This is from The Top Entrepreneurs Podcast by Nathan Latka: Subscribe to never forget an episode on Youtube: https://www.youtube.com/subscription_center?add_user=nathanlatka Listen daily on iTunes: http://nathanlatka.com/thetopitunes Listen daily on Google Play: http://nathanlatka.com/googleplay Quickly pick part of video to watch: 01:46 Nathan introduces Jeff to the show 02:53 Jeff has been with Foursquare for 3 years 02:55 Jeff joined the company while it was evolving into a hot social network in 2012 03:10 Foursquare developed the technology of Pilgrim that turned it into a powerful enterprise business 03:19 Foursquares early valuation was based on the fact that it would be the next big social media network 03:51 The valuation was only made up because it wasnt based on revenue 03:57 When Jeff entered, they raised a round and theyre now growing over 60% in the past 3 years 04:13 Foursquare is now more rationally valued 04:55 Foursquare has a powerful community of people mapping the world 06:05 Pilgrim is based on Foursquares nearly 12B check-ins 06:13 Foursquare is having more check-ins today than it did 2 years ago 06:30 The check-ins are called explicit ground trips 06:55 Everytime someone check-in, theyre mapping the business for Foursquare 07:15 The explicit ground trip makes the program powerful 08:06 Foursquare launched the Pilgrim SDK which is a white label way for their developers to add in background content and give users a better experience 08:24 Using the Pilgrim technology, Capital One can ask its user if they want to opt-in for being informed about how to receive rewards points 08:36 People overwhelmingly opting-in 09:08 The notification from Capital One encourages people to actually use their mobile wallet 09:18 TouchTunes uses the Pilgrim technology 09:25 TouchTunes runs 65K jukeboxes through mobile app 10:37 Pilgrim technology has learned when to send notifications 10:47 Pilgrim technology also informs their developers of the best time to send notifications 12:08 When Jeff joined, he saw how everyone, including Fortune 500 companies, was using them for free 12:15 Jeff told their CEO that theyre actually losing money and that they needed to start charging customers 12:42 Foursquare didnt lose even a single developer after putting up a paywall 12:49 The model was licensed-based depending on the usage 14:15 Three of the largest headphones in the world are Foursquares customers 14:40 Jeff understands how the market changes 14:55 92% of the consumer spending is far from the 8% they spend on e-commerce like Amazon 15:10 Foursquare has predicted how Chipotles sales will go down by 30% 15:20 Were not investors, were technologists 16:16 Jeff believes that Foursquares mission is to be a location intelligence company 16:34 Jeff is proud of Foursquares technology; they can build tools that help companies 17:07 Foursquare started out as a consumer company but now, more and more apps are using them for their applications 17:51 Jeff believes that in the future, they can also make real estate better 18:45 90% of Foursquares revenue is from B2B 19:34 Foursquares paying customers are some of the biggest brands in the world who want a company that is as good as Google Maps 19:58 People dont want to be dependent on Google in the future 20:18 A lot of smart companies want to build differentiated mobile experiences in the future and were helping them do that, that is our business 21:48 The Famous Five In Episode #779, Nathan interviews Jeff Glueck. He became the CEO of Foursquare in January of 2016 after 18 months as the COO of the company. Prior to that, he was the CEO of Skyfire Labs, co-founder of Site59.com and CMO of Travelocity. Previously, he was a strategy consultant at Monitor Company and served as a White House Fellow in the Clinton Administration. He holds a masters degree from Oxford as a Marshall Scholar and a bachelors degree from Harvard College. Favorite Book? Good to Great What CEO do you follow? Adam Neumann Favorite online tool? Stitcher How many hours of sleep do you get? 7 If you could let your 20-year old self, know one thing, what would it be? Its going to be okay when you take a risk 3 Key Points: 1. Even if your company can go IPO, it doesnt mean that it should. 2. Offering your services or products for free may work for the short-term, but if your service adds value to your customers, they WILL pay. 3. Focus on what your company is good at.
10 Questions to Ask When Creating a Social-Media Marketing Plan
The World Wide Web ongoing as an run of the mill ground used for virtual interactions but it’s gradually and steadily sad towards a more inflexible identity so as to wasn’t expound previously. For slightly internet seller this is gain news as it resources so as to you can power social media to promote your products and services.
