In this webinar, we will explore the differences between organic and paid social media marketing; the various types of paid social media on platforms such as Facebook, Twitter, and Instagram; the pros and cons of social advertising; how to spend a social media budget; and, most importantly, how to optimize your campaigns to ensure the most engagement for your investment. We will also investigate what you should do before jumping into paid advertising, what types of goals and key performance indicators you should set, and how to segment your audience for better ad targeting. Webinar presenter: Justin Alvarez
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Social networking – everyone is doing it but are we doing it right? Nowadays businesses are spending big bucks on improving their brand awareness and this means they are joining their teenage children on all the big social sites!
It seems even the big businesses are having to succumb to the huge advertising boards that are Facebook, Twitter, LinkedIn to mention a few. No one can afford to ignore the reach of social media.
So how do we control what is being written about our business? Social media is a public forum so once it’s out there you have to remember there is no going back.
It is not just your business pages that have to be monitored; one of the biggest concerns is naive employee’s posting comments on their social pages about your business.
A social media policy needs to be flexible but clear for all your employees. An outright ban on social media sites will not work; almost all of us have access to a smart phone with all these apps under our nose. Don’t dictate but discuss!
Set your brand and stick to it; this way you will be recognisable and stand out from other similar companies. Talk to your employees, novel idea, but by discussing the dangers of social networking as well as the advantages you may open up a forum of ideas that could benefit you and your business.
Open discussions are less condescending than an email telling you what your employees can and can’t say or do in their spare time.
We have to remember there will always be a small minority of people who will do something silly no matter what you say, honesty and trust is crucial in your relationship with your employees.
Always remember what you are trying to achieve by your social networking; think about your audience and what they want to see.
What about blogging? Blogging seems to be the path to enlightenment these days or certainly to a spot in Google’s good books. Make sure the content is fresh and interesting. Think quality not just quantity! Articles should reflect what your business is about and offer something of interest to the reader whether this is advice or just an informative view on your business.
Think about what your clients are searching for and write about it! Don’t use obscure titles, it may seem clever but your potential audience won’t find you! They are going to search using key words so make sure you include them in your article and title.
Ask questions and involve your reader in a discussion, this makes the experience more individual and draws them in. Remember the better the article the more likely people will share your link driving traffic to your website and potentially improving your customer base!
Working in HR we have to be very aware of Social Media and it’s pitfalls but we also need to remember what a great tool this can be. I try to make my HR Blog personal whilst passing on useful HR information, hope you enjoy it. Let me know if there are other topics you would be interested in, I would love to hear from you.
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Along with the popularity of Facebook, the trend of specializing social networks is developing with a dozens of seriously strange websites for people who share the same interests.
Social network for prisoners
Prison Inmate is considered to be the largest social network for prisoners protected by law of US federal with more than 4,000 members. This is the regular communication channel where relatives, friends and inmates can share everything about their lives. Prison Inmate is also the social network site which has very few of posts and comments.
Prison Imate is the social network for US prisoners
Social network for kids
Southwalekids.com is the social network site for just under 18s. The website supplies more than 1,000 games for kids with high security. Because it is the site for children, Southwalekids has beautiful interface design with many lovely images.
Southwalekids.com is the website for childen under 18
Social network for Muslims
Muslimbook is a new social website for Muslims all around the world to discuss all religion-related issues. However before signing in this website, each member has to come over a difficult test.
The home page of MuslimBook
Social network for gamers
Gamers in the world are familiar with proine.com. This social website is the site for all gamers to make friends and share their experiences of strategies, guides and images rapidly.
Social network for the rich
When signing in this community, every user needs to have at least $ 1 million to be accepted. Although Affluence.org is not a famous website, all its information is secured at the highest level.
Social network for Cuban
Early this month, Cuba announced the launch of its own version of Facebook called “Red Social” (Social Network). The website describes itself as “a virtual meeting point between Cuban universities.” The site is accessible only from within Cuba, where official estimates state only 2 percent of the population has internet access. The initiative follows other government initiatives to imitate popular global websites, such as its creation last year of EcuRed, a Cuban version of Wikipedia. After several days, Red Social has over 7,000 members.
Red Social is Cuba’s version of Facebook
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Facebook Advertising Tutorial 023 View your billing summary
Amplify your social media marketing campaigns with Facebook advertising. Facebook ads allow you to target specific audiences, so you can make sure your ads are getting in front of the right people. This course will help new Facebook advertisers effectively create, budget, place, and manage Facebook ads. Social media strategist Megan Adams takes you through the basics: setting up an account, understanding ad structure, and using the Ads Manager tools. She shows you how to make critical placement and budget decisions wisely. Learn when to promote pages vs. individual posts, when to use photo ads vs. link ads, and whether to place ads in the desktop or mobile news feed, in the sidebar, Instagram, or other places in Facebook’s advertising network. Megan also shows you how to run ad reports, so you can determine whether your ads are accomplishing your goals. Finally, leave with some tips for writing great ads, choosing effective images, and improving ad performance. Topics include: Understanding Facebook ad types Setting up an advertising account with Facebook Identifying and targeting your primary audience Choosing a budget Writing Facebook ads Boosting page posts Creating and scheduling reports Improving ad performance Understanding Facebook’s ad policies Facebook Group https://www.facebook.com/groups/656476864534220/
How To Manage Social Media Sharing Icons
This video tutorial is going to show you how to manage social media sharing icons in Magento templates. Choose your Magento template now: http://www.templatemonster.com/magento-themes.php?utm_source=youtube&utm_medium=link&utm_campaign=magtuts194 Subscribe Our Channel: http://goo.gl/zjoR8Z Follow us: Facebook http://goo.gl/3yXKEu Twitter http://goo.gl/NR5fDK LinkedIn http://goo.gl/qDZeEO Dribbble http://goo.gl/UwqX48 Pinterest http://goo.gl/Tp8Je5