Social media sites such as Facebook, Twitter, LinkedIn and YouTube help businesses reach millions of potential clients quickly and for a fraction of the cost of traditional methods. Learn more about using social media to market your busineshttp://www.business.qld.gov.au/business/running/marketing/online-marketing/social-media-business Register for more of our free webinars and download the workbook here http://a.pgtb.me/cp3Q Note that this is a recording of a webinar from 8 May 2013. Some features of the social networking sites may have been changed since this recording. Connect with us: https://www.facebook.com/businessqldgov http://twitter.com/Businessqldgov
2017 Facebook Ads Module 2 Lesson 002 Basics Of Facebook Audience Insights
How To Analyze Your Market With Facebook Audience Insights Module 1 01 Fundamentals Of Facebook Audience Insights Module 2 02 How To Research Your Target Audience Module 3 03 6 Facebook Audience Insights Hacks SUBSCRIBE TO ME ON YOUTUBE: https://goo.gl/qwuz60 FOLLOW ME BELOW: Facebook https://goo.gl/fyEhxBTwitter https://goo.gl/f20XP5fb advertising,facebook,facebook advertising,facebook ads,ads,create facebook ad,facebook advertising tools,marketing with facebook, facebook business advertising,best facebook ads,facebook paid ads,faceook sponsored ad, using facebook for marketing,social media makerting tools,social media marketing,facebook ads marketing,advertise in facebook
Customer Loyalty and Social Media Marketing Tools by OPEN Forum
Social media is the new domain where people interact with each other with some social goal. Social networking sites like Facebook and Twitter sees a regular stream of similar traffic that can be segmented according to demographics. This makes the place ideal for venturing into any kind of marketing by social media marketers. Since the basic purpose of the site is to build relationship, it helps producers build and extend relation with customers.
Marketing over the internet has been quite popular practise in recent times. E-mailing of advertisements or promotional news gained a lot of importance as a vital way of reaching the target audience online. However, the mails are more often than not treated as junk and diverted to the spam box. The organic social media has provided the opportunity to deal with this spam problem.
In case of Social media marketing one important difference can be drawn between corporate-controlled sites and non-corporate sites. The corporate-controlled sites publish pre-approved messages. The non-corporate sites that publish blogs and casual twitter messages encourage in promoting interaction between the customer and the producer. It engages people in conversational messages. The entire marketing scenario becomes very interesting and opens up new avenues for business organisations.
There are two very distinct advantages of engaging in social media marketing. Firstly, it helps in reaching and understanding the needs of the customers better by interacting with them. The regular feedback helps in providing customised service. Secondly, it helps in taking marketing to the next level by enjoying the customers consent. The willingness of the customer to receive messages by opting in adds a new flavour to the process.
Organic social media marketing is an important way to deal with the wider audience. Cross blog conversation and hosting of contests through social sites help in generating more traffic to any websites. Organic marketing could also include approaching merchants for affiliate marketing. Through such efforts one can establish its brand and attract readers to one’s site. Once the merchant notices that there the website enjoys strong readership or viewership then automatically he takes interest in sponsoring blogs and avail the service.
At times offering unsolicited content for a particular brand helps growing the business. Social media marketers should try to reach a variety of audience, making one’s market stronger and wide. Consistency is an important parameter that any marketer should keep in mind before making his content popular. Following up on the content published is one of the vital ways to make one’s presence felt.
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Is Using Email Marketing Better Than RSS Feed Subscription?
Marketers today are fortunate to have more dynamic technologies and solutions to assist them in their marketing quests. However, sometimes too many choices could be a distraction for the marketer in selecting the best option. There may be too many factors or components to consider in making a firm decision that is expected to bring more results.
Delivery of Contents
Modern businesses today require a strong platform to display quality content that would attract the right business prospects to their site for sales and business connectivity. Presenting such contents to the right audience is a crucial component to driving traffic to the brand and business.
This could be achieved through several ways, but one of the most effective means is to have consumers subscribing to the business’s RSS Feed. Marketers or business entrepreneurs need to notify all their subscribers by email or through the social media platforms of the availability of new content.
RSS stands for Really Simple Syndication or Rich Site Summary which is a specific format deployed to handle the delivery of web content. Many online publishers, bloggers and commercial professionals as well as politicians engage it for all types of content to be delivered.
