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How does Shell use social media? | International social media
If youre interested in finding out more on international social media, check out a selection of our guides and videos on the subject here: http://bit.ly/2kvdAMW Americo Silva, Shells Global Head of Digital And Social Media, explains how the brand engages with its consumers around the world. Skip to: (00:20) Shell has a successful global presence. How important is social media in the overall digital marketing strategy for the business? (01:49) What are the main goals of Shells social media strategy? What do you want to achieve with that platform? (03:14) You mentioned engagement, which is a key part of social media. What makes a brand stand out from the crowd when there is so much social media content? (04:48) What kind of content resonates well with your audience? Is there any type of content that works particularly well? (06:22) Which social media platforms are most interesting and relevant for Shell? (09:03) When you are running an international social media campaign, one of the biggest challenges is understanding which social media platforms are used in each of your target markets. There are other challenges too, such as language and culture. How do you approach the internationalisation of social media? Is it something that is possible to scale or is it something that you have to do in a bespoke, targeted way for each market? (11:11) Social media is constantly changing and evolving all the time. Also, the expectations of social media users are high; they expect a lot from brands. What can brands do to stay ahead of the game in social media and ensure that they dont lose traction or become uninteresting to their audience?
Can Alternative Social Media Like Gab.ai, Minds, Vid.me beat YouTube, Twitter and Facebook? – Whang!
Free speech and censorship on social media platforms like YouTube, Facebook and Twitter has been an increasingly hot topic for the past year or so. In the wake of this issue, a number of alternative social media sites such as Gab, Minds and Vid.me have popped up, many of them pushing the promise of free speech as their number one selling point. Although I think more competition in social media is a good thing for users in general, and most of these sites aim not be number one, but to merely exist as an alternative, many of their users are convinced that sites like Gab, Minds and Vid.me will one day put Facebook, Twitter and YouTube out of business. In my opinion, it will take a lot more than simply the promise of free speech to accomplish this. Alex Jones Pickle Gate https://www.youtube.com/watch?v=s0IIsMIgcgI Your Kids Are Not My Problem https://www.youtube.com/watch?v=A-he2bD56NU Shocking Tinder Experiment https://www.youtube.com/watch?v=yyVgoqAe-HE Recording Setup: Microphone Blue Snowball iCe (http://amzn.to/2ebqe05) Camera Logitech C922 (http://amzn.to/2ggbEIq) Links: Support Me on Patreon https://www.patreon.com/whang Subscribe http://www.youtube.com/channel/UC3jdnIP2u5hCJpVZ-TuDrCg?sub_confirmation=1 Follow Me On Twitter http://www.twitter.com/hotpikachusex Facebook https://www.facebook.com/WhangYouTube/ Outro theme: Jynx – Phantoms https://www.youtube.com/watch?v=Y4cEFbxAZLY Instagram @hotpikachusex Snapchat @hotpikachusex
25 ADVANTAGES of SOCIAL MEDIA That Are Good To Keep In Mind
Social Media is everywhere. Not being connected via social media is the exception, not the rule. While there are many debates, complaints, and legitimate downsides to being connected 24/7, there are also a lot of advantages that some of us take for granted or may not even be aware of. To help us appreciate having the world just a friend request away, here are 25 Advantages of Social Media That Are Good To Keep In Mind. Be sure to like and share! 25 Advantages of Social Media That Are Good To Keep In Mind | List25 It can aid in criminal investigations. It keeps us informed about the world. Shy people (or those with anxiety or things like Asperger’s syndrome) have an outlet to connect with people, speak their mind, and share their talents with the world. It exposes us to different points of view, new ideas, and gives the power to research those opinions and discuss them with others. It keeps us in touch with friends and family who are far away. If you have a business, particularly a small local or internet based business, Social Media is an incredible tool to reach your customers. It helps us find stuff we need and get rid of stuff we don’t. Helps us connect with people who are into the same weird stuff we are, and expand our skill set. In 2015 a woman vacationing in Greece fell 30 feet off a cliff, and landed on a ledge. Information spreads really quickly. Social Media helps fund charities and fill specific needs of individuals. Reviews on social media are invaluable. Much like the aforementioned charities, Social Media allows small businesses to get off the ground, or new