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Hand Covers Bruise (HD) – From the Soundtrack to “The Social Network”
Social networking – everyone is doing it but are we doing it right? Nowadays businesses are spending big bucks on improving their brand awareness and this means they are joining their teenage children on all the big social sites!
It seems even the big businesses are having to succumb to the huge advertising boards that are Facebook, Twitter, LinkedIn to mention a few. No one can afford to ignore the reach of social media.
So how do we control what is being written about our business? Social media is a public forum so once it’s out there you have to remember there is no going back.
It is not just your business pages that have to be monitored; one of the biggest concerns is naive employee’s posting comments on their social pages about your business.
A social media policy needs to be flexible but clear for all your employees. An outright ban on social media sites will not work; almost all of us have access to a smart phone with all these apps under our nose. Don’t dictate but discuss!
Set your brand and stick to it; this way you will be recognisable and stand out from other similar companies. Talk to your employees, novel idea, but by discussing the dangers of social networking as well as the advantages you may open up a forum of ideas that could benefit you and your business.
Open discussions are less condescending than an email telling you what your employees can and can’t say or do in their spare time.
We have to remember there will always be a small minority of people who will do something silly no matter what you say, honesty and trust is crucial in your relationship with your employees.
Always remember what you are trying to achieve by your social networking; think about your audience and what they want to see.
What about blogging? Blogging seems to be the path to enlightenment these days or certainly to a spot in Google’s good books. Make sure the content is fresh and interesting. Think quality not just quantity! Articles should reflect what your business is about and offer something of interest to the reader whether this is advice or just an informative view on your business.
Think about what your clients are searching for and write about it! Don’t use obscure titles, it may seem clever but your potential audience won’t find you! They are going to search using key words so make sure you include them in your article and title.
Ask questions and involve your reader in a discussion, this makes the experience more individual and draws them in. Remember the better the article the more likely people will share your link driving traffic to your website and potentially improving your customer base!
Working in HR we have to be very aware of Social Media and it’s pitfalls but we also need to remember what a great tool this can be. I try to make my HR Blog personal whilst passing on useful HR information, hope you enjoy it. Let me know if there are other topics you would be interested in, I would love to hear from you.
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Distinguished Technology Companies Join NCWIT in Inspiring Women in Computing
The National Center for Women & Information Technology (NCWIT) today announced that Apple, Bank of America, Bloomberg, Google, Microsoft, Microsoft Research, Palantir, Qualcomm, Symantec, and Venmo are supporting NCWITs outreach efforts (hosting events and networking opportunities) at the 2014 Grace Hopper Celebration for Women in Computing in Phoenix, Arizona from October 8-10, 2014. Sponsored events include:
NCWIT Academic Alliance Reception (sponsored by Microsoft Research): Representatives from current and prospective members of NCWITs Academic Alliance, comprised of hundreds of colleges and universities nationwide, will gather to network and compare approaches for implementing institutional change for their post-secondary computing programs. Microsoft Research sponsors the NCWIT Academic Alliance Seed Fund, which provides up to $ 10,000 for implementation of initiatives focused on recruiting or retaining women in computing degree programs. NCWIT is currently accepting proposals through November 2, 2014. (http://www.ncwit.org/seedfund)
NCWIT Award for Aspirations in Computing Networking Meet-ups (separate meet-ups sponsored by Apple, Bank of America, Palantir, and Qualcomm): Executives will meet with Aspirations Award recipients to discuss career opportunities and offer tips for successful technology job searches. The NCWIT Award for Aspirations in Computing is a multi-tiered award competition (with recognition at national and local levels) open to any U.S. high school woman with computing aspirations. NCWIT is currently accepting applications through November 2, 2014. (http://www.bit.ly/AiCHSAward)
NCWIT Affiliate Award for Aspirations in Computing Breakfast (sponsored by Microsoft): Microsoft, sponsor of the Aspirations Award at the local level, will recognize Aspirations Affiliate Award Coordinators for their extraordinary voluntary contributions, making it possible to serve all 50 U.S. states, the District of Columbia, Puerto Rico, and the U.S. Virgin Islands with the Aspirations Award program.
NCWIT Student Seed Fund Lunch (sponsored by Symantec): Executives will hear from several student winners of the NCWIT Student Seed Fund, sponsored by Symantec. The Student Seed Fund provides $ 1,000 to student-run programs and initiatives that promote increased participation of women in higher education computing programs. NCWIT is currently accepting proposals through October 26, 2014. (http://www.ncwit.org/studentseedfund)
NCWIT Aspirations in Computing Reunion Dinner (sponsored by Bloomberg): Aspirations in Computing Community members will reunite and catch up on educational and work experiences since their recognitions. Bloomberg sponsors the NCWIT Aspirations in Computing Community, a peer network of technical young women connected to hundreds of NCWIT corporate, academic, and non-profit organizations nationwide.
