Social Media Marketing Tips – Why businesses need a social media strategy – esocialbranders.com https://esocialbranders.com Call: 1800-277-7398 Ext. 1002 The social web still is growing fast The latest research on social media usage shows that there are two key factors driving the social web according to a Global Web Index study: 1. Mobile people accessing the internet via mobile increased by 60.3% to 818.4m between 2012 and 2014 2. Older user adoption on Twitter the 55-64 year age bracket is the fastest growing demographic with 79% growth rate since 2012; the fastest growing demographic on Facebook and Google+ is the 45-54 year age bracket. Improved mobile connectivity globally has increased on the go social activity, from catching up on friends updates to sharing content and watching a video. Social media usage research in the US from Ruder Finn measures the reasons why people go online and socializing is one of the key drivers: As people spend more time on social media, consuming more content than ever before, you might think that space is saturated so getting involved isnt justifiable. Wrong! Creating a targeted social media strategy will help you focus on using relevant platforms to connect with existing and new customers and avoid simply adding to the noise. Connect with us Twitter https://twitter.com/EsocialBranders Facebook Page https://www.facebook.com/eSocialBranders/ Linkedin https://www.linkedin.com/in/esocial-branders-67ab14152/ Why businesses need a social media strategy. 3. Purchasing decisions are influenced by social media If the first era of social was audience building and engagement, the current era is focused on commerce and personalization. All major platforms have heavily invested in their advertising solutions to lure marketers with the promise of improved APIs and smart targeting, including the ability to upload email lists to run personalized remarketing campaigns. For example, through the Facebook API marketers can: Manage audience data for custom audience targeting Create campaigns and ads Build custom dashboards and run analytics Manage campaign assets: pages, accounts etc. Research from Crowdtap revealed that 64% of 3,000 people surveyed use social to find inspiration for shopping (up 51% vs. prior year). This is driven by retailers targeting consumers with personalized offers and deals on social networks. Nearly half (46%) of social media users are already using social platforms while thinking about making a purchase. 40% of users are actively deciding what to buy based on what they have seen on social media platforms, including reviews and recommendations, and this is only set to grow. Peer recommendation has the most influence on holiday gift purchases, more than blogger or celebrity endorsement. Given the importance of peak trading to the overall sales target, you need to plan how to encourage people to share and talk about your products. There are subtle differences between the role each social network plays in the purchase cycle. For example, Pinterest is a great place for people to find inspiration and works well as a visual product storyboard. Facebook is well suited for people looking to share content and find promotions. Without a clear strategy, how do you know what role these networks can and should play in your customers buying cycles? How do you know youre not losing out on potential sales, or trying to sell to people who arent looking to be sold to? 4. Lack of strategy hands the advantage to competitors Its uncommon to find an organization without a social presence and increasingly companies are developing clear social strategies aligned with business goals. If you invest in a social presence without a clear strategy, you wont know whether or not your campaigns are successful. For example, if you simply post content to appear active, how do you know that content is contributing to the business positively? What if its actually putting people off your brand? I once sat in a meeting where a marketing exec reported on social performance and was delighted that a tweet got more than 100 RTs over the weekend. The team decided this was a success. However, on closer inspection, the tweet included a poorly chosen hashtag and the hashtags and this generated the RT activity. Why did this happen? There was no plan or guidelines in place for the marketing team to know what to post, when, how, to whom and why. For example, no research done on hashtags to define which conversations the company should and could be a meaningful part of. Connect with us. Youtube https://www.youtube.com/channel/UCqWCUU2VPmIijsPvmDRzxjQ https://www.youtube.com/channel/UCpoqY8lz-Jj5n5LnyiKr-KA Google Plus Page https://plus.google.com/113960209278788529294 Google about me https://aboutme.google.com/b/113960209278788529294/ Pinterest https://www.pinterest.com/esocialbranders/ Instagram https://www.instagram.com/esocialbranders/
How to Plan Social Media Campaigns with an Interactive Marketing Strategy
Are you struggling with social media marketing campaigns? Plan your social media campaign with an interactive marketing strategy. https://www.directimages.com/social-prospecting-workbook Building community, extending organic reach, creating a holistic brand, scheduling, time management all of these issues should be at the top of your mind when it comes to your social media. From your brand to your audience and even within your industry, knowing your brand identity in the digital space is crucial to attracting and converting the right people. In todays In-Sites video, were giving you three key reminders to help you plan a social media campaign with an interactive marketing strategy. Interactive marketing is all based on taking in-depth notes on the habits of your users and effectively responding with appropriate, personalized messages tailored to those habits. Interactive marketing takes everything about a user and turns it into vital information. However, before you even decide to get to know your audience, knowing your brand identity is a HUGE first step. By establishing your brand identity first, your company wont fall into the trap of having inconsistent brand messaging that confuses your audience, and your staff. If your marketing team is creating wide net messaging due to poor knowledge around your brand identity, your sales team is going to have a rough time converting leads from this form of loose marketing. To be targeted and purposeful, you have to be knowledgeable. And knowing your brand is a great step in cementing your voice in the digital world. After acknowledging what your brand identity is, it is time to identify your audience in relation to that identity. Knowing your audience is key to unlocking the type of content you should be creating. For example, with certain trending topics, your audience may not see the value in it as you do even when you try to target your content in relation to them causing a rift between your audience and your company. Review your buyer personas and align your brand with the thoughts, needs, and habits of your audience. That way, when a trending topic arises and youre in need of creating a new social media campaign, you can assess early on if it will add significant value to your audience ahead of time. Finally, really get to know your industry, especially in regards to how it is perceived online. Start by monitoring industry talks, topics, and trends. Then keep your eye on individuals who are hosting thought-leading discussions about your industry allowing you to gather insight and methods of communication you may not be too savvy about. By taking the time to learn this knowledge, you are aligning yourself with others who are focused on nurturing their audience and their industry and not just focused on nurturing their own companys goals. When you align yourself with thought leaders, you understand true leadership making sure that you are building trust and adding value in everything that you do. There are many ways to connect with your audience. With these reminders, you can apply a process to create personalized campaigns in order to gather new leads from your various social media platforms. For more information on how to find new leads on social media, download our Social Prospecting workbook a visually instructive guide to help you put into practice where and how you can find social prospects. Direct Images Interactive is an inbound marketing agency specializing in high-impact video production and online graphic design. We make you look good. https://www.directimages.com/ Direct Images Interactive 1933 Davis Street, Suite 308 San Leandro, CA 94577 (510) 613-8299
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Social Media Matters
Using Social Media to reach your consumers is no longer an option. Traditional marketing and advertising through print ads, mailers, billboards, phone books, community business groups, networking and word-of-mouth may work for you, but your business is l
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How To Make A Social Networking Blog – Make An Income
http://www.123marketingtips.com – How To Make A Social Networking Blog – In this talk I wanted to share my personal experience with this. Welcome in on this candid conversation with myself on “how to make a social networking blog” to make money. Now I wanted to lay this information down in a way that makes sense but also saves you a lot of technical overwhelm because it’s so easy with websites and building a business online to over complicate things as you’ll learn it’s simple. If you made it to the end of this video on how to make a social networking blog leave a thumbs up! If you would like to learn the skills essential to building a massive business online from home, visit my training site above and let’s connect. I’ll see you on the beaches of the world.
Explaindio 2.0 Discount And Demo of New Animation Features
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Facebook Advertising Strategies for 2017
The Facebook algorithm is always changing and you need to always be adapting to those changes. These are some of the key points I’m using in 2017 for my Facebook advertising.
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