products to be made without creators having to resort to a typical loan, via crowdfunding. It provides amazing market research for larger companies. You can get to know someone and vet them before you meet them in person. It lets us share our creations – music, art, self published books on ereaders – with the world, quickly and usually for free. In that same vein, Social Media allows us to support artists making music and videos via Patreon and sharing. Social Media is great for the consumer, as well as the company. Introduces us to new things. Increase your knowledge on a college level or higher. Win Fabulous Prizes! Dating is now somewhat simplified. Social media has made casual gaming cool again. It keeps our minds occupied. Social Media can help you achieve your goals and offer support. Want more? Check out the Science & Technology Playlist: https://www.youtube.com/watch?v=B2F1eM6s7qs&list=PL3Ikn3SKdJHh3ydUUZpusjBVgt3PTPmeH If you like this video subscribe to List25: http://bit.ly/1rPhSQH Check out the physical list here: http://list25.com/25-advantages-of-social-media-that-are-good-to-keep-in-mind/ MUSIC: “Arriba Mami” by Jingle Punks OUTRO LINKS: 25 Biggest Lies Told On The Internet: https://www.youtube.com/watch?v=vwpwt-xQKnM&list=PL3Ikn3SKdJHj3Xp_seaXFU3nScVOZq4bU&index=23 25 Things Nobody Ever Told You About Flying On An Airplane: https://www.youtube.com/watch?v=oI2egqMYw8A&list=PL3Ikn3SKdJHgnTKi4Fy65KWOwbban6fym&index=107 Follow us on: Twitter: https://twitter.com/list25 Facebook: https://www.facebook.com/list25 Website: http://list25.com Instagram: https://instagram.com/list25/ Pinterest: https://www.pinterest.com/list25/
Do You Know – | Types of Coffee
by Ajay sinha Coffee is a brewed drink prepared from roasted coffee beans, which are the seeds of berries from the Coffee plant, There are different types of coffee in the world. Thanks for watching…. you can join us on various social Networking sites : Facebook : https://www.facebook.com/akstudio999 Twitter : https://twitter.com/Akstudio999 subscribe our channel : https://www.youtube.com/channel/UCjs6qKqBl4kkVpVK4FtrLGA we hope, you like it….
Social Media at Work: How Networking Tools Propel Organizational Performance Audiobook
Get this full audiobook for free: http://dmli.us/bz/b003n9zyg0 Written by Arthur L. Jue Duration 7 hrs and 48 mins Today’s networking technologies wikis, blogs, and social networking sites are changing how we build professional relationships and work collaboratively. In this insightful book, three organizational development experts from Oracle Corporation offer executives down-to-earth strategies for leveraging the power of social media to build more effective and agile organizations, engage employees, and sustain competitiveness. This book: Contact me: firstname.lastname@example.org
What Is Social Media
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Facebook, parent company of Instagram begins to police opioid sales on its platform
Instagram has begun to remove accounts and hashtags associated with opioids. Nitasha Tiku, senior writer at Wired, joins CBSN to discuss her article that suggests the best way to get social media companies to better police illegal opioid sales is to confront company executives on Twitter. Subscribe to the CBS News Channel HERE: http://youtube.com/cbsnews Watch CBSN live HERE: http://cbsn.ws/1PlLpZ7 Follow CBS News on Instagram HERE: https://www.instagram.com/cbsnews/ Like CBS News on Facebook HERE: http://facebook.com/cbsnews Follow CBS News on Twitter HERE: http://twitter.com/cbsnews Get the latest news and best in original reporting from CBS News delivered to your inbox. Subscribe to newsletters HERE: http://cbsn.ws/1RqHw7T Get your news on the go! Download CBS News mobile apps HERE: http://cbsn.ws/1Xb1WC8 Get new episodes of shows you love across devices the next day, stream CBSN and local news live, and watch full seasons of CBS fan favorites like Star Trek Discovery anytime, anywhere with CBS All Access. Try it free! http://bit.ly/1OQA29B — CBSN is the first digital streaming news network that will allow Internet-connected consumers to watch live, anchored news coverage on their connected TV and other devices. At launch, the network is available 24/7 and makes all of the resources of CBS News available directly on digital platforms with live, anchored coverage 15 hours each weekday. CBSN. Always On.
Predictions for Direct Marketing Tactics in the 2016
Internet marketers and business owners are expecting much more in 2016 as technology progresses rapidly. They are anticipating more dynamic marketing tools and strategies from advanced technologies to impact the market like never before. This could happen with direct marketing as mobile apps emerge alongside mobile technology.
As more dynamic mobile applications are developed, Internet entrepreneurs and marketers would communicate more directly across the globe with customers and potential leads through innovative media.
