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How to Use WhatsApp as an Emerging Marketing Tool and for Social Media Marketing
It is amazing to note the constant emergence of new technology applications in the market that not only benefits ordinary consumers but businesses as well. WhatsApp has been growing popular as an effective message service app under the purview of Facebook. It offers excellent communication services on cell phones which more and more Internet marketers are taking advantage of to reach their targeted business customers.
Although WhatsApp was designed to manipulate online communications and interactions amongst web users, it is quickly manipulated by business enthusiasts in customizing messages for business objectives. This dynamic app is great in advertising for brands to generate optimal returns in the shortest timeframe.
WhatsApp is commonly adopted as a communication tool to send text messages as well as images and videos to any user in the contact list. Innovative business entrepreneurs and marketers are aggressive in delivering their business text messages, videos and images of their brands and products/services to their current customers and potential business leads.
The unique characteristic of WhatsApp is its one-to-one communication feature, although it also provides group communications with an administrator who has the power to add or delete group users. Most business entrepreneurs and marketers use WhatsApp as a dynamic marketing tool by leveraging on its one-to-one communication feature which allows them to establish strong relations with every targeted business audience.
WhatsApp groups are not attractive with group responses that could be annoying to other members of the group and a big group could inconvenience many with unnecessary responses. WhatsApp works best as a one-on-one online marketing tool to make each business prospect or potential lead feel special in a personal address and mail that updates them on the brand and business developments. Trust and confidence in the brand and business is built up over time as marketers work closely with customers and potential leads to understand their marketing preferences and purchasing power utilization.
WhatsApp Group Dynamics
There is a time and place for WhatsApp groups created for the best of mutual communities comprising like-minded consumers that benefit the brand and business. Internet marketers who deploy WhatsApp could initiate and create distinct business audiences to promote their brand or products and services.
Many different groups of customers, potential leads and business prospects could be formed based on geographical location, demographics and consumer interest. Marketers could limit the number of participants in a group for better management and identification of needs for effective marketing. Group promo messages could be sent off on a regular basis to keep targeted niche markets updated and stimulated on the brand and business offers.
WhatsApp is very effective in communicating with circles of influence where a simple word of invitation could be well received on any brand event. This form of online informal invitation is the current market norm which is favored by modern users who are eco-friendly and serious about greening the earth in any way.
Like-minded groups could easily interact with one another in support of the brand and business when relevant and useful brand information is conveyed. It is easier to gather feedback and comments from web consumers in the same groups to understand the market sentiments with a more specific focus group. Improvements to the branding of products and services could be activated immediately with such open and direct feedback from the specific groups.
It is also easy for each group member to forward the same business promo message to their own circles of influence to promote the brand and business. This could also build up the business leads list with potential business prospects convinced by their friends’ recommendation which is the ultimate target of Internet marketers for a strong market presence.
Marketing Tool Dynamics
WhatsApp is heavily maneuvered as a dynamic marketing tool through the display of business products as appealing profile pictures. This is executed through a news alert via a product image uploaded as profile picture with up-to-date product information.
It is also easy for the marketer to place the business website URL at the WhatsApp status to promote the brand and business readily. Interested potential business leads could click on the link and be directed to the web business site for more details on their preferred product or service offered by the company.
However, care must be exercised in sharing a video or an image via WhatsApp as large files could be difficult to download. Longer videos are not favored on a small screen viewing which defeats the advertising or marketing efforts of the brand or company.
Impact on Social Media Marketing
Another dynamic aspect of WhatsApp as a marketing tool today is its impact on social media platforms. WhatsApp could be effective when deployed professionally as an online social advertising tool. Its instant messaging feature makes it powerful for an immediate communication with targeted market audiences in conveying business info.
Aggressive social marketers are continually looking out for dynamic marketing options to capture the attention of business customers and potential leads in growing their business and expanding their brand’s market presence.
