Get your free audiobook: http://eita.space/e/B000SHXWYG Cutting-edge strategies, data, and techniques from the world’s foremost ephilanthropy experts. Giving donors the chance to participate in and contribute to the success of a charity beyond the online gift is proving to be successful for many nonprofits. Find out how to make the most of your online fundraising efforts with the expert advice found in People to People Fundraising: Social Networking and Web 2.0 for Charities. Featuring a Foreword by James Austin of Harvard University, this hands-on guide is filled with creative ideas, techniques, and suggestions to help readers harness the power of social networking for your charity, including: Getting supporters to do more than give Evaluating your Web site Blogs an important development in fundraising The power of celebrity in building communities How to leverage an individual supporter’s social network Online marketing to ethnic and special interest communities How to influence single-gift Web donors to become monthly donors The opportunities and challenges of multi-channel marketing Why ephilanthropy succeeds seven pillars of e-success Connecting with planned gift donors and prospects Buttons and banners on company Web sites Plus much more! Based on the authors’ decades of combined real-life experiences plus scores of international case studies demonstrating ephilanthropy success stories from around the world, People to People Fundraising provides a wealth of proven, practical techniques to help you boost your organization’s success.

Where to Focus Your Attention: Top 5 Social Media Sites There is an ever-increasing number of social networking sites, but paying attention to the top 5 will create the most opportunities for building your brand and promoting your business, in order to increase reach and profits. Currently, the top 5 social media sites include Facebook, Twitter, LinkedIn, Pinterest, and Google+. Lets take a closer look at each of these to help you decide where to focus your social media marketing attention. Facebook Facebook now has more than 1.1 billion users. It allows individual and corporate pages, and a variety of written, video and promotional content. Despite reports that Facebook is decreasing in popularity amongst a younger audience, it is #1 in the world and #1 where it counts-with consumers who have money to spend. The audience tends to consist of more women than it does men. Both use social search to learn more about products and services and get recommendations. Women socialize more, and keep in touch with friends and family through their account. They are also more likely to access their account on a mobile device. They participate more in groups, polls and surveys and tend to respond better to ads. The ads at Facebook are highly targeted and a good deal cheaper than the Google AdSense network, so making the most of all the free as well as paid marketing opportunities at Facebook is the best way to build your audience rapidly and stay connected with them. Twitter Twitter has 310 million users. Many people like it because they feel it is fun and easy to use. The posts, called tweets, can only be 140 characters long, so it is a fast way to update your followers about your business. More women than men are on Twitter and tweet more actively. They also re-tweet, or share your tweets. This helps you to reach a wider circle of people. Twitter also has an easy-to-use advertising program to help gain followers and feature tweets. LinkedIn LinkedIn, geared towards businesspeople, has 255 million users with more men than women using the platform. LinkedIn works well to connect with people you know and tap into business-to-business opportunities. They recently added advertising to their offers in relation to lead generation, that is, focusing on getting people to sign up for your email marketing list. They also bought SlideShare, the #1 site for sharing PowerPoint presentations. Use all 3 opportunities to build your brand and reach if your product line appeals to business people. Pinterest Pinterest is a social media platform that focuses on images. It has 250 million users, with women accounting for 80% of users and a majority of this sector is over 35. It is a visual social network where people pin pictures related to products, services, and more to virtual pinboards related to particular topics. They also re-pin to share interesting content with their social circle. Studies have shown that around 60% of users have made a purchase based on what they saw at Pinterest, with an average payment of $55. If your products are highly visual, ideal for women, or you wish to tap into a female-centric market, this is the site for you. Google+ Google+ (pronounced Google PLUS) is the youngest of the top 5 networks, but already has 120 million users, mostly men. It links to all your Google activities through your free Gmail account. This also means you can connect it to your YouTube channel if you have one. YouTube is the #1 video sharing site in the world and the third most popular site on the Internet after Google and Facebook. Google+ Hangouts and Hangouts on Air allow you to use video to attract an audience and meet with prospective customers. Good social media marketing is all about making connections. If youre not already using these 5 top sites, open an account to test things out. You may find that you have tapped into a true social media treasure when it comes to finding and connecting with your target market. SHARE, LIKE & SUBSCRIBE FOR MORE FREE STUFF *****************************************************

