This is from The Top Entrepreneurs Podcast by Nathan Latka: Subscribe to never forget an episode on Youtube: https://www.youtube.com/subscription_center?add_user=nathanlatka Listen daily on iTunes: http://nathanlatka.com/thetopitunes Listen daily on Google Play: http://nathanlatka.com/googleplay Quickly pick part of video to watch: 01:46 Nathan introduces Jeff to the show 02:53 Jeff has been with Foursquare for 3 years 02:55 Jeff joined the company while it was evolving into a hot social network in 2012 03:10 Foursquare developed the technology of Pilgrim that turned it into a powerful enterprise business 03:19 Foursquares early valuation was based on the fact that it would be the next big social media network 03:51 The valuation was only made up because it wasnt based on revenue 03:57 When Jeff entered, they raised a round and theyre now growing over 60% in the past 3 years 04:13 Foursquare is now more rationally valued 04:55 Foursquare has a powerful community of people mapping the world 06:05 Pilgrim is based on Foursquares nearly 12B check-ins 06:13 Foursquare is having more check-ins today than it did 2 years ago 06:30 The check-ins are called explicit ground trips 06:55 Everytime someone check-in, theyre mapping the business for Foursquare 07:15 The explicit ground trip makes the program powerful 08:06 Foursquare launched the Pilgrim SDK which is a white label way for their developers to add in background content and give users a better experience 08:24 Using the Pilgrim technology, Capital One can ask its user if they want to opt-in for being informed about how to receive rewards points 08:36 People overwhelmingly opting-in 09:08 The notification from Capital One encourages people to actually use their mobile wallet 09:18 TouchTunes uses the Pilgrim technology 09:25 TouchTunes runs 65K jukeboxes through mobile app 10:37 Pilgrim technology has learned when to send notifications 10:47 Pilgrim technology also informs their developers of the best time to send notifications 12:08 When Jeff joined, he saw how everyone, including Fortune 500 companies, was using them for free 12:15 Jeff told their CEO that theyre actually losing money and that they needed to start charging customers 12:42 Foursquare didnt lose even a single developer after putting up a paywall 12:49 The model was licensed-based depending on the usage 14:15 Three of the largest headphones in the world are Foursquares customers 14:40 Jeff understands how the market changes 14:55 92% of the consumer spending is far from the 8% they spend on e-commerce like Amazon 15:10 Foursquare has predicted how Chipotles sales will go down by 30% 15:20 Were not investors, were technologists 16:16 Jeff believes that Foursquares mission is to be a location intelligence company 16:34 Jeff is proud of Foursquares technology; they can build tools that help companies 17:07 Foursquare started out as a consumer company but now, more and more apps are using them for their applications 17:51 Jeff believes that in the future, they can also make real estate better 18:45 90% of Foursquares revenue is from B2B 19:34 Foursquares paying customers are some of the biggest brands in the world who want a company that is as good as Google Maps 19:58 People dont want to be dependent on Google in the future 20:18 A lot of smart companies want to build differentiated mobile experiences in the future and were helping them do that, that is our business 21:48 The Famous Five In Episode #779, Nathan interviews Jeff Glueck. He became the CEO of Foursquare in January of 2016 after 18 months as the COO of the company. Prior to that, he was the CEO of Skyfire Labs, co-founder of Site59.com and CMO of Travelocity. Previously, he was a strategy consultant at Monitor Company and served as a White House Fellow in the Clinton Administration. He holds a masters degree from Oxford as a Marshall Scholar and a bachelors degree from Harvard College. Favorite Book? Good to Great What CEO do you follow? Adam Neumann Favorite online tool? Stitcher How many hours of sleep do you get? 7 If you could let your 20-year old self, know one thing, what would it be? Its going to be okay when you take a risk 3 Key Points: 1. Even if your company can go IPO, it doesnt mean that it should. 2. Offering your services or products for free may work for the short-term, but if your service adds value to your customers, they WILL pay. 3. Focus on what your company is good at.
Make money with social networking-Leafit business overview http://itpays.us/itapp1
Social networking for business development, marketing and advertisement is not a newbie tool in the industry. Marketers have been using the technique of business networking for years to develop a healthy and strong business profile generating heavy profits through a dumpy budget. It is no more a question now to either use business or social networking for effective marketing or not. But gestures are progressing on how to keep your business profile separate when dealing with social networks. The networking markets were not introduced with a professional or a business viewpoint. It was never thought that these social networking portals would not only attract such major business profiles but create massive professional business opportunities. One of the main reasons to join these social networks was the liberated ambiance of these free social networks.
In order to make the most out of these networks, many professionals started researching on the best and efficient most ways of expanding the usage of such media networks. You can easily differentiate between social networking and business networking as there are various portals which are specifically for business use and abhor social networks. For example, linkedIn.com is one of the business networking portal promoting business advertisements and development. Likewise, Facebook is a pure social portal but it is being widely used for business purposes. It cannot be considered un-ethical as it would have been like this, the portals must have restriction or distinct accounts for business networking.
Social networks like facebook and twitter offer great opportunities for business networking but in order to maximize productivity the best use is under few limitations. Considering free social networks, facebook is among the top most portals being used for building up business profiles. It obviously has to start with a personal profile which can later lead to the creation of various friends list including family, business and friends. A better and recommended technique to bring up your business profile is to create a fan page. This allows marketing any commodity, business or service directly adhering the rules of the social networking portal being used i.e. Facebook. This is extremely as per the search engine optimization point of view as Google gives preference to a fan page over personal sites. On top Google also indexes fan pages and not personal sites.
