Kids, Social Media and Internet Safety for Homeschooling Families – iHomeschool Hangout
Social networking – everyone is doing it but are we doing it right? Nowadays businesses are spending big bucks on improving their brand awareness and this means they are joining their teenage children on all the big social sites!
It seems even the big businesses are having to succumb to the huge advertising boards that are Facebook, Twitter, LinkedIn to mention a few. No one can afford to ignore the reach of social media.
So how do we control what is being written about our business? Social media is a public forum so once it’s out there you have to remember there is no going back.
It is not just your business pages that have to be monitored; one of the biggest concerns is naive employee’s posting comments on their social pages about your business.
A social media policy needs to be flexible but clear for all your employees. An outright ban on social media sites will not work; almost all of us have access to a smart phone with all these apps under our nose. Don’t dictate but discuss!
Set your brand and stick to it; this way you will be recognisable and stand out from other similar companies. Talk to your employees, novel idea, but by discussing the dangers of social networking as well as the advantages you may open up a forum of ideas that could benefit you and your business.
Open discussions are less condescending than an email telling you what your employees can and can’t say or do in their spare time.
We have to remember there will always be a small minority of people who will do something silly no matter what you say, honesty and trust is crucial in your relationship with your employees.
Always remember what you are trying to achieve by your social networking; think about your audience and what they want to see.
What about blogging? Blogging seems to be the path to enlightenment these days or certainly to a spot in Google’s good books. Make sure the content is fresh and interesting. Think quality not just quantity! Articles should reflect what your business is about and offer something of interest to the reader whether this is advice or just an informative view on your business.
Think about what your clients are searching for and write about it! Don’t use obscure titles, it may seem clever but your potential audience won’t find you! They are going to search using key words so make sure you include them in your article and title.
Ask questions and involve your reader in a discussion, this makes the experience more individual and draws them in. Remember the better the article the more likely people will share your link driving traffic to your website and potentially improving your customer base!
Working in HR we have to be very aware of Social Media and it’s pitfalls but we also need to remember what a great tool this can be. I try to make my HR Blog personal whilst passing on useful HR information, hope you enjoy it. Let me know if there are other topics you would be interested in, I would love to hear from you.
Online Reputation and Social Media Management
Even though a company sees the value of social media, it doesnt mean the organization or its members are ready for it. Have you started something you really werent ready for? Sometimes it works out and other times it doesnt.
In order for companies to realize the maximum benefit from social media marketing, there must be a certain level of understanding about the nature of online communities, social media sharing web sites and applications. One of the most effective ways TopRank Online Marketing has found to assess a companys awareness, capabilities and resources for social media marketing is to conduct an external audit and an internal survey.
Identifying a companys current state of social media readiness helps determine benchmarks and sets a baseline from where to build from. This is part of developing a social media strategy and helps avoid the random testing many companies are calling their social media strategy.
There are a number of free or low cost tools that one can use to identify a brands current social web participation, ranging from social media monitoring software to profile checking tools like KnowEm to social search tools like How Socialable, 48ers or socialmention.
With many companies, there are often a mix of official and unsanctioned social media accounts setup. Its important to get a handle on such participation, whos managing the accounts, whether they are run by employees or fans and what the company can learn from them. Getting a handle on the difference between how social the company is and will need to become is essential for planning, training and strategy development.
As part of the evaluation process, here are a few questions companies might ask themselves and answer as they embark on a social media marketing journey:
What goals do you hope to achieve from a social media marketing effort?
What measures of success will be used to evaluate a social media marketing program?
What are your current social media channels and destination web sites/pages?:
Do you employ a full-time community manager?
If not, do multiple staff share the role of community manager?
Are you conducting a formal effort at monitoring social channels using a social media monitoring/analysis software application? (Ex: Techrigy SM2, ScoutLabs, Trackur, Vocus, SocialRadar, Radian6)
Is there a particular business unit, division or product that can serve as a test case?
