You may have already dipped your toes into the social networking pool with LinkedIn and Twitter, but have you considered Facebook? No? Maybe it’s time to add a Facebook Page to your marketing tool kit.
Facebook’s core service is completely free and supported by advertising revenue. To set up an account, you need to sign up with a unique user name and password. This creates a public Facebook Profile that you populate with whatever personal information you wish to share. If you’re concerned about privacy, lock your content, making it available only to those people you confirm as friends.
Once you have a Facebook account, you are able to set up a page for your business. Whereas Facebook Profiles function primarily as a conduit through which users share personal information, Facebook Pages, which launched in November 2007, offer a way for businesses, sports teams, films, brands, and public figures to establish a Facebook presence. Users opt-in to Facebook Pages by adding themselves as your fans. Fans can send messages, respond to posted content, and participate in discussions. In turn, businesses can use their Facebook Page to send updates to fans and engage them with videos, notes, links, and other content that communicates their business message.
Although Pages look and behave much like a user’s personal Facebook Profile, certain differences exist:
Anyone, even people who don’t have a Facebook account, can view a Facebook Page. In contrast, users must have and be logged into a Facebook account to view a Facebook Profile. Because Facebook Pages are viewable by the public, Internet search engines are able to index your Page and share it with their users.
Users don’t need confirmation to become your fan. Anyone can become a fan of a Facebook Page.
Facebook Pages can have an unlimited number of fans; the number of friends is limited for Facebook Profiles.
With Facebook Pages you can send targeted updates to all your fans at once; this feature is not available with Facebook Profiles.
To set up a Facebook Page, you first need a Facebook Profile. Once you establish a personal profile, go to http://www.facebook.com/pages/create.php. Type the name of the Page exactly as you want it to appear. The page name should be one that users will use to search for it because you will not be able to change the name later. Next, choose the category that is most appropriate for your business. Now you can create content and publish your Page.
Facebook Pages come with multiple applications. Browse the application directory to view the options. One application that may be of interest to medical communicators is the Notes application, Facebook’s blogging feature. If you’ve considered blogging, but don’t want to set up your own site, try the Notes application. To write a note, go to the Edit Page for your Facebook Page, click on “Notes,” and click on “Write a New Note.”
Of course, with any social media tool there is the question of whether it’s worthwhile. The answer depends on what you expect from using social media. From a business perspective, Facebook can drive traffic to your website, increase brand awareness, and enable you to connect to and engage customers and people who are interested in your service.
Keep in mind that it’s important to keep your online personal and professional lives separate. In the Facebook world, this means reserving your Profile for your personal connections and using your Page to connect with customers and business associates. You probably don’t want your clients to become your Facebook friends where they can view everything your friends write, mundane or otherwise.
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The Russian Social Media Ban in Ukraine, Explained
The President of Ukraine, Petro Poroshenko, has signed a National Security and Defence Council of Ukraine decree from April 28, 2017, which will block access to Russian social media sites “VKontakte” and “Odnoklassniki”. All “Yandex” services have also been banned, as well as the business management software, 1C. Hromadske’s Nataliya Gumenyuk spoke to Svitlana Matviyenko, a media and information war researcher about what the Ukrainian government wants to achieve with the ban, what it means for democracy and what are the positive sides of this decision on May 16, 2017. Get up to speed on Ukraine. Follow Hromadske! http://en.hromadske.ua Ukraine, Explained. https://medium.com/@Hromadske Facebook: https://www.facebook.com/HromadskeInternational Twitter: https://twitter.com/Hromadske YouTube: http://bit.ly/1xlJqL6
OVEREXPOSED: POINTLESS CHANGES ON SOCIAL NETWORKING SITES
Social networking (Facebook, Squidoo etc) is one of the newest ways in which to advertise. Recruiting through social networking sites can perhaps bring you great results in a short space of time, though it can be questionable seeing the amount of companies that are beginning to ban such sites from being accessed via company servers.
That aside, social networking and recruitment can work well together. Why? It could perhaps be the way the sites visitors are young and open to online marketing, and are regular visitors to such sites.
The new Human Resources trend is to advertise jobs on sites like Facebook, simply to enable them to target a good range of potential applicants and this could even take over the job boards for popularity alone.
