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US debt limit deadline nears as Republicans offer new deal
Social networking (Facebook, Squidoo etc) is one of the newest ways in which to advertise. Recruiting through social networking sites can perhaps bring you great results in a short space of time, though it can be questionable seeing the amount of companies that are beginning to ban such sites from being accessed via company servers.
That aside, social networking and recruitment can work well together. Why? It could perhaps be the way the sites visitors are young and open to online marketing, and are regular visitors to such sites.
The new Human Resources trend is to advertise jobs on sites like Facebook, simply to enable them to target a good range of potential applicants and this could even take over the job boards for popularity alone.
Benefits of Recruiting through Social Networking
The superior technology alone is good enough reason to hire new employees through social networking sites. An alternative to traditional methods, like recruiting via printed media and even through recruitment websites, the networking sites can allow a business to target their recruitment campaign to various areas.
Cons of Social Network Recruitment
The drawbacks are apparent when you use social networking in the wrong way. Not having a good strategy in the first place can really undermine the work you have put in, with disappointing results. You also need to use the information intelligently since these are not recruitment or business boards, but social.
Top performers, as always, may be difficult to track down so even the most dedicated recruiter might find that efforts may not bring the results they had hoped for. Given the amount of publicity given to social networking sites as sources for recruitment more and more job seekers are creating profiles and hoping to be spotted. Thus the ability to stumble across top talent is balanced by the need to sift through a lot of details on a lot of individuals.
Hopefully when you take up the chance to recruit in this kind of way you will not be swept off your feet by the hype – stay grounded. It is important to know and realise that your campaign still requires lots of input. You should actively be searching profiles for potential candidates as you would in the usual way. However, those candidate searches are made easier by these websites and you are able to contact them directly which cuts out any hassle you might have going via recruitment companies.
Job boards and larger recruitment agency websites may already be doing the work for you. As many companies are getting more involved with today’s trends, you may find that they save you the time researching this new media – for a fee. Make sure this is a question you ask if you are serious about recruiting on Social media.
In the end, you make the decision on what is best for your company. Despite being seen as innovative and modern, recruitment through social networking is just as involved as other advertising media and needs the planning and input that comes with finding that top talent.
Human behavior in online social networks. Andrzej Grabowski. Cyberemotions 2013
Leveraging Social Networks to Extend Your Blog
The advent of blogging as a popular mainstream activity signified a new trend in communication.
It is now possible for anyone to get her feet wet with self publishing, and free, open source solutions
like WordPress have played a large role in that. Traditional journalism has eyed blogs suspiciously,
considering them something only untrained, unvetted writers do. A cold war arose as the
traditional means for disseminating news and information shifted from the front page of the newspaper
to the home page of a Web site. Later, the same type of conflict developed between bloggers
and communications professionals.
When social networks like Facebook and Twitter emerged, the role of the blog changed again. For
some, blogging took a back burner to the means of instant communication, such as microblogs
and aggregation tools. For others, social networks gained importance, complementing blogging
Today, most blogs, traditional news sources, and public relations firms use social networks to extend
their reach. Blogs that dont have some kind of feature to share content across social networks are
perceived as isolationist and likely have seen a decrease in their traffic over the past few years. It is
considered imperative to have integration with social networks to extend the blogs reach.
WordPress, for its part, has many plugins that integrate some aspect of social media. A quick
search of the plugin repository shows almost 300 varieties of Twitter plugins and almost 100 varieties
of Facebook plugins.
It is important to know the technical implementations of social network integration on the growth
and sustainability of a blog, and equally important to have a good understanding of the marketing
benefits of these tools. Realistically, there are plugins that automatically send a tweet of a Post title
and URL every time you click Publish, but does this actually increase the blogs traffic and exposure?
As it turns out, less than you might think.
Facebook is an ever-evolving source of traffic. To many, its nothing more than a network to keep
friends and family involved in their lives. Others use it to share links from their blogs and provide
additional places for friends to comment or voice their approval.
