Marketers today are fortunate to have more dynamic technologies and solutions to assist them in their marketing quests. However, sometimes too many choices could be a distraction for the marketer in selecting the best option. There may be too many factors or components to consider in making a firm decision that is expected to bring more results.
Delivery of Contents
Modern businesses today require a strong platform to display quality content that would attract the right business prospects to their site for sales and business connectivity. Presenting such contents to the right audience is a crucial component to driving traffic to the brand and business.
This could be achieved through several ways, but one of the most effective means is to have consumers subscribing to the business’s RSS Feed. Marketers or business entrepreneurs need to notify all their subscribers by email or through the social media platforms of the availability of new content.
RSS stands for Really Simple Syndication or Rich Site Summary which is a specific format deployed to handle the delivery of web content. Many online publishers, bloggers and commercial professionals as well as politicians engage it for all types of content to be delivered.
RSS Feed is applied to convey information that needs to be sent out to any group of subscribers that wish to be updated with such content. This delivery of content facility must be signed up for before the service is activated. The subscriber is requesting for contents to be delivered from subscribed sites. The advantage of the RSS Feed subscription is the single source reference for all required information or content instead of multiple sites sourcing.
RSS Feed Process
The RSS Feed process is quite straightforward. A webmaster might produce new content using simple text files which are known as RSS headlines. The content would be submitted to a particular RSS feed server, which sends it off to the subscriber’s screen for viewing. The subscriber needs to install an RSS Reader Tool as a user interface on his computer for this service to work.
There are many popular RSS Reader Tools in the market as choices for subscribers. These include SharpReader, BlogExpress and Mozilla Thunderbird. Many of these tools are available for free with an easy application. Contents are viewed with a simple login by subscribers to their RSS reader page. Such subscriptions eliminate the manual checking of every website for new content as the browser takes over the tedious task in monitoring the sites with updates to users. The browser could also be set automatically to download new updates.
RSS Feeds versus Email Marketing
Bloggers are noted for manipulating RSS Feeds to send their new contents to subscribers which simplify the delivery process. It is preferred over the traditional Email Service Provider services in the market where an email subscription option must be added on which proves complicated for an efficient operation.
However, changes in technologies and solutions bring along changes to tools and their efficiency. With more business opportunities in the market and especially on the Internet, marketers and business entrepreneurs like bloggers may need to operate affiliate or partnership business programs. It would be necessary to email subscribers directly via direct email marketing on updates instead of using RSS feeds which require a subscriber list ready.
It is always the right time to start building up the business email list for those moments when important content could be sent out to targeted audiences for support and response.
RSS Feed and email marketing have their own pros and cons which a marketer or business entrepreneur would need to identify and see how these match their business structure and objectives. RSS feed option is excellent for sharing content with other sites that would display the content to attract other potential business leads which the marketer could not access to. This widens the potential customer base for the marketer.
Many marketers are checking out a synergy between the two options where they manipulate Email Service Providers to send emails to RSS for new content notification to subscribers via email.
Benefitting from Options
Small or new Internet business owners and marketers would find these service options useful as many struggle in creating appropriate email newsletters to be sent out to their potential leads or customers.
E-newsletters are very time consuming; let alone generating quality content that is value added to subscribers. But an automation of the newsletter creation with RSS, the process is simplified and fast.
Smart marketers who produce contents to their subscribers could consider using these as e-newsletter contents that would be delivered via RSS. Automation of this process is possible to ease the challenges of time for the marketer. New content posted would be automatically sent out to subscribers using RSS feed to the email list.
Simple Process Activation
The best of both worlds could be reaped with the proper setting up of delivery options. A well structured email marketing service must be put in place with RSS to email or “blog broadcasting” feature.
The preferred layout template is selected with graphic or color changes before inserting data fields in the mailer for the RSS feed content to be displayed. Once the setup is complete, the RSS feed address is checked regularly by the email marketing service provider for the latest posts not broadcasted.
The contents are manipulated with compilation according to set parameters before sending out automatically from a queue. Different email marketing service providers may operate the process slightly differently with regards to frequency of content delivery.
Marketers could check the mailing service queue to identify contents on the queue to be sent out or if edits to the contents are necessary before delivery. There are also category-specific feeds, which could be deployed for delivery specialty topic newsletters as a distinctive content send-out.
Every tool in the market like email marketing and RSS feed subscription has its pros and cons. With the right understanding, each tool could be manipulated to bring optimal benefits to the marketer especially with a synergy of tools.