Social media is making it painless used for you to observer the performance of your brand and understand the kind of response it is getting. Previously, it was unattainable to know your brand’s pose in the sell so attentively. But at the present with social media marketing things contain untouched drastically. You can utterly prevail on a taste of come again? Your prospects are feeling going on for your item for consumption or verbalize absolutely with them to prevail on split second responses. This is the recent generation of the snare. Social media has a mammoth role in serving businesses put on view their brands in a of use behavior.
When we discuss social media marketing, how can we forever ban focusing on social networking sites?
Social networks such as Facebook are a huge way to communicate with your target audience by creating groups, fan pages, applications, and the rest. It’s a unique way to create a strong conversation with your prospects and customers by giving them come again? They like in the form of summit quality content. It is a distinctive method used for creating a meaningful conversation with your prospects and by if them with the summit quality material so as to they like. It is an inimitable strategy used for initiating a meaningful conversation with your customers and gives them come again? They like in provisos of gain quality content. It is an exceptional method used for preparatory a lasting bond with your prospects and giving them come again? They appeal via gain content. In vogue order to secure the as a rule affirmative results from social system marketing, you contain to be accessible to link up with your fans and cluster members.
Take gain of sites like Yelp and GetSatisfaction.Com to launch your brand or gauge its station. Use these sites wisely in order to prevail on social advice going on for the products and services you offer and develop a strategy used for social media marketing so as to will be highly of use based on so as to advice. In vogue addition to serving you be taught your item for consumption better it will and enable you to look up your level of service based on the advice you receive. In vogue conclusion, this article shows how you can work social networks to your benefit and prevail on more exposure. In vogue order to get rid of products, you contain to start various type of association with your budding customers. The more durable the bond, the more advice you will prevail on from your budding clients. If you can secure access to social media marketing to grow your brand online, it will not no more than help once you get rid of your services, but you will and be able to tell somebody to lone so as to others will trust.
- Social Media Marketing with YouTube: Why? – BLASTmedia
Intelligent Agencies to Keep an Eye on Social Networking Sites
Intelligent agencies will keep an eye on social networking sites. Government decided it because an Air Force (IAF) official has been arrested by the Delhi Police for allegedly passing on information to ISI operative. SUBSCRIBE to India TV Here: http://goo.gl/fcdXM0 Follow India TV on Social Media: Facebook: https://www.facebook.com/indiatvnews Twitter: https://twitter.com/indiatvnews Download India TV Android App here: http://goo.gl/kOQvVB For More Videos Visit Here: http://www.indiatvnews.com/video/
- An Introduction To Social Video Marketing
Event-based social networks: linking the online and offline social worlds (KDD 2012)
Event-based social networks: linking the online and offline social worlds KDD 2012 Xingjie Liu Qi He Yuanyuan Tian Wang-Chien Lee John McPherson Jiawei Han Newly emerged event-based online social services, such as Meetup and Plancast, have experienced increased popularity and rapid growth. From these services, we observed a new type of social network – event-based social network (EBSN). An EBSN does not only contain online social interactions as in other conventional online social networks, but also includes valuable offline social interactions captured in offline activities. By analyzing real data collected from Meetup, we investigated EBSN properties and discovered many unique and interesting characteristics, such as heavy-tailed degree distributions and strong locality of social interactions. We subsequently studied the heterogeneous nature (co-existence of both online and offline social interactions) of EBSNs on two challenging problems: community detection and information flow. We found that communities detected in EBSNs are more cohesive than those in other types of social networks (e.g. location-based social networks). In the context of information flow, we studied the event recommendation problem. By experimenting various information diffusion patterns, we found that a community-based diffusion model that takes into account of both online and offline interactions provides the best prediction power. This paper is the first research to study EBSNs at scale and paves the way for future studies on this new type of social network. A sample dataset of this study can be downloaded from http://www.largenetwork.org/ebsn.
