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Best Digital Marketing and Social Media Marketing Tools and Software Part 2 of 3
http://im-rebels.com/tools-grow-business-online/ In this video I cover the different websites and software that I use for data tracking and analysis and automation. It is the second one in a three part series about all the best digital marketing and social media marketing tools and software that I use to grow my and my client’s businesses. In the next video I’ll talk about tools for paid ads, video and graphic design and other tools.
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Pearson to Person: Social Networking in the Enterprise
What is enterprise social networking?
Enterprise social networking facilitates the relationships between people with similar business interests and/or activities through the use of online social networks, much like the collaborative approach of the wireframing software Pidoco. This is typically done by employing enterprise social software: software that is used in business/commercial contexts. Enterprise social networking often modifies the software platforms and corporate intranets of larger companies to organize collaboration and communication among users. Additionally, extant social networking sites are employed by those with specific business interests to give visibility to their enterprise. For example, a company that creates a fan page on the website Facebook is utilizing a form of enterprise social networking by creating a space for users to gather and exchange information through the structure of a larger, external social networking site.
The enterprise social networking trend
One of the major trends in enterprise social networking is the use of enterprise social software by companies to create in-company networks that promote collaboration among stakeholders. Moreover, many companies are investing capital in training their employees to become more proficient in cloud computing and SaaS, since these technologies have become the driving force behind many social networks and, by extension, enterprise social networks. Enterprise social networks are being used by employees to share tips, ideas, and information in a quick and engaging manner. It is the hope of many companies that enterprise social networks will increase efficiency, competiveness, and the flow of creativity. Much the same trend has been observable in the increasing use of collaborative software solutions in various fields, from office applications like Google Docs to wireframing and UI prototyping to file sharing and more.
Problems with enterprise social networking
The enterprise social networking phenomenon is spreading like wildfire, and as with all fires, naturally there is potential for burn damage when using this approach. Some of the problems that are currently associated with enterprise social networking include:
Too much transparency: Social networks are hard to monitor and control and the spread of sensitive company information may be a little too transparent for professional comfort.
Lack of familiarity with social networks: While in the future this will likely be an obsolete point, the fact remains that many employees are unfamiliar with the social networking concept or process, and many might even find it distasteful to use in the work place. One way to make new users quickly familiar with social networks is the usability of the system, which can be optimized and tailored using prototyping or wireframing techniques during the early phases of the deployment process.
Lack of Adoption: Just because a company is employing an enterprise social networking strategy it does not mean employees will use it. The design of the user interface can be one barrier to adoption if it is not tailored to user needs. This can become tricky if a company has made a great monetary investment in the technology. The dilemma becomes how to enforce its use without seeming tyrannical, particularly because there is a great amount of subjectivity regarding what individuals feel is an appropriate amount of time to spend using social networks. A good way to foster adoption is to provide user interfaces that enterprise users can relate to. Usability testing during early implementation phases utilizing wireframes or UI prototypes can become a critical success factor.
Why is enterprise social networking ultimately important to the future?
Enterprise social networking is important because it nurtures business collaboration and creativity within the technological context that now permeates nearly every aspect of human interaction. The way we communicate, the way we collaborate, and the way we relate to each other is so entrenched in the technological sphere that it has become increasingly necessary for the business/professional aspect of life to align itself with a social networking phenomenon that, at first glance, seemed to arise purely for pleasure. Making social networking a productive aspect of the professional world provides an example of how technology manages to seamlessly integrate all aspects of our lives with the click of a button. Whether or not this a good thing is an entirely different question, but the reality is that technology is the world we live in.
Hootsuite for Social Network Marketing
In this age of digital domination, businesses are having to change the way they conduct themselves. Social media is just one example of how the ways in which companies advertise themselves has been completely revolutionised. Increasingly, businesses are told to ensure that they have a ‘strong online presence’, and whilst this is undoubtedly good advice, more traditional marketing techniques are often being overlooked as a result.
Whilst gaining ‘likes’ on Facebook or ‘followers’ on Twitter can be a great way of tracking the success of a marketing campaign, it cannot, and should not replace offline marketing techniques. When used in isolation of each other, both can be effective, however when combined, the results simply speak for themselves.
Imagine for example that there are two restaurants in roughly the same location, selling the same style and quality of food, the only difference being their marketing campaigns. One has a presence on all the major social networking sites, but does little in the way of offline techniques and the second restaurant uses a combination of both. Which campaign do you think is likely to be more successful?
Before making your decision, consider the following example of an offline marketing technique. The latter restaurant owner has created a signature dish and through a field marketing agency has organised what is known as an ‘in-house promotion’. This would involve giving members of the public free samples of said signature dish in order to promote both the restaurant’s brand and reputation.
Interest is generated by offering the sample, first at popular locations in the local community, and then encouraging customers into the restaurant itself. Meals can then be offered at promotional prices, and providing that both the service and product is of a high standard, word of mouth will spread like wildfire.
This is where social networking finds its strength; the phrase ‘word of mouth’ takes on a far more substantial meaning. Once interest has been generated, people are far more likely to search for you on Facebook, mention you to their friends or ‘follow’ you on Twitter, where you can continue building customer/brand experience. Whilst this can arguably be achieved to some degree by using social networking in isolation, the process is considerably slower and far more luck is involved in its being successful.
The question is, if you’ve spent many years developing a brand and nurturing its reputation, would you really want to leave the marketing aspect of your business open to such fickle a thing as chance? The simple fact is that social networking is a fantastic marketing tool, when utilised to full effect. However, unless consumers are actually aware enough of your company’s brand and message to begin with, it is far less likely that they will care if you have a social media presence or not.
Offline marketing techniques focus on actual interactive experience between customer and brand, social media is merely a way to continue to strengthen this relationship.
Social Media Dashboard Tutorial p1: How to use RSS Reader & Feeds to create a Social Media Dashboard
Social Media Reputation Control Setup
https://goo.gl/gfNusu Social Media Reputation Management What Is RepWarn? Reputation management Software Repwarn is your 24 x 7 Web display. You can monitor your BRANDS, Your Products, Your People and also your competitors. Keep track of endless keywords and phrases. Anytime anybody discusses your key words or phrases, even if they are sending a mad tweet about you, or posting an evaluation on yelp REPWARN will know. If you KNOW about what individuals are saying, you can provide the service making them delighted. It’s communication! Too often though, You merely don’t know till it is far too late. Where Does RepWarn Search? Facebook. Twitter. TripAdvisor. Yelp. Youtube. Blogs. Forums. Google+ You Name it! The locations where your consumers make or break your company. The locations where conversations happen, where interaction occurs and where individuals connect using technology. You may already know that 80% of individuals alter their purchasing decision after checking out a bad review online. And you may never ever know the review is there, you may not even know there was a problem … but you’re still losing a lot of consumers. Repwarn monitors for you night and day. Any Keywords. Any Sector … If anybody discusses your name, your brand, your items and even your competitors – you will know about it immediately. (PLUS Repwarn can produce sales for you by providing high interest leads, direct to you.). Now, you might invest every waking moment searching the internet for each mention of your company. You might even attempt and enhance your websites, to attract them and HOPE you end up above your competitors. Or, you might use RepWarn. http://youtube.com/watch?v=DtS7z1HztRM
Debate – Social Networking – Positive or Negative?
Multiparty Access Control for Online Social Networks Model and Mechanisms
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