Real-time 2-way communication is possible with targeted audiences that would provide constructive feedback for brand and business improvements without incurring extra costs. Future advertising endeavors become more effective in shorter marketing campaign timeframes with better results.
It is easy to engage prospective business audiences via WhatsApp with the constant availability of targeted business groups online much of the business hours. WhatsApp could engage in effective broadcasting, where brand and business information could reach recipients on their mobile phones and devices which are known to be on or near them 24/7.
As business messages could be viewed within minutes, WhatsApp marketing proves to be extremely effective in promoting the brand or business, especially with new products or services and special offers which could be gone within minutes. WhatsApp marketing promotions tend to activate such effects where consumers are triggered into action upon receiving the WhatsApp news alert immediately.
Hence, WhatsApp is very instrumental in boosting customer engagement as well as captivating their attention with the right business news conveyed.
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I am frequently asked by people what I think of social networking at large (having such a high profile on the World Wide Web), how on earth do I have the time to get involved given the incredible pressures I face on a daily basis running Blackhawk Partners and what do I really have to say that would be of interest to strangers? Well, all what I can tell you is that since I started my social networking journey back in 2004 (the same year I founded Blackhawk), I’ve met some wonderful people online, generated a ton of business, empowered thousands of entrepreneurs, and made some great discoveries. Having said that, I strongly encourage every self-made man out there seeking to build a solid “brand” to do the same. Frankly speaking, I don’t think this is about finding only people you know but rather pushing the envelope and getting out of your comfort zone.
How much personal vs. business?
My rule of thumb mix is about 20% personal, 30% interaction with others and 50% business. That’s what works for me, but it’s important to do what makes you stretch beyond your limits, yet still feels authentic.
How much time should I spend on social media sites? This depends on your goal. If it’s simply to get acquainted and see what happens, try 15-20 minutes 3 times a week. If you wish to build relationships, find resources, and gain business, then at least an hour a day may be required. I personally spend an hour a day out of my gruesome 12 hour a day work regimen on social networking.
How do I know if it’s working?
Success is measured in many ways, and like most marketing much of it isn’t directly measureable. I know that my presence on social media sites is working for me because I enjoy it; I’ve made it manageable (despite my over 10,000 connections already on 12 different social networking sites), met great people, learned a bundle, found amazing resources, and gained for Blackhawk at least a couple of hundred clients.
How do I find the time?
Well, I personally schedule my social networking time just like I would an appointment. I put it in my calendar and stick with it. Consider it marketing and know that it takes practice. I usually combine checking my email and checking out FaceBook, LinkedIn, aSW and Twitter – I schedule these activities into timeslot somewhere in my day. Nothing of course beats the one on one meetings….but this only after getting to really know the people I am meeting face to face.
Who do I connect with?
I am approachable to all, and I will try and answer all….unless people start sending me blind invitations to connect with no reason whatsoever or plainly asking me to forward a request (such as on LinkedIn) with no explanation why. My basic rationale is very simple: I don’t like to spam my friends. After all, social networking to me is not about collecting names. It is in my personal opinion mostly about Intelligence gathering and networking with like minded people for self and mutual empowerment.
So many people I know spend so much time worrying about someone disagreeing with them or thinking whatever…. Get used to it, these things happen. But isn’t that what makes this world such an interesting place? Everyone has an opinion and varying viewpoints. I find the social networking environment to be friendly and forgiving overall – enjoy it, make friends and just see what happens!
Here Are Several Easy Steps in Setting Up Your E-Mail Marketing and Advertising System
The email has become an extremely powerful marketing tool today with most consumers referring to their in-box several times a day. With the advanced technologies of today, sophisticated devices such as smartphones and tablets are well equipped with dynamic marketing apps to deliver emails on any platform.
Vitality of Email Marketing
The dynamism of email marketing has propelled the marketing strategy beyond its initial borders where most Internet marketers acknowledge its requirement in their marketing endeavors. Every business today is known to require a mailing list that must be responsive and growing day by day to benefit the company’s bottom lines.
