Houston Police Chief Charles A. McClelland, Jr. and Nextdoor Co-Founder and CEO Nirav Tolia announced HPD’s participation in Nextdoor, a private social network for neighborhoods, which facilitates a virtual neighborhood watch program. Nextdoor is a free social network for residents and the police department. Each Houston neighborhood has the option of its own private Nextdoor neighborhood website, accessible only to residents of that neighborhood. Residents can use their website to get to know their neighbors, ask questions and exchange information about neighborhood watch and safety issues, and much more.
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Social networking (Facebook, Squidoo etc) is one of the newest ways in which to advertise. Recruiting through social networking sites can perhaps bring you great results in a short space of time, though it can be questionable seeing the amount of companies that are beginning to ban such sites from being accessed via company servers.
That aside, social networking and recruitment can work well together. Why? It could perhaps be the way the sites visitors are young and open to online marketing, and are regular visitors to such sites.
The new Human Resources trend is to advertise jobs on sites like Facebook, simply to enable them to target a good range of potential applicants and this could even take over the job boards for popularity alone.
Benefits of Recruiting through Social Networking
The superior technology alone is good enough reason to hire new employees through social networking sites. An alternative to traditional methods, like recruiting via printed media and even through recruitment websites, the networking sites can allow a business to target their recruitment campaign to various areas.
Cons of Social Network Recruitment
The drawbacks are apparent when you use social networking in the wrong way. Not having a good strategy in the first place can really undermine the work you have put in, with disappointing results. You also need to use the information intelligently since these are not recruitment or business boards, but social.
Top performers, as always, may be difficult to track down so even the most dedicated recruiter might find that efforts may not bring the results they had hoped for. Given the amount of publicity given to social networking sites as sources for recruitment more and more job seekers are creating profiles and hoping to be spotted. Thus the ability to stumble across top talent is balanced by the need to sift through a lot of details on a lot of individuals.
Hopefully when you take up the chance to recruit in this kind of way you will not be swept off your feet by the hype – stay grounded. It is important to know and realise that your campaign still requires lots of input. You should actively be searching profiles for potential candidates as you would in the usual way. However, those candidate searches are made easier by these websites and you are able to contact them directly which cuts out any hassle you might have going via recruitment companies.
Job boards and larger recruitment agency websites may already be doing the work for you. As many companies are getting more involved with today’s trends, you may find that they save you the time researching this new media – for a fee. Make sure this is a question you ask if you are serious about recruiting on Social media.
In the end, you make the decision on what is best for your company. Despite being seen as innovative and modern, recruitment through social networking is just as involved as other advertising media and needs the planning and input that comes with finding that top talent.
Implementing an Enterprise Social Network
What is enterprise social networking?
Enterprise social networking facilitates the relationships between people with similar business interests and/or activities through the use of online social networks, much like the collaborative approach of the wireframing software Pidoco. This is typically done by employing enterprise social software: software that is used in business/commercial contexts. Enterprise social networking often modifies the software platforms and corporate intranets of larger companies to organize collaboration and communication among users. Additionally, extant social networking sites are employed by those with specific business interests to give visibility to their enterprise. For example, a company that creates a fan page on the website Facebook is utilizing a form of enterprise social networking by creating a space for users to gather and exchange information through the structure of a larger, external social networking site.
The enterprise social networking trend
One of the major trends in enterprise social networking is the use of enterprise social software by companies to create in-company networks that promote collaboration among stakeholders. Moreover, many companies are investing capital in training their employees to become more proficient in cloud computing and SaaS, since these technologies have become the driving force behind many social networks and, by extension, enterprise social networks. Enterprise social networks are being used by employees to share tips, ideas, and information in a quick and engaging manner. It is the hope of many companies that enterprise social networks will increase efficiency, competiveness, and the flow of creativity. Much the same trend has been observable in the increasing use of collaborative software solutions in various fields, from office applications like Google Docs to wireframing and UI prototyping to file sharing and more.
Problems with enterprise social networking
The enterprise social networking phenomenon is spreading like wildfire, and as with all fires, naturally there is potential for burn damage when using this approach. Some of the problems that are currently associated with enterprise social networking include:
Too much transparency: Social networks are hard to monitor and control and the spread of sensitive company information may be a little too transparent for professional comfort.
