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Part 25 of building a social network for anime and manga fans. CockroachDB as the SQL database and Go as the back-end language. Mostly copy-paste from the previous video. Doing some of the TODOs we left in the code. Repo: https://github.com/nicolasparada/nakama #golang #sql

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Social networking sites are very quickly taking over the internet. Although there have been very many of them over the years one of the first ones that took over the internet was Myspace. A few years ago Myspace was the largest social networking website on the internet, although that was taken over by Facebook. Facebook has since become probably one of the largest websites on the internet; with a majority of people that use the internet have a profile on this internet website.

Social networking sites are great for communicating with friends and family, because you can chat, add photos and share links all at the click of a button. This makes it the ideal way to use the internet and keep in touch with your loved ones.

Twitter is the newest most famous of all of the social networking sites and is particularly popular amongst celebrities who use it to ‘tweet’ their fans news, views and photos.

Facebook and Twitter have been around for a few years now so it is probably time for new social networking sites to take over, as these two did from the links of Myspace. Google+ is a new site launched by Google that has attempted to fill the gap where social networking sites are needed.

Over recent years the internet has come into most of our lives – we use it more than ever before for shopping, banking, watching TV, listening to music and more! On top of this social networking sites have grown in popularity with many people using them to keep in touch with friends and even to meet new people via chat groups and profile messages.

Of course there is a whole other side to social networking and it makes sense that businesses and marketers will want to tap into this massive resource and use it to advertise their products and make money from it. Social media advertising is a massive industry simply because the volume of people that visit these websites on a daily basis, so it makes sense that companies will want to use this to their advantage.

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If you are anything like the average marketer, you are probably more experienced with your email campaigns than you are with social media marketing. That is okay because these two channels are a perfect match. In fact, sites like Facebook, LinkedIn and Twitter can help you acquire more subscribers, while your existing marketing platform can help you build your following in the social world. It is a win-win in many aspects, but this article will introduce three simple ways social networking can be used to boost the ROI for email campaigns.

1. Make Your Email Content Sharable

Sharing has become a common activity on the web, providing an easy way for articles, video and various other types of content to “go viral”. The popularity of social networking has extended the sharing concept to the email platform, and creating this environment in your marketing message is easier than ever before. ESPs are increasingly rolling out features that make it simple for readers to share your content in their social communities. According to a recent study conducted by Marketing Sherpa, sharing buttons increase subscriber interaction for email campaigns by as much as 25% and greatly increase traffic coming in from social networking traffics. This could be traffic that helps you rack up conversions in the form of more subscribers and sales.

2. Include Social Call to Actions

Implementing sharing buttons is not the only way social networking can boost the ROI for your email campaigns. Another method that will help you increase your return involves simply including links to all your online hangouts in your message. Links such as “Connect with Us on Facebook” or “Follow Me on Twitter” will act as call to actions that let subscribers know that you want to connect with them via other channels. The more subscribers that bite, the larger your audience in the social networks. This also gives you the opportunity to introduce your email subscribers to special offers and other exclusive content that is reserved for your social following, putting your products or services in front of more potential customers.

3. Commit to Cross-Channel Promotions

No social email marketing strategy can succeed without dedication to cross-channel promoting. Doing simple things such as reminding Facebook fans, MySpace friends, and Twitter followers about your newsletter and other email content can only benefit your marketing efforts in the end. Integrating these two channels is all about promoting brand awareness and building relationships, so the more you cross-promote, the more you put your business out there, and the better chance you have of making an impact. The nature of social media makes ROI difficult to measure, but the overall results are obvious when consumers in this channel start spending and advocating on behalf of your brand, neither of which can happen without a dedicated effort.

The key to succeeding with social-email integration is producing content others want to share and understanding how todays consumers want to be engaged. Between valuable content, easy sharing capabilities, and diligent cross-promotional efforts, this is one marriage that can help you increase ROI, and keep your business soaring high.