Internet marketers must develop a dynamic email marketing strategy that includes a well designed responsive opt-in list for storing contact information of potential leads for the business. Many business opportunities are created with a vibrant email marketing strategy from selling advertising space to joint business ventures that are lucrative.
Marketers would need to design and construct a dynamic web page or squeeze page to procure email addresses of potential leads in building an email list which marketers could connect with for further business opportunities. When the list becomes too long to manage personally, the incorporation of an auto responder system pays high dividends with the handling of tedious mailing to large groups of contacts on the list.
1) Auto-Responder System
A successful email marketing campaign is normally very proactive with lots of buzz in the market to stir the curiosity and interest of targeted niche markets. With the presence of an auto responder, marketers would be in better control over the types of promo emails to be sent besides, when and how they are to be sent for greater effectiveness.
The market offers free, paid or hired auto responders in conjunction with the marketing budget and business goals. Free auto responders could be procured from the Internet to place simple marketing ads in the business email messages. However, these free auto responders could also be servicing other marketers and businesses where targeted web consumers may also click on other web ads besides the marketers’ intended ads.
The best option for an effective auto responder is to procure the system specifically for the business using the popular Aweber program. This is the hired auto responder service provider which offers unlimited list size the marketer wants to build and email promo ads to.
Marketers could also invest in an auto responder with its script properly install on their website, but regular backups are required to avoid server or hosting issues. Hence, a hired auto responder service is the best option in setting up the email marketing and advertising system. There is no limit to the list size to be built by the marketer to grow the business and there is no worry about losing important contact information on the server.
Once you start to build your list it is very important that you focus on one main subject of interest as this will dramatically improve your sign-up rate. With regards to getting men and women to sign up for your list it is very important you have a short sales letter explaining to them the benefits of joining your list and you will also need to ensure there’s an opt in form on that page. You need to also ensure that you are offering a sort of bonus package for the individuals who sign up, as this will help to raise your conversion rates.
2) Web Security and Safety
It is imperative for marketers to ensure safety and security when they are deploying a double opt-in technique in procuring potential leads to avoid spamming activities; yet, many fail to verify the link in their emails. A good and secure business email list must be accurate with authentic addresses which marketers could use in expanding their business later on.
The advanced technology available today allows tighter online security to be exercised to ensure correct connectivity for effective business dealings without wasting time and money. The business brand and products could be introduced to more consumers when there are sufficient safety measures implemented.
With wider markets becoming more accessible, web safety and security must be maintained to ensure possible business potentials for the brand and business. The latest security protocols should be implemented to ensure a total safety on the web when dealing with consumer information to avoid being accused of spamming.
3) Outsourcing Advertising
As business expands, marketers and business owners may encounter difficulties in providing consistent stellar customer services to the growing number of contacts in the mailing list. It may be more productive in outsourcing the advertising activities if quality services are not compromised where labor is insufficient. Email advertising and marketing services that are outsourced allow marketers or business owners to have more time to concentrate on other essential business development components while leaving the mundane mailing of advertising contents to potential customers on a regular basis.
Outsourcing advertising also allows marketers to be alerted to the latest challenges and competition in the market to review their advertising marketing strategies. Better email marketing measures could be generated from the outsourced professionals who are more familiar with the better advertising and marketing tools to be deployed in the market for better results.
Hence, better marketing emails could be developed to secure readers’ attention in opening the mail and reading its full contents to be compelled to the call-to-action response included in any good marketing campaign. These outsourced professionals have all the necessary advertising and marketing tools to ensure an effective flow of traffic generated to boost business sales and profits.
There are many ways to ensure success in the setting up and implementation of an email marketing and advertising system with the plethora of advanced tools and solutions from progressive technologies in the market today.
Marketers and business owners need to identify the best option through careful research on the market based on their business goals and objectives to procure the winning formula of success. It is imperative to stay alert on the market trends to deploy a successful email marketing and advertising system.
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