Many predictions on strategic direct marketing for 2016 are on the table.
1) Rise of Mobile Technology
As mobile technology rises in this era, 2016 is expected to see the rise of dynamic mobile apps to flood and dominate the market quickly. There would be a greater impact on businesses through the application of mobile devices with more sophisticated solutions and tools that boost online marketing.
Smart phones are expected to penetrate the masses more aggressively across the globe as advanced technologies are made readily available. A myriad of mobile apps would be found on mobile devices for handling daily routines where a greater surge on their importance would arise for both consumers and business.
This modern phenomenon is expected to grow rapidly with more consumers possessing and using mobile devices that have many choices of mobile apps. Moreover, more mobile friendly websites have been set in place.
2) Increase in Social Media Marketing
The power of social media is indeed increasing tremendously today with a high expectation to influence consumers and businesses in 2016. It is predicted that brands would clamor to get on board and stay on proactively on social media platforms to stay ahead of the heavy competition in the market.
Brands are expected to work even harder to rejuvenate their market image through social media to remain at the top and hold down their competitors. There would be more social media marketing potentials and benefits for businesses that are able to understand and utilize the concept and dynamics effectively.
Social media advertising continues to open new dimensions of Internet marketing to brands and industries on a local and global level to reach their targeted niche markets by the masses.
3) Greater Prominence with Email marketing
Internet business owners and marketers who indulge in email marketing stand to gain more market prominence with more sales as they manipulate the essence of email marketing. This form of direct marketing is predicted to exhibit steady and continuous growth in 2016 in tandem with mobile technology as marketers and business entrepreneurs synergize these technologies and marketing strategies.
With the growing number of email users having multiple email addresses or accounts, email marketing is expected to rise in popularity and prominence in 2016 as a form of direct marketing strategy. Marketers and business owners would be able to select their preferred potential leads and customers to receive news updates and offers in creating more sales and profits as long as the proper market research is executed.
More potential leads are expected to be found on businesses’ mailing list as email marketing becomes more aggressive with enticing messages that contain attractive benefits.
4) Growth in SMS Marketing
SMS marketing in direct marketing is expected to contribute to increase profits for marketers. This direct marketing tactic enables businesses to connect with their customers and potential leads directly offering them attractive and appealing business deals. High discounts on sales offer more savings for the consumers. Such messages could be conveyed quickly through a simple SMS to targeted customer cell phones.
The cheap cost of SMS marketing would only motivate more businesses to engage this marketing strategy more proactively in 2016. This is possible with the growing number of handphone users in the market to refer to their short text messages daily.
5) Cross-media Marketing
The progressive technologies urge more sophisticated marketing innovations which are expected to impact the business world in 2016. Direct mail marketing is known to be an effective and efficient marketing approach to secure more potential business leads and customers for more sales.
It is expected that conventional direct mail marketing would synergize with other forms of advertising marketing strategies to generate a new breed of powerful marketing strategy that would benefit businesses to a greater extent.
Cross-media marketing would comprise blogs and short articles which would be published across blog sites and established directory sites as well as across social networking platforms. Various marketing channels would be involved to execute online marketing endeavors more efficiently, especially towards targeted niche markets.
Proven marketing applications that are considered highly reliable or effective would be deployed to form the best of cross-media marketing solutions as dynamic marketing strategies for businesses to enjoy higher returns.
The onus is on the marketers to leverage on direct marketing dynamics which would be caught in the whirlwind of progressive technologies. Each marketer or business entrepreneur would have their personal preference in the choice of marketing strategy for boosting their business growth and success.
Marketers would need to stay alert to the market changes that would impact consumer choices in their purchase decisions and needs or wants. They must be willing to pick up the latest dynamic technologies in the market and flow with the tide to leverage on the dynamics of new marketing strategies in order to stabilize their market position.
The bold and aggressive marketers who indulge in the new paths of direct marketing in 2016 would enjoy a greater market response that benefits their business bottom line with an improved market branding.
There is no doubt that direct marketing tactics are going to undergo changes which are likely to impact the business world and consumers where personalized connections and communications are welcomed. Greater relationship building activities are expected from enhanced direct marketing tactics that are coming in 2016.
A greater synergy is predicted to come upon the business world through the Internet where its online community is likely to encounter wider measures of marketing approaches that would be attractive and appealing. These are likely to compel consumers into supporting brands and marketers who are proactive with modern technologies and personal connectivity.