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Here Are Several Easy Steps in Setting Up Your E-Mail Marketing and Advertising System
The email has become an extremely powerful marketing tool today with most consumers referring to their in-box several times a day. With the advanced technologies of today, sophisticated devices such as smartphones and tablets are well equipped with dynamic marketing apps to deliver emails on any platform.
Vitality of Email Marketing
The dynamism of email marketing has propelled the marketing strategy beyond its initial borders where most Internet marketers acknowledge its requirement in their marketing endeavors. Every business today is known to require a mailing list that must be responsive and growing day by day to benefit the company’s bottom lines.
Internet marketers must develop a dynamic email marketing strategy that includes a well designed responsive opt-in list for storing contact information of potential leads for the business. Many business opportunities are created with a vibrant email marketing strategy from selling advertising space to joint business ventures that are lucrative.
Marketers would need to design and construct a dynamic web page or squeeze page to procure email addresses of potential leads in building an email list which marketers could connect with for further business opportunities. When the list becomes too long to manage personally, the incorporation of an auto responder system pays high dividends with the handling of tedious mailing to large groups of contacts on the list.
1) Auto-Responder System
A successful email marketing campaign is normally very proactive with lots of buzz in the market to stir the curiosity and interest of targeted niche markets. With the presence of an auto responder, marketers would be in better control over the types of promo emails to be sent besides, when and how they are to be sent for greater effectiveness.
The market offers free, paid or hired auto responders in conjunction with the marketing budget and business goals. Free auto responders could be procured from the Internet to place simple marketing ads in the business email messages. However, these free auto responders could also be servicing other marketers and businesses where targeted web consumers may also click on other web ads besides the marketers’ intended ads.
The best option for an effective auto responder is to procure the system specifically for the business using the popular Aweber program. This is the hired auto responder service provider which offers unlimited list size the marketer wants to build and email promo ads to.
Marketers could also invest in an auto responder with its script properly install on their website, but regular backups are required to avoid server or hosting issues. Hence, a hired auto responder service is the best option in setting up the email marketing and advertising system. There is no limit to the list size to be built by the marketer to grow the business and there is no worry about losing important contact information on the server.
Once you start to build your list it is very important that you focus on one main subject of interest as this will dramatically improve your sign-up rate. With regards to getting men and women to sign up for your list it is very important you have a short sales letter explaining to them the benefits of joining your list and you will also need to ensure there’s an opt in form on that page. You need to also ensure that you are offering a sort of bonus package for the individuals who sign up, as this will help to raise your conversion rates.
2) Web Security and Safety
It is imperative for marketers to ensure safety and security when they are deploying a double opt-in technique in procuring potential leads to avoid spamming activities; yet, many fail to verify the link in their emails. A good and secure business email list must be accurate with authentic addresses which marketers could use in expanding their business later on.
The advanced technology available today allows tighter online security to be exercised to ensure correct connectivity for effective business dealings without wasting time and money. The business brand and products could be introduced to more consumers when there are sufficient safety measures implemented.
With wider markets becoming more accessible, web safety and security must be maintained to ensure possible business potentials for the brand and business. The latest security protocols should be implemented to ensure a total safety on the web when dealing with consumer information to avoid being accused of spamming.
3) Outsourcing Advertising
As business expands, marketers and business owners may encounter difficulties in providing consistent stellar customer services to the growing number of contacts in the mailing list. It may be more productive in outsourcing the advertising activities if quality services are not compromised where labor is insufficient. Email advertising and marketing services that are outsourced allow marketers or business owners to have more time to concentrate on other essential business development components while leaving the mundane mailing of advertising contents to potential customers on a regular basis.
Outsourcing advertising also allows marketers to be alerted to the latest challenges and competition in the market to review their advertising marketing strategies. Better email marketing measures could be generated from the outsourced professionals who are more familiar with the better advertising and marketing tools to be deployed in the market for better results.
Hence, better marketing emails could be developed to secure readers’ attention in opening the mail and reading its full contents to be compelled to the call-to-action response included in any good marketing campaign. These outsourced professionals have all the necessary advertising and marketing tools to ensure an effective flow of traffic generated to boost business sales and profits.
There are many ways to ensure success in the setting up and implementation of an email marketing and advertising system with the plethora of advanced tools and solutions from progressive technologies in the market today.
Marketers and business owners need to identify the best option through careful research on the market based on their business goals and objectives to procure the winning formula of success. It is imperative to stay alert on the market trends to deploy a successful email marketing and advertising system.