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Maximizing Linkedin for Sales and Social Media Marketing by Neal Schaffer
More Info http://j.mp/2hX8MA0 Read Maximizing Linkedin for Sales and Social Media Marketing Neal Schaffer Download Neal Schaffer helped revolutionize the way professionals utilize LinkedIn with his award-winning book Windmill Networking: Understanding, Leveraging & Maximizing LinkedIn. He now does the same to enlighten companies how to develop business on LinkedIn with Maximizing LinkedIn for Sales and Social Media Marketing. Thought Linkedin was just for job seekers? Think again. Linkedin is the most important destination for your sales and social media marketing efforts if your company is selling products and services to other businesses. When looking at Linkedin’s extensive functionality from a sales and marketing perspective as presented in this book, you’ll soon understand how you can create new business from your Linkedin activities. After reading this book you’ll learn how to master the Linkedin platform to develop business, including how to create a sales-oriented profile and connections policy to attract more leads, become an industry thought leader by establishing your own community within the lucrative Linkedin demographic, set up your Linkedin Companies Page to improve your reputation–and drive more traffic to your website, and optimize your Linkedin presence as part of your social media optimization efforts. This practical guide, supplemented by more than 15 case studies, will teach you and your employees everything you need to know on how to successfully develop leads and business on LinkedIn.
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https://goo.gl/7P9xWJ Sep 2, 2013 – Mature social networking services are one of the greatest assets of today’s orga- … For example, the Facebook1 social network has more.
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Publicis Healthcare Agencies and Leaders Honored at the 2014 MM&M Awards
Publicis Healthcare Communications Group (PHCG), the worlds largest health-oriented communications network, today announced four of its network agencies were honored at the 2014 MM&M Awards, making Publicis Healthcare the most winning agency network recognized. Additionally, Matt McNally, President, Publicis Health Media, received the Silver Agency Marketer of the Year Award, and Allyson Mariani, Media Planner, Publicis Health Media, was honored with the Gold Young Marketer of the Year Award. PHCG agencies picked up nine MM&M awards, including:
Agency Marketer of the Year (Silver MM&M Award): Matt McNally, President, Publicis Health Media Young Marketer of the Year (Gold MM&M Award): Allyson Mariani, Media Planner, Publicis Health Media Best Use of Direct Marketing (Gold MM&M Award): Heartbeat West and Sientra for Feel So Good Best Use of Direct Marketing (Silver MM&M Award): Digitas Health LifeBrands and Rebif (interferon beta-1a) by EMD Serono, Inc. and Pfizer Inc for Rebif Information Kit Best Branded Website for Healthcare Professionals (Gold MM&M Award): Publicis Life Brands Medicus and Chattem, a Sanofi company for Nasacort Allergy 24HR Launch Website Best Use of Social Media (Silver MM&M Award): Heartbeat Ideas, Heartbeat West, and Corcept Therapeutics for Cushings Connection Best Medical Digital Initiative for Consumers (Silver MM&M Award): Heartbeat Ideas, Heartbeat West, and Corcept Therapeutics for Cushings Connection Best Philanthropic Campaign (Gold MM&M Award): Saatchi & Saatchi Wellness and Crossroads Community for Crossroads Community Street Fare Best TV Advertising Campaign (Gold MM&M Award): Saatchi & Saatchi Wellness and AbbVie (Humira) for Inside The Circle
The MM&M awards, hosted by Medical Marketing & Media magazine, recognize innovative advertising, design, and communications and are selected by a jury of over 100 healthcare industry leaders. This year, 11 categories were added, including four Personality Awards for Individual Marketers of the Year, three categories for Agency of the Year, and the prestigious new MM&M Platinum Award for Outstanding Contribution to Healthcare, which was decided by a special committee.
The 2014 MM&M Awards ceremony was held in New York City on October 2, 2014. To view a complete list of Award winners, please visit: http://www.mmm-online.com/announcing-the-2014-mmm-award-winners/article/374951/.
