Author: Haishan Liu, LinkedIn Corporation Abstract: Online social network advertising platforms, such as that provided by LinkedIn, generally allow marketers to specify targeting options so that their ads appear to a desired demographic. Audience Expansion is a technique developed at LinkedIn to simplify targeting and identify new audiences with similar attributes to the original target audience. We developed two methods to achieve Audience Expansion: campaign-agnostic expansion and campaign-aware expansion. In this paper, we describe the details of these methods, present in-depth analysis of their trade-offs, and demonstrate a hybrid strategy that possesses the combined strength of both methods. Through large scale online experiments, we show the effectiveness of the proposed approach, and as a result, the benefits it brings to the whole marketplace including both LinkedIn and advertisers. The achieved benefits can be characterized as: 1) simplified targeting process and increased reach for advertisers, and 2) better utilization of LinkedIns ads inventory and higher and more efficient market participation. More on http://www.kdd.org/kdd2016/ KDD2016 Conference is published on http://videolectures.net/

Q: If you had an opportunity to buy Instagram or Snapchat, which one would you choose and why? Watch full the #Askgaryvee episode here: https://www.youtube.com/watch?v=N5QmYymK5ts Looking for a specific question or answer? Check out my business Search Engine: http://ask.garyvaynerchuk.com Subscribe to #AskGaryVee Here – https://www.youtube.com/c/EntrepreneurshipAnswered?sub_confirmation=1 — The #AskGaryVee Show is one entrepreneur’s take on leadership, social media, self-awareness, winning, marketing, venture capital, arbitrage, digital media, influencers, company culture, start-ups, attention, content, management, empathy, legacy, parenting, family business, crushing, storytelling, thanking, jabbing, right hooking, hustling, and the New York Jets. Gary Vaynerchuk is a serial entrepreneur. Fresh out of college he took his family wine business Wine Library and grew it from a $3M to a $60M business in just five years. Now he runs VaynerMedia, one of the world’s hottest digital agencies. Along the way he became a prolific angel investor and venture capitalist, investing in companies like Facebook, Twitter, Tumblr, Uber, and Birchbox before eventually co-founding his own VC. Find Gary here: Instagram: http://instagram.com/garyvee Facebook: http://facebook.com/gary Snapchat: https://www.snapchat.com/add/garyvee Website: http://garyvaynerchuk.com Soundcloud | https://soundcloud.com/garyvee/ Twitter: http://twitter.com/garyvee Medium: http://medium.com/@garyvee Podcast: http://garyvaynerchuk.com/podcast Wine Library: http://winelibrary.com —

53.1M Views for $5.6 Facebook Marketing Strategy A case study for @RiceypeOfficial, a Facebook food video hack page from the Philippines with a total spending of $5.6 for Facebook marketing ads that reached 113 million people and 53.1 million video views cumulatively.

To download your copy of the Kidzworld App go to: http://bit.ly/1PpXGu0 Dont forget to subscribe to our channel: http://bit.ly/NewsWatchTV You might also like this: http://bit.ly/1DKYd9r Check out Kidzworld a safe and fun social network for kids and teens to enjoy between the ages of 9 and 16. With 2.1 million users its already a proven, established social network that strives to provide a safe environment for kids with age-appropriate content. With their new iPhone and iPad app they are continuing this successful model on a mobile platform. Kidzworld members can create profiles that give them access to 24/7 chat room as well as forums, private messaging, comments, photos, and more. There are also 5 sections that offer original magazine content covering advice for kids, homework help, movie reviews, celebrity biographies and interviews, music videos, video games and sports. All the content is moderated to make sure it is kept safe and free of inappropriate content and bullying. The idea is to build kids up by adding positivity to their lives. Currently its available as an iOS app with an Android App coming soon. The app is available for free in the App Store on your iPhone, iPad and iPod touch. Head on over there and search for Kidzworld today.

What social media network should you get started on When you’re just starting a business or a new project and you want to promote it, you’re probably wondering what social media network you should be on. This is often a question that a lot of new businesses face. Should I be on all social networks or just one or two. This question came in from Jason from Digital Tools Online. It’s a great question and I answer the aged old question “What social media network should I be on?” Want to submit your question? Tweet me. http://twitter.com/james_tew FOLLOW ME Twitter http://twitter.com/james_tew Facebook https://www.facebook.com/thesocialentrepreneurblog Web http://jamestew.me JOIN THE SUCCESS ARMY http://jamestew.activehosted.com/form/14 DOWNLOAD THE 3 MUST-HAVE TOOLS FOR SHOOTING VIDEO ON YOUR SMARTPHONE http://jamestew.me/smartphone-video

[Facebook Developer Tutorial] Laravel 5.2 PHP Build a social network – Post Validation & Outputting Errors. Build a complete Social Network Web Application with PHP Laravel. In this video we will implement the validation logic for new Posts. Complete source code: https://github.com/mschwarzmueller/laravel-basics-youtube Complete Laravel-course on Udemy: https://www.udemy.com/modern-web-development-with-laravel/?couponCode=YOUTUBE1 (Coupon: YOUTUBE1) In this course we’ll build a neat little social network and cover the basics of developing with Laravel. If you feel like doing so, please subscribe, like and share this course! All feedback is highly appreciated! Also check out my other videos on https://www.youtube.com/c/mindspacetutorials Visit me on Facebook: https://www.facebook.com/mindspacechannel/ Follow me on Twitter: https://twitter.com/maxedapps. SUBSCRIBE for more videos!

Connected: The Surprising Power of Our Social Networks and How They Shape Our Lives — How Your Friends Friends Friends Affect Everything You Feel, Think, and Do http://berjalansuksesbook.club/?book=0316036137

A Social Media Strategy contains many key components, which together ensure all facets of your companys social media presence have been considered, thereby setting your organization up for digital success. In this video, you’ll learn about the 10 essential components, from a Social Media Audit to a Crisis Management Plan, which together comprise a social media strategy. For more FREE training on Social Marketing, visit Hootsuite Academy today: https://hootsuite.com/education SUBSCRIBE to the Hootsuite YouTube channel: https://www.youtube.com/user/hootsuite/?sub_confirmation=1 Find the Hootsuite Plan thats right for you: https://hootsuite.com/plans Follow @Hootsuite: Hootsuite Blog: https://blog.hootsuite.com/ Hootsuite Twitter: https://twitter.com/hootsuite Hootsuite Facebook: https://www.facebook.com/hootsuite Hootsuite Instagram: https://www.instagram.com/hootsuite/ Hootsuite is the world’s leading social media management platform with over 15 million users including 800+ of the world’s Fortune 1000 companies.