Lack of familiarity with social networks: While in the future this will likely be an obsolete point, the fact remains that many employees are unfamiliar with the social networking concept or process, and many might even find it distasteful to use in the work place. One way to make new users quickly familiar with social networks is the usability of the system, which can be optimized and tailored using prototyping or wireframing techniques during the early phases of the deployment process.
Lack of Adoption: Just because a company is employing an enterprise social networking strategy it does not mean employees will use it. The design of the user interface can be one barrier to adoption if it is not tailored to user needs. This can become tricky if a company has made a great monetary investment in the technology. The dilemma becomes how to enforce its use without seeming tyrannical, particularly because there is a great amount of subjectivity regarding what individuals feel is an appropriate amount of time to spend using social networks. A good way to foster adoption is to provide user interfaces that enterprise users can relate to. Usability testing during early implementation phases utilizing wireframes or UI prototypes can become a critical success factor.
Why is enterprise social networking ultimately important to the future?
Enterprise social networking is important because it nurtures business collaboration and creativity within the technological context that now permeates nearly every aspect of human interaction. The way we communicate, the way we collaborate, and the way we relate to each other is so entrenched in the technological sphere that it has become increasingly necessary for the business/professional aspect of life to align itself with a social networking phenomenon that, at first glance, seemed to arise purely for pleasure. Making social networking a productive aspect of the professional world provides an example of how technology manages to seamlessly integrate all aspects of our lives with the click of a button. Whether or not this a good thing is an entirely different question, but the reality is that technology is the world we live in.
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The Best Social Media Marketing Strategy for 2017
Here’s the best social media marketing strategy for 2017. Go to http://selfmadesuccess.com for video notes, related content, tips, and helpful resources mentioned. Let’s Connect! Twitter – https://twitter.com/MrJustinBryant Facebook – https://www.facebook.com/justinbryantbusiness Google+ – https://plus.google.com/+JustinBryantentrepreneur In this video, you will learn about the best social media marketing strategy for 2017. It will help your personal or business brand build a quality following with thousands of loyal people engaging with your content. Enjoy the video and let me know what you think in the comments below!
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Worst social media fails! For the few social media websites that prosper, there are dozens more that either never got popular, or had a good thing going and ruined it. From why Myspace failed to Walmart marketing their own social site to teens, we take a look at 6 of the worst social media websites that failed miserably. 6. ConnectU, the pre-Facebook site developed by the Winklevoss twins 5. Myspace 4. Ping (AKA Apple Ping) 3. Friendster 2. Eons.com 1. Walmart’s The Hub / TheHub Which social media website was the biggest failure? Comment down below with your own thoughts. Google Plus was written in my script, but I decided to save it in case I do a countdown about Google. Subscribe to my channel for new list/countdown videos & tell me what topic you want to see me do next! Click here to subscribe, if you’re on a mobile device: http://bit.ly/1SDmK6M ________ Check out some of my other videos here: 10 Worst Inventions of All Time! – http://bit.ly/1fi6s0z 33 Women You Won’t Believe Exist! – http://bit.ly/1Kjg0kP 5 Painful & Crazy Religious Rituals – http://bit.ly/1ITnaev ________ ALL photos used in this video are exclusive property of their original copyright holders. I am using them for commentary / criticism, which falls under fair use. Music used in this video is by Kevin McLeod, licensed under Creative Commons Attribution 3.0, and is royalty free. Song heard is “Funky Chunk”: http://incompetech.com/music/royalty-free/mp3-royaltyfree/Funky%20Chunk.mp3 Song used for the intro is “Mary Celeste”: http://incompetech.com/music/royalty-free/mp3-royaltyfree/Mary%20Celeste.mp3 Check out his other work here: http://incompetech.com/music/ I created the blue transition cards and number logos in the corner of each fact. “M” logo and “misfits” intro were both commissioned as gigs from Fiverr.com. All edits and obviously user generated Photoshopped pictures were done by myself, and the video’s script was my original work. I did not plagiarize any written material. (I shouldn’t even have to say those last two sentences, but might as well give full disclosure!) Have any concerns? Email me at: contactmisfits (at) gmail (dot) com
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