter: https://twitter.com/sensiblefolk Instagram: https://www.instagram.com/sensiblefolk/ YouTube: https://www.youtube.com/AnthonyMiyazaki **In this video, I mention Syed Balkhi. You can find him here: – https://syedbalkhi.com/ – https://twitter.com/syedbalkhi – https://www.linkedin.com/in/syedbalkhi/