As you get more and more sucked into social networking for your business it becomes increasingly important to ensure that you get the best efficiency out of the time that you spend. Maybe two or three years ago I would sit at my computer in a morning, open Outlook and check my mails, now it’s all to easy to do the same with all the social networking opportunities that are out there but it’s all too easy to find ourselves social networking from first thing in the morning until lunch time and then thinking “what have I achieved?”
I bet there’s many of you out there that can empathize with me so I’ve been doing a lot of work to ensure that whatever time I spend social networking is giving me a good return on my investment. In particular I find that Twitter is becoming more important in my daily routine so a lot of what I have to say revolves around some of the free Twitter tools out there but there are in addition some knock on effects to other business social networking sites too such as Facebook and Linkedin.
How do you ensure that when you Tweet you’re actually finding people and not just tweeting into a black hole? The first thing to do is to ensure that your followers are targeted, in other words people who are actually interested in what you are tweeting about. Getting targeted followers is a difficult job and to my mind I’ve so far only found one tool that does this for you with any degree of success and that you have to pay for.
There are free tools out there however that tell you whether your tweets (in fact the links) are being read and getting people to click through to your site or the product you are promoting and these include bit.ly.com and tinyurl.com – 2 link shortening sites. The service is in effect two fold because the link shortening first of all helps you get the most out of the 140 characters that you are allowed per tweet on Twitter but then each shortened link is also a unique code that allows the click through rate to be reported.
Monitoring this click through rate will help your work out how to write and target a tweet so that it gets read. Techniques to use include how you write the Tweet, ask a question rather than make a statement and also the time of day that you tweet. You may find that you get a better response to Tweets that go out at lunch time for example than those that go out in the evening.
Scheduling tweets brings me onto the next free software tool that you can use because let’s face it, none of us are awake 24/7 so being able to automate some of our tweets can really help. To do this there are a number of “dashboards” available and the functionality of these dashboards is growing fast. Some offer their own URL shortening and tracking service, all offer the tweet scheduling and in addition (and the reason why these sites are called dashboards) you can get a summary of all your social networking activities in one place at the same time.
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When web 1.0 started in the nineties, we were in a totally static web pages that had few updates, then Web 1.5 gave us a more dynamic environment with the use of databases so why not a web 2.0? Web 2.0 has taken all this and combined it. Many web sites how there now have a dynamic nature to them. In addition, the search engines have notice this. This is why out of the top ten trafficked sites on the Internet today seven of them are web 2.0 sites.
The term Web 2.0 is known as the second generation of Web-based services, its focus is the collaboration, interactivity and the possibility of sharing content among users. And it’s not just a technology; rather it is the attitude with which we must work to develop online relationships with.
In Web 2.0, you will find various applications that extend the business purpose of the organizations; these are like blogs, Wiki, Widgets, and other interactive features. This is why in this article we will focus on the social networks.
Social networks have become a trend with many companies actively involved in social organizations known as Facebook, Twitter or MySpace and Squidoo between other things, these help to strengthen relationships with customers, partners and employees. In addition, to offer a 100% interactive environment allows them to extend the recognition of a brand that allows them to compete in an online market.
The social networking sites are a great way to build relationships, in fact that is what they are design for doing. In business, building a relationship with your customers will allow you to keep the customer coming back to you repeatedly. Thus, if you are not building high valued relationships with your customers, you are leaving money on the virtual table. Combining the two of web 2.0 and the social networks will allow you to connect with your customers and be more of a friend to them.
Social networks are transforming the way you do business online, by offering many advantages in its direct and effective communication with your customers. The creation of successful advertising campaigns and the disclosure of any initiative, activity, or project that may happen with the company. It also allows you to create a social following and work on any area of business and relationship building which has no limits.
Using web 2.0 and social media networking in to you’re marking plan is a wise idea. By doing so you will be building a streamline communication with your customers and be, building leads all at the same time. Building up a following will take and grow your business in to the next generation. Web 2.0 is even taking over the political process, websites like YouTube were being used to ask questions to the presidential candidates, and even now, the president has a MySpace page.
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