Twitter is slightly different from other social networking portals as it allows having multiple profiles at the same time. This is best to tell apart the business profile from the social profile permitting you to promote businesses on a separate page instead of using the personal profile.
Make yourself one thing clear that social networking portals are best for the businesses only because people prefer doing business with people they know and are comfortable with. The marketing strategy should be efficiently planned in order to give it a genuine gesture without faking the concept and reasons behind. Make sure that your marketing strategy is complimenting the chosen networking portal compliments and its policies to endure worthy and quick returns on your investment.
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How to Use Your Social Media to Get a Job!
A job search can be tough! But what if rather than finding jobs hiring, the jobs (and careers) found you? Find out how to use social media to land a job (maybe your dream job) in this video! Support How to Adult on Patreon at http://www.patreon.com/howtoadult HOW TO ADULT Posters Now Available from DFTBA Records! http://store.dftba.com/collections/how-to-adult Merchandise from Mike (including “Reading Changes Us” and “Everything Not Saved Will Be Lost” posters!): http://store.dftba.com/collections/t-michael-martin “How to Adult” is a “life skills” edutainment channel brought to you by Executive Producers Hank Green and John Green. Subscribe for new videos! Tumblr: http://learnhowtoadult.tumblr.com Twitter: http://www.twitter.com/learnhowtoadult Facebook: http://www.facebook.com/learnhowtoadult Created by: Emma Mills & T. Michael (Mike) Martin http://www.youtube.com/elmify http://www.youtube.com/tmikemartin Emma and Mike are also Young Adult novelists! Check out Mike’s novels, MR. FAHRENHEIT and THE END GAMES, at all online booksellers, including Amazon: MR. FAHRENHEIT: http://amzn.to/1UxeENf THE END GAMES: http://amzn.to/1MGubrw Check out Emma’s debut novel, FIRST & THEN, at all booksellers, including Amazon: http://amzn.to/1Kch7b0 Directed by: T. Michael Martin Written by: Alan Lastufka (http://alandistro.tumblr.com) & T. Michael Martin Edited by: Nathan Talbott (http://www.youtube.com/nathantalbott) Executive Producers: Hank & John Green http://www.youtube.com/vlogbrothers
BleuPage Ultimate makes social media marketing easy- BleuPage Ultimate Review
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FL boy creates social media network for kids
You may have already dipped your toes into the social networking pool with LinkedIn and Twitter, but have you considered Facebook? No? Maybe it’s time to add a Facebook Page to your marketing tool kit.
Facebook’s core service is completely free and supported by advertising revenue. To set up an account, you need to sign up with a unique user name and password. This creates a public Facebook Profile that you populate with whatever personal information you wish to share. If you’re concerned about privacy, lock your content, making it available only to those people you confirm as friends.
Once you have a Facebook account, you are able to set up a page for your business. Whereas Facebook Profiles function primarily as a conduit through which users share personal information, Facebook Pages, which launched in November 2007, offer a way for businesses, sports teams, films, brands, and public figures to establish a Facebook presence. Users opt-in to Facebook Pages by adding themselves as your fans. Fans can send messages, respond to posted content, and participate in discussions. In turn, businesses can use their Facebook Page to send updates to fans and engage them with videos, notes, links, and other content that communicates their business message.
Although Pages look and behave much like a user’s personal Facebook Profile, certain differences exist:
Anyone, even people who don’t have a Facebook account, can view a Facebook Page. In contrast, users must have and be logged into a Facebook account to view a Facebook Profile. Because Facebook Pages are viewable by the public, Internet search engines are able to index your Page and share it with their users.
Users don’t need confirmation to become your fan. Anyone can become a fan of a Facebook Page.
Facebook Pages can have an unlimited number of fans; the number of friends is limited for Facebook Profiles.
With Facebook Pages you can send targeted updates to all your fans at once; this feature is not available with Facebook Profiles.
To set up a Facebook Page, you first need a Facebook Profile. Once you establish a personal profile, go to http://www.facebook.com/pages/create.php. Type the name of the Page exactly as you want it to appear. The page name should be one that users will use to search for it because you will not be able to change the name later. Next, choose the category that is most appropriate for your business. Now you can create content and publish your Page.
Facebook Pages come with multiple applications. Browse the application directory to view the options. One application that may be of interest to medical communicators is the Notes application, Facebook’s blogging feature. If you’ve considered blogging, but don’t want to set up your own site, try the Notes application. To write a note, go to the Edit Page for your Facebook Page, click on “Notes,” and click on “Write a New Note.”
Of course, with any social media tool there is the question of whether it’s worthwhile. The answer depends on what you expect from using social media. From a business perspective, Facebook can drive traffic to your website, increase brand awareness, and enable you to connect to and engage customers and people who are interested in your service.
Keep in mind that it’s important to keep your online personal and professional lives separate. In the Facebook world, this means reserving your Profile for your personal connections and using your Page to connect with customers and business associates. You probably don’t want your clients to become your Facebook friends where they can view everything your friends write, mundane or otherwise.
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How has having your own social media account allowed you to better engage with your flock?
Archbishop Vigernon reflects on Guidepost 6 of his pastoral letter, Unleash the Gospel. Read the letter: http://www.unleashthegospel.org/
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