Thanks to the apperance of social media tools today, it is so easy to find the relevant, timely information about competitors. Many managers typically can get anecdotal competitive intelligence from tidbits they continually gain. These days, with the popular of many media tools, business owners should follow a more systematic approach that make it easier to learn the way other companies are carrying out.
Using the internet and social media simplifies competitive analysis for those who know how to use the tools effectively. It’s a little more than just Googling competitors. The goal should be profiling competitors to gain a better understanding of their background, financials, products, marketing, strategy and facilities.
It’s not feasible to get all this information in one visit on the web. While some facts may never appear in social media, with patience and research, many questions can still be answered. Social media sites are not silos of information; there is a great deal of intertwined info among sites like Facebook, Twitter, LinkedIn and blogs. It’s an unstructured exchange that will require searching and analysis.
Here are some quick ideas to get started:
1. Join blog discussions germane to the product area. Use blogcatalog.com to find people discussing issues and ideas relevant to the industry, service group or marketing niche. Reading these will provide a background of what’s important. Posting to these blogs is advised only if the contributor is ready to share and get some comments back! This is a step towards being known as an authority in the field. Another strategy is to learn which bloggers influence customers. Measure their influence by Googling them to see what else they are doing. It’s all about engagement, feedback and exchange. That just could lead to some direct business.
2. Search summize.com for data being announced in Twitter about products, companies, and industries. For example, one market researcher learned that his competitors were using Twitter to broadcast announcements to potential respondents, asking them to participate in a survey at the mall for $ 15/hour. This tool also helps with advanced searches about people, words, places, dates, attitudes, and retweets or tweets containing links.
3. LinkedIn.com facilitates a huge amount of competitive knowledge. Most people use LinkedIn to network and connect with other professionals. By digging deeper (and using the keyword, company or people search), users can find information on businesses and functions within companies, job listings, and join discussion groups. To get started, create a brief profile, including a picture to inspire trust, and start adding contacts. Here’s a tip – perform an advanced search and under company name select “Past not current”. This will give a read on the turnover rate and whether key people are leaving.
If this seems daunting, it’s not, just dedicate some time to “social media” activities, create a plan, start researching, and modify as needed based on which tools are working most effectively.
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Top 10 Social Media Management Tools || Build Your Social Media Presence || Increase Presence
Do you get lost when trying to find the right social media management tools for your business? So here are Top 10 Social Media Management Tools that will help you to build your social media presence easily.. Here are the sites: 1. https://ontraport.com (What My Entire Business Depends On) 2. https://www.followupthen.com (Never Miss a Follow Up Again) 3. https://meetedgar.com (Store Social Media Posts For Repeat Shares) 4. https://manageflitter.com (Great Twitter Automation Tool) 5. http://www.swayy.co (Find Content Your Audience Cares About) 6. https://www.canva.com (Simple & Beautiful Graphic Design Anyone Can Handle) 7. https://buffer.com (My Favourite Social Media Scheduler) 8. https://hootsuite.com (All In One Social Media Management Tool) 9. https://www.crowdfireapp.com (A Simple Twitter & Instagram Tool) 10. https://sproutsocial.com (An Excellent Social Media Management Tool) If you like this video so please Subscribe our channel.
Social Media Video 2013
Many managers of marketing are reluctant to use social networks for one simple reason … there are a positive answer to the immortal phrase of the film Jerry Maguire: Show me the money!
And to be completely honest I must say that they have a point. To date, there is often possible to cite successful cases in the use of social media when compared with other more traditional ….To add more arguments should be pointed out coldly that measuring ROI in social networks is still not as straightforward as it seems and there is no universally-structured methodology and much less defined.
Nonetheless it should be noted that while the ultimate goal of marketing is to generate profits, they do not always mean money. Having said this, we noted seven benefits that social media can give the marketing business, which could subsequently make tangible benefits that ROI so desired.
