It is amazing to note the constant emergence of new technology applications in the market that not only benefits ordinary consumers but businesses as well. WhatsApp has been growing popular as an effective message service app under the purview of Facebook. It offers excellent communication services on cell phones which more and more Internet marketers are taking advantage of to reach their targeted business customers.
Although WhatsApp was designed to manipulate online communications and interactions amongst web users, it is quickly manipulated by business enthusiasts in customizing messages for business objectives. This dynamic app is great in advertising for brands to generate optimal returns in the shortest timeframe.
WhatsApp is commonly adopted as a communication tool to send text messages as well as images and videos to any user in the contact list. Innovative business entrepreneurs and marketers are aggressive in delivering their business text messages, videos and images of their brands and products/services to their current customers and potential business leads.
The unique characteristic of WhatsApp is its one-to-one communication feature, although it also provides group communications with an administrator who has the power to add or delete group users. Most business entrepreneurs and marketers use WhatsApp as a dynamic marketing tool by leveraging on its one-to-one communication feature which allows them to establish strong relations with every targeted business audience.
WhatsApp groups are not attractive with group responses that could be annoying to other members of the group and a big group could inconvenience many with unnecessary responses. WhatsApp works best as a one-on-one online marketing tool to make each business prospect or potential lead feel special in a personal address and mail that updates them on the brand and business developments. Trust and confidence in the brand and business is built up over time as marketers work closely with customers and potential leads to understand their marketing preferences and purchasing power utilization.
WhatsApp Group Dynamics
There is a time and place for WhatsApp groups created for the best of mutual communities comprising like-minded consumers that benefit the brand and business. Internet marketers who deploy WhatsApp could initiate and create distinct business audiences to promote their brand or products and services.
Many different groups of customers, potential leads and business prospects could be formed based on geographical location, demographics and consumer interest. Marketers could limit the number of participants in a group for better management and identification of needs for effective marketing. Group promo messages could be sent off on a regular basis to keep targeted niche markets updated and stimulated on the brand and business offers.
WhatsApp is very effective in communicating with circles of influence where a simple word of invitation could be well received on any brand event. This form of online informal invitation is the current market norm which is favored by modern users who are eco-friendly and serious about greening the earth in any way.
Like-minded groups could easily interact with one another in support of the brand and business when relevant and useful brand information is conveyed. It is easier to gather feedback and comments from web consumers in the same groups to understand the market sentiments with a more specific focus group. Improvements to the branding of products and services could be activated immediately with such open and direct feedback from the specific groups.
It is also easy for each group member to forward the same business promo message to their own circles of influence to promote the brand and business. This could also build up the business leads list with potential business prospects convinced by their friends’ recommendation which is the ultimate target of Internet marketers for a strong market presence.
Marketing Tool Dynamics
WhatsApp is heavily maneuvered as a dynamic marketing tool through the display of business products as appealing profile pictures. This is executed through a news alert via a product image uploaded as profile picture with up-to-date product information.
It is also easy for the marketer to place the business website URL at the WhatsApp status to promote the brand and business readily. Interested potential business leads could click on the link and be directed to the web business site for more details on their preferred product or service offered by the company.
However, care must be exercised in sharing a video or an image via WhatsApp as large files could be difficult to download. Longer videos are not favored on a small screen viewing which defeats the advertising or marketing efforts of the brand or company.
Impact on Social Media Marketing
Another dynamic aspect of WhatsApp as a marketing tool today is its impact on social media platforms. WhatsApp could be effective when deployed professionally as an online social advertising tool. Its instant messaging feature makes it powerful for an immediate communication with targeted market audiences in conveying business info.
Aggressive social marketers are continually looking out for dynamic marketing options to capture the attention of business customers and potential leads in growing their business and expanding their brand’s market presence.
Real-time 2-way communication is possible with targeted audiences that would provide constructive feedback for brand and business improvements without incurring extra costs. Future advertising endeavors become more effective in shorter marketing campaign timeframes with better results.
It is easy to engage prospective business audiences via WhatsApp with the constant availability of targeted business groups online much of the business hours. WhatsApp could engage in effective broadcasting, where brand and business information could reach recipients on their mobile phones and devices which are known to be on or near them 24/7.
As business messages could be viewed within minutes, WhatsApp marketing proves to be extremely effective in promoting the brand or business, especially with new products or services and special offers which could be gone within minutes. WhatsApp marketing promotions tend to activate such effects where consumers are triggered into action upon receiving the WhatsApp news alert immediately.
Hence, WhatsApp is very instrumental in boosting customer engagement as well as captivating their attention with the right business news conveyed.
Retargeting Vs. Remarketing – Facebook Ads // Social Media Marketing
Targeted Facebook Ads can be money, but have you tried retargeting? What about remarketing? I explain the difference and how you can utilize both tactics with Facebook Ads. This is Buffalo Digest Day To Day Episode 116: Retargeting Vs. Remarketing – Facebook Ads. My name is Nik Metcalf and I do social media marketing and advertising through my social media marketing agency Buffalo Digest. I specialize in influencer marketing, content marketing and online advertising in Western New York. Buffalo Digest is the best social media marketing platform in Buffalo because of our in-house network of over 85,000 social media followers in the WNY area. In this video I explain how to run retargeting ads on Facebook and how to remarket to your custom email list audience using Facebook Ads. Intro Song: Halfway There – Party Shirt ft. Matthew Steeper
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Get your free audio book: http://hlmp.us/k/b00bc7e0y2 Although the precepts of software engineering have been around for decades, the field has failed to keep pace with rapid advancements in computer hardware and software. Modern systems that integrate multiple platforms and architectures, along with the collaborative nature of users who expect an instantaneous global reach via the Internet, require updated software engineering methods. Social Software Engineering: Development and Collaboration with Social Networking examines the field through the spectrum of the social activities that now compose it. Supplying an up-to-date look at this ever-evolving field, it provides comprehensive coverage that includes security, legal, and privacy issues in addition to workflow and people issues. Jessica Keyes, former managing director of R&d for the New York Stock Exchange and noted columnist, correspondent, and author with more than 200 articles published, details the methodology needed to bring mission-critical software projects to successful conclusions. She provides readers with the understanding and tools required to fuse psychology, sociology, mathematics, and the principles of knowledge engineering to develop infrastructures capable of supporting the collaborative applications that todays users require. Contact me: firstname.lastname@example.org
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Sue Koch Social Media Success Catalyst – Speaker Reel 2018
Sue Koch is the woman that never stops. For her, true success is when a person can use their knowledge and experience to bring success to othersand for Sue that means MANY others! After a unique career that spanned Technical Project Director and Senior VP of Ops, she found her passion and success at her private Social Media education firm, that she founded in 2009. Sue guides companies of all sizes through the complexities of social media marketing and aids them in developing the strategies needed to thrive in an intensely competitive business environment. Its truly where her heart lies and it shows. One of the most sought out leaders and speakers in her industry, Sue has traveled the country sharing her talents with companies such as Oracle, Accenture, and The American Marketing Association. Her unique ability to make social media easy to understand allows her to connect and engage at all levels of an organization and across generations. One client at a time, Sue stops random acts of social media by providing strategic, practical and compelling solutions. With her years of experience, Sue can artfully manage keynotes for an executive group of a thousand and shift gears and guide breakout groups of multiple age and skill levels. You want Sue on your stage. http://suekoch.com http://facebook.com/suekochcatalyst
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