How use Social Media | Digital Marketing to Grow Business by Dr. Amit Maheshwari
Human behavior in online social networks. Andrzej Grabowski. Cyberemotions 2013
Leveraging Social Networks to Extend Your Blog
The advent of blogging as a popular mainstream activity signified a new trend in communication.
It is now possible for anyone to get her feet wet with self publishing, and free, open source solutions
like WordPress have played a large role in that. Traditional journalism has eyed blogs suspiciously,
considering them something only untrained, unvetted writers do. A cold war arose as the
traditional means for disseminating news and information shifted from the front page of the newspaper
to the home page of a Web site. Later, the same type of conflict developed between bloggers
and communications professionals.
When social networks like Facebook and Twitter emerged, the role of the blog changed again. For
some, blogging took a back burner to the means of instant communication, such as microblogs
and aggregation tools. For others, social networks gained importance, complementing blogging
Today, most blogs, traditional news sources, and public relations firms use social networks to extend
their reach. Blogs that dont have some kind of feature to share content across social networks are
perceived as isolationist and likely have seen a decrease in their traffic over the past few years. It is
considered imperative to have integration with social networks to extend the blogs reach.
WordPress, for its part, has many plugins that integrate some aspect of social media. A quick
search of the plugin repository shows almost 300 varieties of Twitter plugins and almost 100 varieties
of Facebook plugins.
It is important to know the technical implementations of social network integration on the growth
and sustainability of a blog, and equally important to have a good understanding of the marketing
benefits of these tools. Realistically, there are plugins that automatically send a tweet of a Post title
and URL every time you click Publish, but does this actually increase the blogs traffic and exposure?
As it turns out, less than you might think.
Facebook is an ever-evolving source of traffic. To many, its nothing more than a network to keep
friends and family involved in their lives. Others use it to share links from their blogs and provide
additional places for friends to comment or voice their approval.
Fan Pages on Facebook centralize and inform readers of new content. It also can serve as a nifty
replacement for e-mail marketing services, such as FeedBurner. Facebook simply enables people to
join a group or leave a group and, in doing so, replaces the e-mail delivery and opt-in requirements
needed to avoid spam.
WordPress provides many options for Facebook integration, all in the form of plugins. You can use
some or all of them to extend the blog to one of the largest social networks.
You need to understand that social Media is a process. Also Internet is ever changing so is social Media. What works today may not work tomorrow. Social Media is beneficial if you are sharing information with the end user. Always remember, in every internet strategy, Content is the king. If you have your content in place rest everything is not a rocket science. All you need is to interact with your user, voice their opinions and feedback, give them a reason to follow you or be a part of your community or page and get sticked to it, add relevant content regularly and at the same time.
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How Social Networks Have Changed The World!
One definition of the word revolution is a sudden and complete change in something. A famous example, of course, is the American Revolution. Another is the counterculture revolution of the U. S. and much of Europe in the 1960s. Currently, the social media network is spreading the most.
Social media has transformed people from content consumers to content producers. How knowledge and information spread has undergone radical change. In the past, we were used to the monologues of broadcast media: one person delivering information to the rest of us. We know this typically in the form of newspaper articles and TV newscasts.
However, because of the new social media revolution, these familiar norms are being forced to amalgamate themselves with the unfamiliar new. Now called dialogues of social media, not just one person but also many are now the disseminators of information. We now both gather and produce information, which is why we can be called content producers.
Several forms of this are common. One well-known one is ideas or concepts designed to be easily regurgitated so that they are easily repeated often to others. Another form is print media, which is designed to be reproduced to the masses. A third form is the movement at ground level of direct dispersement, including rallies, demonstrations, and public speaking. A fourth is the mass sharing of information from advanced search-capable Internet and mobile devices.
Major differences exist between social media and traditional media, also known as broadcast, industrial, or mass media. To start, because industrial media normally requires more resources to share what it knows, social media tends to be less expensive. It’s also more accessible, too. Next, in the structured world of traditional media, specialized training is imperative. In the unstructured world of social media, no such training is required. Social media can be used and operated by anyone.
Third, the impact on response time and newsworthiness has been profound. While in social media, this can be instantaneous, the same can take hours or even days in mass media. However, as the influence of social media on traditional media grows, this difference will probably become minimal.
A fourth difference is the issue of permanence. In social media, articles or blogs can be edited for content immediately and constantly, as is necessary. This is not true in traditional media, as once an article is published, it cannot be changed. Other things might be necessary, such as apologies or retractions, but the original article cannot be modified.
There are similarities between the two forms of media. They both are capable of reaching either a very small audience or a very large one. A TV newscast might be seen worldwide or just nowhere else but your small community. A blog post or tweet can reach the same range of people.
Of course, it is hard to predict the future direction of both social media and traditional media. One school of thought is that a hybridization of the two is occurring and will continue to. In this case, it is use of both mass and social media frameworks. In fact, this hybrid is already being used more and more.
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Social Networking Software to Make Facebook Clone
Mulling on the importance of social software? There are two essential reasons supporting it. The first one is that prior to be a seller or buyer of services and goods, an enterprise is first a participating member of an intricate network of market. In it, there are stakeholder relationships that have a huge influence over the long term success than its products and services. The second reason is that management institutions are not the center point of the universe where the employees revolve. While managerial best practices govern the employees work, the informal social associations that pervade a workforce has a huge impact over an organization’s future success than its managerial practices.
It is essential therefore to understand the important role that relationships and informal networks have on organizational success, if one wants to have a clear understanding of the social software. Social software is mostly considered as a complimentary component for being able to deliver applications that stimulate higher levels of contributions from the stakeholders that might have been disenfranchised by outmoded human capital management strategy.
Keeping all these concerns in mind, companies specializing in enterprise collaboration software have come up with innovative social software solutions that is a suite of sensible social applications set up especially to cater to a dynamic organization environment. The rich people profiles that these software applications have make it easy to connect with and discover people. At the same time, it has a team-based format that enables people to stay connected with multiple groups, expert communities and interest groups. It has been a proven fact that social software applications are helpful in discovering essential discussions, documents and resources needed to do a job.
Furthermore, social software applications come with mobile applications that are accessible through majority of tablets and mobile phones, such as BlackBerry, Android, iPhone, Windows and many others. It allows people to get across to essential documents and discussions and be in touch with their groups.
Perhaps, the simplest but most effective, and often used tool in such enterprise social software is enterprise microblogging. It helps users to put together any important piece of data, whether it is informal or formal.
And the interconnectedness of people with people, and people with information makes such applications truly useful. For instance, it should be possible to link brainstorming discussions (ideation) to the appropriate projects (execution), gather continuous feedback through comments, polls and link back important work-in-progress documents to the core work area – be it a project or a discussion. Capabilities such as smart tags and search make it possible to mine all this data anytime.
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