1) Connect with potential customers
Not necessarily a person entering a store or visit their site for the first time you are buying, however, we like to do because we know it becomes a potential customer and could soon be captured. When we engage in social networks, each follow, each I like, each recommendation, it means a potential customer.
2) Customer Service
How many times have spoken to a number of customer service responds ironically a machine? Well, the social networks are taking that role and it is better to have someone to answer because if not, handle a crisis can become very risky, just ask Nestl and its KitKat chocolate.
3) Public Relations
The most valuable intangible asset for a brand is your corporate reputation. A brand that can talk face to face with society and give an immediate response minimizes the risk of seeing their prestige and potentiates tarnished his image.
4) Human Resources
Social Media is not limited to Facebook and Twitter, is a network Tonga out there, and although they like many could be classified as entertainment networks, LinkedIn is a professional network and begins to be much more effective when headhunters to find talent that traditional recruiting systems. Moreover, even in the leisure, knowing the relationships generate profiles of the people become an invaluable resource for the area of HR.
We’re back to the flea market. Women used to go to market because they knew their butcher, the vegetable woman, the man in the grocery … trust their recommendations and come back every week to buy their products. With social media will be the same, while consumers feel closer to their brands, have more confidence in them and therefore more loyal. Not to mention that currently there are already many loyalty programs that make good use of social media.
6) Market Intelligence is
Is market intelligence gathering system information relevant to a company in their niches, opportunities and consumers are done with her strategies and decisions. Play every day what our customers say potential captive followers of our competitors and even our critics, today becomes an extraordinary tool and updated for this purpose.
As mentioned, many brands now and start to use social networks to run promotions that enhance their loyalty programs; likewise they have become an excellent channel for information on offers, sales, night, auction, etc.
As you can see, it is true, perhaps the social media at the moment is not generating the ROI that many marketers dream but it is simply a matter of time before it starts. What is real is that it is a tool that any professional marketing can stop using it … and soon will show us the money!
Affiliate vs Network Marketing – How To Make $1,000 A Day Online Without Prospecting
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How To: Start Your Own Social Media Marketing Online Internet Business And Make Money – Retortal.com
How To: Start Your Own Social Media Marketing Online Internet Business And Make Money by using Retortal.com White Label Social Media Marketing Platform. Create your own online Social Media business with Retortal.com. They provide the platform in a Social Media Management Platform that you can decide the pricing of. Retortal also provide a content service where they write and deliver the content for your clients. Well worth checking them out. Retortal’s customer service is always great too. I use Retortal and 1000% recommend you giving them a try. Here’s my demo and review. http://Retortal.com Blue Jeans Media – http://BlueJeansMedia.com Paul Nicholson #Links Website: https://PaulNicholson.com YouTube Channel: https://www.youtube.com/channel/UCiQK7yBIzIVIrzyH7piy5Ww Twitter: https://Twitter.com/PaulNicholsonGo Facebook: https://Facebook.com/PaulNicholsonGo Instagram: https://Instagram.com/PaulNicholsonGo Linkedin: https://uk.linkedin.com/in/PaulNicholsonGo Snapchat – PaulNicholsonGo
#ESNLaunchTips – Getting Started With Your Enterprise Social Network Project Plan Outline – Part 2
In this video, I share a high-level outline to help you get started with your Enterprise Social Network project plan. These tips cover the final three phases. Phase 1: Pre-Planning – Knowledge Gathering – Policy & Technical Requirements Phase 2: Pilot/Soft Launch Planning and Prep – Network & Tech Prep – Pilot/Soft Launch Planning *Phase 3: Pilot/Soft Launch – Champion Engagement – User Engagement *Phase 4: Launch Planning – End of Pilot/Soft Launch Assessment – Launch Planning *Phase 5: – Launch Prep and Engagement – Network & Tech Prep – Champion Engagement – User Engagement
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Researching Your Target Market – How To Build A Social Networking Website – Social Nicheworks
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