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[WEBINAR] Integrating social media into your digital marketing strategy
Social Media Marketing is one of the most effective ways in which to get your business seen to other visitors on the Internet. So many people are online nowadays that it is not hard to see why companies set so much emphasis on attracting clients and customers in this way. In the past it was all about advertising your services in the newspaper or on television. However, now being online is the best way to get your website seen to others. As part of this, you need to develop and implement a business strategy that incorporates fantastic web design and Email marketing in order to get results. It is challenging to form an effective plan to boost revenue for your company. But with the right guidance and advice you can implement a program that will help your business in many ways.
Step 1: Determine your strategy objective
The first thing you need to when you want to implement a plan for your business is to determine why you want to go down this route in the first place. You should decide what you want to accomplish for your business and how it will benefit the company as a whole. You should put down a list of specific objectives you want to achieve from the business strategy. By doing this you have an end goal in sight to aim for. The other additional benefit of defining objectives is that can help you keep to at time schedule for implementing ideas and methods. The worst thing a company can do is embark on a strategy such as this without a clear idea of what it will do for them.
Step 2: Consider your Employees
The next stage in implementing a business strategy is the importance of recognizing the knowledge of your employees. You should understand what level they are at in regards to getting this strategy implemented. If they are not quite up to the mark then you should offer training in order to get them up to speed. It is vital that you constantly monitor and communicate with staff to get the best out of them on a daily basis and making sure the needs of your company are met.
Step 3: Check your technology
Next you should check to ensure that your company is equipped before setting about implementing a strategy of this kind. Even though the majority of social media doesnt need a huge investment in regards to technology, you should still ensure that what you have is good enough. If your current systems of infrastructure cannot support the strategy then you should look to upgrade them.
Step 4: Seek Advice from others
The final thing to take into account when taking steps to implement a business strategy for marketing your company is to heed the guidance and advice of others. Do not try to do everything on your own but listen and watch others to determine the best way of doing things. A lot of ideas for an effective marketing strategy can be found through speaking to others or searching online for example.
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Social networking – everyone is doing it but are we doing it right? Nowadays businesses are spending big bucks on improving their brand awareness and this means they are joining their teenage children on all the big social sites!
It seems even the big businesses are having to succumb to the huge advertising boards that are Facebook, Twitter, LinkedIn to mention a few. No one can afford to ignore the reach of social media.
So how do we control what is being written about our business? Social media is a public forum so once it’s out there you have to remember there is no going back.
It is not just your business pages that have to be monitored; one of the biggest concerns is naive employee’s posting comments on their social pages about your business.
A social media policy needs to be flexible but clear for all your employees. An outright ban on social media sites will not work; almost all of us have access to a smart phone with all these apps under our nose. Don’t dictate but discuss!
Set your brand and stick to it; this way you will be recognisable and stand out from other similar companies. Talk to your employees, novel idea, but by discussing the dangers of social networking as well as the advantages you may open up a forum of ideas that could benefit you and your business.
Open discussions are less condescending than an email telling you what your employees can and can’t say or do in their spare time.
We have to remember there will always be a small minority of people who will do something silly no matter what you say, honesty and trust is crucial in your relationship with your employees.
Always remember what you are trying to achieve by your social networking; think about your audience and what they want to see.
What about blogging? Blogging seems to be the path to enlightenment these days or certainly to a spot in Google’s good books. Make sure the content is fresh and interesting. Think quality not just quantity! Articles should reflect what your business is about and offer something of interest to the reader whether this is advice or just an informative view on your business.
Think about what your clients are searching for and write about it! Don’t use obscure titles, it may seem clever but your potential audience won’t find you! They are going to search using key words so make sure you include them in your article and title.
Ask questions and involve your reader in a discussion, this makes the experience more individual and draws them in. Remember the better the article the more likely people will share your link driving traffic to your website and potentially improving your customer base!