If active, how long has the company participated with social media sites and which? Blogging, Facebook, MySpace, LinkedIn, Twitter, Flickr, YouTube, Wikis, Delicious, Digg, StumbleUpon, etc
Are current social media participation on different sites coordinated?
Is a dashboard and campaign management tool used for social media content promotion?
Have you noticed any particular preferences within the target audience in their social web participation?
Do they prefer particular sites? (Twitter vs Facebook blogs vs forums)
Do they comment, do they contribute content, do they tend to observe, do they not participate at all?
Have you identified and engaged and/or networked with influentials in your target industry on social web sites?
What unique value do current social media efforts offer clients/prospective clients? What need do they satisfy better than the competition?
Are text content or media regularly shared on other social media sharing sites?
Is there a user generated content component of your web site? Profiles, comments, reviews, content sharing: text, image, video or audio?
What departments, business units, cost centers and approval entities would be involved with the Social Media program? Is there an internal social media council?
What internal human resources are available within the company for support and implementation of social media marketing initiatives? (Content creation, network development, promotion, monitoring & analytics, community engagement)
Obviously each situation is as unique as the company and its objectives, but the list above can provide valuable insight into a companys state of social media marketing readiness as well as provoking new thoughts and concepts. The more informed companies are about the social web, the more successful they will be at qualifying and managing social media marketing agency engagements.
You might be wondering, why did I pick 19 questions when 20 would be a much nicer, even number? Its because Im curious what your 20th question would be. What are we missing? What else would you ask to determine the social media readiness of a company, business unit or division?
#Socialnomics 2014 by Erik Qualman
When it comes to the safety of your family and property, you need to take your time in choosing a home security system for your protection. There are certain factors that you need to consider in selecting a professional home security system. You can find a lot of security systems that offer various levels of protection for your home and family and it is essential to make sure that you are getting the right security system that can provide the best protection possible.
There are some systems that use wireless security mechanisms while others have the most sophisticated wired security. You can also find some systems that can warn a family from intruders and fire and simultaneously warning the live monitor operators of the system. With the modern technology, some home security systems can even inform the family to weather conditions from tornadoes and hurricanes and even flooding.
For those who have a family member that has a health concern, there are ADT alarms that can send a warning when medical emergencies happen through a small device that can be worn by the person who has the health condition.
In fact, ADT alarms provide more than home security as they can also protect the families from more than the usual intruders. With ADT alarms, you can be rest assured that your family is safe everyday due to the professional live operators that monitor your home security system twenty-four hours a day.
A lot of people believe that there is no need to have a security system but according to statistics, 9 out of 10 intruders said that they always stay away from properties that have home security systems. ADT alarms provide convenient and effective wireless system that can be easily installed with less damage or inconvenience to your home so you can sleep well at night without having the need to worry about your safety.
Network Marketing Help- Dominate Social Media Boot Camp Testimony
Network Marketing Help- Dominate Social Media*** Join my private facebook group Dominate Social Media. https://www.facebook.com/groups/dominatesocialmedia/ In this video one of the Dominate Social Media Marketing BEAST boot camp members shares what she learned from the boot camp and why you need to get plugged into our community. If you want the replays from the boot camp get your FREE access to the DOMINATE social media members site. Just CLICK HERE http://bit.ly/DSMSignup #networkmarketingsuccesstips #networkmarketinghelp #networkmarketingtips How to connect with Zak Shahid if you are in need of network marketing help Join Dominate Social Media https://www.facebook.com/groups/dominatesocialmedia/ Visit my blog http://www.mentorwithzak.net/ Get your F.REE access to the dominate social media members area. http://bit.ly/DSMSignup
10 Questions to Ask When Creating a Social-Media Marketing Plan
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Branding, Website and Social Strategy for Hop & Barrel Brewing Company
The Brand Yourself Team worked closely with startup brewery, Hop & Barrel Brewing Company, to develop their name, brand, website and strategy for social media marketing.
2017 Marketing Campaign Pinterest Marketing for the Local Small Business
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