Arto Joensuu, head of digital marketing, MEA for Nokia, talks to ABTV about the impact social networking is having on business. Smart companies are using social networking not just as a marketing tool but as a driver for business, Nokias head of digital marketing has told Arabian Business TV. Successful use of social networking sites such as Facebook and Twitter can be used to improve business, Arto Joensuu, head of digital marketing, MEA for Nokia, said. I think [whats interesting] when brands that really immerse themselves in that space, they are immersing across these different functions. They are actually driving social as a part of their business instead of seeing it as a bus generator.They are really driving their business through social, he said.
The Facebook Era: Tapping Online Social Networks to Market, Sell, and Innovate | Ebook
Get your free audio book: http://tpon.us/j/b003s9w9zo New Best Practices and Techniques for Growing Your Business with Facebook, Twitter, and Linkedin! Completely Updated! Five new chapters: planning/metrics, customer service, and much more New and revamped case studies New guest contributions from world-class experts, such as Charlene Li New, instantly actionable to Do lists after every chapter New Facebook discussion threads and much more! Whatever your business or organizational goals, this book will help you use social networking to achieve them. Renowned social networking innovator Clara Shih brings together powerful new insights, best practices, and easy-to-use to Do lists packed with proven solutions from real-world case studies. Writing for entrepreneurs and business professionals across marketing, sales, service, product development, and recruiting, Shih demonstrates how to move from tactical, reactive use of social networks toward strategic, proactive approachesand how to accurately measure success. This edition adds extensive new coverage, including hands-on techniques for hypertargeting, engaging customers through Twitter and Linkedin, leveraging changing social norms, and much more. Youll also find more than three dozen guest contributions from world-class experts such as author Don Tapscott and Harvard Business School professor Mikolaj Piskorski, as well as a brand-new chapter on customer service and support, todays fastest-growing area of business social networking. Shih has even added new chapters focused on advice for small businesses, healthcare and education organizations, nonprofits, and political campaignsmaking this the one indispensable social networking guide for every organization! Contact me: email@example.com
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Paradise Papers Analysis by Bigdata Social Network Analysis Software Gephi
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Social media distortion in wake of Westminster attack
Social media distortion in wake of Westminster attack. During the course of Wednesday’s attack in Westminster, several screenshots of Al Jazeera’s live coverage on Facebook were circulated on Twitter, Reddit and other social media websites. Some Twitter users honed in on the fact that some members of our audience on Facebook reacted to the broadcast with the smiley or love emojis. Some people jumped on the opportunity to peddle to claim that the Muslim world was laughing at the victims, but the facts say otherwise. Joining us from Malmo, Sweden, to discuss this issue is Aral Balkan, founder and lead designer of ind.ie, an organisation that describes itself as a social enterprise striving for social justice in the digital age. – Subscribe to our channel: http://aje.io/AJSubscribe – Follow us on Twitter: https://twitter.com/AJEnglish – Find us on Facebook: https://www.facebook.com/aljazeera – Check our website: http://www.aljazeera.com/
Social Media Giants Focus On Digital Video Advertising
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What are the Best Social Networking Sites – Private Networking Sites, Free social networking sites
There are very few secrets in the world anymore. This is mostly due to the fact that social networking has opened up a world where almost every thought goes onto the Web for all “friends” to see. This phenomenon has caused families to be split, marriages to be dissolved and children to experience their parents’ unfiltered thoughts on a daily basis. Has putting our thoughts out for all to read on a daily, sometimes hourly, basis caused more problems for our society as a whole, or has it opened up a world of free speech and opinion for all? Danish philosopher Soren Kierkegaard once said, “People demand freedom of speech as a compensation for the freedom of thought, which they seldom use.” Has his thought come to life in the online society we have created? Is social networking bringing people closer, or pushing our society even deeper into our self-made solitary confinement?
These questions are being taken very seriously by many different groups of people. Online bullying has become an overwhelming problem with teens and young adults, as well as in the workplace. Without the right security measures, everything that people put out in these public domains is subject to being scrutinized and looked at by anyone in the world. Studies are being done on the effects of the amount of time that teens and young adults spend in this online universe versus the time they spend actually having peer contact. Is this way of interacting with others a constructive, healthy activity or is it just one more way to seclude oneself and hide behind the screen of a computer?
All these risks aside, what is it that society is teaching the youth of the world? Is it a constructive networking tool for businesses and professionals? Or is it a time consuming risk factor for their future? Used in the correct ways, social networking can be a great asset to the general public. However, employers are banning sights from office networks due to the decrease in productivity, co-workers are getting in raging arguments over things “posted,” and husbands and wives are stalking their spouses due to suspected infidelity.
So, is social networking in fact a benefit to global society or the devil in disguise? Researchers continue to do studies and draw conclusions, but, like the old saying goes, “Everything is good in moderation.” Using these methods as the sole social outlet is not only damaging to social skills and interaction, but can cause more problems and stress on the body and mind if used in excess. Beware what is put out for all to see. Once it is put in the viral world, it is there to stay.
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