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About Publicis Healthcare Communications Group Publicis Healthcare Communications Group (PHCG) is the largest health-oriented agency network in the world. A division of Publicis Groupe, PHCG manages top-tier agencies specializing in promoting innovative solutions in advertising, medical education, sales and marketing, digital, market access, and medical and scientific affairs. PHCG is dedicated to creating experiences that compel action, change lives, and amplify business outcomes. With nearly 5,000 employees, PHCG manages 13 agency brands through 70 offices located in 11 countries. PHCGs global brands are Saatchi & Saatchi Health, Publicis Life Brands, Digitas Health LifeBrands, in-sync Customer Insights, Razorfish Healthware, Discovery, Medicus International, Publicis Health Media, and Publicis Touchpoint Solutions. Web: http://www.publicishealthcare.com | Facebook: http://www.facebook.com/publicishealthcare
Implementing an Enterprise Social Network
What is enterprise social networking?
Enterprise social networking facilitates the relationships between people with similar business interests and/or activities through the use of online social networks, much like the collaborative approach of the wireframing software Pidoco. This is typically done by employing enterprise social software: software that is used in business/commercial contexts. Enterprise social networking often modifies the software platforms and corporate intranets of larger companies to organize collaboration and communication among users. Additionally, extant social networking sites are employed by those with specific business interests to give visibility to their enterprise. For example, a company that creates a fan page on the website Facebook is utilizing a form of enterprise social networking by creating a space for users to gather and exchange information through the structure of a larger, external social networking site.
The enterprise social networking trend
One of the major trends in enterprise social networking is the use of enterprise social software by companies to create in-company networks that promote collaboration among stakeholders. Moreover, many companies are investing capital in training their employees to become more proficient in cloud computing and SaaS, since these technologies have become the driving force behind many social networks and, by extension, enterprise social networks. Enterprise social networks are being used by employees to share tips, ideas, and information in a quick and engaging manner. It is the hope of many companies that enterprise social networks will increase efficiency, competiveness, and the flow of creativity. Much the same trend has been observable in the increasing use of collaborative software solutions in various fields, from office applications like Google Docs to wireframing and UI prototyping to file sharing and more.
Problems with enterprise social networking
The enterprise social networking phenomenon is spreading like wildfire, and as with all fires, naturally there is potential for burn damage when using this approach. Some of the problems that are currently associated with enterprise social networking include:
Too much transparency: Social networks are hard to monitor and control and the spread of sensitive company information may be a little too transparent for professional comfort.
Lack of familiarity with social networks: While in the future this will likely be an obsolete point, the fact remains that many employees are unfamiliar with the social networking concept or process, and many might even find it distasteful to use in the work place. One way to make new users quickly familiar with social networks is the usability of the system, which can be optimized and tailored using prototyping or wireframing techniques during the early phases of the deployment process.
Lack of Adoption: Just because a company is employing an enterprise social networking strategy it does not mean employees will use it. The design of the user interface can be one barrier to adoption if it is not tailored to user needs. This can become tricky if a company has made a great monetary investment in the technology. The dilemma becomes how to enforce its use without seeming tyrannical, particularly because there is a great amount of subjectivity regarding what individuals feel is an appropriate amount of time to spend using social networks. A good way to foster adoption is to provide user interfaces that enterprise users can relate to. Usability testing during early implementation phases utilizing wireframes or UI prototypes can become a critical success factor.
Why is enterprise social networking ultimately important to the future?
Enterprise social networking is important because it nurtures business collaboration and creativity within the technological context that now permeates nearly every aspect of human interaction. The way we communicate, the way we collaborate, and the way we relate to each other is so entrenched in the technological sphere that it has become increasingly necessary for the business/professional aspect of life to align itself with a social networking phenomenon that, at first glance, seemed to arise purely for pleasure. Making social networking a productive aspect of the professional world provides an example of how technology manages to seamlessly integrate all aspects of our lives with the click of a button. Whether or not this a good thing is an entirely different question, but the reality is that technology is the world we live in.
How to be a leader in social media
How to be a leader in social media This a panel from the APTA CSM 2018 that discussed how to leverage your social media use. If you like this content and want to start taking action online, message Jenna Kantor on www.facebook.com/jennakantor for further guidance.
Growing loyal CLIENTS w/ Tai Lopez social media marketing agency
Adding value to your clients and growing trust between you and them is the best way to ensure that they become a long term loyal client. Networking is a great tool to use when wanting to out source your work over flow. These things you will learn through Tai Lopez social media marketing agency program, there is much to learn and the best advise anyone can give is to pay it forward, provide value and only then you will gain those long term loyal customers. Click subscribe for more information on how to grow your social media marketing agency