Benefits of Recruiting through Social Networking
The superior technology alone is good enough reason to hire new employees through social networking sites. An alternative to traditional methods, like recruiting via printed media and even through recruitment websites, the networking sites can allow a business to target their recruitment campaign to various areas.
Cons of Social Network Recruitment
The drawbacks are apparent when you use social networking in the wrong way. Not having a good strategy in the first place can really undermine the work you have put in, with disappointing results. You also need to use the information intelligently since these are not recruitment or business boards, but social.
Top performers, as always, may be difficult to track down so even the most dedicated recruiter might find that efforts may not bring the results they had hoped for. Given the amount of publicity given to social networking sites as sources for recruitment more and more job seekers are creating profiles and hoping to be spotted. Thus the ability to stumble across top talent is balanced by the need to sift through a lot of details on a lot of individuals.
Hopefully when you take up the chance to recruit in this kind of way you will not be swept off your feet by the hype – stay grounded. It is important to know and realise that your campaign still requires lots of input. You should actively be searching profiles for potential candidates as you would in the usual way. However, those candidate searches are made easier by these websites and you are able to contact them directly which cuts out any hassle you might have going via recruitment companies.
Job boards and larger recruitment agency websites may already be doing the work for you. As many companies are getting more involved with today’s trends, you may find that they save you the time researching this new media – for a fee. Make sure this is a question you ask if you are serious about recruiting on Social media.
In the end, you make the decision on what is best for your company. Despite being seen as innovative and modern, recruitment through social networking is just as involved as other advertising media and needs the planning and input that comes with finding that top talent.
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Cobra post sting operation on social network advertising
Social networking has grown exponentially in its popularity over the past decade by bringing people together across the globe. Marketers are now starting to see how they can benefit from social sites like MySpace, Facebook, and Twitter because they can take advantage of the users’ demographic information and target their ads appropriately. There are different forms of social network advertising.
This year $ 3.8 billion will be spent on social network advertising worldwide, with a large portion of this spending coming from US markets. As Internet usage continues to grow in developing parts of the world and social websites gain popularity overseas, social networking advertising spending outside of the US will start to play a major role. Social advertising is an important new way of reaching customers because marketers are now becoming part of the message that is directly delivered to the people.
There are three major classifications of Social Network Advertising: The first type is direct advertising based on your network of friends. This is the most effective format but is also the most controversial. On Facebook, your decisions can be influenced by an action your friend has taken. For example, you may see on your newsfeed that your friend Bob has just bought a CD from MusicWorld. Because people make many of their purchase decisions based on their close group of friends, this can be an effective way to influence consumers. This is considered controversial because it can be equated to exploiting personal relationships with your friends and raises concerns about privacy.
The second type is direct advertising placed on your social site. This is a traditional form of web advertising that is minimally effective. These ads are presented as bricks at the tops of pages or as banners running down the side of pages. The advantage of placing these on social sites is that advertisers can take advantage of demographic data on your profile and target the ad directly to you. Also, these ads can be placed by individual developers on their application pages through ad networks. They have access to the same demographic data and can generate income for developers and giving advertisers a more engaging way to reach out to social users. These types of advertisements are minimally effective because users are bombarded with these ads everywhere they go on the Internet, leading them to largely ignore their presence.
A third type is indirect advertising by creating groups or pages. This is an innovative technique in which a company will create a page or group that users can choose to join. The page is used to build up subscribers or fans. It can be used to market a contest, a new product, or simply to increase brand awareness. Each day, these pages post to users’ newsfeeds reminding them of promotions or new products. Sometimes these pages post videos or ask questions of their fans to engage with their consumers and generate interest in their products and brands. This can be a very effective marketing tool because these groups grow very quickly. If one of your friends join these groups, it appears on the side of your page, prompting you to “like” the page as well.
Intelligent Agencies to Keep an Eye on Social Networking Sites
Intelligent agencies will keep an eye on social networking sites. Government decided it because an Air Force (IAF) official has been arrested by the Delhi Police for allegedly passing on information to ISI operative. SUBSCRIBE to India TV Here: http://goo.gl/fcdXM0 Follow India TV on Social Media: Facebook: https://www.facebook.com/indiatvnews Twitter: https://twitter.com/indiatvnews Download India TV Android App here: http://goo.gl/kOQvVB For More Videos Visit Here: http://www.indiatvnews.com/video/
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