Working in HR we have to be very aware of Social Media and it’s pitfalls but we also need to remember what a great tool this can be. I try to make my HR Blog personal whilst passing on useful HR information, hope you enjoy it. Let me know if there are other topics you would be interested in, I would love to hear from you.
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Chris is: “writing a column about how businesses can benefit from social networking websites”. Sound familiar? This is my Facebook update. If you’re not sure what I mean, keep reading. Wait, even if you know what I mean, keep reading!
Have you ever noticed how almost everyone you know is involved in some type of social networking website? Whether it’s Facebook, Myspace, Linked In, Twitter or the countless other sites, social networking websites have become an accepted form of communication and method of keeping tabs on what the people you know are up to. The benefits also cross the line into the world of business and this is where it gets interesting.
If you are skeptical, I invite you to look into the membership numbers. My Space claims to have over 200 million members. Facebook reportedly has 80 million and is growing rapidly. The list of other websites goes on, but the numbers are staggering.
Although sites like Facebook, MySpace and Twitter are perceived to be mainly for friendly networking, you can also create pages for your business. And for those who aren’t yet on the bandwagon, hop on Facebook or one of the other sites and search around for a particular company. If they are savvy and educated on how social networking is transforming the way business is done, you will find them. Whether it’s a group, a fan club or a page about the company, there is a good chance you’ll track them down on one of the social networking sites.
Similar to Google ads, many of the most popular social networking sites have advertising and marketing opportunities available. For many businesses, this has proven to be a very effective approach, as advertisers can be ultra specific with the demographics they want to target. You can run a campaign that gets as specific as you want. I know a company that recently launched a Facebook marketing campaign targeting 35-40 year old married females living in a specific zip code. Think about all of the public information people post and then think about how it can be compiled and used as the world’s largest marketing database, as I recently heard it called. Scary isn’t? Scary, but genius.
It’s fairly obvious that these large networking sites can benefit advertising and marketing campaigns, but how can sales people use them to their selling advantage? This particular topic has grown in popularity and I have noticed more and more people using social networking sites to help drive sales. But what’s the real story? Is this acceptable to many of the people who frequent these sites? How effective are these efforts?
As a fairly late adopter of the social networking craze, I don’t consider myself to be an expert on every site, but I would like to share my experiences and observations and let you decide what may work best for your selling efforts.
I was surfing around on Facebook the other day and the instant message pop up suddenly appeared. It was my financial advisor reminding me to complete a list of actions that I needed to get off my backside and complete. After I responded, I quickly realized that he was using Facebook to follow up with his clients and move business forward. Good for him! In this case, I didn’t feel like it was awkward that we were in a way, doing business on Facebook.
I have another “Facebook Friend” who constantly posts updates about the company he sells for. He is very into it and develops very compelling messages. Almost daily, you can count on some blurb about a new product, an event or some other news. One could argue that he isn’t really selling, but by typing a few words and clicking enter, he is getting his companies name in front of hundreds of people in his network. Prior to his posts, I had never heard of the company. Now, I am a customer. Interesting.
I know several people who rely heavily on Linked In as a prospecting tool and database. With a few clicks, they can look up companies and contacts within the company that they are somehow connected to. Even if the contact is two or three friends away, there is a connection of some type and that can often be used to warm up calls or even broker an introduction with that hard to reach executive you’ve been trying to pin down.
These are just a few examples of sales people benefiting from incorporating social networking into their sales efforts and I’m sure new ideas and techniques and best practices will continue to be developed. The opportunity for sales professionals continues to grow and it’s time every business accepts it and looks for ways they can best fit into these types of websites.
So go Twitter (or should I say Tweet) about something related to your business. Create a group on Facebook for your company. Check Linked In to track down prospects. Create a My Space page and educate prospects about your product or service. Your biggest challenge will be remembering all of your different user names and passwords and keeping up on updates for each site, but there is almost a guarantee you will see a healthy return on the time and effort you put into it.