Fan Pages on Facebook centralize and inform readers of new content. It also can serve as a nifty
replacement for e-mail marketing services, such as FeedBurner. Facebook simply enables people to
join a group or leave a group and, in doing so, replaces the e-mail delivery and opt-in requirements
needed to avoid spam.
WordPress provides many options for Facebook integration, all in the form of plugins. You can use
some or all of them to extend the blog to one of the largest social networks.
You need to understand that social Media is a process. Also Internet is ever changing so is social Media. What works today may not work tomorrow. Social Media is beneficial if you are sharing information with the end user. Always remember, in every internet strategy, Content is the king. If you have your content in place rest everything is not a rocket science. All you need is to interact with your user, voice their opinions and feedback, give them a reason to follow you or be a part of your community or page and get sticked to it, add relevant content regularly and at the same time.
We at anything Net provides a complete social Media Marketing coverage to make your brand stand out.To Get the professional social Media Marketing Contact Anything Net today on 1300944339 and avail your FREE Web analysis and dont forget to enquire about FREE SEO.
- Defcon 18 – Social Networking Special Ops: Extending Data Visualization Tools for Faster Pwnage
How To Use All In One Social Media Apps In One App Urdu/Hindi
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Communication Round Table: Social Marketing Approaches to Health Communication
If you are anything like the average marketer, you are probably more experienced with your email campaigns than you are with social media marketing. That is okay because these two channels are a perfect match. In fact, sites like Facebook, LinkedIn and Twitter can help you acquire more subscribers, while your existing marketing platform can help you build your following in the social world. It is a win-win in many aspects, but this article will introduce three simple ways social networking can be used to boost the ROI for email campaigns.
1. Make Your Email Content Sharable
Sharing has become a common activity on the web, providing an easy way for articles, video and various other types of content to “go viral”. The popularity of social networking has extended the sharing concept to the email platform, and creating this environment in your marketing message is easier than ever before. ESPs are increasingly rolling out features that make it simple for readers to share your content in their social communities. According to a recent study conducted by Marketing Sherpa, sharing buttons increase subscriber interaction for email campaigns by as much as 25% and greatly increase traffic coming in from social networking traffics. This could be traffic that helps you rack up conversions in the form of more subscribers and sales.
2. Include Social Call to Actions
Implementing sharing buttons is not the only way social networking can boost the ROI for your email campaigns. Another method that will help you increase your return involves simply including links to all your online hangouts in your message. Links such as “Connect with Us on Facebook” or “Follow Me on Twitter” will act as call to actions that let subscribers know that you want to connect with them via other channels. The more subscribers that bite, the larger your audience in the social networks. This also gives you the opportunity to introduce your email subscribers to special offers and other exclusive content that is reserved for your social following, putting your products or services in front of more potential customers.
3. Commit to Cross-Channel Promotions
No social email marketing strategy can succeed without dedication to cross-channel promoting. Doing simple things such as reminding Facebook fans, MySpace friends, and Twitter followers about your newsletter and other email content can only benefit your marketing efforts in the end. Integrating these two channels is all about promoting brand awareness and building relationships, so the more you cross-promote, the more you put your business out there, and the better chance you have of making an impact. The nature of social media makes ROI difficult to measure, but the overall results are obvious when consumers in this channel start spending and advocating on behalf of your brand, neither of which can happen without a dedicated effort.
The key to succeeding with social-email integration is producing content others want to share and understanding how todays consumers want to be engaged. Between valuable content, easy sharing capabilities, and diligent cross-promotional efforts, this is one marriage that can help you increase ROI, and keep your business soaring high.
social media video marketing strategy campaign
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NewsLife: PNP: Crime incidents involving social networking sites growing || Nov. 26, 2014
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Economics of Social Media Websites
Denver South High School Students Present… part of the economics class.