Although Instagram may be the ‘new kid on the block’, this social media network is no loser. To date, it has gained over 300 million users since its market inception; this is a considerable feat over such a short period of time. It goes to show that nothing is impossible today with advance technologies surging the market scene with new dynamic apps and devices.
Instagram Social Media Platform
Instagram is famed for its appeal to the younger generation users with its picture or image facilitation of messages and communication. However, businesses small and large are quickly capitalizing on it to promote their business and brands via mobile advertising. Modern consumers are ever ready to make online purchases using their powerful mobile devices equipped with dynamic mobile apps.
Small businesses are particularly impacted by Instagram to reach massive targeted customers to cash in on brand promotions and product offers. It is simple to promote a brand, product or service with an image or picture that is visually pleasing to viewers. The social network has many excellent tools that improve the image presentation to make it more appealing to viewers. This would captivate viewers to have a favorable impression with perhaps a compulsion to make an immediate online purchase.
More fans and followers could be enticed to brands and marketers who are skilled in manipulating the social platform’s marketing features to be their business strengths. Hence, Instagram ads are growing popular with a small budget and less effort in developing a dynamic marketing plan.
Targeted Niche Markets
Marketers and business entrepreneurs who engage in Instagram marketing need to identify their niche market to be profitable in their social media marketing attempts. Any form of online advertising could be costly if the right results are not generated. Hence, it is crucial for marketers and business entrepreneurs to identify their targeted audiences for every product, service or brand they wish to promote in the market.
However, not every niche market is the same in all aspects. Some may be more profitable than others, but the bottom line is to generate optimal profits with every marketing endeavor. Marketers need wisdom and insight into promising niche markets that would generate handsome returns instead of moving in or staying at saturated niche markets that are likely to boost high competition.
A profitable niche market is one which there is great potential towards the brand and business offerings. Marketers would need to generate attractive marketing solutions and campaigns that would reap the profits quickly and establish their brand’s market presence before competitors step in.
Good marketing on Instagram involves insightful research that confirms the potential of niche markets for the business. This would avoid harsh mistakes marketers and businesses may tend to make while maximizing their resources for good returns.
Dynamic Instagram Features
One of the dynamic features of Instagram is photo sharing. This is a very powerful marketing tool as a visual image is much preferred over text messages. This social media feature is highly popular today with millions of users who enjoy pictures and images with special filters for interesting effects that make the pictures more appealing.
Businesses are manipulating this feature effectively as a marketing tool to build a longer following as modern consumers prefer strong visual images that could help relate the brand and business more effectively. It is easier to forge and foster brand loyalty with such marketing feature.
There are various dynamic features which marketers could manipulate from Instagram in promoting their business.
Instagram offers Geo-tagging, which is the latest inclusion as a dynamic feature to tag a specific location using images that could be saved as personal photo maps to be shared with followers.
Businesses that have various locations to service consumers would find this feature useful in helping consumers identify the nearest location easily to enjoy the best of service or products for their preferred service provider. This is also an excellent marketing tool for businesses that operate in local or global marketing events where a simple photo and tag could be snapped and posted on Instagram to inform followers of the latest event which they could participate in.
2) Sharing on a Personal Level
Instagram offers an inside look of the user through the sharing of pictures and photos where a more personal approach wins more followers and fans. Even snapshots of the office happenings or marketers would enlighten and bond customers better to the brand and marketer. Snap shots of new or upcoming products offering a sneak peek boost the relations between customers and business entrepreneurs.
Up-to-date shots of the business tend to gel the customers better with the brand and company as potential business leads gain an insight of the reality of events happening in the business.
3) Enhance with Hashtags
Hashtags are very effective on social media platforms when it comes to sharing information across the Internet. Hashtags help customers relate to the brand and business which makes it easier for a successful search on the brand, company or marketer.
User images could also be hash tagged with one of the brand’s hash tags. This encourages an active participation from fans or followers to build a strong relation with the company while confirming their support and approval of the brand or products and services.
4) Online Contests
Marketers who understand the power of Instagram would discover its dynamic online contests which draw more potential leads to the business. The tempting prizes and the thrill of winning prove too exciting to pass up with many consumers when a simple photo contest is set up on Instagram.
The contest could be a powerful testament of their approval of the brand and products when they pose using the products. Creative contests would capture the attention of fans and followers who would spread the word around their personal circles of influence to widen the business contact circle.
With the rise of mobile technology today, Instagram marketing is powerful to encourage an active participation by fans and followers using simple snap shots to boost business marketing campaigns.
- 40. Social Media Night Stuttgart (SMCSTR) Podcasts, Apps, Instagram
Keep it real – Scale Anxiety – Building a scalable social network
One of the most common questions we get at https://una.io is – “Does your software scale to millions of members?”. The answer is far from simple, so I try to talk about it in this “keep it real” video.
