Event hosts are always trying to get their attendees to talk more about their event to draw more attention and exposure. Everyone from wedding planners to corporate event agencies are tapping into social media to create an engaging experience for their attendees, while generating tons of free PR and additional value for their sponsors. Come learn the tools, techniques, campaign ideas, and tactics on how some of the top brands are using social media at their events to start trending in the social world!
Posting To Social Media Sites
Many managers of marketing are reluctant to use social networks for one simple reason … there are a positive answer to the immortal phrase of the film Jerry Maguire: Show me the money!
And to be completely honest I must say that they have a point. To date, there is often possible to cite successful cases in the use of social media when compared with other more traditional ….To add more arguments should be pointed out coldly that measuring ROI in social networks is still not as straightforward as it seems and there is no universally-structured methodology and much less defined.
Nonetheless it should be noted that while the ultimate goal of marketing is to generate profits, they do not always mean money. Having said this, we noted seven benefits that social media can give the marketing business, which could subsequently make tangible benefits that ROI so desired.
1) Connect with potential customers
Not necessarily a person entering a store or visit their site for the first time you are buying, however, we like to do because we know it becomes a potential customer and could soon be captured. When we engage in social networks, each follow, each I like, each recommendation, it means a potential customer.
2) Customer Service
How many times have spoken to a number of customer service responds ironically a machine? Well, the social networks are taking that role and it is better to have someone to answer because if not, handle a crisis can become very risky, just ask Nestl and its KitKat chocolate.
3) Public Relations
The most valuable intangible asset for a brand is your corporate reputation. A brand that can talk face to face with society and give an immediate response minimizes the risk of seeing their prestige and potentiates tarnished his image.
4) Human Resources
Social Media is not limited to Facebook and Twitter, is a network Tonga out there, and although they like many could be classified as entertainment networks, LinkedIn is a professional network and begins to be much more effective when headhunters to find talent that traditional recruiting systems. Moreover, even in the leisure, knowing the relationships generate profiles of the people become an invaluable resource for the area of HR.
We’re back to the flea market. Women used to go to market because they knew their butcher, the vegetable woman, the man in the grocery … trust their recommendations and come back every week to buy their products. With social media will be the same, while consumers feel closer to their brands, have more confidence in them and therefore more loyal. Not to mention that currently there are already many loyalty programs that make good use of social media.
6) Market Intelligence is
Is market intelligence gathering system information relevant to a company in their niches, opportunities and consumers are done with her strategies and decisions. Play every day what our customers say potential captive followers of our competitors and even our critics, today becomes an extraordinary tool and updated for this purpose.
As mentioned, many brands now and start to use social networks to run promotions that enhance their loyalty programs; likewise they have become an excellent channel for information on offers, sales, night, auction, etc.
As you can see, it is true, perhaps the social media at the moment is not generating the ROI that many marketers dream but it is simply a matter of time before it starts. What is real is that it is a tool that any professional marketing can stop using it … and soon will show us the money!
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- How To Promote Business With Social Networking Sites
SOCIAL MEDIA 2013: STATISTICS AND TRENDS
There are a lot of social media sites over the internet today. It is important to pick out the most popular media sites. Picking out popular media sites will definitely help you in business or company’s advertising needs.
These are the top sites or the most popular social media sites of 2012:
Facebook as we know it is widely used with over 150 Million users around the globe. Having a Facebook integrated on your website is very important because people can get across your company’s fan page anytime. It also helps with customer interaction because the pages provide you with forums. There is also a Feedback page where clients can see what brands are liked and tested by other customers.
Like Facebook, we know that Twitter is an important tool because it helps with advertising. It is a good communication service too that helps you a lot in getting a new prospect. It is fast and effective with a quick “Follow” button.
YouTube is more of entertainment. It is also a place where you can learn different tutorials of any kind. You can learn cooking, making web pages, hosting web sites, building your own businesses just by listening and watching on different YouTube personal channels by people who created them. You can also make your own channel and upload your set of videos that you would like to advertise over the internet.
LinkedIn is also important for building out your reputation. All these social media tools drive web traffic to your website.
The deal on how to advertise our programs depend on what type of company we have. Our company might be a small online business, an online shopping mall or it could also be a nonprofit organization that we would like to have a wide range of advertisement throughout the World Wide Web. It could also be an internet or home based business, an online magazine or newspaper.
Integrating social media into our web site is very important to gain page rank on Google too. The higher the page rank we have on our business web site, the higher customer we get.
There are a lot more tools out there that are greatly helpful. All you need to know is where to find them. You should try researching and checking out different company web pages. This is the key to a successful marketing strategy.
To find out more on web sites and how to integrate social media tools on your web pages, please check visit kazzit.com.
