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How to Build a Social Network with Ruby on Rails

If you are used to network marketing in the real world, you may expect that same principle to extend to the online world. But that’s not the case. These days social networking is all handled online for the most part. That means you are going to be meeting clients on LinkedIn, Facebook, Twitter, and even Digg.

However, you can’t just rush in there and start selling your mlm idea or product like you could with traditional network marketing. You must use finesse and you must sneak in there like a ninja so that nobody suspects that you’re even a salesman at all. That’s the only way to build your business using social networking.


It’s said that American Indian trackers can determine the type of animal and how far away it is just by putting their ear to the ground. While you may not be that accurate with social networking, this is the same concept you need to use when network marketing online. If you hope to use social networking sites in your campaigns, and you really need to if you hope to remain relevant, is you have to shut up and listen. Don’t participate in any conversations at first. Just try to find out what sorts of problems your prospects are having and what they’re searching for to solve those problems.

Do you see how that would put you in a great position, whether you’re selling an MLM opportunity or a product? You’ll be able to deliver the world like you’re a savior come down on a glowing cloud. But you’re not psychic. You just listened using social networking and you delivered exactly what they asked for.


After a while you’ll want to get involved with the social networking discussions. Never, ever try to sell anyone. You’ll be banned and your friends or followers will quickly gang up on you. People who use social networking sites have a natural aversion to sales pitches and they will react at any sign that you’re a salesman.

For that reason, just give advice. Position yourself as the go-to person. You want people to really start to trust you. Soon, they’ll be coming to you for advice and to answer their questions. When that happens, you’ll have them right where you want them. That’s when you’ll want to use your social networking position to ‘recommend’ certain products or services.

If you really want to leverage social networking sites to build your mlm or other online business, you need to listen first and build trust second. Only then can you start to give them hints as to which products are best for their needs. That’s when you can start to use your network marketing skills that used to work so well before everyone had to be so transparent. But in a way, that transparency is good. It forces people to be real, to offer solid products and to give top-notch customer service. That’s the only way to get ahead in the social networking realm and it’s how you can build your business quicker than you ever imagined.

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