Its no longer enough to just post a few times a day. Recent changes in social media sites like Facebook, LinkedIn and Twitter provide you with new ways to help your business stay competitive. Take your social media to the next level with marketing strategist, Michael Reynolds. Covering Advanced Topics Like: How to pinpoint and retarget the right people with custom audiences How to structure social ads and track the effectiveness of your campaigns How to use audience demographics to bring new visitors to your website How to actually generate leads with social media advertising Why Facebook might surprise you as the best social network for B2B Following this presentation, you will be able to immediately implement a social media advertising strategy and start seeing positive results.

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What are the social networks and how do they work?

Each network consists of nodes, all linked together in cyberspace and central hub. It’s like a map of the roads leading to and from all the different nodes. The individual members to join the network of “nodes” interconnected with each other for the common interests of business, or simply socialize.

You might wonder how social networks have begun. As soon as people realized that the World Wide Web took them almost any type of information available, began wondering how to share this information with your friends. Where there is a need to reach a solution. Social networking has emerged because there was no need for it.

For starters, there were two forms of social relationships online. Chat and exchange and linking of e-mail . It was quite good when it comes to one on one communication, but it took an organization linked personal pages to open people to a large number of contacts.

Perhaps one of the greatest advances is the development of user profiles. In this way, friends of people can recognize and connect with them, and new friends can know more about them and decide if they want to tame.

In the past, in small rural communities or neighborhoods where people have formed groups, opportunities for friendship and meeting new people are many. Social networks these days are generally limited to areas that could reasonably be expected to be at your fingertips.

Today, people are moving. Are increasingly isolated in the midst of evolving populations and movement . Keeping in touch with friends and distant relatives? How to know new people? How to share experiences and ideas?

In the privacy of your own social networking site, you can see all the activities and news for your network of friends with minimal effort. To scroll a bit and you know exactly what is happening. You also often able to video chat and web chat.

In general, you also have the choice to grant or to close the visitors to the page. You can also comment news, videos and photos on a website for friends who have granted access to their sites.

The overall assessment is that there are over 200 social networking sites are running, each with its own twist on what they think people want to communicate about.

It seems that there is an increasing tendency to specialize in order to attract people with common interests. For networks, for example, an expert in cooking and gardening and automotive systems, animals and pets and networking for singles in search of new friends, partners or even sex itself.

What people are interested, there are social networks so they can share and express themselves. Many large social networks that meet the general interests of socialization also provide links to specialized sites, such as finding employment, health, or any amount of useful information.

A huge new field of academic research has opened up for social networking. In the old days, many people were just friends in the geographic areas in which they lived close enough together to communicate easily. All this has changed, and a dear friend across the world is only a mouse click.

The constant search to be done, both for sociological reasons and simply for commercial purposes: to gain recognition and attract more users. Deliver what people want always the key to success.

The success is really what some sites have been submitted. Face book units sold in mind incredible amount of money left at least some of the founders of the billionaires.

Hashtags are great for Instagram and sometimes Twitter. But do they actually do anything on Facebook? I dive deep into that question in today’s video Buffalo Digest Day To Day Episode 142: Should I Use Hashtags On Facebook? My name is Nik Metcalf and I do social media marketing and advertising through my social media marketing agency Buffalo Digest. I specialize in influencer marketing, content marketing and online advertising in Western New York. Buffalo Digest is the best social media marketing platform in Buffalo because of our in-house network of over 85,000 social media followers in the WNY area. In this episode I talk about using hashtags on Facebook. Hashtags on Instagram are great for getting more likes and followers, but will using hashtags on facebook get more exposure for your business? Intro Song: Halfway There – Party Shirt ft. Matthew Steeper

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