Reid Hoffman: Social Networking in Business
Social networking is something that would sound alien if this was mentioned 20 years ago. Billions of people use these means to connect with friends and families as well as those other who has the same interests as they do. This is also a good way to promote businesses. Companies who does not join the bandwagon as well as incorporate with social networking sites will do not have the same advantages compared to those who use them.
The reason why social networking is extremely successful is because of three reasons. First, one can market and reach out to people 24/7. For personal use, even if the person you want to contact is halfway across the world, you are able to do it since they operate the entire day. And if you are doing business, you will be able to market your services, products or ideas even if you are in your bed sleeping.
Advertising is the greatest advantage a business can get from social networks. As long as you are providing absolutely remarkable business with your customers, you will get their continuous support. They will be the one to promote your business as they talk about it even if you are not online. That is the amazing fact about it. Companies should never ignore social networking even if it is a new technique in marketing. Just imagine the number of people you can get hold of in a matter of seconds. They may not all become a customer but everyone is a potential buyer.
The second reason why social networking is successful is because of its being interactive. It used to be when businesses promote their product through TV ads or print ads. This does not allow customers to respond and share their opinion on how they feel about the product. Allowing them to do so will give companies a chance to improve their products if their customers say something about it. Some may even just compliment them and say something about their product being effective and useful. The important part is that they are given a chance to speak out.
Lastly, social networking sites allow you to spread the word costing you the lowest amount there is. Often times it even costs none. Without having to supervise people to entertain customers, interacting with them and promoting your products for free can all be done through any social networking site.
What matters most is for you to be able to get as much people to interact with. If you are not familiar with how it works, you can visit established social networking sites and see how it works. Although, there are new sites that are starting to get noticed and is growing in numbers each day. This would be the perfect place to start so you can grow with the group. You just need to create a great relationship with them and they will be the one to tell about you on all those people they meet on the network.
- High PR DoFollow Social Bookmarking Sites List 2014
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11 year old prodigy creates Facebook-like social network for kids called Grom Social
You may have already dipped your toes into the social networking pool with LinkedIn and Twitter, but have you considered Facebook? No? Maybe it’s time to add a Facebook Page to your marketing tool kit.
Facebook’s core service is completely free and supported by advertising revenue. To set up an account, you need to sign up with a unique user name and password. This creates a public Facebook Profile that you populate with whatever personal information you wish to share. If you’re concerned about privacy, lock your content, making it available only to those people you confirm as friends.
Once you have a Facebook account, you are able to set up a page for your business. Whereas Facebook Profiles function primarily as a conduit through which users share personal information, Facebook Pages, which launched in November 2007, offer a way for businesses, sports teams, films, brands, and public figures to establish a Facebook presence. Users opt-in to Facebook Pages by adding themselves as your fans. Fans can send messages, respond to posted content, and participate in discussions. In turn, businesses can use their Facebook Page to send updates to fans and engage them with videos, notes, links, and other content that communicates their business message.
Although Pages look and behave much like a user’s personal Facebook Profile, certain differences exist:
Anyone, even people who don’t have a Facebook account, can view a Facebook Page. In contrast, users must have and be logged into a Facebook account to view a Facebook Profile. Because Facebook Pages are viewable by the public, Internet search engines are able to index your Page and share it with their users.
Users don’t need confirmation to become your fan. Anyone can become a fan of a Facebook Page.
Facebook Pages can have an unlimited number of fans; the number of friends is limited for Facebook Profiles.
With Facebook Pages you can send targeted updates to all your fans at once; this feature is not available with Facebook Profiles.
To set up a Facebook Page, you first need a Facebook Profile. Once you establish a personal profile, go to http://www.facebook.com/pages/create.php. Type the name of the Page exactly as you want it to appear. The page name should be one that users will use to search for it because you will not be able to change the name later. Next, choose the category that is most appropriate for your business. Now you can create content and publish your Page.
Facebook Pages come with multiple applications. Browse the application directory to view the options. One application that may be of interest to medical communicators is the Notes application, Facebook’s blogging feature. If you’ve considered blogging, but don’t want to set up your own site, try the Notes application. To write a note, go to the Edit Page for your Facebook Page, click on “Notes,” and click on “Write a New Note.”
Of course, with any social media tool there is the question of whether it’s worthwhile. The answer depends on what you expect from using social media. From a business perspective, Facebook can drive traffic to your website, increase brand awareness, and enable you to connect to and engage customers and people who are interested in your service.
Keep in mind that it’s important to keep your online personal and professional lives separate. In the Facebook world, this means reserving your Profile for your personal connections and using your Page to connect with customers and business associates. You probably don’t want your clients to become your Facebook friends where they can view everything your friends write, mundane or otherwise.
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