When I first started on line like most I had absolutely no understanding of how many social media sites there were out there. AND it is growing daily. With sites like Ning everyone can now create their own social media site, will it ever end?? As I learn more I continually hear people talking about the aggregation of their social media sites and have read a few blog posts on how to use them. Here is the wikipedia definition:
Social network aggregation is the process of collecting content from multiple social network services, such as MySpace or Facebook. The task is often performed by a social network aggregator, which pulls together information into a single location, or helps a user consolidate multiple social networking profiles into one profile. Various aggregation services provide tools or widgets to allow users to consolidate messages, track friends, combine bookmarks, search across multiple social networking sites, read RSS feeds for multiple social networks, see when their name is mentioned on various sites, access their profiles from a single interface, provide “lifestreams”, etc. Social network aggregation services attempt to organize or simplify a user’s social networking experience, although the idea has been satirized by the concept of a “social network aggregator aggregator.”
As you join more sites your content becomes spread all over the place and it becomes necessary to take some sort of control. If you do not then social media can be a BIG waste of time. Just think if you were using 25 different social media sites, how long does it take just to sign into them all? Here are 3 of the social network aggregation sites I have looked into…
Friendfeed “Read and share however you want – from your email, your phone or even from Facebook. Publish your FriendFeed to your website or blog, or to services you already use, like Twitter.” I admit to not really getting this one, I signed up for an account months ago and almost never use it.
Fuser “Manage your email and social networking messages from one inbox” Looks interesting but I have never invested any time to learn how to use it. I would love to hear from people who are successfully using this one.
Spokeo is a “search engine specialized in organizing people-related information from phone books, social networks, marketing lists, business sites, and other public sources.” This one was recommended to me by an associate and it does look interesting
You will need to decide exactly what you want the aggreation site to do for you, because there are many out there and more to come. Each one will do a little something different for you so it is best to look at the sites from the perspective of what you want it to do for you rather than what it has to offer. Take control or it will take control of you!
- Gary Vaynerchuk: Building Personal Brand Within the Social Media Landscape – Web 2.0 Expo NY
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Why Companies Need Enterprise Social Networking
Two essential things that each one of us considers prior to joining a new company are its ability to innovate and stay on the top and its culture.. Mulling on this line of thought, an enterprise social network has gained prominence in an organization today. The main reason why many organizations establish such a network in the workplace is to be able to reach out to its employees, bring in a culture of innovation and make achieving business objectives easier. Hence, if you want to adopt an enterprise social network, defining these set of objectives is a great place to begin.
Benefits of an Enterprise Social Network
There are a host of benefits that accrues to a company from enterprise social networks. Some of them are listed below:-
An enterprise social network (also referred to as business social network)
Enables employees to establish stronger bonds with their colleagues and business associates.
Enables the management to recognize employee contributions in a better manner and showcase the best performers.
Provides the employees a place to voice out their thoughts and ideas, and get heard, thereby creating an active feedback mechanism.
Makes the use of emails and business meetings more judicious.
Enables sharing knowledge and essential information De-silos data and offers better awareness of what others are working on
Flattens the enterprise
With social intranet fast gaining importance, enterprise social network too have been gaining significant importance. In order to set up one in your enterprise you need to recognize a business section along with its scope and challenges. You can start by addressing the most crucial challenges and also take into account the business units posed with biggest scopes or even hindrances. Then you can go on to identifying one or more methods that help the team to deal with their work in a better manner. Another essential action is to monitor and track with the appropriate metrics. The traditional web metrics can often be deceptive and ambiguous, when you are analyzing the enterprise social network. Not many social business software does the work efficiently and accurately. The total number of page views, log-ins, and other activity stages comprise essential data but only imply whether the roll-out is aptly planned or not. If the activity levels are less then it would indicate that you have to take into consideration the groups on the platform and analyze the role they are executing. One of the most preferred method for evaluating the ROI on the enterprise social network is by having a long-run view of the business, such as increase response time to customers, faster sales cycles, faster rollout of campaigns, better clarity of information and actions etc.
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Guy Kawasaki: How to Use Social Media as an Evangelist for Your Business and Here’s How I Did It!
Where will you market?
There are dozens of different social media pages on the internet – each of which sees a great deal of traffic. The trick to successful social media marketing is determining which pages you will devote your time to. Websites such as Twitter, Facebook, and LinkedIn all offer different advantages and audiences, so take the time to thoroughly research your different options. To begin, stick with one or two different networks and focus as much effort into them as possible. Once you have become successful here, you can branch out and market on other sites as well. If you need to simplify the jungle of social media, you will love my Social Media Simplified program as it helps you not only to navigate through different social media platforms, but also create a strong online strategy for your business. Learn more here.
Determining your target audience
One of the most important things that you can do when using social media marketing (or any marketing techniques for that matter) is narrow down your target audience. Different demographics are interested in different things, so it is essential that you know who your target audience is in order to know what marketing techniques will attract them to your business.
Once you have determined where you will market and who your target audience will be, you can begin to create a social media page full of content that will attract consumers. When creating content, make sure that everything you include is useful, factual, and interesting. It should include anything that is related to your product or that would interest your target audience. Remember, however, that it is not enough to create content, you must also update it regularly. The more you update your content, the more your consumers will come back looking for updates!
Developing a connection
The most important thing that any business can do to create success is develop a connection with their consumers. Much of this is done through branding, but much can also be done with the help of social media. Once you have followers on your social media site, be sure to put effort into developing a strong connection. This can be done by offering excellent customer service, providing feedback, developing an ‘emotional’ message, and responding to customer replies and questions.
There are many different techniques and tips that business owners can use to further their social marketing techniques. Use the above as a guide to social media for dummies to help get you started. Then, once you have a solid foundation, dive deeper and research more in depth ‘how to social media’ techniques to further your business even more.
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Sussan Mourad – Why is Social Media Important for Business
Here we have discussed about the strategy of social media marketing and its ways which will provide the help to improve the search ranking and reduce the marketing expanse.
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