The Internet has revolutionized not just the manner of sharing information, but also the manner in which people interact. Because of technology, communication can now be done instantly, regardless of time zone and distance. This click-away interaction was further empowered with the advent of social networking.
The presence of these small groups or communities online has already come a long way. The first email sent in 1971 was just between two computers sitting next to each other. Today, instant messages can be exchanged even if the parties interacting are from the two opposite poles of the globe. Information sharing is also not limited to texts anymore since photos, audio files, and even videos can be easily published or sent over the Internet.
The social networking sites later on evolved into different faces and forms. Friendster was born in 2002, replacing Geocities and Six Degrees, and its popularity paved the way for other similar sites like MySpace, YouTube, Twitter, and Facebook, among others. Even their functions also developed from being mere interaction sites to becoming efficient trading venues.
Today, these social networking sites are also a popular tool for developing marketing techniques such as conducting business contests. For those who are curious as to how they can maximize the social media for the promotional competitions they devise, here are a few brilliant ideas. Basically, these suggestions from business experts focus on timeliness, creativity, and connection.
In terms of timeliness, the business contest ought to be themed appropriately depending on current events and seasons. For instance, back-to-school promos can be devised before another academic year starts. Trick-or-treat and Easter egg hunt contests can be conducted as well during their respective seasons.
Creativity, on the other hand, calls for techniques that can make the most out of the features of various social media. With that, the assistance of business competitions expert consultants can be a big help. These professionals know how to plan and execute photo and video contests whenever applicable and they also have the most brilliant suggestions for advertising the said promotional competitions online.
Finally, these experts on business contests can also help in attracting more participants through interesting strategies that can hook audiences, and by having a sense of connection with the devised competition, people would be eager to constantly join and share the game with more people. Of course, businesses should not disappoint their potential consumers by making sure that their prices and rewards are given appropriately through effective award management systems. For more social media contest ideas and techniques, check out http://blog.empowerment-group.org/2010/10/creative-contest-ideas-to-promote-your.html.
- Should You Kill Your Enterprise Social Network?
Which Social Media Platform Should you use To Build Your Online Business
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Social Media Campaigns: Strategies for Public Relations and Marketing `Download` [PDF]
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BUILDING A SOCIAL NETWORK IN PHP & MYSQL FROM SCRATCH FREE DOWNLOAD
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Event-based social networks: linking the online and offline social worlds (KDD 2012)
Event-based social networks: linking the online and offline social worlds KDD 2012 Xingjie Liu Qi He Yuanyuan Tian Wang-Chien Lee John McPherson Jiawei Han Newly emerged event-based online social services, such as Meetup and Plancast, have experienced increased popularity and rapid growth. From these services, we observed a new type of social network – event-based social network (EBSN). An EBSN does not only contain online social interactions as in other conventional online social networks, but also includes valuable offline social interactions captured in offline activities. By analyzing real data collected from Meetup, we investigated EBSN properties and discovered many unique and interesting characteristics, such as heavy-tailed degree distributions and strong locality of social interactions. We subsequently studied the heterogeneous nature (co-existence of both online and offline social interactions) of EBSNs on two challenging problems: community detection and information flow. We found that communities detected in EBSNs are more cohesive than those in other types of social networks (e.g. location-based social networks). In the context of information flow, we studied the event recommendation problem. By experimenting various information diffusion patterns, we found that a community-based diffusion model that takes into account of both online and offline interactions provides the best prediction power. This paper is the first research to study EBSNs at scale and paves the way for future studies on this new type of social network. A sample dataset of this study can be downloaded from http://www.largenetwork.org/ebsn.