Your author platform is key in todays publishing arena, whether you’re self or traditionally published, and the best way to build your audience and control the conversation about you and your book is through your author website and social media. In this one-hour webinar, publishing, marketing, and PR expert Shari Stauch covers: -Five key ingredients for a successful author website -Tips for building a successful social networking platform to create a ready-made audience for your book -Tips for posting content that will help you drill down to your audience
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What’s Your Social Media Marketing Strategy?
Social media marketing strategy is built around communities and represents the voice of your company online. Community managers are normally in charge of social media as they will run all the companies operations that are based around communities such as blogs and forum posting. Creating and building a community is about participating in conversations about your organisation as well as trying to lead conversations and create buzz. Social Media communities are made up of the biggest fans of the organisation, and it provides an environment where they can interact directly with the organisation and provide valuable information and customer insights allowing you to make a variety of improvements to your business.
Social media marketing strategy can also be used as a customer service channel. People are becoming far more willing to make transactions online and therefore expect an organisation to respond to any queries they might have about that specific transaction. Some customers find that service online is far more efficient than dealing with customer service via telephone. The reason for this is that an organisation does not want to have any unresolved customer complaints on their Facebook or Twitter pages as this looks like they don’t care about their community. Another advantage for using social media for customer support is members of the community are able to assist each other with any technical problems that they have encountered.
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Online reputation management is becoming increasingly popular as a digital marketing tactic. This is due to the fact that brands are starting to realise that mentions of their brand weather they are negative or positive are just a click away. Social media allows an organisation to respond very quickly to any mentions about their brand. Extensive keyword research and planning allows your brand to own searches on any brand mentions.
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Social media marketing strategy is playing an increasingly important role in the practice of SEO. It allows further optimisation of your digital assets, meaning you stand a greater chance of ranking higher on Google’s SERP pages. Links, likes and shares are being given more weight recently with regards to SEO.
There will always be advertising when there is an audience. Brands like advertising on social media because of the large amounts of time people tend to spend on it. There are great demographic targeting opportunities due to the internet’s measurable nature. This is mostly based on the profile information that is provided by the user or the way in which they interact online
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In a few words, this is an attack that normally serves hackers to gain access to enterprise networks or to target individuals, depending on the purpose of the attack.
The purpose of this article is to highlight the importance of privacy security on the Internet and how this is related with social engineering. An example of social engineering attack involves the attacker, the victim and the information retrieval. Imagine that you post on facebook some destinations and places that you have visited and you have described them with enthusiasm. An attacker could exploit this information so as to call you up (find your number in a catalog or even from facebook or send an e-mail). Then the attacker asks you to give your personal information, with the excuse that you’ve won a money price from a lottery, made for a Hotels customers, in which you had stayed as long as you were visiting the places you describe in your profile. Probably you might trust him and give him information about you, even your social security number or possibly your bank account. The next step is to call your bank and pretend to be you, claiming that your online account was blocked and you will need a new password. The data that the bank will require are already in attackers disposal and the request can go on. This is an easy way to lose money and not be aware of the fact at all, at least not in the beginning.
It is one of many examples, which occur in everyday life, but most of us dont know the dangers that exist, while overexposing so many personal data. Even bigger is the risk for companies, especially if we think the increasing use of Linkedin, which is a social network designed exclusively for professionals. Many users publish their CV and often share it with people they have never met. There are many ways an attacker can exploit such information and they can lead to a breach a companys infrastructure and jeopardize sensitive data and business continuity.
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