EngageCSEdu Demo Sessions (sponsored by Google): Representatives will provide interactive demos of EngageCSEdu, a website containing a dynamic collection of high-quality, open course materials for introductory computer science courses contributed by faculty from across the country. (http://www.ncwit.org/engagecsedu)
Sit With Me Photo Booth (sponsored by Venmo): Attendees are invited to take a stand for women in technology by getting their photo taken in the iconic Red Chair of Sit With Me a national advocacy campaign that provides a gathering place for all people to acknowledge the valuable contributions of women in computing. (http://www.sitwithme.org)
Additional events include: meet-ups and receptions for current and prospective members of NCWITs Affinity Group, Entrepreneurial, and Workforce Alliances, as well as NCWIT Pacesetters. Visit http://www.ncwit.org/NCWITatGHC for more information about NCWITs participation at the Grace Hopper Celebration for Women in Computing.
Organizations acting together make a far better impact on expanding diversity in computing than a person or an organization acting alone, said NCWIT CEO and Co-founder Lucy Sanders. Its motivating to see representatives from multiple disciplines and industries come together in support of these promising technical young women.
NCWIT is also pleased to announce that Chief Strategy and Growth Officer Ruthe Farmer will be honored at the conference with the 2014 Social Impact ABIE Award during the opening plenary session on Wednesday, October 8, 2014. (http://bit.ly/ghcRuthe)
It is such an honor to be recognized by the Grace Hopper community with this award, said Farmer. The Aspirations in Computing program has built an incredible, national network for technical young women, and we are excited to see the impact this incredibly connected group will have on the tech industry.
The Grace Hopper Celebration for Women in Computing is produced by the Anita Borg Institute for Women and Technology and is presented in partnership with the Association for Computing Machinery (ACM). Find out more at http://www.gracehopper.org.
About NCWIT The National Center for Women & Information Technology (NCWIT) is a non-profit community of more than 575 universities, companies, non-profits, and government organizations nationwide working to increase womens participation in computing and technology. NCWIT equips change leaders with resources for taking action in recruiting, retaining, and advancing women from K12 and higher education through industry and entrepreneurial careers. Find out more at http://www.ncwit.org.
NCWIT receives significant financial support from Strategic Partners NSF (National Science Foundation), Microsoft, Bank of America, Google, and Intel, as well as from Investment Partners Avaya, Pfizer, Merck, Turner Broadcasting Systems, Inc., AT&T, Bloomberg, and Hewlett-Packard.
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Where will you market?
There are dozens of different social media pages on the internet – each of which sees a great deal of traffic. The trick to successful social media marketing is determining which pages you will devote your time to. Websites such as Twitter, Facebook, and LinkedIn all offer different advantages and audiences, so take the time to thoroughly research your different options. To begin, stick with one or two different networks and focus as much effort into them as possible. Once you have become successful here, you can branch out and market on other sites as well. If you need to simplify the jungle of social media, you will love my Social Media Simplified program as it helps you not only to navigate through different social media platforms, but also create a strong online strategy for your business. Learn more here.
Determining your target audience
One of the most important things that you can do when using social media marketing (or any marketing techniques for that matter) is narrow down your target audience. Different demographics are interested in different things, so it is essential that you know who your target audience is in order to know what marketing techniques will attract them to your business.
Once you have determined where you will market and who your target audience will be, you can begin to create a social media page full of content that will attract consumers. When creating content, make sure that everything you include is useful, factual, and interesting. It should include anything that is related to your product or that would interest your target audience. Remember, however, that it is not enough to create content, you must also update it regularly. The more you update your content, the more your consumers will come back looking for updates!
Developing a connection
The most important thing that any business can do to create success is develop a connection with their consumers. Much of this is done through branding, but much can also be done with the help of social media. Once you have followers on your social media site, be sure to put effort into developing a strong connection. This can be done by offering excellent customer service, providing feedback, developing an ‘emotional’ message, and responding to customer replies and questions.
There are many different techniques and tips that business owners can use to further their social marketing techniques. Use the above as a guide to social media for dummies to help get you started. Then, once you have a solid foundation, dive deeper and research more in depth ‘how to social media’ techniques to further your business even more.
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Are you logging into multiple websites to get certain data, analytics, emails, finance, etc? Well I think you’ll be very happy with Cyfe. Cyfe is an all in one dashboard that connects to tens of different data connections. Social media, finance, Emails, and even RSS feeds from your favorite reader. All in one place! No more having to have multiple tabs open. Logging in and out of several different websites a day. Cyfe can do it all for you! Take a look and let me know what you think of Cyfe. Have you used Cyfe before? Cyfe website: http://www.cyfe.com Connect with me on social media: Twitter: https://www.twitter.com/lawrenceasnow Facebook: https://www.facebook.com/BizSec And you can find more great articles and tutorials on Facebook and other social media networks on my blog at http://larrysnow.me Thanks for watching!