It is amazing to note the constant emergence of new technology applications in the market that not only benefits ordinary consumers but businesses as well. WhatsApp has been growing popular as an effective message service app under the purview of Facebook. It offers excellent communication services on cell phones which more and more Internet marketers are taking advantage of to reach their targeted business customers.
Although WhatsApp was designed to manipulate online communications and interactions amongst web users, it is quickly manipulated by business enthusiasts in customizing messages for business objectives. This dynamic app is great in advertising for brands to generate optimal returns in the shortest timeframe.
WhatsApp is commonly adopted as a communication tool to send text messages as well as images and videos to any user in the contact list. Innovative business entrepreneurs and marketers are aggressive in delivering their business text messages, videos and images of their brands and products/services to their current customers and potential business leads.
The unique characteristic of WhatsApp is its one-to-one communication feature, although it also provides group communications with an administrator who has the power to add or delete group users. Most business entrepreneurs and marketers use WhatsApp as a dynamic marketing tool by leveraging on its one-to-one communication feature which allows them to establish strong relations with every targeted business audience.
WhatsApp groups are not attractive with group responses that could be annoying to other members of the group and a big group could inconvenience many with unnecessary responses. WhatsApp works best as a one-on-one online marketing tool to make each business prospect or potential lead feel special in a personal address and mail that updates them on the brand and business developments. Trust and confidence in the brand and business is built up over time as marketers work closely with customers and potential leads to understand their marketing preferences and purchasing power utilization.
WhatsApp Group Dynamics
There is a time and place for WhatsApp groups created for the best of mutual communities comprising like-minded consumers that benefit the brand and business. Internet marketers who deploy WhatsApp could initiate and create distinct business audiences to promote their brand or products and services.
Many different groups of customers, potential leads and business prospects could be formed based on geographical location, demographics and consumer interest. Marketers could limit the number of participants in a group for better management and identification of needs for effective marketing. Group promo messages could be sent off on a regular basis to keep targeted niche markets updated and stimulated on the brand and business offers.
WhatsApp is very effective in communicating with circles of influence where a simple word of invitation could be well received on any brand event. This form of online informal invitation is the current market norm which is favored by modern users who are eco-friendly and serious about greening the earth in any way.
Like-minded groups could easily interact with one another in support of the brand and business when relevant and useful brand information is conveyed. It is easier to gather feedback and comments from web consumers in the same groups to understand the market sentiments with a more specific focus group. Improvements to the branding of products and services could be activated immediately with such open and direct feedback from the specific groups.
It is also easy for each group member to forward the same business promo message to their own circles of influence to promote the brand and business. This could also build up the business leads list with potential business prospects convinced by their friends’ recommendation which is the ultimate target of Internet marketers for a strong market presence.
Marketing Tool Dynamics
WhatsApp is heavily maneuvered as a dynamic marketing tool through the display of business products as appealing profile pictures. This is executed through a news alert via a product image uploaded as profile picture with up-to-date product information.
It is also easy for the marketer to place the business website URL at the WhatsApp status to promote the brand and business readily. Interested potential business leads could click on the link and be directed to the web business site for more details on their preferred product or service offered by the company.
However, care must be exercised in sharing a video or an image via WhatsApp as large files could be difficult to download. Longer videos are not favored on a small screen viewing which defeats the advertising or marketing efforts of the brand or company.
Impact on Social Media Marketing
Another dynamic aspect of WhatsApp as a marketing tool today is its impact on social media platforms. WhatsApp could be effective when deployed professionally as an online social advertising tool. Its instant messaging feature makes it powerful for an immediate communication with targeted market audiences in conveying business info.
Aggressive social marketers are continually looking out for dynamic marketing options to capture the attention of business customers and potential leads in growing their business and expanding their brand’s market presence.
Real-time 2-way communication is possible with targeted audiences that would provide constructive feedback for brand and business improvements without incurring extra costs. Future advertising endeavors become more effective in shorter marketing campaign timeframes with better results.
It is easy to engage prospective business audiences via WhatsApp with the constant availability of targeted business groups online much of the business hours. WhatsApp could engage in effective broadcasting, where brand and business information could reach recipients on their mobile phones and devices which are known to be on or near them 24/7.
As business messages could be viewed within minutes, WhatsApp marketing proves to be extremely effective in promoting the brand or business, especially with new products or services and special offers which could be gone within minutes. WhatsApp marketing promotions tend to activate such effects where consumers are triggered into action upon receiving the WhatsApp news alert immediately.
Hence, WhatsApp is very instrumental in boosting customer engagement as well as captivating their attention with the right business news conveyed.
4 Components of Conversion-Focused Blog Posts
Blogs are known to be dynamic marketing strategies to attract the right crowd to the brand or business. Hence, it is not surprising that more and more marketers are turning to blogging in an attempt to draw more support from identified niche markets.
However, blogging is only effective if the contents are well written and focused on targeted audiences for the desired high conversions to customers. Hence, marketer bloggers should consider 4 essential aspects of blogging to secure a higher conversion rate from blog posts.
Every marketing activity has a specific objective to avoid wastage of time, effort and cost. Blogging is deployed similarly by marketers who want not only to draw in targeted audiences to their business, but to establish a strong and personal relationship with these. Such marketers are wise and aware of the rising competition in the market that easily lures their customers away; no matter how loyal some customers may be. Consumers tend to be attracted to the more innovative and relevant offers in town which are more beneficial.