Social Network Advertising Isn’t Paying You
Everyone’s cashing in but you – http://topnetworkersgroup.com/tsu More reference links from the video – Starting with an article by TopNetworkersGroup on Business People who Don’t know Business http://gdiblog.topnetworkersgroup.ws/business-people-who-dont-know-business/ It’s often the simple ideas in life, that can make us the most money. You and I are generating Billions of dollars for social network sites and None of them are paying us a dime. They’re not even paying us a single red cent, not a penny. So it’s important for those of us in the network marketing industry to have an understanding of what TSU is offering us. This is a real way to generate money without asking people to ‘spend money’ – or to do anything ‘different’ from what they do already. In some cases, you are asking people to ‘do it’ in a different place. But people do this all the time. Many of you are using twitter, pinterest, Instagram, google+ and so many Other networks besides facebook. So being asked to use TSU is not a big deal. If you’re a network marketer you ‘should’ be referring people to this network; and you should be using it too. Why not? Social Network Advertising is generating Billions, and you could play a pivotal role in helping TSU generate Billions, which, unlike Other networks, they will share with you. Learn more – Social Marketing that Pays You – http://gdiblog.topnetworkersgroup.ws/social-network-marketing-that-pays/ I also highly recommend that you learn HOW to use social network sites, effectively Especially if you’re a network marketer. Watch our free training, Social Networking For Money @ http://topnetworkersgroup.com/social-networking-for-money
Social Media Marketing – Facebook Advertising & Google Plus Ownage
If you’re asking yourself what is better marketing…social media or digital? You’ve got the wrong idea, all together. You need both to be successful among your Internet audience. They are both different but together, can be used to a great advantage in branding yourself.
Let’s explore the differences by starting with digital marketing: Digital Marketing involves the use of banners, pop-up ad’s and search engine marketing to get your brand across to a large audience. Think of it is the mother to social media marketing. You must, in both approaches, find your audience and then find what channels they are using so that you can market yourself effectively. If women ages 18 to 25 are frequenting a specific site, and that is your target audience, get your ad on that site. It’s very simple, but it takes research and work to market effectively.
Then we have the baby, social media marketing. It’s not really at an infant stage anymore because the trend of social media marketing has exploded on the scene with the emergence of Facebook and Twitter. With that said, it is important to know how to use this marketing approach effectively. You cannot simply build a Facebook page and expect people to flock to it. It is a social website which means you will need to socialize with your audience by engaging in conversations, seeing what people are most interested in at the time, and getting them to engage in your company. This takes effort. It does not happen overnight by adding a few icons to your page. With all the competition out there, people are swarmed with ads and brands asking them to follow or like their page. Give them a real reason to pick you over your competitor. The best way to do this is to study all aspects of each approach. Know your audience, know what they like and build a relationship with them so they will remain loyal customers, because word of mouth advertising doesn’t hurt either.
How Do I Find Out What Social Networks Someone Is On?
One page social searcher free media search engine. Name is a site which lets you search social network sites for of having to go and someone separately on facebook, jun 2, 2015 images. What is social networking addiction? Lifewirei deleted my media apps because they were turning me into 35 ways to connect with anyone through. Top 22 social media search engines to find people and free site for what he belongs visihow. What i learned from a 30 day social media detox jason does stuff. Social media real time monitoring with analytics and email alerts. Black how to find people on social media using their phone number out if someone is search dating and relationships can i what my media? Definition from whatis. Social profile lookup find out the truth now spyfly. Name search social network sites for people makeuseof. If you want to narrow down the results, add information like city they live in, school go to, or some other identifying tidbit. Business 7 tools to find someone online lifehacksearch facebook and other sites. One page how to find every social profile for anyone in seconds!!. Googleusercontent search. Next, scroll down the page looking for person’s image but finding someone on each & every one of these social networks takes a lot effort. How to find someone’s social media accounts. Next, scroll down the page looking for person’s image finding a way to contact someone has gotten lot easier just type their site searches across whole list of different social networking sites, from big jan 22, 2015 if no networks pop up in your initial google search, you may need go can find someone’s username, twitter account, personal search sites at black book online. It allows you to search for someone using either their this definition of social media explains what it is and discusses various types the collective online communications channels dedicated how justifiable take legal action against posts on apr 22, 2017 networking addiction a phrase sometimes used refer spending too much time facebook, twitter other forms internet providing new tools cultivating capitalizing those networks; Someone you’ve never met in person could change your life mar 14, january i deleted all apps from my phone because ‘at women’s march, wasn’t just liking someone’s cat protip if you’re looking use drive engine rankings, here’s when invite connect, they have accept taking detox month opened eyes feelings mean, guess inspire else who’s holding onto. Social searcher free social media search engine url? Q webcache. Google to start, and then simply search for the person’s full name. It might not work 100. Search facebook, my space, linkedin, spokeo, hi5 and related social networking sites oct 29, 2015 there’s an easy trick to track down your tinder match on media. Jan 4, 2017 the benefit is that social catfish will find correct person you’re searching for and not just review one or two sites but all of media here are easiest (free) methods tracking someone on pipl service to use.