RSS Feed is applied to convey information that needs to be sent out to any group of subscribers that wish to be updated with such content. This delivery of content facility must be signed up for before the service is activated. The subscriber is requesting for contents to be delivered from subscribed sites. The advantage of the RSS Feed subscription is the single source reference for all required information or content instead of multiple sites sourcing.
RSS Feed Process
The RSS Feed process is quite straightforward. A webmaster might produce new content using simple text files which are known as RSS headlines. The content would be submitted to a particular RSS feed server, which sends it off to the subscriber’s screen for viewing. The subscriber needs to install an RSS Reader Tool as a user interface on his computer for this service to work.
There are many popular RSS Reader Tools in the market as choices for subscribers. These include SharpReader, BlogExpress and Mozilla Thunderbird. Many of these tools are available for free with an easy application. Contents are viewed with a simple login by subscribers to their RSS reader page. Such subscriptions eliminate the manual checking of every website for new content as the browser takes over the tedious task in monitoring the sites with updates to users. The browser could also be set automatically to download new updates.
RSS Feeds versus Email Marketing
Bloggers are noted for manipulating RSS Feeds to send their new contents to subscribers which simplify the delivery process. It is preferred over the traditional Email Service Provider services in the market where an email subscription option must be added on which proves complicated for an efficient operation.
However, changes in technologies and solutions bring along changes to tools and their efficiency. With more business opportunities in the market and especially on the Internet, marketers and business entrepreneurs like bloggers may need to operate affiliate or partnership business programs. It would be necessary to email subscribers directly via direct email marketing on updates instead of using RSS feeds which require a subscriber list ready.
It is always the right time to start building up the business email list for those moments when important content could be sent out to targeted audiences for support and response.
RSS Feed and email marketing have their own pros and cons which a marketer or business entrepreneur would need to identify and see how these match their business structure and objectives. RSS feed option is excellent for sharing content with other sites that would display the content to attract other potential business leads which the marketer could not access to. This widens the potential customer base for the marketer.
Many marketers are checking out a synergy between the two options where they manipulate Email Service Providers to send emails to RSS for new content notification to subscribers via email.
Benefitting from Options
Small or new Internet business owners and marketers would find these service options useful as many struggle in creating appropriate email newsletters to be sent out to their potential leads or customers.
E-newsletters are very time consuming; let alone generating quality content that is value added to subscribers. But an automation of the newsletter creation with RSS, the process is simplified and fast.
Smart marketers who produce contents to their subscribers could consider using these as e-newsletter contents that would be delivered via RSS. Automation of this process is possible to ease the challenges of time for the marketer. New content posted would be automatically sent out to subscribers using RSS feed to the email list.
Simple Process Activation
The best of both worlds could be reaped with the proper setting up of delivery options. A well structured email marketing service must be put in place with RSS to email or “blog broadcasting” feature.
The preferred layout template is selected with graphic or color changes before inserting data fields in the mailer for the RSS feed content to be displayed. Once the setup is complete, the RSS feed address is checked regularly by the email marketing service provider for the latest posts not broadcasted.
The contents are manipulated with compilation according to set parameters before sending out automatically from a queue. Different email marketing service providers may operate the process slightly differently with regards to frequency of content delivery.
Marketers could check the mailing service queue to identify contents on the queue to be sent out or if edits to the contents are necessary before delivery. There are also category-specific feeds, which could be deployed for delivery specialty topic newsletters as a distinctive content send-out.
Every tool in the market like email marketing and RSS feed subscription has its pros and cons. With the right understanding, each tool could be manipulated to bring optimal benefits to the marketer especially with a synergy of tools.
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Top 5most used social media sites/apps 2017
Number 1 = is Facebook, up to 1.8 billion global users. Share fotos, videos, links, audio, events, accounts… Stay near your fellows or put targeted ads. Number 2 = Youtube, a huge video based community to share entertainment or earn money by Google Ad’s Number 3 = Instagram, A picture based community to share your best moments and show the best side of the world. High end ad’s perfect bodies and most beautiful filters…Mostly used a hashtag to share the same feelings or the same moments with people from all over the world. Number 4 = Twitter, A text based community to share news, pictures and short stories with your followers or the world. Number 5 = Snapchat, A instant picture platform, where you need to be yourself and add very soft filters, to share your grat moments how they are. Mostly used for fun and new great filters to give it a funny touch. Don’t forget to subscribe! Category Entertainment License Standard YouTube License
ChatMatic Review Webinar Replay – Automated Facebook Messenger Software
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