It is important to establish a strong connectivity with all business potential leads and customers who would be familiar with the brand name and business to exude trust and confidence with repeated purchases. It is because of the established relationship between the customers and the company that customers feel safe to make their purchases from the company and not others with competitive pricing and offers.
The ‘like’ and trust factors are crucial to the success of the business with a strong connectivity that is personal between the marketer and the customer. Marketer bloggers win over potential leads and customers by being personal in their blogs with real-life stories that could have been challenges overcome through determination and grit.
Such blogs expose the marketers to their intended audiences who appreciate the openness of the marketers with a clear identification of their personality. The sharing of personal success or failure experiences help readers relate and empathize with marketers to establish the connection.
2 Unveil Unique Viewpoints
Marketer bloggers must not be afraid to share their unique inspirations and solutions in case they are deemed vulnerable. Most consumers love to see the ‘weak’ side of a personality that they are to connect with so that they would be able to relate to a genuine individual and not a sales person with constant sales targets in mind.
Some unique viewpoints are interesting to many consumers who share the same; they connect immediately with marketers who are bold to share unconventional viewpoints without fear or favor. A unique perspective on a particular topic or area reveals the unique personality of the marketer who is deemed the expert in that area or industry.
When marketers keep steady on the same marketing path and approach, they would most likely be held in high esteem by consumers in the market before they are noted as industry experts by relevant authorities. Soon many more individuals would exhibit the same thoughts and inspirations, but the first one would claim the title or recognition of ‘industry expert’ to draw more potential leads and customers.
The unique point of views presented by the marketer makes selling or promoting the products and services easier as more business opportunities sprout and doors are open to know more about the benefits these views offer.
3 Exhibit Passion and Expertise
Business owners who are passionate about their business brand and products or services must showcase it as much as possible to woo potential business leads and customers. Business entrepreneurs usually make the best marketers or bloggers who should convey the best of their business through the myriad of marketing strategies and opportunities available in the market.
A deep passion for the business and brand motivates the entrepreneur to share with others in the market the vast knowledge about the business and brand that could benefit consumers. It is important to showcase specific fields of expertise that confirm the marketer’s passion about the subject matter.
Such passion and subject expertise must be rightly conveyed in proper marketing forms that would convince targeted consumers about benefiting from the brand or products recommended. It must be conveyed that marketers have the solution to solve consumers’ problems with proven track records before a total buy-in is possible.
4 Convincing with Proven Formula
Well written blog posts are very instrumental in convincing targeted niche markets about a particular business brand or product and service. Effective blog posts must be rightly focused on assisting the readers to achieve their goals or reach their destination without potential misconceptions that might hinder their successful completion. Consumers are constantly on the web with limiting beliefs that prevent a breakthrough for them until the right blog points them to the right path. Good blog have that power.
Once consumers are ‘enlightened’ by the blog of their difficult situation which could be resolved with the recommended solution, they are likely to open up to the plausible solutions especially if proven cases are made available to them. Many consumers are unable to get out of the trap they have fallen into unless the right information is conveyed to them.
Marketers would need to lead consumers into a realization of their dire situation which they should and could get out of through proven solutions. There may be a need for several blogs to convince potential leads fully; these follow-up posts are success stories of consumers in similar situations which they exercised trust in the formula.
With blogs that are aptly focused, marketers could be shattering myths which have bound consumers for a long time. A twisted mindset with wrong concepts and perceptions could have prevented the consumers from getting what they desired.
A blog is a very powerful marketing tool which business entrepreneurs or marketers should engage in if they really have a passion for the business brand and offerings. A well written blog expresses the marketer’s passion and expertise in a particular area to convince potential business leads on the available solutions.
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From Business Insider: Zuckerberg On The Social Network
Social networking may sound trivial and insignificant for your business especially with the fact that the most popular social networking sites nowadays thrive in gossips and personal issues. But if you only take a closer look, you will realize that it can translate into real and tangible benefits for you and your business. For one, social networking and creating a social networking website of your own will allow your business to make radical innovations just to satisfy your existing customers and more so, to attract more customers. A social network for your business will also help you in your human resource as you can then hire the right people who will help you promote your products and services online.
Several businesses have included social networking in their business strategy and they started with a good planning before they ventured onto the project. Then they made use of the most cost-effective way to create a social networking website of their own (every company has different views of what cost-effective is). But all of these businesses have reaped at least one of the so many benefits and advantages of establishing their very own business social network online. Some of these benefits are as follows:
Meeting unforeseen business collaborators and partners – colleagues who, with mutual understanding, will work in partnership with you to improve your business and meet your business goals
Creating a large-scale business from virtually nothing as the social networking site can present so many opportunities and can open so many doors from finding a financier to finding a buyer and of course to advertising products and services
Hooking up with great talents in the social network channel who can be a good addition to your pool of human resource
Cheap marketing and advertising strategies as online promotion and publicity has always been very economical compared to other advertising schemes
Improving and enhancing products and services through consumer comments and feedbacks
Surely there are more advantages and benefits that you can get from social networking so you should not dilly-dally and create a social networking website of your own now so you can start reaping the benefits as well.