Social Marketing Definition – What Is Social Marketing
Social Marketing Definition – What Is Social Marketing – What is the definition of Social Marketing? social marketing definition – Recent search : social marketing definition philip kotler, social marketing definition of social in english. What is SOCIAL MARKETING? What does SOCIAL MARKETING mean? SOCIAL MARKETING meaning – SOCIAL MARKETING definition – SOCIAL MARKETING explanation . Social marketing seeks to develop and integrate marketing concepts with other approaches to influence behaviors that benefit individuals and communities for the greater social good. It seeks to integrate research best practice theory audience and partnership insight to inform the delivery of competition sensitive and segmented social change programs that are effective efficient equitable and sustainable. Although “social marketing” is sometimes seen only as using standard commercial marketing practices to achieve non-commercial goals this is an oversimplification. The primary aim of social marketing is “social good” while in “commercial marketing” the aim is primarily “financial”. This does not mean that commercial marketers can not contribute to achievement of social good. Increasingly social marketing is being described as having “two parents”a “social parent” including social science and social policy approaches and a “marketing parent” including commercial and public sector marketing approaches. Recent years have also witnessed a broader focus in social marketing beyond the influences on and changing individual behaviour to socio-cultural and structural influences on social issues. Consequently social marketing scholars are beginning to advocate for a broader definition of social marketing beyond behavioural change which is equally concerned with the effects (efficiency and effectiveness) and the process (equity fairness and sustainability) of social marketing programs. Social marketing uses the benefits of doing social good to secure and maintain customer engagement. In social marketing the distinguishing feature is therefore its “primary focus on social good and it is not a secondary outcome. Not all public sector and not-for-profit marketing is social marketing. Public sector bodies can use standard marketing approaches to improve the promotion of their relevant services and organizational aims. This can be very important but should not be confused with social marketing where the focus is on achieving specific behavioral goals with specific audiences in relation to topics relevant to social good (e.g. health sustainability recycling etc.). For example a 3-month marketing campaign to encourage people to get a H1N1 vaccine is more tactical in nature and should not be considered social marketing. A campaign that promotes and reminds people to get regular check-ups and all of their vaccinations when they’re supposed to encourages a long-term behavior change that benefits society. It can therefore be considered social marketing. As the dividing lines are rarely clear it is important not to confuse social marketing with commercial marketing. A commercial marketer selling a product may only seek to influence a buyer to make a product purchase. Social marketersdealing with goals such as reducing cigarette smoking or encouraging condom usehave more difficult goals: to make potentially difficult and long-term behavioral change in target populations. It is sometimes felt that social marketing is restricted to a particular spectrum of clientthe non-profit organization the health services group the government agency. These often are the clients of social marketing agencies but the goal of inducing social change is not restricted to governmental or non-profit charitable organizations; it may be argued that corporate public relations efforts such as funding for the arts are an example of social marketing. Social marketing should not be confused with the societal marketing concept which was a forerunner of sustainable marketing in integrating issues of social responsibility into commercial marketing strategies. In contrast to that social marketing uses commercial marketing theories tools and techniques to social issues. Social marketing applies a “customer oriented” approach and uses the concepts and tools used by commercial marketers in pursuit of social goals like anti-smoking campaigns or fund raising for NGOs. Social marketers must create competitive advantage by constantly adapting to and instigating change. With climate change in mind adaptations to market changes are likely to be more successful if actions are guided by knowledge of the forces shaping market behaviours and insights that enable the development of sustainable competitive advantages.
Facebook Marketing Strategy – Why you should not create content on Social Media
If you only have content strategy and no paid strategy to get a minimum reach on social media, then your time and money is totally wasted as FB is not providing any organic reach. I have audited Facebook of Viva Bahrain: https://imapro.in/agency/viva-bahrain-facebook-page-analysis-social-media-marketing-audit/ & Berger Arabia https://imapro.in/agency/berger-paints-arabia-facebook-page-analysis-social-media-marketing-audit/ To substantiate my statement. Have a look and feel free to comment
KLEO WordPress Theme – Presentation
KLEO is the next level theme for WordPress that allows you to build your own social network website, presentation website, shop, business directory or whatever you have in mind.
Start DESIGNING your own SOCIAL MEDIA posts Adobe Spark
Subscribe HERE: https://goo.gl/yvPYaV & Instagram: http://bit.ly/2kMQVKi —— In this tutorial and review I’m gonna show of the awesome social media design app called ADOBE SPARK. Easily create your own instagram stories, snapchat stories, facebook posts, posters, whatever social graphics you’d want! It’s a very easy application to use, hands on and just play with it! You’ll quickly learn how to use the adobe spark app on your mobile phone or tablet OR just using the website. They also updated with BRANDED CONTENT!! just upload your own logo, fonts & color scheme with the premium features! —– spark.adobe.com —— PRESETS & LUTS: http://bit.ly/TomsOdyssey_Lightroom_presets Get your own GNARBOX here: http://amzn.to/2wtK5Do ______________________________________________________ MAIN GEAR My camera: http://amzn.to/2yYj641 MOST used lens: http://amzn.to/2zUoxky Wide lens: http://amzn.to/2idcK6n Zoom lens: http://amzn.to/2zHmM7j Tripod: http://amzn.to/2ic6GLh GNARBOX: http://amzn.to/2yp0DeS Drone: http://amzn.to/2iTLXf2 Gopro: http://amzn.to/2yZ4Ojm Most used mount: http://amzn.to/2hrATW8 Gimbal: http://amzn.to/2zVYrxx Mic: http://amzn.to/2ibyKhU Lavelier mic: http://amzn.to/2yWZlK3 Stabiliser: http://amzn.to/2yyevRC __________________________________
Big social marketing, social media management, blogs, websites, google adwords
Big social marketing, social media management, blogs, websites, google adwords, google payperclick campaigns
- New social network aimed at Catholics launched