Free live webinars and expert interviews about hr, leadership, communication, learning & development…, http://www.HRD.tv Want to learn how to use video and webinar for learning in communication? Download free whitepaper ‘How to organize and present a webinar with I.M.P.A.C.T. in 6 simple steps’, http://www.webinarbook.eu ———————————– Excerpts from the HRD.tv expert interview with Katja Schipperheijn (social and lean learning expert) by Sandra De Milliano (strategic video & webinar expert for corprate learning & communication with ROI) “Communities have been around for ever in organizations, it is only because of technology and social media that we now see them in another way. We naturally form groups of people that share the same interests and like the same things. We build learning communities because people are eager to share their learnings.” First define the purpose of the community To start a learning community in your organization you shouldnt listen to sales people, you should first look at the people in your organization. People and stakeholders define the corporate culture so they have to be involved. You have to ask yourself why you want to build this community. Which people do you want to involve, what do you want to do with the community and how can you measure success. After that you can start thinking about technology and the implementation of it. Getting started with your community To first step is to find some stakeholders in the different levels of the organization that see what is in it for them. Then make a roadmap to success and ask people to start putting content on the enterprise social network. Instead of soiling the technology, get some people involved and let them start discussions and eventually put some gamification in so that as soon as the first people comment or write something, they immediately get some rewarding. Your manager wants you to do good, if you dont do your job well you will get punished, you will not get a badge or gamification. It can be also very good for the managers to see who works well and who does not. In the beginning you need a community manager It is a good idea to have a conversation- or listening manager to secure people that they can write things without any shame or fear to do so. Besides that, you need some people to invest time and power in the community to really get it moving. After it got started, it will keep growing on its own and it doesnt take much effort any more. You have to monitor and measure if there is any movement, if you dont see at least twenty percent of the people online daily, its not working. It helps if you make the community page the intranet landing page. Effective social networks replace phone calls and mails With a social network in a company, you can ban almost all internal phones and mails because most of the information is available on the network. It goes faster and it is fun. It is also very useful for newbies in the company who are not familiar yet with the company structure. We can say that the enterprise social networks build the culture in a company. Watch more live webinars, expert interviews and best practices on http://www.HRD.tv
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The HTC Desire is a popular smartphone thanks to its outstanding spec list which cuts no corners and provides the technology to excel at any task you throw at it. Social networking is one of the major aspects smartphone usage these days, with ever more impressive features being added to new phones to make the task simpler, more convenient and more enjoyable.
The HTC Desire HD has a feature called FriendStream, which is on hand to simplify the user’s social networking experience. It combines the feeds from social networking sites such as Facebook and Twitter, so you can view them all on one handy interface rather than have to constantly sign in and out of individual accounts.
Setting up the FriendStream app on the HTC Desire HD is easy. You simply select one of the 7 available homescreens which are provided by the highly customisable HTC Sense user interface. You then simply hold down the screen and a list of available widgets will be displayed. You then select FriendStream and it will automatically be installed on the screen. It is then a case of selecting which social networks you would like to receive feeds from and signing into them. All the updates from your friends, family and colleagues will then be displayed on the FriendStream app as they happen. This is an innovative approach which is typical of HTC, as they are constantly adding new tweaks and refinements to their handsets and apps to make everyday use that little bit more convenient. The FriendStream app of course allows users to update their status right in the app. Again, this eliminates the need to sign into individual accounts.
Along with FriendStream and the standalone Facebook application, HTC Peep is also included as standard with the HTC Desire HD. This is the dedicated Twitter application. The explosion in the popularity of “tweeting” has meant that this feature has been welcomed with open arms by countless users. It allows you to control your entire Twitter account within the interface. There is a feed of all the Twitter users that you are following so you can catch their latest updates, as well as the ability to update your own status. To do this, simply tap the bar at the top of the screen and the on screen QWERTY keyboard will open, allowing you to type your message and share it with the world instantly.
Social networking looks like it is here to stay and HTC has done a great job of providing the tools to make it simple to take part and stay in touch. The HTC Desire HD is the perfect handset for these features with its large screen and ample processing power. FriendStream and HTC Peep get the thumbs up all round thanks to their convenience and ease of use.
Facebook Stories on Desktop, Facebook Ad Updates, and More Breaking Social Media Marketing News
Join us live for the Social Media Marketing Talk Show with Erik Fisher and Kim Reynolds as we explore Facebook Stories on Desktop with Jeff Sieh, Facebook Ad Updates with Amanda Bond and more breaking social media marketing news of the week!
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Social Network Niche Ideas #2 – Social Nicheworks – How To Build A Social Networking Website
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Social Media Marketing Tools – How to Promote
YouTube is considered as the most valuable video marketing channel for online entrepreneurs and marketers. Among the most significant reasons for this are:
1) Number of Users
The data published by comScore in June 2010 states that YouTube has reached 144.1 million viewers and, in May 2010 alone, 14.6 billion YouTube videos were watched. This puts the site’s average viewership at an all-time high of 101.2 videos per viewer. With over 40% of online video market share, it is clear that YouTube has not been surpassed by any other video sharing site and its value to entrepreneurs and marketers hoping to launch video marketing campaigns is undeniable.
2) Search Engine Potential
A quick observation of Google results for any search phrase with video results makes it clear that Google’s ownership of YouTube makes a difference in terms of searchability. YouTube videos are much more easily indexed and are more likely to appear on the first pages of Google search results compared to videos hosted on other sites. Because of this, video marketing content published on YouTube has a higher probability of being found by target audiences.
3) Available Optimization Options
Because the videos themselves cannot be optimized for search engines, YouTube provides a number of fields for text content. These include titles, descriptions, and tags. Within these fields, publishers can include pertinent keywords for effective video search engine optimization. Furthermore, YouTube provides an option to include captions and other text on videos. It also allows linking to other videos or external web content. This gives marketers the opportunity to further engage their users and increase their likelihood to make a purchase or avail of a service.
4) Sharing Functions
YouTube provides a host of functions that make videos easy to share. Unique URLs are provided for each video so that viewers may easily share content to others, no matter what platform is used. Buttons are also provided to allow one-click sharing via email or to other sites including Facebook, Twitter, MySpace, Orkut, hi5, Blogger, Live Spaces, Bebo, Google Buzz, and StumbleUpon. Furthermore, it allows bloggers and website owners to embed videos onto their own online assets.
5) Mobile Device Compatibility
With the number of users accessing online content through mobile devices, YouTube’s mobile access point definitely helps marketers reach more people. YouTube even provides mobile applications to further enhance the video viewing experience of its users. Through the mobile site and YouTube apps, users of Androids, BlackBerries, iPhones, iPod Touches, Windows Mobile, and other portable devices can be reached at any time.
Another good ClickBank marketing tip is to sell the products with paid traffic such as Google AdWords to generate faster sales and bigger earnings as organic traffic takes a long time even though it is free.
To start out with video marketing, then, it is recommended for online entrepreneurs and marketers to develop their own YouTube channel. By creating a brand-specific channel, all video marketing content will be available in one place. Furthermore, all videos within that channel are more easily optimized to appear in search engine results pages for targeted keywords or phrases, consequently making a brand more visible to internet users. Lastly, publishing on YouTube increases the viral potential of videos and makes them accessible even to users on mobile devices. 7 figure companies are looking for help!