- Statistics on Social Media
2017 Marketing Online Marketing Your Business Online Through Social Media
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Pontus Staunstrup: How can companies without a Social Media Manager keep their employees active?
During the 600Minutes Marketing and Digital Experience in Stockholm, Sweden, Pontus Staunstrup shares his thoughts on how can companies without a Social Media Manager keep their employees active. Connect with us on: Twitter: https://twitter.com/ManagementEv Facebook: https://www.facebook.com/managementevents LinkedIn:https://www.linkedin.com/company/management-events managementevents.com Icebreaking – Matchmaking – Smilemaking Austria | Denmark | Finland | Germany | The Netherlands | Norway | Singapore | Sweden | Switzerland | Turkey I Pan-European I DACH I Nordic
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#MomBeAGirlAgain | Amazon India campaign
Every mother is special in one way or another. The sacrifices they make for their family is immense. Amazon has done a great deal in getting this notion to the society. #MomBeAGirlAgain Credits Title: Mom Be A Girl Again Agency: Ogilvy & Mather Bangalore Campaign: #MomBeAGirlAgain Integrated marketing communications team: Gayatri Makhijani, Satheesh Raman, Vednarayan Srihari Sirdeshpande, Sneha Poddar Creative team: Azazul Haque, Mahesh Gharat, Sangeetha Sampath Planning: Sreenesh Bhat, Shreyaa Ranjan Account Management: Kiran Ramamurthy, Megha Jadhav, Deepa Kalwani, Abhijna E Rao Producer: Raja Tangudu Production house: Bloom Director: Harshavardhan Kulkarni This article is on: Last year successful campaigns, social media campaign, celebrate mothers, Amazon gifts, creative idea, digital activation, social media, influencer programmes, 360-degree integrated campaign, MomBeAGirlAgain campaign, Amazon new campaign, Amazon Latest ads, Whats Your Problem Brand Solutions, Amazon India ads, social media influencer activity, Terribly Tiny Tales, Humans of Bombay, Ogilvy & Mather Ads, Campaigns of the world, Best ads on TV
30% of companies surveyed say ‘no’ to social media
So I read a recent research study done on a multitude of brands and the results? Not that surprising. A little under 50% of the brands studied said that the jury was out on social media. Why’s that not surprising? Well, one can’t exactly measure the return on the investment as easily as one might like. It takes a lot of time and resources to track all the data necessary, or you just have to luck out and have an ingenious analyst on your team. And the inherent value isn’t exactly forthcoming either. Reputation isn’t as easily tracked as one might think, but that’s what it does. Social Media investment, at it’s core, creates a massive return on reputation. The trouble is that controlling that reputation is so difficult. Why?
Having a veritable cornucopia of positive social opportunities means you also have just as many negative social opportunities. Keeping the balance can be tedious. One slip up and you can have the hounds on your tail, losing favor universally. The cost of setting up a social media investment is easily calculated. The return? Not so much. A lot of digital marketers play the guess and check method of throwing money at a campaign they think might have value and then checking if there was any verifiable return. This happens more often than you think. Now you may have thought to yourself, if under 50% of the brands were unsure, what did the other think? Well let me break it down for you. All but 1% of those studied acknowledged that there was some value in social media investment. It’s crazy I know. 35% of that noticed a similar or increased return than from other types of media investment.
What does this all break down to? Well, it’s becoming undeniable that Digital and Social Media marketing is on the rise. In the future there may be a complete switch to either. We need to get on this train FAST before we become totally obsolete. Who’s with me?
Connection Between Social Networking and Your Business
Nowadays, numerous social media tools are available not only on a personal level but more so on a business level wherein businesspeople are given the chance to enhance their business presence online and make sure that both current and future customers will choose them over their competitors. These social media tools will also make sure that the business will not lose any of its existing customers even when the business’ marketing and sales cycle evolve with time. This fact pushes more and more businesspeople to not only join several social networking sites but more so, build a social networking website of their own to provide a unique social media experience to their customers that will make them come back again and again and even help in the company’s advertising efforts by spreading their good experiences with the company to other people.
It is then obvious that there’s a big correlation between social networking and improving your business. For one, a good social networking strategy will help your customers to cautiously deliberate on their decisions whether to purchase your products or services or not and if they do, which particular product or services and in what quantity or frequency. In addition, if you build a social networking website for your business, you will also provide solutions to any purchasing issue that the customer may have and do so in such a way that will make the customers stay loyal to your business and therefore allow you to grow your business further.
It’s true you will have to invest a specific amount of money to build a social networking website for your business depending on the complexity and features that you want your website to have. However, listening and paying attention to what your customers have to say about your products and services will dramatically improve your ROI at the end. The information that you’ll get out of your social networking efforts will help you modify your business approach to suit the evolving needs of your customers. This will of course ensure you happy and satisfied customers which of course translate to profit at the end of the day.
Welcome To Maritimes Social Network
New social media website provinces