Companies are becoming more adventurous with their online marketing strategies. Instead of simply pinning ads on websites, they are sending out creative campaigns across numerous social media. Some of these are highly successful and go viral within minutes, while for some the buzz dies down without creating much of a stir. Here’s a list of 5 successful social media campaigns and what worked for them.
1. My Starbucks Idea
Starbucks has been a leader in launching marketing campaigns across a number of social media networks. It offered free goodies via Twitter and promoted a free pastry day to Tweeples and Facebook users. These were some of the best media campaigns that were launched and has kept Starbucks consistently on the radar for other companies to shoot down with their campaigns.
Their My Starbucks Idea is an innovative strategy to not only invite and receive a large amount of business ideas without spending a cent. It is also creating more awareness about the brand and creating a space for interaction with customers at the same time. All powerful web marketing effects.
The apparel brand’s combined campaign with the deal-of-the-day website Groupon generated a windfall of revenues. When they sold $ 50worth of products for $ 25, they raked in more than $ 11 million in a day. It gave Groupon immense visibility and it brought Gap new customers besides the money.
3. Obama’s Election Campaign
The use of social networking sites for an election campaign made headlines during President Obama’s run for office. The highly successful canvassing brought him 15 million new ‘friends’ across fifteen social media sites. By the day of the elections, Obama had 3 million supporters on Facebook and his rival McCain had 6 hundred thousand.
4. Mountain Dew
When Mountain Dew was looking for a new flavor to create, they got their fans to participate in creating and choosing the flavor. Their media marketing strategy had a long-term plan complete with country wide tours. To aid the project videos were created and they went viral. Promotions were done through Twitter. The campaign generated huge brand awareness. It allowed the product fans to express their opinions on the new flavors and encouraged interactions.
5. Google Chrome
Arcade Fire’s new video for their song ‘We Used to Wait’ was created with the help of some of the people at Google. Google Chrome ads themselves focus on how fast the browser can be. But the Arcade Fire video is a clever though unstated social media campaign for Chrome. It has so many windows that are interactive and so many movable parts that they recommend running the site with Chrome to prevent slow runs.
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Lots of businesses – it may be small, medium or large scale – are now joining the social networking bandwagon. This doesn’t come as a surprise though. With the so many benefits and advantages that a business enjoys through social networking, every business would love to get a piece of the pie. If you are one of those business owners who have not joined the trend yet then maybe this is the right time for you to start your very own social revolution. You need not to worry about not having knowledge about web design. You need not to be an expert on this. You only need a good social networking script and do some reading and you are good to go. If you’re not so confident you can do it then you can hire somebody to do the script tweaking for you but you must choose the script yourself so you would be certain it fits your social networking plans and purpose.
But of course you would wonder which social networking script you should choose among the numerous scripts that pervade the internet today. There are free scripts and there are those that have monetary value as well. Some good scripts come with a price but they also come with a trial period over which you can download the script for free, use it for a month or so and purchase it afterwards if you think it is the one you would need for your site.
You don’t really need a big social networking site to make it work for your business. Actually, simple concepts can start a social revolution as long as you planned and executed it well and of course if you used the right social networking script equipped with the right features and functionalities that you need. You may need to put up a blog or maybe a forum or maybe an instant messaging feature in your site. There are so many great features that a script can offer. All you need to do is choose the right one for your social networking needs as well as your budget and the script will do the rest.
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Social networking (Facebook, Squidoo etc) is one of the newest ways in which to advertise. Recruiting through social networking sites can perhaps bring you great results in a short space of time, though it can be questionable seeing the amount of companies that are beginning to ban such sites from being accessed via company servers.
That aside, social networking and recruitment can work well together. Why? It could perhaps be the way the sites visitors are young and open to online marketing, and are regular visitors to such sites.
The new Human Resources trend is to advertise jobs on sites like Facebook, simply to enable them to target a good range of potential applicants and this could even take over the job boards for popularity alone.
Benefits of Recruiting through Social Networking
The superior technology alone is good enough reason to hire new employees through social networking sites. An alternative to traditional methods, like recruiting via printed media and even through recruitment websites, the networking sites can allow a business to target their recruitment campaign to various areas.
Cons of Social Network Recruitment
The drawbacks are apparent when you use social networking in the wrong way. Not having a good strategy in the first place can really undermine the work you have put in, with disappointing results. You also need to use the information intelligently since these are not recruitment or business boards, but social.
Top performers, as always, may be difficult to track down so even the most dedicated recruiter might find that efforts may not bring the results they had hoped for. Given the amount of publicity given to social networking sites as sources for recruitment more and more job seekers are creating profiles and hoping to be spotted. Thus the ability to stumble across top talent is balanced by the need to sift through a lot of details on a lot of individuals.
Hopefully when you take up the chance to recruit in this kind of way you will not be swept off your feet by the hype – stay grounded. It is important to know and realise that your campaign still requires lots of input. You should actively be searching profiles for potential candidates as you would in the usual way. However, those candidate searches are made easier by these websites and you are able to contact them directly which cuts out any hassle you might have going via recruitment companies.
Job boards and larger recruitment agency websites may already be doing the work for you. As many companies are getting more involved with today’s trends, you may find that they save you the time researching this new media – for a fee. Make sure this is a question you ask if you are serious about recruiting on Social media.
In the end, you make the decision on what is best for your company. Despite being seen as innovative and modern, recruitment through social networking is just as involved as other advertising media and needs the planning and input that comes with finding that top talent.
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